{"id":25263,"date":"2023-12-07T00:18:43","date_gmt":"2023-12-07T00:18:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tien-ich-ve-dia-diem-place-utility-la-gi.html"},"modified":"2023-12-22T10:07:42","modified_gmt":"2023-12-22T03:07:42","slug":"tien-ich-ve-dia-diem-place-utility-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tien-ich-ve-dia-diem-place-utility-la-gi.html","title":{"rendered":"Ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m (Place Utility) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh h\u1ecda<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m (Place Utility)<\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>Ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m<\/b>\u00a0hay <b>ti\u1ec7n \u00edch v\u1ec1 v\u1ecb tr\u00ed<\/b> trong ti\u1ebfng Anh l\u00e0 <b>Place Utility<\/b>.<\/p>\n<p><i>Ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m<\/i> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ti\u1ec7n \u00edch \u0111\u01b0\u1ee3c t\u1ea1o cho s\u1ea3n ph\u1ea9m nh\u1edd v\u00e0o v\u1ecb tr\u00ed c\u1ee7a n\u00f3. S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u0103ng l\u00ean b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i v\u1ecb tr\u00ed v\u1eadt <span>l\u00ed<\/span> c\u1ee7a n\u00f3. Trong thu\u1eadt ng\u1eef v\u1ec1 marketing, s\u1ea3n ph\u1ea9m n\u00ean c\u00f3 s\u1eb5n \u1edf n\u01a1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n.<\/p>\n<p>Hi\u1ec3u theo c\u00e1ch \u0111\u01a1n gi\u1ea3n, <i>ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m<\/i> \u0111\u1ea1t \u0111\u01b0\u1ee3c khi doanh nghi\u1ec7p b\u00e0y b\u00e1n s\u1ea3n ph\u1ea9m t\u1ea1i nh\u1eefng n\u01a1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u00dd ngh\u0129a<\/font><\/h3>\n<p>&#8211;<b> Ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m<\/b> \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng b\u1edfi v\u00ec \u0111\u00f4i khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi v\u1ecb tr\u00ed ho\u1eb7c t\u00ednh s\u1eb5n c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m. S\u1ea3n ph\u1ea9m c\u00e0ng s\u1eb5n c\u00f3, c\u01a1 h\u1ed9i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mua n\u00f3 c\u00e0ng cao h\u01a1n.<\/p>\n<p>&#8211; C\u00e1c c\u00f4ng ty \u0111ang c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 truy\u1ec1n b\u00e1 k\u00eanh ph\u00e2n ph\u1ed1i c\u1ee7a h\u1ecd v\u00e0 l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd s\u1eb5n c\u00f3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb c\u00f3 th\u1ec3.<\/p>\n<p>&#8211; <i>Ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m<\/i> ch\u1ee7 y\u1ebfu \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c l\u00e0m cho h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 s\u1eb5n v\u1ec1 m\u1eb7t v\u1eadt <span>l\u00ed<\/span> ho\u1eb7c c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p>&#8211; V\u00ed d\u1ee5 ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m c\u00f3 ph\u1ea1m vi t\u1eeb v\u1ecb tr\u00ed c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0o trang web ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty tr\u00ean internet.<\/p>\n<p>&#8211; C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (chi\u1ebfn l\u01b0\u1ee3c SEO) nh\u1eb1m c\u1ea3i thi\u1ec7n <i>ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m<\/i> c\u1ee7a h\u1ecd. SEO l\u00e0 qu\u00e1 tr\u00ecnh t\u0103ng t\u00ednh kh\u1ea3 d\u1ee5ng c\u1ee7a m\u1ed9t trang web cho ng\u01b0\u1eddi d\u00f9ng Internet th\u00f4ng qua c\u00e1c t\u00ecm ki\u1ebfm tr\u00ean web.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u00dd ngh\u0129a<\/font><\/h3>\n<p>&#8211; Vi\u1ec7c t\u0103ng s\u1ef1 thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>&#8211; S\u1ea3n ph\u1ea9m s\u1eb5n c\u00f3 trong m\u1ed9t lo\u1ea1t c\u00e1c c\u1eeda h\u00e0ng v\u00e0 \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t gi\u00e1 tr\u1ecb gia t\u0103ng cho s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: Apple Inc. (AAPL) b\u00e1n iPhone v\u00e0 m\u00e1y t\u00ednh x\u00e1ch tay th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a m\u00ecnh, nh\u01b0ng \u0111\u1ed3ng th\u1eddi Apple c\u0169ng cung c\u1ea5p s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed kh\u00e1c, bao g\u1ed3m Best Buy Co. Inc. (BBY).<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ti\u1ec7n \u00edch v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m (ti\u1ebfng Anh: Place Utility) \u0111\u1ea1t \u0111\u01b0\u1ee3c khi doanh nghi\u1ec7p b\u00e0y b\u00e1n s\u1ea3n ph\u1ea9m t\u1ea1i nh\u1eefng n\u01a1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25263"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25263"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25263\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}