{"id":24573,"date":"2023-12-06T12:23:02","date_gmt":"2023-12-06T12:23:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoi-chung-fud-fear-uncertainty-and-doubt-la-gi.html"},"modified":"2023-12-22T09:50:08","modified_gmt":"2023-12-22T02:50:08","slug":"hoi-chung-fud-fear-uncertainty-and-doubt-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoi-chung-fud-fear-uncertainty-and-doubt-la-gi.html","title":{"rendered":"H\u1ed9i ch\u1ee9ng FUD (Fear, uncertainty, and doubt) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

H\u1ed9i ch\u1ee9ng FUD (Fear, uncertainty, and doubt)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

H\u1ed9i ch\u1ee9ng FUD<\/b> t\u00ean \u0111\u1ea7y \u0111\u1ee7 trong ti\u1ebfng Anh l\u00e0 Fear, uncertainty, and doubt<\/b>.<\/p>\n

FUD<\/i> t\u1ea1m d\u1ecbch ra ti\u1ebfng Vi\u1ec7t l\u00e0 h\u1ed9i ch\u1ee9ng c\u1ee7a n\u1ed7i s\u1ee3 h\u00e3i, s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 nghi ng\u1edd<\/i>.<\/p>\n

FUD l\u00e0 chi\u1ebfn thu\u1eadt tung tin gi\u1ea3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u00e1n h\u00e0ng v\u00e0 marketing \u0111\u1ec3 ng\u0103n c\u1ea3n kh\u00e1ch h\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p c\u1ea1nh tranh b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin g\u00e2y ra s\u1ef1 s\u1ee3 h\u00e3i v\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn, ho\u1eb7c gieo m\u1ea7m nghi ng\u1edd trong suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Hi\u1ec3u v\u1ec1 FUD<\/font><\/h3>\n

– M\u1ed9t c\u00e1 nh\u00e2n th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh mua s\u1eafm v\u1edbi nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 \u0111\u1eb7c t\u00ednh v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Sau \u0111\u00f3, h\u1ecd chuy\u1ec3n sang nghi\u00ean c\u1ee9u chi ph\u00ed, t\u00ecm ki\u1ebfm m\u1ee9c gi\u00e1 th\u1ea5p nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n.<\/p>\n

– \u0110i\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t hi\u1ebfm khi xem x\u00e9t l\u00e0 r\u1ee7i ro v\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t b\u1ea1i \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong d\u00e0i h\u1ea1n. Tuy nhi\u00ean, ngh\u1ecbch l\u00ed l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n t\u00ecm ki\u1ebfm s\u1ef1 ch\u1eafc ch\u1eafn v\u00e0 do \u0111\u00f3 h\u1ecd th\u01b0\u1eddng kh\u00f4ng th\u00edch r\u1ee7i ro.<\/p>\n

– \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i cho nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 marketing, nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nguy c\u01a1 v\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn \u0111\u1ec3 t\u1ea1o ra nh\u1eefng c\u1ea3m x\u00fac ti\u00eau c\u1ef1c nh\u01b0 s\u1ee3 h\u00e3i, gieo m\u1ea7m nghi ng\u1edd \u0111\u1ec3 t\u1eeb \u0111\u00f3 thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

\u00c1p d\u1ee5ng FUD trong kinh doanh<\/font><\/h3>\n

Nh\u1eefng \u00fd t\u01b0\u1edfng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u00e2y ra h\u1ed9i ch\u1ee9ng FUD bao g\u1ed3m:<\/p>\n

– S\u1ea3n ph\u1ea9m c\u1ea1nh tranh c\u00f3 v\u1ea5n \u0111\u1ec1.<\/p>\n

– C\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 v\u1ea5n \u0111\u1ec1 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

– C\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh s\u1ebd c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c giao \u0111\u00fang h\u1eb9n.<\/p>\n

– C\u00f4ng ty c\u1ea1nh tranh c\u00f3 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh b\u1ea5t \u1ed5n \u0111\u1ecbnh.<\/p>\n

M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng FUD cho ch\u00ednh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n

– Vi\u1ec7c h\u1ed7 tr\u1ee3 cho c\u00e1c s\u1ea3n ph\u1ea9m c\u0169 s\u1ebd \u0111\u01b0\u1ee3c d\u1eebng l\u1ea1i.<\/p>\n

– Gi\u00e1 s\u1ea3n ph\u1ea9m s\u1eafp t\u1edbi s\u1ebd t\u0103ng l\u00ean.<\/p>\n

– S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch s\u1ebd s\u1edbm h\u1ebft h\u00e0ng.<\/p>\n

– Th\u1ebb kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu h\u1ed3i.<\/p>\n

V\u00ed d\u1ee5<\/b><\/p>\n

Khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1eeba ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, gi\u00e1m \u0111\u1ed1c marketing c\u1ee7a doanh nghi\u1ec7p th\u00f4ng b\u00e1o r\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c tung ra v\u00e0o cu\u1ed1i n\u0103m nay, m\u1eb7c d\u00f9 ng\u00e0y ph\u00e1t h\u00e0nh l\u00e0 kh\u00f4ng ch\u1eafc ch\u1eafn. S\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn n\u00e0y \u0111\u1ee7 \u0111\u1ec3 khi\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ch\u1edd \u0111\u1ee3i, ch\u1ea7n ch\u1eeb, th\u1eadm ch\u00ed t\u1eeb b\u1ecf vi\u1ec7c mua s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

*Li\u00ean h\u1ec7 th\u1ef1c t\u1ebf v\u1ec1 h\u1ed9i ch\u1ee9ng FUD tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n<\/i><\/p>\n

Trong giao d\u1ecbch tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n,\u00a0FUD\u00a0ch\u1ec9 c\u1ea3m gi\u00e1c hoang mang, s\u1ee3 h\u00e3i c\u1ee7a c\u00e1c nh\u00e0 giao d\u1ecbch (trader) khi c\u00f3 nh\u1eefng tin t\u1ee9c kh\u00f4ng t\u1ed1t v\u1ec1 th\u1ecb tr\u01b0\u1eddng tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. FUD d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u00e1n th\u00e1o c\u1ed5 phi\u1ebfu m\u1ed9t c\u00e1ch kh\u00f4ng c\u1ea7n thi\u1ebft do c\u00e1c trader s\u1ee3 h\u00e3i v\u00e0 gi\u00e1 th\u1ecb tr\u01b0\u1eddng s\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho nh\u1eefng nh\u00e0 \u0111\u1ea7u c\u01a1 mua gom c\u1ed5 phi\u1ebfu v\u1edbi gi\u00e1 r\u1ebb.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Changing Minds)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ed9i ch\u1ee9ng FUD (ti\u1ebfng Anh: Fear, uncertainty, and doubt) l\u00e0 chi\u1ebfn thu\u1eadt tung tin gi\u1ea3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u00e1n h\u00e0ng v\u00e0 marketing \u0111\u1ec3 ng\u0103n c\u1ea3n kh\u00e1ch h\u00e0ng mua c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u1ea3i ph\u00e1p c\u1ea1nh tranh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24573"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=24573"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/24573\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=24573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=24573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=24573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}