{"id":25547,"date":"2023-12-07T01:37:05","date_gmt":"2023-12-07T01:37:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-chiet-gia-discount-pricing-strategy-la-gi-uu-diem-va-cac-loai-chiet-gia.html"},"modified":"2023-12-22T10:36:57","modified_gmt":"2023-12-22T03:36:57","slug":"chien-luoc-chiet-gia-discount-pricing-strategy-la-gi-uu-diem-va-cac-loai-chiet-gia","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-chiet-gia-discount-pricing-strategy-la-gi-uu-diem-va-cac-loai-chiet-gia.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c chi\u1ebft gi\u00e1 (Discount Pricing Strategy) l\u00e0 g\u00ec? \u01afu \u0111i\u1ec3m v\u00e0 c\u00e1c lo\u1ea1i chi\u1ebft gi\u00e1"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: valueandpricing.com)<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c chi\u1ebft gi\u00e1<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c chi\u1ebft gi\u00e1<\/b> trong ti\u1ebfng Anh l\u00e0 Discount Pricing Strategy<\/b>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c chi\u1ebft gi\u00e1 <\/b>l\u00e0 m\u1ed9t trong c\u00e1c h\u00ecnh th\u1ee9c gi\u1ea3m gi\u00e1 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ecfa m\u00e3n c\u00e1c \u0111i\u1ec1u ki\u1ec7n m\u00e0 doanh nghi\u1ec7p \u0111\u1eb7t ra.<\/p>\n

H\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh \u0111\u1ec1u \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch \u0111\u1ecbnh gi\u00e1 c\u00f3 chi\u1ebft kh\u1ea5u. C\u00e1c m\u1ee9c gi\u00e1 chi\u1ebft kh\u1ea5u \u0111\u01b0\u1ee3c c\u0103n c\u1ee9 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng mua h\u00e0ng, chi\u1ebft kh\u1ea5u d\u1ef1a tr\u00ean t\u1ed5ng gi\u00e1 tr\u1ecb giao d\u1ecbch hay d\u1ef1a tr\u00ean th\u1eddi gian \u0111\u1eb7t h\u00e0ng d\u00e0i h\u1ea1n hay ng\u1eafn h\u1ea1n\u2026<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c chi\u1ebft gi\u00e1<\/font><\/h3>\n

V\u1ec1 t\u00e2m l\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n mua h\u00e0ng nhi\u1ec1u h\u01a1n v\u1edbi s\u1ed1 ti\u1ec1n ph\u1ea3i tr\u1ea3 \u00edt h\u01a1n. Khi s\u1eed d\u1ee5ng chi\u1ebft kh\u1ea5u gi\u00e1 theo s\u1ed1 l\u01b0\u1ee3ng, gi\u00e1 trung b\u00ecnh tr\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd gi\u1ea3m \u0111i, \u0111i\u1ec1u n\u00e0y k\u00edch th\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng nhi\u1ec1u h\u01a1n.<\/p>\n

Khi h\u00e0ng h\u00f3a c\u1ee7a doanh nghi\u1ec7p ti\u00eau th\u1ee5 v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn h\u01a1n, c\u00e1c chi ph\u00ed s\u1ea3n xu\u1ea5t, chi ph\u00ed b\u00e1n h\u00e0ng, chi ph\u00ed d\u1ef1 tr\u1eef\u2026 c\u0169ng gi\u1ea3m \u0111i t\u01b0\u01a1ng \u1ee9ng do doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf kinh t\u1ebf theo qui m\u00f4 v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea7n th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 l\u1edbn h\u01a1n.\u00a0<\/p>\n

Nh\u01b0 v\u1eady, vi\u1ec7c chi\u1ebft kh\u1ea5u gi\u00e1 c\u00f3 khi kh\u00f4ng l\u00e0m gi\u1ea3m m\u00e0 c\u00f2n gia t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Chi\u1ebft kh\u1ea5u gi\u00e1 l\u00e0m cho m\u1eb7t h\u00e0ng c\u1ee7a doanh nghi\u1ec7p r\u1ebb h\u01a1n c\u00e1c doanh nghi\u1ec7p kh\u00e1c m\u1eb7c d\u00f9 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 nhau. Ch\u00ednh \u0111i\u1ec1u n\u00e0y l\u00e0m cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i quay tr\u1edf l\u1ea1i mua s\u1eafm h\u00e0ng h\u00f3a c\u1ee7a doanh nghi\u1ec7p nhi\u1ec1u h\u01a1n, kh\u1ea3 n\u0103ng c\u1ea1nh tranh b\u1eb1ng gi\u00e1 c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c n\u00e2ng cao.<\/p>\n

Khi \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch n\u00e0y, c\u1ea7n ch\u00fa \u00fd r\u1eb1ng: c\u00e1c kh\u00e1ch h\u00e0ng mua kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn th\u01b0\u1eddng r\u1ea5t nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 so v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng nh\u1ecf, kh\u1ea3 n\u0103ng ti\u1ebft ki\u1ec7m c\u1ee7a h\u1ecd l\u1edbn h\u01a1n, t\u01b0\u01a1ng \u1ee9ng v\u1edbi vi\u1ec7c l\u1ee3i nhu\u1eadn m\u00e0 h\u1ecd thu \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n.<\/p>\n

C\u00e1c lo\u1ea1i chi\u1ebft kh\u1ea5u gi\u00e1 <\/font><\/h3>\n

– Chi\u1ebft kh\u1ea5u gi\u00e1 do thanh to\u00e1n b\u1eb1ng ti\u1ec1n m\u1eb7t (Cash Discount):<\/b> khi mua h\u00e0ng, n\u1ebfu kh\u00e1ch h\u00e0ng tr\u1ea3 b\u1eb1ng ti\u1ec1n m\u1eb7t s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1, ch\u1eb3ng h\u1ea1n 5% tr\u00ean gi\u00e1 b\u00e1n h\u00e0ng h\u00f3a.<\/p>\n

– Chi\u1ebft kh\u1ea5u gi\u00e1 do thanh to\u00e1n nhanh: <\/b>th\u00f4ng th\u01b0\u1eddng vi\u1ec7c thanh to\u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Vi\u1ec7c chi\u1ebft kh\u1ea5u gi\u00e1 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed. Chi\u1ebft kh\u1ea5u gi\u00e1 theo th\u1eddi gian thanh to\u00e1n nh\u1eb1m gi\u1ea3m s\u1ed1 ti\u1ec1n v\u1ed1n t\u1ed3n \u0111\u1ecdng v\u00e0 ti\u1ec1n n\u1ee3 kh\u00f3 \u0111\u00f2i.<\/p>\n

– Chi\u1ebft kh\u1ea5u theo s\u1ed1 l\u01b0\u1ee3ng:<\/b> l\u00e0 vi\u1ec7c gi\u1ea3m gi\u00e1 cho c\u00e1c kh\u00e1ch h\u00e0ng mua h\u00e0ng v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn. Ch\u00fa \u00fd, m\u1ee9c gi\u00e1 chi\u1ebft kh\u1ea5u n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c v\u01b0\u1ee3t m\u1ee9c ti\u1ebft ki\u1ec7m do kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng ti\u00eau th\u1ee5 gia t\u0103ng v\u00e0 gi\u1ea3m ph\u00ed l\u01b0u kho, \u0111\u1ed3ng th\u1eddi k\u00edch th\u00edch vi\u1ec7c mua s\u1eafm t\u1eeb m\u1ed9t nh\u00e0 cung \u1ee9ng h\u01a1n l\u00e0 mua t\u1eeb nhi\u1ec1u nh\u00e0 cung \u1ee9ng kh\u00e1c nhau.<\/p>\n

– Chi\u1ebft kh\u1ea5u theo ch\u1ee9c n\u0103ng:<\/b> h\u00ecnh th\u1ee9c chi\u1ebft kh\u1ea5u n\u00e0y \u00e1p d\u1ee5ng cho c\u00e1c th\u00e0nh vi\u00ean trong h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i theo ch\u1ee9c n\u0103ng m\u00e0 h\u1ecd \u0111\u1ea3m nh\u1eadn nh\u01b0 kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng ti\u00eau th\u1ee5 \u0111\u01b0\u1ee3c, nhi\u1ec7m v\u1ee5 d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a v\u00e0 \u0111i\u1ec1u ti\u1ebft tr\u00ean m\u1ed9t ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing qu\u1ed1c t\u1ebf, NXB Lao \u0111\u1ed9ng \u2013 X\u00e3 h\u1ed9i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c chi\u1ebft gi\u00e1 (ti\u1ebfng Anh: Discount Pricing Strategy) \u0111em l\u1ea1i r\u1ea5t nhi\u1ec1u hi\u1ec7u qu\u1ea3 kinh doanh cho doanh nghi\u1ec7p. V\u00ec v\u1eady, m\u1ecdi doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n m\u1ea1nh th\u00ec c\u1ea7n \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c chi\u1ebft gi\u00e1 m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25547"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25547"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25547\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}