{"id":25319,"date":"2023-12-07T00:20:48","date_gmt":"2023-12-07T00:20:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kinh-te-hoc-than-kinh-neuroeconomics-la-gi-cac-linh-vuc-nghien-cuu-trong-kinh-te-than-kinh-hoc.html"},"modified":"2023-12-22T10:17:09","modified_gmt":"2023-12-22T03:17:09","slug":"kinh-te-hoc-than-kinh-neuroeconomics-la-gi-cac-linh-vuc-nghien-cuu-trong-kinh-te-than-kinh-hoc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kinh-te-hoc-than-kinh-neuroeconomics-la-gi-cac-linh-vuc-nghien-cuu-trong-kinh-te-than-kinh-hoc.html","title":{"rendered":"Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh (Neuroeconomics) l\u00e0 g\u00ec? C\u00e1c l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u trong Kinh t\u1ebf th\u1ea7n kinh h\u1ecdc"},"content":{"rendered":"
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Hi\u0300nh minh ho\u0323a. Ngu\u00f4\u0300n: Crudecompanion.com<\/p>\n<\/figcaption><\/figure>\n

Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span><\/font><\/h2>\n

Kha\u0301i ni\u00ea\u0323m<\/b><\/p>\n

Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span><\/b> trong ti\u00ea\u0301ng Anh la\u0300 Neuroeconomics.<\/b><\/p>\n

Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span><\/b> l\u00e0 l\u0129nh v\u1ef1c li\u00ean k\u1ebft kinh t\u1ebf h\u1ecdc, t\u00e2m l\u00ed h\u1ecdc v\u00e0 khoa h\u1ecdc th\u1ea7n kinh \u0111\u1ec3 x\u00e2y d\u1ef1ng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng t\u1ed1t h\u01a1n v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh kinh t\u1ebf.\u00a0<\/p>\n

M\u1ee5c ti\u00eau c\u01a1 b\u1ea3n c\u1ee7a nghi\u00ean c\u1ee9u Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span> l\u00e0 nh\u1eb1m l\u1ea5p \u0111\u1ea7y nh\u1eefng kho\u1ea3ng tr\u1ed1ng nh\u1ea5t \u0111\u1ecbnh trong c\u00e1c l\u00ed thuy\u1ebft kinh t\u1ebf th\u00f4ng th\u01b0\u1eddng.\u00a0<\/p>\n

Trong l\u00ed thuy\u1ebft l\u1ef1a ch\u1ecdn duy l\u00ed, c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan r\u1ee7i ro v\u00e0 ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng theo m\u1ed9t c\u00e1ch duy l\u00ed nh\u1ea5t. \u0110\u1ed3ng th\u1eddi coi ho\u1ea1t \u0111\u1ed9ng b\u00ean trong n\u00e3o b\u1ed9 c\u1ee7a ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u00e0 m\u1ed9t ph\u1ea1m tr\u00f9 n\u1eb1m ngo\u00e0i ph\u1ea1m vi c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c trong kinh t\u1ebf h\u1ecdc.\u00a0<\/p>\n

Kinh t\u1ebf h\u1ecdc h\u00e0nh vi\u00a0<\/i><\/b>\u0111\u00e3 ph\u00e1 v\u1ee1 c\u00e1c r\u00e0o c\u1ea3n n\u00e0y b\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft trong t\u00e2m l\u00ed h\u1ecdc v\u00e0o nh\u1eefng tr\u01b0\u1eddng h\u1ee3p con ng\u01b0\u1eddi kh\u00f4ng tu\u00e2n theo l\u00ed thuy\u1ebft l\u1ef1a ch\u1ecdn duy l\u00ed hay l\u00ed thuy\u1ebft t\u1ed1i \u01b0u h\u00f3a l\u1ee3i \u00edch kinh t\u1ebf.\u00a0<\/p>\n

Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span><\/i><\/b> l\u00e0 c\u1ea5p cao h\u01a1n c\u1ee7a kinh t\u1ebf h\u1ecdc h\u00e0nh vi do ng\u00e0nh n\u00e0y nghi\u00ean c\u1ee9u m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh t\u1ebf v\u00e0 c\u00e1c hi\u1ec7n t\u01b0\u1ee3ng quan s\u00e1t \u0111\u01b0\u1ee3c trong n\u00e3o b\u1ed9 c\u1ee7a \u0111\u1ed9ng v\u1eadt hay con ng\u01b0\u1eddi.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m\u00a0Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span><\/font><\/h3>\n

Ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c c\u01a1 ch\u1ebf th\u00fac \u0111\u1ea9y c\u00e1c c\u00e1 nh\u00e2n trong n\u1ec1n kinh t\u1ebf c\u00f3 th\u1ec3 gi\u00fap d\u1ef1 \u0111o\u00e1n t\u1ed1t h\u01a1n v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a c\u00e1c n\u1ec1n kinh t\u1ebf n\u00f3i chung. \u00a0\u00a0<\/p>\n

Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span><\/b> cung c\u1ea5p c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u1ec1 l\u00ed do t\u1ea1i sao con ng\u01b0\u1eddi c\u00f3 th\u1ec3 kh\u00f4ng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i \u00edch v\u00e0 tr\u00e1nh r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng kh\u00f3 kh\u0103n t\u00e0i ch\u00ednh nh\u01b0 trong c\u00e1c th\u1eddi k\u00ec bong b\u00f3ng t\u00e0i s\u1ea3n v\u00e0 sau \u0111\u00f3 l\u00e0 c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh trong l\u1ecbch s\u1eed.\u00a0 <\/p>\n

C\u1ea3m x\u00fac c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, b\u1ed9 n\u00e3o th\u01b0\u1eddng ph\u1ea3n \u1ee9ng nhi\u1ec1u v\u1edbi c\u00e1c t\u1ed5n th\u1ea5t v\u00e0 m\u1ea5t m\u00e1t h\u01a1n l\u00e0 c\u00e1c l\u1ee3i \u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c, k\u00edch th\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng g\u00e2y ra c\u00e1c h\u00e0nh vi phi l\u00ed trong n\u1ec1n kinh t\u1ebf.\u00a0<\/p>\n

D\u00f9 c\u00e1c ph\u1ea3n \u1ee9ng xu\u1ea5t ph\u00e1t t\u1eeb c\u1ea3m x\u00fac kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1eabn \u0111\u1ebfn l\u1ee3i \u00edch d\u01b0\u1edbi m\u1ee9c t\u1ed1i \u01b0u, ch\u00fang hi\u1ebfm khi t\u01b0\u01a1ng quan v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m duy l\u00ed.\u00a0<\/i><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh c\u1ee7a Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span> g\u1ea7n \u0111\u00e2y cho th\u1ea5y ti\u1ec1m n\u0103ng c\u1ea3i thi\u1ec7n ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c c\u01a1 ch\u1ebf \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kinh t\u1ebf.\u00a0 \u00a0\u00a0<\/i><\/p>\n

Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span> v\u00e0 Kinh t\u1ebf h\u1ecdc th\u1ef1c nghi\u1ec7m<\/font><\/h3>\n

Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span><\/b> c\u0169ng li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn\u00a0kinh t\u1ebf h\u1ecdc th\u1ef1c nghi\u1ec7m.\u00a0<\/p>\n

Nghi\u00ean c\u1ee9u Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span> ph\u1ea7n l\u1edbn l\u00e0 c\u00e1c nghi\u00ean c\u1ee9u quan s\u00e1t c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 ng\u01b0\u1eddi ho\u1eb7c \u0111\u1ed9ng v\u1eadt \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed9t ho\u1eb7c nhi\u1ec1u nh\u00f3m l\u1ef1a ch\u1ecdn.\u00a0<\/p>\n

C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u quan s\u00e1t, \u0111o l\u01b0\u1eddng v\u00e0 ghi l\u1ea1i c\u00e1c bi\u1ebfn s\u1ed1 sinh l\u00ed ho\u1eb7c sinh h\u00f3a kh\u00e1c nhau tr\u01b0\u1edbc, trong v\u00e0 sau khi l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.\u00a0<\/p>\n

Ho\u1eb7c h\u1ecd s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c th\u00ed nghi\u1ec7m tr\u1ef1c ti\u1ebfp \u1edf \u0111\u00f3 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u thay \u0111\u1ed5i m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 h\u00f3a h\u1ecdc hay \u0111i\u1ec7n t\u1eeb l\u00e0m thay \u0111\u1ed5i ch\u1ee9c n\u0103ng n\u00e3o b\u1ed9 c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u, sau \u0111\u00f3 so s\u00e1nh c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng.\u00a0<\/p>\n

C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span> s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 thi\u1ebft b\u1ecb nh\u01b0 m\u00e1y ch\u1ee5p c\u1ed9ng h\u01b0\u1edfng t\u1eeb (MRI) v\u00e0 m\u00e1y ch\u1ee5p c\u1eaft l\u1edbp ph\u00e1t x\u1ea1 positron (PET) \u0111\u1ec3 quan s\u00e1t l\u01b0u l\u01b0\u1ee3ng m\u00e1u v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u1edf c\u00e1c v\u00f9ng kh\u00e1c nhau c\u1ee7a n\u00e3o b\u1ed9.\u00a0<\/i><\/p>\n

Ngo\u00e0i ra h\u1ecd c\u00f2n x\u00e9t nghi\u1ec7m m\u00e1u ho\u1eb7c n\u01b0\u1edbc b\u1ecdt \u0111\u1ec3 \u0111o m\u1ee9c \u0111\u1ed9 d\u1eabn truy\u1ec1n th\u1ea7n kinh v\u00e0 hormone c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u. \u00a0\u00a0<\/p>\n

C\u00e1c l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u trong Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span>\u00a0<\/font><\/h3>\n

Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh ba l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u ch\u00ednh: l\u1ef1a ch\u1ecdn li\u00ean th\u1eddi gian, ra quy\u1ebft \u0111\u1ecbnh x\u00e3 h\u1ed9i <\/i>v\u00e0 ra quy\u1ebft \u0111\u1ecbnh khi c\u00f3 r\u1ee7i ro v\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn<\/i>.\u00a0<\/p>\n

\u00a0– L\u1ef1a ch\u1ecdn li\u00ean th\u1eddi gian <\/b>l\u00e0 qu\u00e1 tr\u00ecnh con ng\u01b0\u1eddi s\u1ebd quy\u1ebft \u0111\u1ecbnh l\u00e0m g\u00ec v\u00e0 l\u00e0m bao nhi\u00eau v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau.\u00a0<\/p>\n

M\u1ed9t ng\u01b0\u1eddi s\u1ebd \u0111\u00e1nh gi\u00e1 h\u00e0ng h\u00f3a kinh t\u1ebf kh\u00e1c nhau \u1edf nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau v\u00e0 c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng l\u1ef1a ch\u1ecdn v\u1ed1n c\u00f3 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.\u00a0<\/p>\n

C\u00e1c nghi\u00ean c\u1ee9u trong l\u0129nh v\u1ef1c n\u00e0y t\u00ecm c\u00e1ch hi\u1ec3u ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00e3o b\u1ed9 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 h\u00f3a h\u1ecdc c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1edf th\u00edch theo th\u1eddi gian v\u00e0 c\u00e1c xung \u0111\u1ed9ng. \u00a0\u00a0<\/p>\n

\u00a0– Nghi\u00ean c\u1ee9u v\u1ec1 ra quy\u1ebft \u0111\u1ecbnh x\u00e3 h\u1ed9i <\/b>l\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn d\u1ef1a tr\u00ean l\u00ed thuy\u1ebft tr\u00f2 ch\u01a1i, c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau \u0111\u1ec3 quan s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u00e3o b\u1ed9 v\u00e0 th\u1ea7n kinh.<\/p>\n

L\u00ed thuy\u1ebft tr\u00f2 ch\u01a1i l\u00e0 \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh to\u00e1n h\u1ecdc v\u1ec1 c\u00e1c xung \u0111\u1ed9t v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh duy l\u00ed v\u00e0 th\u00f4ng minh.\u00a0<\/p>\n

Nghi\u00ean c\u1ee9u Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh <\/span> v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn trong x\u00e3 h\u1ed9i t\u1eadp trung v\u00e0o c\u00e1ch c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a ni\u1ec1m tin, s\u1ef1 c\u00f4ng b\u1eb1ng v\u00e0 t\u00ednh t\u01b0\u01a1ng h\u1ed7 trong x\u00e3 h\u1ed9i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a n\u00e3o b\u1ed9.\u00a0<\/p>\n

\u00a0– Nghi\u00ean c\u1ee9u v\u1ec1 ra quy\u1ebft \u0111\u1ecbnh khi c\u00f3 r\u1ee7i ro v\u00e0 s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn<\/b> m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf m\u00e0 c\u00e1c k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn n\u00e0y l\u00e0 c\u1ed1 \u0111\u1ecbnh.\u00a0<\/p>\n

C\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf n\u00e0y kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o ph\u00e2n ph\u1ed1i x\u00e1c su\u1ea5t m\u00e0 ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 bi\u1ebft ho\u1eb7c kh\u00f4ng bi\u1ebft.\u00a0<\/p>\n

Nh\u1eefng nghi\u00ean c\u1ee9u n\u00e0y xem x\u00e9t m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean r\u1ee7i ro, \u00e1c c\u1ea3m v\u1edbi r\u1ee7i ro v\u00e0 m\u1ea5t m\u00e1t v\u00e0 th\u00f4ng tin kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong n\u00e3o v\u00e0 h\u1ec7 th\u1ea7n kinh.\u00a0 \u00a0<\/p>\n

(Theo Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kinh t\u1ebf h\u1ecdc th\u1ea7n kinh (ti\u1ebfng Anh: Neuroeconomics) l\u00e0 l\u0129nh v\u1ef1c li\u00ean k\u1ebft kinh t\u1ebf h\u1ecdc, t\u00e2m l\u00ed h\u1ecdc v\u00e0 khoa h\u1ecdc th\u1ea7n kinh \u0111\u1ec3 x\u00e2y d\u1ef1ng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng t\u1ed1t h\u01a1n v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh kinh t\u1ebf.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25319"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25319"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25319\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}