{"id":25616,"date":"2023-12-07T01:40:02","date_gmt":"2023-12-07T01:40:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/vong-doi-san-pham-quoc-te-international-product-life-cycle-iplc-la-gi.html"},"modified":"2023-12-22T10:45:49","modified_gmt":"2023-12-22T03:45:49","slug":"vong-doi-san-pham-quoc-te-international-product-life-cycle-iplc-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vong-doi-san-pham-quoc-te-international-product-life-cycle-iplc-la-gi.html","title":{"rendered":"V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m qu\u1ed1c t\u1ebf (International Product Life Cycle – IPLC) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh \u1ea3nh minh h\u1ecda (Ngu\u1ed3n: abbreviationfinder.org)<\/p>\n<\/div>\n<\/div>\n

V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m qu\u1ed1c t\u1ebf\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m qu\u1ed1c t\u1ebf <\/b>trong ti\u1ebfng Anh l\u00e0 International Product Life Cycle, <\/b>vi\u1ebft t\u1eaft l\u00e0 IPLC<\/b>.<\/p>\n

Theo c\u00e1c so\u1ea1n gi\u1ea3 Marketing, v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m qu\u1ed1c t\u1ebf<\/b> l\u00e0 kho\u1ea3ng th\u1eddi gian t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng, k\u1ec3 t\u1eeb khi s\u1ea3n ph\u1ea9m th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng cho \u0111\u1ebfn khi b\u1ecb lo\u1ea1i b\u1ecf kh\u1ecfi th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

C\u00e1c pha c\u1ee7a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m qu\u1ed1c t\u1ebf<\/font><\/h3>\n

Pha 0: \u0110\u1ed5i m\u1edbi trong n\u01b0\u1edbc (Domestic Innovation)<\/b><\/p>\n

N\u01b0\u1edbc kh\u1edfi x\u01b0\u1edbng s\u1ea3n ph\u1ea9m m\u1edbi: L\u00ed thuy\u1ebft v\u1ec1 th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf c\u0169ng nh\u01b0 th\u1ef1c ti\u1ec5n \u0111\u00e3 ch\u1ec9 r\u00f5, M\u0129 l\u00e0 trung t\u00e2m l\u1edbn nh\u1ea5t v\u1ec1 kinh t\u1ebf, t\u00e0i ch\u00ednh v\u00e0 th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf. \u0110\u1eb7c bi\u1ec7t t\u1eeb sau Th\u1ebf chi\u1ebfn th\u1ee9 hai, M\u0129 l\u00e0 n\u01b0\u1edbc c\u00f3 \u01b0u th\u1ebf tuy\u1ec7t \u0111\u1ed1i v\u1ec1 kinh t\u1ebf – th\u01b0\u01a1ng m\u1ea1i so v\u1edbi c\u00e1c n\u01b0\u1edbc kh\u00e1c nh\u01b0 Nh\u1eadt, \u0110\u1ee9c, Anh, Ph\u00e1p\u2026\u00a0<\/p>\n

Do v\u1eady, tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi, M\u0129 c\u0169ng th\u01b0\u1eddng l\u00e0 n\u01b0\u1edbc \u0111i ti\u00ean phong trong vi\u1ec7c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m<\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi: Nh\u1eefng c\u00f4ng ty l\u1edbn \u0111i\u1ec3n h\u00ecnh (TNCs) c\u1ee7a M\u0129 th\u01b0\u1eddng \u0111i ti\u00ean phong trong vi\u1ec7c \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m do c\u00f3 \u01b0u th\u1ebf v\u1ec1 v\u1ed1n v\u00e0 c\u00f4ng ngh\u1ec7, nh\u1eb1m t\u00ecm ki\u1ebfm l\u1ee3i nhu\u1eadn cao. S\u1ea3n ph\u1ea9m m\u1edbi sau qu\u00e1 tr\u00ecnh \u0111\u1ea7u t\u01b0 v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec1u \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 \u1edf ngay th\u1ecb tr\u01b0\u1eddng M\u0129 trong su\u1ed1t pha n\u00e0y.<\/p>\n

Pha 1: \u0110\u1ed5i m\u1edbi ngo\u00e0i n\u01b0\u1edbc (Overseas Innovation)<\/b><\/p>\n

Th\u00e2m nh\u1eadp qu\u1ed1c t\u1ebf: \u0110\u00e2y l\u00e0 pha b\u1eaft \u0111\u1ea7u xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a M\u0129, g\u1eafn li\u1ec1n v\u1edbi n\u00f3 l\u00e0 vi\u1ec7c \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u m\u1ee5c ti\u00eau.<\/p>\n

Sau khi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba M\u0129 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ea7y \u0111\u1ee7, c\u00e1c h\u00e3ng kh\u1edfi x\u01b0\u1edbng c\u1ee7a M\u0129 b\u1eaft \u0111\u1ea7u ti\u1ebfn tr\u00ecnh \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh ra th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i b\u1eb1ng con \u0111\u01b0\u1eddng xu\u1ea5t kh\u1ea9u.\u00a0<\/p>\n

Nh\u01b0 v\u1eady, k\u1ec3 t\u1eeb pha n\u00e0y, IPLC k\u00e9o d\u00e0i h\u01a1n v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh doanh cao h\u01a1n so v\u1edbi NPLC. \u0110\u00e2y c\u0169ng l\u00e0 \u01b0u vi\u1ec7t c\u1ee7a kinh doanh qu\u1ed1c t\u1ebf n\u00f3i chung v\u00e0 IPLC n\u00f3i ri\u00eang. <\/p>\n

Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau: Th\u00f4ng th\u01b0\u1eddng th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i \u0111\u1ea7u ti\u00ean m\u00e0 c\u00e1c h\u00e3ng M\u0129 th\u00e2m nh\u1eadp l\u00e0 c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n cao v\u00e0 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi M\u0129 v\u1ec1 kinh t\u1ebf \u2013 v\u0103n ho\u00e1 \u2013 x\u00e3 h\u1ed9i, nh\u1ea5t l\u00e0 nh\u1eefng n\u00ean v\u0103n ho\u00e1 n\u00f3i ti\u1ebfng Anh nh\u01b0 Canada, Anh, \u00dac\u2026\u00a0<\/p>\n

Trong th\u1eddi k\u00ec \u0111\u1ea7u, xu\u1ea5t kh\u1ea9u sang nh\u00f3m n\u01b0\u1edbc n\u00e0y chi\u1ebfm 1\/2 t\u1ed5ng xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a M\u0129 ra c\u00e1c n\u01b0\u1edbc ngo\u00e0i. Sau \u0111\u00f3, xu\u1ea5t kh\u1ea9u c\u0169ng m\u1edf r\u1ed9ng nhanh ch\u00f3ng ra c\u00e1c n\u01b0\u1edbc kh\u00e1c nh\u01b0 \u0110\u1ee9c, Italia, Ph\u00e1p, Nh\u1eadt v\u00e0 bao tr\u00f9m c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n kh\u00e1c.<\/p>\n

Pha 2: T\u0103ng tr\u01b0\u1edfng v\u00e0 ch\u00edn mu\u1ed3i (Growth & Maturity)<\/b><\/p>\n

Theo V.H. Kirpalani, s\u1ef1 gia t\u0103ng nhu c\u1ea7u \u1edf c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n l\u00e0 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t m\u1edf r\u1ed9ng qui m\u00f4, \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 tho\u1ea3 m\u00e3n ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tr\u00ean th\u1ef1c t\u1ebf, l\u1ee3i nhu\u1eadn t\u1eeb \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, l\u00e0 r\u1ea5t cao so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea3m b\u1ea3o cho ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m m\u1edbi t\u0103ng nhanh.<\/p>\n

K\u1ebft qu\u1ea3 gia t\u0103ng nh\u1eadp kh\u1ea9u c\u1ee7a c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n t\u1ea5t y\u1ebfu d\u1eabn \u0111\u1ebfn kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u c\u1ee7a M\u0129 \u0111\u1ea1t cao nh\u1ea5t v\u00e0 \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c \u0111\u00f3, th\u1ec3 hi\u1ec7n r\u00f5 tr\u1ea1ng th\u00e1i ch\u00edn mu\u1ed3i v\u00e0 b\u00e3o ho\u00e0. Xin \u0111\u1eebng quy\u00ean r\u1eb1ng, th\u1eddi gian b\u00e3o ho\u00e0 n\u00e0y \u0111\u01b0\u1ee3c duy tr\u00ec trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh nh\u01b0 m\u1ed9t pha c\u1ee5 th\u1ec3 trong IPLC.\u00a0<\/p>\n

\u0110i\u1ec1u n\u00e0y r\u1ea5t c\u00f3 \u00fd ngh\u0129a th\u1ef1c t\u1ebf trong vi\u1ec7c qu\u1ea3n l\u00ed v\u00e0 \u0111i\u1ec1u ph\u1ed1i s\u1ea3n ph\u1ea9m. Chi ph\u00ed s\u1ea3n xu\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi nh\u00ecn chung gi\u1ea3m v\u00e0 \u1ed5n \u0111\u1ecbnh \u1edf m\u1ee9c th\u1ea5p nh\u1ea5t. B\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m \u1edf n\u01b0\u1edbc ngo\u00e0i: Tr\u00ean th\u1ef1c t\u1ebf, nh\u00f3m n\u01b0\u1edbc ph\u00e1t tri\u1ec3n nh\u1eadp kh\u1ea9u \u0111\u00e3 c\u00f3 \u0111\u1ee7 th\u1eddi gian l\u00e0m quen v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/p>\n

Do nhu c\u1ea7u s\u1ea3n ph\u1ea9m m\u1edbi m\u1edf r\u1ed9ng, l\u1ee3i nhu\u1eadn h\u1ea5p d\u1eabn cho n\u00ean nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t c\u1ee7a c\u00e1c n\u01b0\u1edbc gi\u00e0u thu\u1ed9c nh\u00f3m G7 (nh\u01b0 Nh\u1eadt B\u1ea3n, \u0110\u1ee9c, Anh\u2026) c\u0169ng t\u1eadn d\u1ee5ng \u01b0u th\u1ebf v\u1ec1 v\u1ed1n v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba c\u1ee7a h\u1ecd nh\u1eb1m tranh th\u1ee7 ki\u1ebfm l\u1eddi.\u00a0<\/p>\n

Ti\u1ebfp theo \u0111\u00f3, vi\u1ec7c s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m m\u1edbi c\u0169ng m\u1edf r\u1ed9ng v\u00e0 bao tr\u00f9m c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n kh\u00e1c, g\u1eafn li\u1ec1n v\u1edbi vi\u1ec7c xu\u1ea5t kh\u1ea9u c\u00f4ng ngh\u1ec7 b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/p>\n

Xu\u1ea5t kh\u1ea9u b\u1eaft \u0111\u1ea7u sang c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n (\u0110PT): \u0110\u1ebfn cu\u1ed1i pha n\u00e0y, tr\u01b0\u1edbc nguy c\u01a1 gi\u1ea3m s\u00fat xu\u1ea5t kh\u1ea9u sang c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n, c\u00e1c h\u00e3ng kh\u1edfi x\u01b0\u1edbng c\u1ee7a M\u0129 bu\u1ed9c ph\u1ea3i t\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u sang c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n. <\/p>\n

Pha 3: B\u1eaft ch\u01b0\u1edbc tr\u00ean to\u00e0n th\u1ebf gi\u1edbi (World-wide Immitaion)<\/b><\/p>\n

B\u1eaft ch\u01b0\u1edbc s\u1ea3n ph\u1ea9m m\u1edbi tr\u00ean to\u00e0n c\u1ea7u: Ti\u1ebfn tr\u00ecnh s\u1ea3n xu\u1ea5t n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c sao ch\u00e9p l\u00e0 ch\u1ee7 y\u1ebfu v\u00ec c\u00f3 s\u1ea3n ph\u1ea9m nhanh nh\u1ea5t, th\u1ee9 \u0111\u1ebfn l\u00e0 li\u00ean doanh v\u00e0 c\u1ea5p gi\u1ea5y ph\u00e9p.
\u0110\u00e2y l\u00e0 b\u01b0\u1edbc xu\u1ea5t kh\u1ea9u c\u00f4ng ngh\u1ec7 th\u1ee9 2 t\u1eeb M\u0129 sang c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n.\u00a0<\/p>\n

Trong khi c\u00e1c h\u00e3ng thu\u1ed9c nh\u00f3m n\u01b0\u1edbc \u0110PT b\u1eaft ch\u01b0\u1edbc s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 ti\u00eau th\u1ee5 n\u1ed9i \u0111\u1ecba th\u00ec c\u00e1c h\u00e3ng thu\u1ed9c nh\u00f3m n\u01b0\u1edbc ph\u00e1t tri\u1ec3n T\u00e2y \u00c2u v\u00e0 Nh\u1eadt B\u1ea3n do \u0111i tr\u01b0\u1edbc n\u00ean kh\u00f4ng ch\u1ec9 ti\u00eau th\u1ee5 \u1edf n\u01b0\u1edbc m\u00ecnh c\u00f2n xu\u1ea5t kh\u1ea9u sang c\u00e1c n\u01b0\u1edbc \u0110PT v\u00e0 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi x\u01b0\u1edbng M\u0129.<\/p>\n

Xu\u1ea5t kh\u1ea9u c\u1ee7a M\u0129 gi\u1ea3m m\u1ea1nh v\u00e0 b\u01b0\u1edbc v\u00e0o pha suy tho\u00e1i: Nhi\u1ec1u h\u00e3ng c\u1ee7a c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n kh\u00e1c \u0111\u1ea9y m\u1ea1nh s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n ra \u1edf ngay n\u01b0\u1edbc h\u1ecd nh\u1eb1m thu l\u1ee3i nhu\u1eadn cao. Do v\u1eady, l\u01b0\u1ee3ng nh\u1eadp kh\u1ea9u c\u1ee7a c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n kh\u00e1c gi\u1ea3m \u0111\u00e1ng k\u1ec3. M\u1eb7t kh\u00e1c, c\u00e1c h\u00e3ng n\u00e0y c\u00f2n tranh th\u1ee7 xu\u1ea5t kh\u1ea9u sang nhi\u1ec1u n\u01b0\u1edbc \u0110PT v\u00e0 c\u1ea1nh tranh gay g\u1eaft v\u1edbi c\u00e1c c\u00f4ng ty M\u0129.<\/p>\n

Nhi\u1ec1u h\u00e3ng kh\u00e1c \u1edf c\u00e1c n\u01b0\u1edbc \u0110PT c\u0169ng b\u1eaft \u0111\u1ea7u \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, ch\u1ee7 y\u1ebfu theo h\u00ecnh th\u1ee9c b\u1eaft ch\u01b0\u1edbc n\u00ean c\u0169ng t\u0103ng nhanh tr\u00ean th\u1ecb tr\u01b0\u1eddng, tr\u01b0\u1edbc ti\u00ean \u1edf ngay n\u01b0\u1edbc h\u1ecd. Ti\u1ebfn tr\u00ecnh n\u00e0y t\u1ea5t nhi\u00ean c\u0169ng l\u00e0m cho xu\u1ea5t kh\u1ea9u c\u1ee7a M\u0129 gi\u1ea3m nhanh h\u01a1n n\u1eefa.\u00a0<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty M\u0129, l\u1ee3i nhu\u1eabn r\u1ea5t h\u1ea5p d\u1eabn trong su\u1ed1t th\u1eddi gian t\u1eeb pha 0 \u0111\u1ebfn pha 2 \u0111\u00e3 qua r\u1ed3i. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd khi\u1ebfn h\u1ecd s\u1edbm thu h\u1eb9p v\u00e0 t\u1eeb b\u1ecf s\u1ea3n xu\u1ea5t \u0111\u1ec3 t\u00ecm nhu c\u1ea7u s\u1ea3n ph\u1ea9m m\u1edbi kh\u00e1c.<\/p>\n

Chi ph\u00ed s\u1ea3n xu\u1ea5t t\u0103ng: Th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n kh\u00e1c t\u0103ng l\u00ean, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c n\u01b0\u1edbc \u0110PT. Nh\u00ecn chung, nh\u1eefng l\u1ee3i th\u1ebf trong s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 c\u1ee7a h\u00e0ng lo\u1ea1t n\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng b\u1ecb h\u1ea1n ch\u1ebf h\u01a1n so v\u1edbi M\u0129 (v\u1ec1 c\u00f4ng ngh\u1ec7, k\u0129 n\u0103ng qu\u1ea3n l\u00ed).\u00a0<\/p>\n

Do \u0111\u00f3 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m c\u0169ng c\u00f3 xu h\u01b0\u1edbng t\u0103ng r\u00f5 r\u1ec7t. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a V.H. Kirpalani, s\u1ef1 tham gia s\u1ea3n xu\u1ea5t c\u1ee7a c\u00e1c n\u01b0\u1edbc \u0110PT l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh l\u00e0m cho chi ph\u00ed b\u00ecnh qu\u00e2n tr\u00ean th\u1ebf gi\u1edbi t\u0103ng l\u00ean.<\/p>\n

Pha 4: \u0110\u1ed5i m\u1edbi ng\u01b0\u1ee3c chi\u1ec1u (Reversal Innovation)<\/b><\/p>\n

M\u0129 kh\u00f4ng c\u00f2n xu\u1ea5t kh\u1ea9u n\u1eefa: Nhu c\u1ea7u nh\u1eadp kh\u1ea9u gi\u1ea3m m\u1ea1nh c\u1ee7a nh\u00f3m n\u01b0\u1edbc ph\u00e1t tri\u1ec3n do cung t\u0103ng nhanh t\u1eeb c\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t c\u1ee7a h\u1ecd. V\u1edbi ti\u1ec1m l\u1ef1c hi\u1ec7n c\u00f3 v\u1ec1 nhi\u1ec1u m\u1eb7t, c\u00e1c h\u00e3ng c\u1ee7a nh\u00f3m n\u01b0\u1edbc ph\u00e1t tri\u1ec3n c\u00f3 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh v\u1edbi c\u00f4ng ty xu\u1ea5t kh\u1ea9u M\u0129 kh\u00f4ng ch\u1ec9 \u1edf th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc m\u00ecnh m\u00e0 c\u00f2n \u1edf c\u00e1c n\u01b0\u1edbc \u0110PT, th\u1eadm ch\u00ed ngay \u1edf th\u1ecb tr\u01b0\u1eddng M\u0129. <\/p>\n

Nhu c\u1ea7u nh\u1eadp kh\u1ea9u s\u1ea3n ph\u1ea9m m\u1edbi t\u1eeb M\u0129 c\u1ee7a nh\u00f3m n\u01b0\u1edbc \u0110PT g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f2n n\u1eefa. B\u1edfi l\u1ebd l\u01b0\u1ee3ng cung c\u1ea5p c\u1ee7a c\u00e1c h\u00e3ng \u1edf \u0111\u00e2y t\u0103ng m\u1ea1nh \u0111\u1ebfn m\u1ee9c kh\u00f4ng ch\u1ec9 \u0111\u1ee7 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u01b0\u1edbc m\u00ecnh m\u00e0 c\u00f2n xu\u1ea5t kh\u1ea9u theo 3 h\u01b0\u1edbng: n\u1ed9i b\u1ed9 nh\u00f3m n\u01b0\u1edbc \u0110PT, c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n kh\u00e1c v\u00e0 c\u1ea3 M\u0129.\u00a0<\/p>\n

M\u1eb7t kh\u00e1c, nh\u00f3m n\u01b0\u1edbc ph\u00e1t tri\u1ec3n (tr\u1eeb M\u0129) v\u1eabn ti\u1ebfp t\u1ee5c xu h\u01b0\u1edbng xu\u1ea5t kh\u1ea9u s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0o nhi\u1ec1u n\u01b0\u1edbc \u0110PT. Nh\u01b0 v\u1eady c\u1ea1nh tranh gi\u1eefa c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n v\u00e0 \u0110PT c\u0169ng di\u1ec5n ra kh\u1ed1c li\u1ec7t.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty M\u0129 l\u00e0 c\u1ea7n t\u1eeb b\u1ecf s\u1edbm s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0 chuy\u1ec3n sang s\u1ea3n ph\u1ea9m m\u1edbi kh\u00e1c nh\u1eb1m thu l\u1ee3i nhu\u1eadn cao nh\u1ea5t. \u0110\u00f3 l\u00e0 t\u1eeb t\u01b0\u1edfng ch\u1ee7 \u0111\u1ea1o c\u1ee7a h\u1ecd trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf do c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh v\u00e0 qu\u1ea3n l\u00ed.<\/p>\n

Nh\u1eadp kh\u1ea9u c\u1ee7a M\u0129 theo h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi ng\u01b0\u1ee3c chi\u1ec1u: N\u00e9t bao tr\u00f9m \u1edf pha n\u00e0y l\u00e0 \u0111\u1ed5i m\u1edbi ng\u01b0\u1ee3c chi\u1ec1u, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u0111\u1ed9ng n\u00f3i tr\u00ean.\u00a0<\/p>\n

M\u0129 nh\u1eadp kh\u1ea9u tr\u1edf l\u1ea1i s\u1ea3n ph\u1ea9m m\u1edbi tr\u01b0\u1edbc \u0111\u00e2y l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu b\u1edfi v\u00ec, th\u1ee9 nh\u1ea5t, h\u1ea7u h\u1ebft t\u1ea7ng l\u1edbp b\u00ecnh d\u00e2n (chi\u1ebfm ph\u1ea7n l\u1edbn d\u00e2n s\u1ed1 M\u0129) do kh\u1ea3 n\u0103ng thanh to\u00e1n c\u00f3 h\u1ea1n n\u00ean v\u1eabn c\u00f3 nhu c\u1ea7u s\u1ea3n ph\u1ea9m m\u1edbi v\u1edbi m\u1ee9c ti\u00eau th\u1ee5 kh\u00e1 l\u1edbn, th\u1ee9 2, nh\u1eefng c\u00f4ng ty l\u1edbn c\u1ee7a M\u0129 \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng chuy\u1ec3n sang kinh doanh s\u1ea3n ph\u1ea9m m\u1edbi kh\u00e1c n\u00ean l\u01b0\u1ee3ng cung gi\u1ea3m m\u1ea1nh.\u00a0<\/p>\n

Kho\u1ea3ng tr\u1ed1ng n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1eb1ng con \u0111\u01b0\u1eddng nh\u1eadp kh\u1ea9u. \u0110\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a l\u00ed thuy\u1ebft th\u01b0\u01a1ng m\u1ea1i qu\u1ed1c t\u1ebf tr\u00ean c\u01a1 s\u1edf l\u1ee3i th\u1ebf so s\u00e1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Marketing qu\u1ed1c t\u1ebf, NXB Lao \u0111\u1ed9ng \u2013 X\u00e3 h\u1ed9i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m qu\u1ed1c t\u1ebf (ti\u1ebfng Anh: International Product Life Cycle, vi\u1ebft t\u1eaft: IPLC) l\u00e0 kho\u1ea3ng th\u1eddi gian t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng, k\u1ec3 t\u1eeb khi s\u1ea3n ph\u1ea9m th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng cho \u0111\u1ebfn khi b\u1ecb lo\u1ea1i b\u1ecf kh\u1ecfi th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25616"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25616"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25616\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}