{"id":25612,"date":"2023-12-07T01:39:52","date_gmt":"2023-12-07T01:39:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ke-hoach-hoa-chien-luoc-marketing-quoc-te-international-marketing-plan-la-gi.html"},"modified":"2023-12-22T10:38:38","modified_gmt":"2023-12-22T03:38:38","slug":"ke-hoach-hoa-chien-luoc-marketing-quoc-te-international-marketing-plan-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ke-hoach-hoa-chien-luoc-marketing-quoc-te-international-marketing-plan-la-gi.html","title":{"rendered":"K\u1ebf ho\u1ea1ch h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf (International Marketing Plan) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh \u1ea3nh minh h\u1ecda (Ngu\u1ed3n: snapseed.online)<\/p>\n<\/div>\n<\/div>\n

K\u1ebf ho\u1ea1ch h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

K\u1ebf ho\u1ea1ch h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf<\/b> trong ti\u1ebfng Anh l\u00e0 International Marketing Plan<\/b>.<\/p>\n

Theo V.H. Kirpalani v\u00e0 P.Cateora, ch\u00fang ta c\u00f3 th\u1ec3 \u0111i \u0111\u1ebfn kh\u00e1i ni\u1ec7m sau \u0111\u00e2y:<\/p>\n

K\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf<\/b> l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh k\u1ebf ho\u1ea1ch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf v\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch \u0111\u00f3, d\u1ef1a v\u00e0o s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 gi\u1eefa m\u1ed9t b\u00ean l\u00e0 m\u00f4i tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, v\u00e0 b\u00ean kia l\u00e0 kh\u1ea3 n\u0103ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1i \u01b0u.<\/p>\n

Nh\u01b0 v\u1eady, k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c \u1edf \u0111\u00e2y v\u1eeba l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh, v\u1eeba l\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfn h\u00e0nh mang t\u00ednh h\u1ec7 th\u1ed1ng li\u00ean quan t\u1edbi k\u1ebft qu\u1ea3 trong t\u01b0\u01a1ng lai. \u0110\u00f3 c\u0169ng l\u00e0 s\u1ef1 n\u1ed7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 th\u00edch \u1ee9ng nhanh nh\u1ea1y v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1ch quan (m\u00f4i tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i) v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u1ee7 quan c\u1ee7a c\u00f4ng ty nh\u1eb1m \u0111\u1ea1t k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n

K\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf, v\u1ec1 nguy\u00ean l\u00ed chung, c\u0169ng gi\u1ed1ng k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c gia. Tuy nhi\u00ean, do s\u1ef1 m\u1edf r\u1ed9ng v\u00e0 ph\u1ee9c t\u1ea1p c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf do c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c v\u00e0 nhi\u1ec7m v\u1ee5 ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty xuy\u00ean qu\u1ed1c gia (TNCs) cho n\u00ean c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t trong qu\u00e1 tr\u00ecnh k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf.<\/p>\n

C\u1ea7n l\u01b0u \u00fd r\u1eb1ng, k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp t\u1ee5c kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00f4ng ty qu\u1ed1c t\u1ebf.\u00a0<\/p>\n

Th\u1ef1c v\u1eady, V.H. Kirpalani \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh: “chi\u1ebfn l\u01b0\u1ee3c lu\u00f4n lu\u00f4n \u0111i tr\u01b0\u1edbc k\u1ebf ho\u1ea1ch ho\u00e1”. C\u00f2n Gi\u00e1o s\u01b0 P.Cateora c\u0169ng nh\u1ea5n m\u1ea1nh: “K\u1ebf ho\u1ea1ch ho\u00e1 l\u00e0 l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c di\u1ec5n ra trong th\u1ef1c t\u1ebf, n\u1ebfu kh\u00f4ng c\u00f3 qu\u00e1 tr\u00ecnh k\u1ebf ho\u1ea1ch ho\u00e1 th\u00ec chi\u1ebfn l\u01b0\u1ee3c s\u1ebd kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c”\u00a0<\/p>\n

\u0110i\u1ec1u ki\u1ec7n \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng k\u1ebf ho\u1ea1ch h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf<\/font><\/h3>\n

C\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p<\/b><\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n th\u1eafng l\u1ee3i k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c, tr\u01b0\u1edbc h\u1ebft doanh nghi\u1ec7p qu\u1ed1c t\u1ebf ph\u1ea3i ti\u1ebfn h\u00e0nh k\u1ebf ho\u1ea1ch ho\u00e1 ph\u00e2n b\u1ed5 t\u1ed1i \u01b0u c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh. B\u01b0\u1edbc tr\u00f9 b\u1ecb h\u1ee3p l\u00ed n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng cho k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c. Sau \u0111\u00e2y l\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c c\u01a1 b\u1ea3n m\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u00ednh to\u00e1n v\u00e0 r\u00e0 so\u00e1t th\u1eadt c\u1ee5 th\u1ec3:<\/p>\n

Ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi: <\/i><\/b>\u0110\u00e2y l\u00e0 ngu\u1ed3n l\u1ef1c c\u01a1 b\u1ea3n h\u00e0ng \u0111\u1ea7u \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c. X\u00e9t cho c\u00f9ng, con ng\u01b0\u1eddi v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 c\u00f3 t\u00ednh quy\u1ebft \u0111\u1ecbnh t\u1ea5t c\u1ea3, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ed1c t\u1ebf m\u1edf r\u1ed9ng lu\u00f4n lu\u00f4n c\u00f3 kh\u00f4ng \u00edt c\u01a1 h\u1ed9i nh\u01b0ng c\u0169ng nhi\u1ec1u th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro.\u00a0<\/p>\n

Vi\u1ec7c t\u00ednh to\u00e1n v\u00e0 tr\u00f9 b\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c ph\u1ea3i bao g\u1ed3m c\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, nh\u1ea5t l\u00e0 n\u0103ng l\u1ef1c qu\u1ea3n l\u00ed, \u0111i\u1ec1u h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u c\u1ee7a c\u00e1c TNCs. M\u00f4i tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1edf r\u1ed9ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 \u0111\u1ed9i ng\u0169 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 th\u00edch \u1ee9ng t\u1ed1t v\u1edbi m\u1ecdi bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n

Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh:<\/i><\/b> B\u1ea3n th\u00e2n ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ed1c t\u1ebf m\u1edf r\u1ed9ng th\u01b0\u1eddng c\u1ea7n ngu\u1ed3n v\u1ed1n l\u1edbn \u0111\u00f2i h\u1ecfi nhu c\u1ea7u, c\u00f3 th\u1ec3 l\u00ean t\u1edbi h\u00e0ng ch\u1ee5c t\u1ec9 USD \u0111\u1ed1i v\u1edbi c\u00e1c TNCs, \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u1ea3 huy \u0111\u1ed9ng t\u00e0i ch\u00ednh v\u00e0 n\u0103ng l\u1ef1c s\u1eed d\u1ee5ng t\u1ed1i \u01b0u ngu\u1ed3n t\u00e0i ch\u00ednh \u0111\u00f3 cho chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf. Do v\u1eady, ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n m\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u00ednh to\u00e1n k\u0129 l\u01b0\u1ee1ng trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

Ngu\u1ed3n l\u1ef1c t\u00e0i nguy\u00ean:<\/i><\/b> Tr\u00ean th\u1ef1c t\u1ebf, nhu c\u1ea7u t\u00e0i nguy\u00ean l\u00e0 r\u1ea5t l\u1edbn v\u00e0 \u0111a d\u1ea1ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c TNCs. Ngu\u1ed3n l\u1ef1c t\u00e0i nguy\u00ean bao g\u1ed3m c\u00e1c lo\u1ea1i nguy\u00ean v\u1eadt li\u1ec7u, ngu\u1ed3n \u0111\u1ea5t \u0111ai, ngu\u1ed3n n\u01b0\u1edbc, kh\u00ed h\u1eadu, h\u1ea1 t\u1ea7ng c\u01a1 s\u1edf, th\u00f4ng tin\u2026 Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tr\u00f9 b\u1ecb c\u1ee5 th\u1ec3 ngu\u1ed3n l\u1ef1c n\u00e0y ngay khi ti\u1ebfn h\u00e0nh k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf.<\/p>\n

Ngu\u1ed3n l\u1ef1c c\u00f4ng ngh\u1ec7:<\/i><\/b> \u0110\u1ec3 chi\u1ebfn th\u1eafng trong cu\u1ed9c c\u1ea1nh tranh qu\u1ed1c t\u1ebf kh\u1ed1c li\u1ec7t, doanh nghi\u1ec7p ph\u1ea3i c\u00f3 s\u1ea3n ph\u1ea9m xu\u1ea5t kh\u1ea9u ch\u1ea5t l\u01b0\u1ee3ng cao, tho\u1ea3 m\u00e3n t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi, nh\u1ea5t l\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00f3 t\u00ednh \u1edf c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n.\u00a0<\/p>\n

B\u1ea3n th\u00e2n c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i lu\u00f4n lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t \u0111\u00f3. Do v\u1eady, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u00ednh to\u00e1n cho \u0111\u01b0\u1ee3c m\u1ecdi kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 hi\u1ec7n \u0111\u1ea1i nh\u1ea5t.<\/p>\n

C\u00e1c cam k\u1ebft qu\u1ed1c t\u1ebf (International commitments)<\/b><\/p>\n

Theo c\u00e1c so\u1ea1n gi\u1ea3 Marketing qu\u1ed1c t\u1ebf, k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p qu\u1ed1c t\u1ebf \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi m\u1ee9c \u0111\u1ed9 qu\u1ed1c t\u1ebf ho\u00e1 v\u00e0 do \u0111\u00f3 c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng cam k\u1ebft qu\u1ed1c t\u1ebf. Nh\u1eefng cam k\u1ebft qu\u1ed1c t\u1ebf \u0111\u00f3 chi ph\u1ed1i s\u00e2u s\u1eafc chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf v\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Th\u1ef1c t\u1ebf c\u00f3 nhi\u1ec1u cam k\u1ebft qu\u1ed1c t\u1ebf kh\u00e1c nhau, g\u1ed3m:<\/p>\n

Nh\u1eefng cam k\u1ebft vi m\u00f4 t\u1eeb ph\u00eda doanh nghi\u1ec7p, trong \u0111\u00f3 c\u00f3:<\/p>\n

Nh\u1eefng cam k\u1ebft qu\u1ed1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c n\u01b0\u1edbc ngo\u00e0i trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf (xu\u1ea5t nh\u1eadp kh\u1ea9u) c\u0169ng nh\u01b0 trong \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf, g\u1ed3m c\u00e1c ngh\u0129a v\u1ee5 v\u00e0 quy\u1ec1n l\u1ee3i trong su\u1ed1t th\u1eddi gian th\u1ef1c hi\u1ec7n.<\/p>\n

Nh\u1eefng cam k\u1ebft n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p qu\u1ed1c t\u1ebf nh\u01b0 cam (t\u1ea1o thu\u1eadn l\u1ee3i v\u00e0 h\u1ed7 tr\u1ee3 t\u1eeb ph\u00eda c\u00f4ng ty m\u1eb9 \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty chi nh\u00e1nh \u1edf n\u01b0\u1edbc ngo\u00e0i, nh\u1eefng cam k\u1ebft gi\u1eefa c\u00e1c c\u00f4ng ty chi nh\u00e1nh trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Nh\u1eefng cam k\u1ebft v\u0129 m\u00f4 t\u1eeb ph\u00eda Nh\u00e0 n\u01b0\u1edbc (c\u1ee7a n\u01b0\u1edbc ch\u1ee7 \u0111\u1ea7u t\u01b0 v\u00e0 n\u01b0\u1edbc s\u1edf t\u1ea1i), g\u1ed3m c\u00e1c ch\u00ednh s\u00e1ch th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf v\u00e0 \u0111\u1ea7u t\u01b0 qu\u1ed1c t\u1ebf \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, nh\u01b0 \u01b0u \u0111\u00e3i T\u1ed1i hu\u1ec7 qu\u1ed1c, \u0111i\u1ec1u ki\u1ec7n th\u01b0\u01a1ng m\u1ea1i b\u00ecnh th\u01b0\u1eddng, cam k\u1ebft r\u1ee1 b\u1ecf r\u00e0o c\u1ea3n thu\u1ebf quan v\u00e0 phi thu\u1ebf quan, xo\u00e1 b\u1ecf h\u1ea1n ng\u1ea1ch, \u01b0u \u0111\u00e3i v\u1ec1 \u0111\u1ea5t \u0111ai, th\u1eddi gian th\u1ef1c hi\u1ec7n\u2026<\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c cam k\u1ebft qu\u1ed1c t\u1ebf tr\u00ean c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c tr\u00f9 b\u1ecb \u0111\u1ea7y \u0111\u1ee7 khi ti\u1ebfn h\u00e0nh k\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing qu\u1ed1c t\u1ebf, NXB Lao \u0111\u1ed9ng \u2013 X\u00e3 h\u1ed9i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n K\u1ebf ho\u1ea1ch ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf (International Marketing Plan) l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh k\u1ebf ho\u1ea1ch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c Marketing qu\u1ed1c t\u1ebf v\u00e0 vi\u1ec7c th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch \u0111\u00f3, d\u1ef1a v\u00e0o s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i ho\u00e0 gi\u1eefa m\u1ed9t b\u00ean l\u00e0 m\u00f4i tr\u01b0\u1eddng v\u00e0 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, v\u00e0 b\u00ean kia l\u00e0 kh\u1ea3 n\u0103ng v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1i \u01b0u.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25612"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25612"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25612\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}