{"id":25170,"date":"2023-12-07T00:15:12","date_gmt":"2023-12-07T00:15:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/to-chuc-huong-thi-truong-the-market-driven-organization-la-gi-ung-dung-va-phuong-phap.html"},"modified":"2023-12-22T10:07:03","modified_gmt":"2023-12-22T03:07:03","slug":"to-chuc-huong-thi-truong-the-market-driven-organization-la-gi-ung-dung-va-phuong-phap","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/to-chuc-huong-thi-truong-the-market-driven-organization-la-gi-ung-dung-va-phuong-phap.html","title":{"rendered":"T\u1ed5 ch\u1ee9c h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng (The Market-driven Organization) l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng v\u00e0 ph\u01b0\u01a1ng ph\u00e1p"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div type=\"Photo\" class=\"VCSortableInPreviewMode\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[nh\u1eadp ch\u00fa th\u00edch]\">H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Martech)<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">T\u1ed5 ch\u1ee9c h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/font><\/h2>\n<p><b>T\u1ed5 ch\u1ee9c h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng <\/b>trong ti\u1ebfng Anh l\u00e0 <b>The Market-driven Organization<\/b>.<\/p>\n<p><b>T\u1ed5 ch\u1ee9c h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/b> l\u00e0 m\u00f4 h\u00ecnh th\u1ec3 hi\u1ec7n qu\u00e1 tr\u00ecnh \u0111a ng\u00e0nh trong vi\u1ec7c bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty th\u00e0nh c\u00e1c ch\u00ednh s\u00e1ch ti\u1ebfp th\u1ecb &#8211; b\u00e1n h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh \u0111\u00f3. <\/p>\n<p>K\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c c\u1ea7n b\u1eaft ngu\u1ed3n t\u1eeb chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty. K\u1ebf ho\u1ea1ch ph\u1ea3i c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 h\u00e0nh vi \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean, li\u1ec7u h\u1ecd t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng t\u1eeb b\u00ean trong c\u1ee7a t\u1ed5 ch\u1ee9c hay c\u00f3 xu h\u01b0\u1edbng t\u1eeb b\u00ean ngo\u00e0i nhi\u1ec1u h\u01a1n.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u1ee8ng d\u1ee5ng c\u1ee7a t\u1ed5 ch\u1ee9c h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n<p>M\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng kh\u00e1 ho\u00e0n h\u1ea3o trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u n\u0103ng trong ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a c\u00f4ng ty. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong hai tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c th\u00f9 v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3:<\/p>\n<p><b>1. Hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng<\/b><\/p>\n<p>X\u00e1c \u0111\u1ecbnh ho\u1eb7c \u0111\u00e1nh gi\u00e1 ch\u00ednh s\u00e1ch ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng b\u1eb1ng c\u00e2u h\u1ecfi:<\/p>\n<p>&#8211; Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng:\u00a0Ch\u00fang ta nh\u1eafm t\u1edbi ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng n\u00e0o?<\/p>\n<p>&#8211; Ch\u00e0o h\u00e0ng kh\u00e1c bi\u1ec7t:\u00a0Ch\u00fang ta ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>&#8211; X\u00e1c l\u1eadp m\u1ee5c ti\u00eau:\u00a0Ch\u00fang ta ph\u1ea5n \u0111\u1ea5u \u0111\u1ea1t m\u1ee9c \u0111\u1ed9 doanh s\u1ed1, doanh thu hay th\u1ecb ph\u1ea7n n\u00e0o?<\/p>\n<p><b>2. Hi\u1ec7u n\u0103ng ho\u1ea1t \u0111\u1ed9ng<\/b><\/p>\n<p>T\u1ed5 ch\u1ee9c ho\u1eb7c \u0111\u00e1nh gi\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp hay kh\u00f4ng tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch xem x\u00e9t:<\/p>\n<p>&#8211; Gi\u1ea3m chi ph\u00ed:\u00a0Ch\u00fang ta c\u1ea3i thi\u1ec7n hi\u1ec7u n\u0103ng c\u1ee7a b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<p>&#8211; X\u00e2y d\u1ef1ng hi\u1ec7p l\u1ef1c:\u00a0Ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn \u0111\u1ec3 t\u1eadp trung hi\u1ec7u qu\u1ea3 h\u01a1n v\u00e0o k\u1ebft qu\u1ea3?<\/p>\n<p>&#8211; C\u00e2n b\u1eb1ng ti\u1ebfp th\u1ecb\/b\u00e1n h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng:\u00a0Ch\u00fang ta c\u00f3 th\u1ec3 cung c\u1ea5p h\u00e0ng \u0111\u1eb7t ri\u00eang nh\u01b0 th\u1ebf n\u00e0o t\u1ea1i b\u1ed9 ph\u1eadn tr\u1ef1c ti\u1ebfp ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1edbi hi\u1ec7u n\u0103ng c\u1ee7a khu v\u1ef1c h\u1eadu tr\u01b0\u1eddng?<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u01b0\u01a1ng ph\u00e1p t\u1ed5 ch\u1ee9c<\/font><\/h3>\n<p>\u0110\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 kh\u00e1c m\u1ed9t c\u00e1ch h\u1ee3p l\u00ed, c\u1ea7n quy\u1ebft \u0111\u1ecbnh:<\/p>\n<p>&#8211; Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng: Nh\u1eefng th\u1ecb tr\u01b0\u1eddng c\u00f4ng ty ph\u1ea3i ho\u1ea1t \u0111\u1ed9ng;<\/p>\n<p>&#8211; Kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m: Kh\u00e1ch h\u00e0ng n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ed1i v\u1edbi m\u1ed7i th\u1ecb tr\u01b0\u1eddng;\u00a0<\/p>\n<p>&#8211; M\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty: Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0o c\u00f4ng ty mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong<br \/>m\u1ed7i ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>S\u1ef1 h\u00e0i h\u00f2a ti\u1ebfp th\u1ecb t\u1ed1i \u01b0u s\u1ebd k\u1ebft h\u1ee3p nh\u1eefng ki\u1ebfn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 nhu c\u1ea7u \u0111\u1eb7c<br \/>th\u00f9 c\u1ee7a c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ecdn v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1<br \/>\u01b0u ti\u00ean v\u00e0 ti\u00eau ch\u00ed \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c (KPI) l\u00e0 th\u01b0\u1edbc \u0111o gi\u00fap cho t\u1ed5 ch\u1ee9c x\u00e1c<br \/>\u0111\u1ecbnh v\u00e0 \u0111o l\u01b0\u1eddng qu\u00e1 tr\u00ecnh ti\u1ebfn d\u1ea7n t\u1edbi m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. S\u1eed d\u1ee5ng ba t\u1edbi<br \/>n\u0103m ch\u1ec9 b\u00e1o KPI cho m\u1ed7i nh\u00e2n t\u1ed1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0<br \/>b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 n\u0103ng su\u1ea5t.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Nh\u1eefng m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb kinh \u0111i\u1ec3n, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            T\u1ed5 ch\u1ee9c h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: The Market-driven Organization) l\u00e0 m\u00f4 h\u00ecnh th\u1ec3 hi\u1ec7n qu\u00e1 tr\u00ecnh \u0111a ng\u00e0nh trong vi\u1ec7c bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty th\u00e0nh c\u00e1c ch\u00ednh s\u00e1ch ti\u1ebfp th\u1ecb &#8211; b\u00e1n h\u00e0ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh \u0111\u00f3.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25170"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25170"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25170\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}