{"id":25367,"date":"2023-12-07T00:22:49","date_gmt":"2023-12-07T00:22:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tieu-thu-khong-truc-tiep-indirect-consumption-la-gi-uu-the-va-y-nghia.html"},"modified":"2023-12-22T10:24:18","modified_gmt":"2023-12-22T03:24:18","slug":"tieu-thu-khong-truc-tiep-indirect-consumption-la-gi-uu-the-va-y-nghia","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tieu-thu-khong-truc-tiep-indirect-consumption-la-gi-uu-the-va-y-nghia.html","title":{"rendered":"Ti\u00eau th\u1ee5 kh\u00f4ng tr\u1ef1c ti\u1ebfp (Indirect Consumption) l\u00e0 g\u00ec? \u01afu th\u1ebf v\u00e0 \u00fd ngh\u0129a"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n Linkedln)<\/p>\n<\/div>\n<\/div>\n

Ti\u00eau th\u1ee5 kh\u00f4ng tr\u1ef1c ti\u1ebfp (Indirect Consumption)<\/font><\/h2>\n

Ti\u00eau th\u1ee5 kh\u00f4ng tr\u1ef1c ti\u1ebfp <\/b>trong ti\u1ebfng Anh l\u00e0 Indirect Consumption<\/b>.<\/p>\n

Ti\u00eau th\u1ee5 kh\u00f4ng tr\u1ef1c ti\u1ebfp<\/b> l\u00e0 h\u1ec7 th\u1ed1ng ti\u00eau th\u1ee5 qua c\u00e1c trung gian \u0111\u1ed9c l\u1eadp \u2013 nh\u1eefng ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i, c\u00e1c \u0111\u1ea1i di\u1ec7n m\u00f4i gi\u1edbi v\u00e0 c\u00e1c nh\u00e0 bu\u00f4n.<\/p>\n

Tr\u01b0\u1edbc ti\u00ean, c\u1ea7n chia nh\u1eefng ng\u01b0\u1eddi trung gian th\u00e0nh nh\u1eefng ng\u01b0\u1eddi trung gian \u0111\u1ed9c l\u1eadp v\u00e0 nh\u1eefng ng\u01b0\u1eddi trung gian ph\u1ee5 thu\u1ed9c. Nh\u1eefng ng\u01b0\u1eddi trung gian \u0111\u1ed9c l\u1eadp c\u00f3 quy\u1ec1n s\u1edf h\u1eefu \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. Nh\u1eefng ng\u01b0\u1eddi trung gian ph\u1ee5 thu\u1ed9c kh\u00f4ng c\u00f3 quy\u1ec1n s\u1edf h\u1eefu \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 l\u00e0m vi\u1ec7c v\u00ec ti\u1ec1n th\u01b0\u1edfng hoa h\u1ed3ng.<\/p>\n

– Ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i: Nh\u1eefng c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i, th\u1ef1c hi\u1ec7n tr\u00ean c\u01a1 s\u1edf nh\u1eefng doanh nghi\u1ec7p x\u00e2y l\u1eafp l\u1edbn c\u00f3 mua d\u1ef1 tr\u1eef l\u1edbn v\u00e0 x\u00e1c l\u1eadp m\u1ed1i quan h\u1ec7 h\u1ee3p \u0111\u1ed3ng l\u00e2u d\u00e0i v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t.<\/p>\n

– Nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb: Mua h\u1ebft c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ri\u00eang l\u1ebb \u0111\u1ec3 b\u00e1n l\u1ea1i nhanh.<\/p>\n

– \u0110\u1ea1i l\u00ed v\u00e0 m\u00f4i gi\u1edbi: \u0110\u00e2y l\u00e0 nh\u1eefng c\u00f4ng ty ho\u1eb7c nh\u1eefng nh\u00e0 kinh doanh ri\u00eang l\u1ebb th\u1ef1c hi\u1ec7n ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m tr\u00ean c\u01a1 s\u1edf ti\u1ec1n th\u01b0\u1edfng hoa h\u1ed3ng.<\/p>\n

\u01afu th\u1ebf s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ti\u00eau th\u1ee5 kh\u00f4ng tr\u1ef1c ti\u1ebfp<\/font><\/h3>\n

H\u1ec7 th\u1ed1ng ti\u00eau th\u1ee5 kh\u00f4ng tr\u1ef1c ti\u1ebfp c\u00f3 nh\u1eefng \u01b0u th\u1ebf c\u1ee7a n\u00f3 trong t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh. S\u1ef1 h\u1ee3p l\u00ed s\u1eed d\u1ee5ng n\u00f3 l\u00e0 hi\u1ec3n nhi\u00ean khi doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng n\u00e0y trong th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 m\u1edbi, khi m\u00e0 h\u1ec7 th\u1ed1ng ti\u00eau th\u1ee5 c\u1ee7a ri\u00eang m\u00ecnh c\u00f2n ch\u01b0a \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp.<\/p>\n

Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi ti\u00eau th\u1ee5 \u0111\u1ed9c l\u1eadp l\u00e0 c\u1ea7n thi\u1ebft tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh, n\u1ebfu nh\u01b0 m\u1ea1ng l\u01b0\u1edbi n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra.<\/p>\n

T\u1ed5 ch\u1ee9c h\u1ee3p l\u00ed c\u00e1c m\u1ed1i li\u00ean h\u1ec7 v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c ti\u00eau th\u1ee5 \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 tao \u0111i\u1ec1u ki\u1ec7n \u0111\u1ea9y c\u00e1c c\u00f4ng ty c\u1ea1nh tranh ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng, c\u00e1c c\u00f4ng ty n\u00e0y \u0111ang h\u1ee3p t\u1ea5c v\u1edbi c\u00e1c \u0111\u1ea1i l\u00ed \u0111\u00f3 trong \u0111i\u1ec1u ki\u1ec7n \u00edt c\u00f3 l\u1ee3i h\u01a1n.<\/p>\n

\u00dd ngh\u0129a s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ti\u00eau th\u1ee5 kh\u00f4ng tr\u1ef1c ti\u1ebfp<\/font><\/h3>\n

S\u1eed d\u1ee5ng c\u00e1c h\u1ec7 th\u1ed1ng trung gian \u0111\u1ed9c l\u1eadp c\u00f3 \u00fd ngh\u0129a \u0111\u1eb7c bi\u1ec7t trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p khi m\u00e0 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111\u1ea3m b\u1ea3o cho ch\u1ee7 \u0111\u1ea7u t\u01b0 \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m, m\u00e0 c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y doanh nghi\u1ec7p x\u00e2y d\u1ef1ng kh\u00f4ng \u0111\u1ed9c l\u1eadp cung c\u1ea5p, trong khi \u0111\u00f3 c\u00e1c c\u00f4ng ty ti\u00eau th\u1ee5 l\u1ea1i cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 n\u00e0y.<\/p>\n

\u0110\u1ed3ng th\u1eddi, c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng l\u1edbn th\u00f4ng th\u01b0\u1eddng r\u1ea5t mu\u1ed1n bi\u1ebfn \u0111\u1ed5i h\u1ec7 th\u1ed1ng ti\u00eau th\u1ee5 \u0111\u1ed9c l\u1eadp th\u00e0nh h\u1ec7 th\u1ed1ng ti\u00eau th\u1ee5 qua c\u00e1c trung gian t\u00e0i ch\u00ednh ph\u1ee5 thu\u1ed9c, trong b\u1ea5t k\u00ec tr\u01b0\u1eddng h\u1ee3p n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng, c\u00e1c trung gian t\u00e0i ch\u00ednh n\u00e0y c\u0169ng \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n

T\u1ed5 ch\u1ee9c m\u1ea1ng l\u01b0\u1edbi ti\u00eau th\u1ee5 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n qua c\u00e1c m\u1ea1ng l\u01b0\u1edbi ti\u00eau th\u1ee5 c\u1ee7a ri\u00eang m\u00ecnh hay qua c\u00e1c trung gian m\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o 3 nh\u00e2n t\u1ed1: lo\u1ea1i s\u1ea3n ph\u1ea9m x\u00e2y d\u1ef1ng, \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 qui m\u00f4 \u0111\u1ecba l\u00ed c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00e1c nh\u00e2n t\u1ed1 n\u00e0y c\u1ea7n t\u00ednh t\u1edbi trong chi\u1ebfn l\u01b0\u1ee3c marketing ti\u00eau th\u1ee5.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing c\u1ee7a Doanh nghi\u1ec7p x\u00e2y d\u1ef1ng, NXB X\u00e2y d\u1ef1ng)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ti\u00eau th\u1ee5 kh\u00f4ng tr\u1ef1c ti\u1ebfp (ti\u1ebfng Anh: Indirect Consumption) l\u00e0 h\u1ec7 th\u1ed1ng ti\u00eau th\u1ee5 qua c\u00e1c trung gian \u0111\u1ed9c l\u1eadp \u2013 nh\u1eefng ng\u01b0\u1eddi ph\u00e2n ph\u1ed1i, c\u00e1c \u0111\u1ea1i di\u1ec7n m\u00f4i gi\u1edbi v\u00e0 c\u00e1c nh\u00e0 bu\u00f4n. H\u1ec7 th\u1ed1ng ti\u00eau th\u1ee5 kh\u00f4ng tr\u1ef1c ti\u1ebfp lu\u00f4n c\u00f3 \u01b0u th\u1ebf ri\u00eang c\u1ee7a n\u00f3 trong nh\u1eefng t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25367"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25367"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25367\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}