{"id":25168,"date":"2023-12-07T00:15:08","date_gmt":"2023-12-07T00:15:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-nang-luc-khac-biet-cua-kay-kays-distinctive-capabilities-la-gi-uu-nhuoc-diem.html"},"modified":"2023-12-22T10:04:38","modified_gmt":"2023-12-22T03:04:38","slug":"mo-hinh-nang-luc-khac-biet-cua-kay-kays-distinctive-capabilities-la-gi-uu-nhuoc-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-nang-luc-khac-biet-cua-kay-kays-distinctive-capabilities-la-gi-uu-nhuoc-diem.html","title":{"rendered":"M\u00f4 h\u00ecnh n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t c\u1ee7a Kay (Kay\u2019s Distinctive Capabilities) l\u00e0 g\u00ec? \u01afu, nh\u01b0\u1ee3c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: mangthuvien.net)<\/p>\n<\/div>\n<\/div>\n

M\u00f4 h\u00ecnh n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t c\u1ee7a Kay<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

M\u00f4 h\u00ecnh n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t c\u1ee7a Kay<\/b> trong ti\u1ebfng Anh l\u00e0 Kay\u2019s Distinctive Capabilities<\/b>.<\/p>\n

M\u00f4 h\u00ecnh n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t c\u1ee7a Kay<\/b> l\u00e0 m\u1ed9t l\u00ed thuy\u1ebft chi\u1ebfn l\u01b0\u1ee3c b\u1ed5 sung cho s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a l\u1ee3i th\u1ebf c\u1ea1nh tranh (b\u1ec1n v\u1eefng) trong kinh doanh. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, gi\u00e1 c\u1ea3 lu\u00f4n ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.<\/p>\n

V\u1eady t\u1ea1i sao c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0a ra m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 v\u1ebb nh\u01b0 t\u01b0\u01a1ng \u0111\u1ed3ng? Nh\u1eefng c\u00f4ng ty n\u00e0y \u0111\u00e3 t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng cao h\u01a1n nh\u01b0 th\u1ebf n\u00e0o? T\u1ea1i sao m\u1ed9t s\u1ed1 c\u00f4ng ty l\u1ea1i c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 hi\u1ec7u qu\u1ea3 h\u01a1n nh\u1eefng c\u00f4ng ty kh\u00e1c, hay \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 nh\u00e0 cung c\u1ea5p \u0111\u01b0\u1ee3c \u01b0a th\u00edch?<\/p>\n

S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n d\u1ef1a tr\u00ean n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t. C\u00e1c c\u00f4ng ty v\u1edbi n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t c\u00f3 nh\u1eefng thu\u1ed9c t\u00ednh kh\u00f4ng th\u1ec3 sao ch\u00e9p b\u1edfi c\u00e1c c\u00f4ng ty kh\u00e1c, v\u00e0 v\u00ec v\u1eady cho ph\u00e9p c\u00f4ng ty t\u1ea1o ra l\u1ee3i nhu\u1eadn kinh t\u1ebf tr\u00ean trung b\u00ecnh. Nh\u1eefng n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t cho ph\u00e9p c\u00f4ng ty t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh. <\/p>\n

M\u00f4 h\u00ecnh n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t c\u1ee7a Kay c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh (t\u00e1i) \u0111\u1ecbnh ngh\u0129a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ed9t c\u00f4ng ty nh\u1eb1m m\u1edf r\u1ed9ng nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c ngu\u1ed3n t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u00ecm c\u00e1ch duy tr\u00ec ch\u00fang.<\/p>\n

Ba n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t trong l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/font><\/h3>\n

Kay x\u00e1c \u0111\u1ecbnh ba n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t c\u00f3 li\u00ean quan cho ph\u00e9p c\u00e1c c\u00f4ng ty c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0: ki\u1ebfn tr\u00fac, danh ti\u1ebfng v\u00e0 s\u00e1ng t\u1ea1o. <\/p>\n

\u00d4ng cho r\u1eb1ng vi\u1ec7c t\u1ea1o ra v\u00e0 qu\u1ea3n l\u00ed th\u00e0nh c\u00f4ng c\u00e1c h\u1ee3p \u0111\u1ed3ng v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 b\u00ean trong v\u00e0 xung quanh doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

1. Ki\u1ebfn tr\u00fac<\/b><\/p>\n

Ki\u1ebfn tr\u00fac l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c h\u1ee3p \u0111\u1ed3ng li\u00ean quan b\u00ean trong ho\u1eb7c b\u00ean ngo\u00e0i t\u1ed5 ch\u1ee9c, li\u00ean quan t\u1edbi ng\u01b0\u1eddi lao \u0111\u1ed9ng (b\u00ean trong), nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng (b\u00ean ngo\u00e0i). Ki\u1ebfn tr\u00fac c\u00f3 th\u1ec3 l\u00e0m gia t\u0103ng gi\u00e1 tr\u1ecb v\u1edbi tri th\u1ee9c v\u00e0 th\u00f4ng l\u1ec7 c\u1ee7a t\u1ed5 ch\u1ee9c, ph\u1ea3n \u1ee9ng linh ho\u1ea1t tr\u01b0\u1edbc thay \u0111\u1ed5i c\u0169ng nh\u01b0 trao \u0111\u1ed5i th\u00f4ng tin d\u1ec5 d\u00e0ng v\u00e0 mang t\u00ednh m\u1edf. Nh\u1eefng n\u0103ng l\u1ef1c n\u00e0y cho ph\u00e9p:<\/p>\n

– T\u1ea1o v\u00e0 s\u1eed d\u1ee5ng ph\u1ed1i h\u1ee3p nh\u1eefng tri th\u1ee9c c\u1ee7a t\u1ed5 ch\u1ee9c;<\/p>\n

– T\u1ea1o d\u1ef1ng nguy\u00ean t\u1eafc h\u1ee3p t\u00e1c; <\/p>\n

– Th\u1ef1c hi\u1ec7n c\u00e1c th\u00f4ng l\u1ec7 c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

2. Danh ti\u1ebfng<\/b><\/p>\n

Danh ti\u1ebfng l\u00e0 ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ea1nh m\u1ebd nh\u1ea5t t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u1ed1i quan h\u1ec7 kinh doanh. Khi ng\u01b0\u1eddi mua t\u00ecm ki\u1ebfm, tr\u1ea3i nghi\u1ec7m h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5, ng\u01b0\u1eddi b\u00e1n mu\u1ed1n cho th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t chu\u1ed7i giao d\u1ecbch, t\u1eeb \u0111\u00f3 thi\u1ebft l\u1eadp n\u00ean c\u00e1c m\u1ed1i quan h\u1ec7.<\/p>\n

N\u1ebfu ng\u01b0\u1eddi b\u00e1n \u0111\u00e3 c\u00f3 danh ti\u1ebfng, n\u00f3 s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi ng\u01b0\u1eddi mua khi vi\u1ec7c kh\u00f4ng th\u00f4ng th\u1ea1o s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c \u0111\u01b0a ra m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. Danh ti\u1ebfng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp theo th\u1eddi gian th\u00f4ng qua:<\/p>\n

– Tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng;<\/p>\n

– D\u1ea5u hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng (v\u00ed d\u1ee5: gi\u00e1, khuy\u1ebfn m\u00e3i\u2026);<\/p>\n

– B\u1ea3n thuy\u1ebft minh v\u00e0 d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed;<\/p>\n

– T\u1ef1 b\u1ea3o \u0111\u1ea3m tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi l\u1ed7i s\u1ea3n ph\u1ea9m, th\u00f4ng qua b\u1ea3o h\u00e0nh ho\u1eb7c b\u1ea3o \u0111\u1ea3m;<\/p>\n

– Gi\u1edbi thi\u1ec7u truy\u1ec1n mi\u1ec7ng, khuy\u1ebfn m\u00e3i m\u1ea1nh m\u1ebd, \u0111\u00f2n b\u1ea9y th\u01b0\u01a1ng hi\u1ec7u…;<\/p>\n

– K\u1ebft h\u1ee3p v\u1edbi danh ti\u1ebfng v\u00e0 x\u00e1c nh\u1eadn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ebf l\u1ef1c;<\/p>\n

– T\u0103ng th\u00eam danh ti\u1ebfng khi \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n

M\u1ed9t danh ti\u1ebfng t\u1ed1t kh\u00f4ng c\u1ea7n nhi\u1ec1u ngu\u1ed3n l\u1ef1c \u0111\u1ec3 duy tr\u00ec mi\u1ec5n l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ec1n t\u1ea3ng kh\u00f4ng c\u00f3 s\u1ef1 th\u1ecfa hi\u1ec7p.<\/p>\n

3.\u00a0S\u00e1ng t\u1ea1o <\/b><\/p>\n

S\u00e1ng t\u1ea1o hi\u1ebfm khi th\u00e0nh c\u00f4ng trong vi\u1ec7c tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh. Khi\u1ebfm khuy\u1ebft n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb ba v\u1ea5n \u0111\u1ec1:<\/p>\n

– Chi ph\u00ed v\u00e0 t\u00ednh b\u1ea5t \u0111\u1ecbnh c\u1ee7a qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o;<\/p>\n

– Qu\u1ea3n l\u00ed s\u00e1ng t\u1ea1o;<\/p>\n

– Ph\u00e2n b\u1ed5 h\u1ee3p l\u00ed ti\u1ec1n th\u01b0\u1edfng.<\/p>\n

Qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o t\u1ed1n k\u00e9m v\u00e0 r\u1ee7i ro b\u1edfi c\u00f4ng ty s\u00e1ng t\u1ea1o ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1. Kh\u00f3 ch\u1eafc ch\u1eafn \u0111\u01b0\u1ee3c r\u1eb1ng nhu c\u1ea7u \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c duy tr\u00ec v\u00e0 li\u1ec7u c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u0103ng l\u00ean hay kh\u00f4ng.<\/p>\n

\u01afu, nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00f4 h\u00ecnh<\/font><\/h3>\n

– \u01afu \u0111i\u1ec3m:<\/b> S\u1eed d\u1ee5ng c\u1ea5u tr\u00fac c\u1ee7a Kay \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c n\u0103ng l\u1ef1c \u0111\u1eb7c bi\u1ec7t cho ph\u00e9p nh\u00e0 qu\u1ea3n l\u00ed n\u1eafm b\u1eaft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 nh\u1eefng th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i trong l\u1ecbch s\u1eed c\u00f4ng ty. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap \u00edch v\u1edbi vi\u1ec7c n\u1eafm b\u1eaft nh\u1eefng gi\u00e1 tr\u1ecb hi\u1ec7n c\u00f3, kh\u00e1c v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb mong mu\u1ed1n \u0111\u1ec3 l\u00e0m t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh.<\/p>\n

– H\u1ea1n ch\u1ebf:<\/b> h\u1ea1n ch\u1ebf c\u1ee7a c\u1ea5u tr\u00fac Kay l\u00e0 n\u00f3 c\u0169ng tr\u1eebu t\u01b0\u1ee3ng nh\u01b0 nh\u1eefng n\u0103ng l\u1ef1c \u0111\u1eb7c bi\u1ec7t m\u00e0 c\u1ea5u tr\u00fac n\u00e0y m\u00f4 t\u1ea3. V\u00e0 nh\u01b0 ch\u00ednh Kay n\u00f3i: n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 ghi ch\u00e9p th\u00ec n\u00f3 c\u00f3 th\u1ec3 b\u1ecb sao ch\u00e9p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Nh\u1eefng m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb kinh \u0111i\u1ec3n, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4 h\u00ecnh n\u0103ng l\u1ef1c kh\u00e1c bi\u1ec7t c\u1ee7a Kay (ti\u1ebfng Anh: Kay\u2019s Distinctive Capabilities) l\u00e0 m\u1ed9t l\u00ed thuy\u1ebft chi\u1ebfn l\u01b0\u1ee3c b\u1ed5 sung cho s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a l\u1ee3i th\u1ebf c\u1ea1nh tranh (b\u1ec1n v\u1eefng) trong kinh doanh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25168"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25168"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25168\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}