{"id":25609,"date":"2023-12-07T01:39:42","date_gmt":"2023-12-07T01:39:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/li-thuyet-tim-kiem-search-theory-la-gi-li-thuyet-tim-kiem-va-thoi-gian-tim-kiem-toi-uu.html"},"modified":"2023-12-22T10:38:38","modified_gmt":"2023-12-22T03:38:38","slug":"li-thuyet-tim-kiem-search-theory-la-gi-li-thuyet-tim-kiem-va-thoi-gian-tim-kiem-toi-uu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/li-thuyet-tim-kiem-search-theory-la-gi-li-thuyet-tim-kiem-va-thoi-gian-tim-kiem-toi-uu.html","title":{"rendered":"L\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm (Search Theory) l\u00e0 g\u00ec? L\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm v\u00e0 th\u1eddi gian t\u00ecm ki\u1ebfm t\u1ed1i \u01b0u"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p><i>H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/div>\n<\/div>\n<h2 class=\"\"><font style=\"line-height: 22px; font-size: 22px;\"><font color=\"#3d85c6\">L\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm<\/font><\/font><\/h2>\n<p class=\"\"><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p class=\"\"><b>L\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm <\/b>trong ti\u1ebfng Anh l\u00e0<b>\u00a0Search Theory.<\/b><\/p>\n<p class=\"\"><i>L\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm <\/i>nghi\u00ean c\u1ee9u v\u1ec1 &#8220;ma s\u00e1t&#8221; trong giao d\u1ecbch gi\u1eefa hai b\u00ean khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p ngay l\u1eadp t\u1ee9c.<\/p>\n<p class=\"\"><i>L\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm <\/i>ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i th\u00edch s\u1ef1 thi\u1ebfu hi\u1ec7u qu\u1ea3 trong th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i cho b\u1ea5t k\u00ec h\u00ecnh th\u1ee9c &#8220;ng\u01b0\u1eddi mua&#8221; v\u00e0 &#8220;ng\u01b0\u1eddi b\u00e1n&#8221; n\u00e0o, cho d\u00f9 l\u00e0 s\u1ea3n ph\u1ea9m, nh\u00e0 \u1edf, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 v\u1ee3, ch\u1ed3ng hay ng\u01b0\u1eddi y\u00eau.<\/p>\n<p class=\"\">Theo m\u00f4 h\u00ecnh c\u00e2n b\u1eb1ng c\u1ea1nh tranh c\u1ed5 \u0111i\u1ec3n, ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 giao d\u1ecbch trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u1edfi m\u1edf; c\u00e2n b\u1eb1ng gi\u00e1 trong th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng ngay l\u1eadp t\u1ee9c v\u00ec c\u00e1c l\u1ef1c l\u01b0\u1ee3ng cung v\u00e0 c\u1ea7u ph\u1ea3n \u1ee9ng t\u1ef1 do.<\/p>\n<p class=\"\">Tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f4ng x\u1ea3y ra trong th\u1ebf gi\u1edbi th\u1ef1c. <i>L\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm <\/i>c\u1ed1 g\u1eafng gi\u1ea3i th\u00edch gi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n c\u1ee7a hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y.<\/p>\n<p class=\"\">Trong th\u1ebf gi\u1edbi th\u1ef1c, th\u00f4ng tin l\u00e0 kh\u00f4ng ho\u00e0n h\u1ea3o v\u00e0 t\u1ed1n k\u00e9m, c\u00e1c giao d\u1ecbch \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 ri\u00eang r\u1ebd v\u00e0 kh\u00f4ng li\u00ean t\u1ee5c, ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 b\u1ecb t\u00e1ch bi\u1ec7t do gi\u1edbi h\u1ea1n kh\u00f4ng gian ho\u1eb7c b\u1edfi c\u00e1c r\u00e0o c\u1ea3n kh\u00e1c.\u00a0<\/p>\n<p class=\"\">N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c b\u00ean mu\u1ed1n giao d\u1ecbch trong kinh doanh, m\u1ed9t ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi t\u00ecm vi\u1ec7c, ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng t\u1ed1t v\u00e0 m\u1ed9t ng\u01b0\u1eddi mua kh\u00e1c g\u1eb7p ph\u1ea3i nh\u1eefng &#8220;ma s\u00e1t&#8221; khi t\u00ecm ki\u1ebfm l\u1eabn nhau, c\u00f3 th\u1ec3 \u1edf d\u01b0\u1edbi d\u1ea1ng c\u00e1ch bi\u1ec7t \u0111\u1ecba l\u00ed, k\u00ec v\u1ecdng v\u1ec1 gi\u00e1, y\u00eau c\u1ea7u k\u0129 thu\u1eadt \u0111\u1eb7c bi\u1ec7t ho\u1eb7c ch\u1eadm tr\u1ec5 trong th\u1eddi gian ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e0m ph\u00e1n.<\/p>\n<p class=\"\">Ngo\u00e0i ra ch\u00ednh s\u00e1ch c\u1ee7a ch\u00ednh ph\u1ee7 ho\u1eb7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u00e2y c\u1ea3n tr\u1edf th\u00eam v\u00e0o qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm.<\/p>\n<p class=\"\">Trong <i>l\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm<\/i>, ng\u01b0\u1eddi mua ho\u1eb7c ng\u01b0\u1eddi b\u00e1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 kh\u00e1c nhau, v\u00e0 ph\u1ea3i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u1ea5p nh\u1eadn ho\u1eb7c t\u1eeb ch\u1ed1i, c\u0169ng nh\u01b0 m\u1ed9t nh\u00f3m c\u00e1c \u01b0u ti\u00ean v\u00e0 k\u00ec v\u1ecdng; t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian.\u00a0<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Th\u1eddi gian t\u00ecm ki\u1ebfm t\u1ed1i \u01b0u<\/font><\/h3>\n<p class=\"\"><b>L\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm<\/b><i> <\/i>m\u00f4 t\u1ea3 l\u01b0\u1ee3ng th\u1eddi gian t\u1ed1i \u01b0u m\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ebd d\u00e0nh cho qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm tr\u01b0\u1edbc khi ch\u1ea5p nh\u1eadn m\u1ed9t ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft. Th\u1eddi gian t\u00ecm ki\u1ebfm s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1:<\/p>\n<p class=\"\"><b>Gi\u00e1 b\u00e1n t\u1ed1i thi\u1ec3u v\u00e0 gi\u00e1 mua t\u1ed1i \u0111a<\/b><\/p>\n<p class=\"\">Th\u1eddi gian t\u00ecm ki\u1ebfm ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c gi\u00e1 t\u1ed1i thi\u1ec3u m\u00e0 ng\u01b0\u1eddi b\u00e1n s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn v\u00e0 ng\u01b0\u1eddi mua s\u1eb5n s\u00e0ng tr\u1ea3. V\u00ed d\u1ee5: ng\u01b0\u1eddi mua c\u00f3 ng\u00e2n s\u00e1ch c\u1ed1 \u0111\u1ecbnh 5.000 USD ti\u1ec1n m\u1eb7t \u0111\u1ec3 mua xe h\u01a1i s\u1ebd t\u00ecm ki\u1ebfm \u0111\u1ee7 l\u00e2u \u0111\u1ec3 t\u00ecm m\u1ed9t chi\u1ebfc xe c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 d\u01b0\u1edbi 5.000 USD.\u00a0<\/p>\n<p class=\"\"><b>Chi ph\u00ed t\u00ecm ki\u1ebfm<\/b><\/p>\n<p class=\"\">N\u1ebfu th\u1eddi gian t\u00ecm ki\u1ebfm c\u00e0ng l\u00e2u k\u00e9o theo m\u1ed9t v\u00e0i lo\u1ea1i chi ph\u00ed c\u00e0ng t\u0103ng, th\u00ec th\u1eddi gian t\u00ecm ki\u1ebfm t\u1ed1i \u01b0u c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn. V\u00ed d\u1ee5, n\u1ebfu c\u00e1c k\u0129 n\u0103ng c\u1ee7a m\u1ed9t c\u00f4ng nh\u00e2n c\u00f3 th\u1ec3 suy gi\u1ea3m ho\u1eb7c tr\u1edf n\u00ean l\u1ed7i th\u1eddi theo th\u1eddi gian, th\u00ec h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng r\u00fat ng\u1eafn th\u1eddi gian t\u00ecm ki\u1ebfm c\u00f4ng vi\u1ec7c m\u1edbi.<\/p>\n<p class=\"\"><b>Dao \u0111\u1ed9ng gi\u00e1 c\u1ea3<\/b><\/p>\n<p class=\"\">S\u1ef1 dao \u0111\u1ed9ng v\u1ec1 gi\u00e1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c l\u1ef1a ch\u1ecdn c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1eddi gian t\u00ecm ki\u1ebfm t\u1ed1i \u01b0u. Dao \u0111\u1ed9ng c\u00e0ng l\u1edbn c\u00e0ng khi\u1ebfn m\u1ed9t ng\u01b0\u1eddi t\u00ecm ki\u1ebfm l\u00e2u h\u01a1n v\u1edbi hi v\u1ecdng c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t l\u1ef1a ch\u1ecd thay th\u1ebf v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n<p class=\"\"><b>M\u1ee9c ng\u1ea1i r\u1ee7i ro<\/b><\/p>\n<p class=\"\">M\u1ee9c ng\u1ea1i r\u1ee7i ro c\u0169ng c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u1edbn l\u00ean th\u1eddi gian t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5: K\u00e9o d\u00e0i th\u1eddi gian t\u00ecm ki\u1ebfm c\u00f4ng vi\u1ec7c th\u01b0\u1eddng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi t\u00ecm ki\u1ebfm ph\u1ea3i s\u1eed d\u1ee5ng kho\u1ea3n ti\u1ec1n ti\u1ebft ki\u1ec7m v\u00e0 \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 tr\u1edf n\u00ean t\u00fang thi\u1ebfu. M\u1ed9t ng\u01b0\u1eddi t\u00ecm ki\u1ebfm kh\u00f4ng th\u00edch r\u1ee7i ro s\u1ebd c\u00f3 xu h\u01b0\u1edbng r\u00fat ng\u1eafn t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd v\u00ec l\u00ed do n\u00e0y.<\/p>\n<p class=\"\">(Theo <i>investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            L\u00ed thuy\u1ebft t\u00ecm ki\u1ebfm (ti\u1ebfng Anh: Search Theory) nghi\u00ean c\u1ee9u v\u1ec1 &#8220;ma s\u00e1t&#8221; trong giao d\u1ecbch gi\u1eefa hai b\u00ean khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p ngay l\u1eadp t\u1ee9c.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25609"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25609"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25609\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}