{"id":25557,"date":"2023-12-07T01:37:30","date_gmt":"2023-12-07T01:37:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tham-nhap-thi-truong-market-penetration-la-gi.html"},"modified":"2023-12-22T10:36:58","modified_gmt":"2023-12-22T03:36:58","slug":"tham-nhap-thi-truong-market-penetration-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tham-nhap-thi-truong-market-penetration-la-gi.html","title":{"rendered":"Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Market penetration) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: eduCBA<\/p>\n<\/div>\n<\/div>\n

Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Market penetration)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh l\u00e0 Market penetration<\/b>.<\/p>\n

Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/i> l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng so v\u1edbi t\u1ed5ng th\u1ecb tr\u01b0\u1eddng \u01b0\u1edbc t\u00ednh cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/p>\n

Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u0103ng th\u1ecb ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

– M\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh qui<\/span> m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng. N\u1ebfu t\u1ed5ng th\u1ecb tr\u01b0\u1eddng l\u1edbn, nh\u1eefng doanh nghi\u1ec7p m\u1edbi tham gia v\u00e0o ng\u00e0nh c\u00f3 th\u1ec3 v\u1eabn c\u00f2n c\u01a1 h\u1ed9i trong vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c mi\u1ebfng b\u00e1nh th\u1ecb ph\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c thu h\u00fat \u0111\u01b0\u1ee3c m\u1ed9t t\u1ec9 l\u1ec7 ph\u1ea7n tr\u0103m n\u00e0o \u0111\u00f3 trong t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a ng\u00e0nh.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t qu\u1ed1c gia c\u00f3 300 tri\u1ec7u d\u00e2n v\u00e0 65 tri\u1ec7u ng\u01b0\u1eddi trong s\u1ed1 \u0111\u00f3 s\u1edf h\u1eefu \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, t\u1ec9<\/span> l\u1ec7 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u1ee7a \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng s\u1ebd x\u1ea5p x\u1ec9 22%.<\/p>\n

V\u1ec1 l\u00ed<\/span> thuy\u1ebft, v\u1eabn c\u00f2n h\u01a1n 235 tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, hay 78% d\u00e2n s\u1ed1 v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c. C\u00e1c con s\u1ed1 v\u1ec1 m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp c\u00f3 th\u1ec3 ch\u1ec9 ra ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n

– N\u00f3i c\u00e1ch kh\u00e1c, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/i>\u00a0\u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n b\u1ed9 ng\u00e0nh t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh ti\u1ec1m n\u0103ng cho c\u00e1c c\u00f4ng ty trong ng\u00e0nh \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n ho\u1eb7c t\u0103ng doanh thu th\u00f4ng qua n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng.<\/p>\n

Ti\u1ebfp t\u1ee5c v\u1edbi v\u00ed d\u1ee5 tr\u00ean, s\u1ef1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng to\u00e0n c\u1ea7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u01b0\u1edbc t\u00ednh xem li\u1ec7u c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c thu nh\u1eadp v\u00e0 doanh thu d\u1ef1 t\u00ednh c\u1ee7a h\u1ecd hay kh\u00f4ng.<\/p>\n

– N\u1ebfu th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 b\u00e3o h\u00f2a, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i chi\u1ebfm ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n, do \u0111\u00f3 kh\u00f4ng c\u00f2n ch\u1ed7 cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu t\u1eeb c\u00e1c doanh nghi\u1ec7p m\u1edbi.<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c ti\u1ec5n<\/font><\/h3>\n

Trong qu\u00fd IV , Apple Inc. (AAPL) \u0111\u00e3 chi\u1ebfm h\u01a1n 50% th\u1ecb ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Apple \u0111\u00e3 li\u00ean t\u1ee5c gi\u1edbi thi\u1ec7u c\u00e1c phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a iPhones (\u0111\u1eb7c bi\u1ec7t l\u00e0 iPhone X cao c\u1ea5p) v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c v\u1edbi nh\u1eefng t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o, hi\u1ec7u su\u1ea5t c\u1ea3i ti\u1ebfn.<\/p>\n

B\u1eb1ng n\u1ed7 l\u1ef1c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b> th\u00e0nh c\u00f4ng, Apple c\u00f3 th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ed9ng l\u1ea1i. Tuy nhi\u00ean, Apple v\u1eabn c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 gia t\u0103ng c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch nh\u1eafm v\u00e0o kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a Apple.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market penetration) l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng so v\u1edbi t\u1ed5ng th\u1ecb tr\u01b0\u1eddng \u01b0\u1edbc t\u00ednh cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25557"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25557"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25557\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}