{"id":25638,"date":"2023-12-07T01:41:02","date_gmt":"2023-12-07T01:41:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-qui-tac-gia-tri-cua-treacy-va-wiersema-the-value-disciplines-of-treacy-and-wiersema-la-gi.html"},"modified":"2023-12-22T10:39:27","modified_gmt":"2023-12-22T03:39:27","slug":"cac-qui-tac-gia-tri-cua-treacy-va-wiersema-the-value-disciplines-of-treacy-and-wiersema-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-qui-tac-gia-tri-cua-treacy-va-wiersema-the-value-disciplines-of-treacy-and-wiersema-la-gi.html","title":{"rendered":"C\u00e1c qui t\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a Treacy v\u00e0 Wiersema (The Value Disciplines of Treacy and Wiersema) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Pinterest.com)<\/p>\n<\/div>\n<\/div>\n

C\u00e1c qui t\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a Treacy v\u00e0 Wiersema<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

C\u00e1c qui t\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a Treacy v\u00e0 Wiersema<\/b> trong ti\u1ebfng Anh l\u00e0 The Value Disciplines of Treacy and Wiersema<\/b>.<\/p>\n

C\u00e1c qui t\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a Treacy v\u00e0 Wiersema<\/b> l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh c\u00e1c qui t\u1eafc gi\u00e1 tr\u1ecb gi\u00fap tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a nh\u1eefng g\u00ec m\u00e0 t\u1ed5 ch\u1ee9c cung c\u1ea5p. \u00dd t\u01b0\u1edfng c\u01a1 b\u1ea3n c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y l\u00e0 kh\u00f4ng m\u1ed9t c\u00f4ng ty n\u00e0o c\u00f3 th\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.\u00a0<\/p>\n

Nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u00ednh y\u1ebfu m\u00e0 m\u1ed9t c\u00f4ng ty s\u1ebd th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i trong vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb duy nh\u1ea5t cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ea3o lu\u1eadn v\u1edbi m\u00f4 h\u00ecnh qui t\u1eafc gi\u00e1 tr\u1ecb. B\u1ea5t k\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ed1t n\u00e0o \u0111\u1ec1u c\u1ea7n m\u1ed9t m\u1ee5c ti\u00eau gi\u00e1 tr\u1ecb, m\u1ed9t m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh gi\u00e1 tr\u1ecb.<\/p>\n

Ba qui t\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a Treacy v\u00e0 Wiersema<\/font><\/h3>\n

Treacy v\u00e0 Wiersema cho r\u1eb1ng c\u00f3 ba qui t\u1eafc gi\u00e1 tr\u1ecb chung gi\u00fap cho m\u1ed9t t\u1ed5 ch\u1ee9c chuy\u1ec3n giao gi\u00e1 tr\u1ecb t\u1edbi kh\u00e1ch h\u00e0ng: <\/p>\n

1. V\u0103n h\u00f3a t\u00e1c nghi\u1ec7p xu\u1ea5t s\u1eafc, theo \u0111u\u1ed5i chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u.<\/b><\/p>\n

Nh\u1eefng ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u1ec1 v\u0103n h\u00f3a t\u00e1c nghi\u1ec7p xu\u1ea5t s\u1eafc cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i cao v\u1edbi m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. Tuy nhi\u00ean, c\u00e1c t\u1ed5 ch\u1ee9c n\u00e0y kh\u00f4ng cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi nh\u1ea5t.\u00a0<\/p>\n

Thay v\u00e0o \u0111\u00f3, nh\u01b0 nh\u1eefng b\u1eadc th\u1ea7y, h\u1ecd quan s\u00e1t \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c coi nh\u01b0 nh\u1eefng nh\u00e2n t\u1ed1 th\u00e0nh c\u00f4ng quan tr\u1ecdng. <\/p>\n

Tr\u1ecdng t\u00e2m c\u1ee7a h\u1ecd l\u00e0 hi\u1ec7u n\u0103ng, h\u1ee3p l\u00ed h\u00f3a c\u00e1c qui tr\u00ecnh, t\u00edch h\u1ee3p chu\u1ed7i cung \u1ee9ng, gi\u1ea3m thi\u1ec3u t\u1ed3n kho, tri\u1ec7t ti\u00eau r\u01b0\u1eddm r\u00e0, v\u00e0 n\u0103ng \u0111\u1ed9ng trong qu\u1ea3n l\u00ed s\u1ed1 l\u01b0\u1ee3ng. Ti\u00eau chu\u1ea9n h\u00f3a (m\u1ed9t ph\u1ea7n) c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c qui tr\u00ecnh ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. <\/p>\n

2. D\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t (v\u1ec1 k\u0129 thu\u1eadt v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi nh\u1ea5t), h\u01a1n h\u1ebft, l\u00e0 ng\u01b0\u1eddi ti\u00ean phong trong l\u0129nh v\u1ef1c.<\/b><\/p>\n

D\u1eabn \u0111\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 nh\u1eefng nh\u00e0 ph\u00e1t minh v\u00e0 ti\u1ebfp th\u1ecb nh\u00e3n hi\u1ec7u. C\u00e1c t\u1ed5 ch\u1ee9c n\u00e0y th\u00ed nghi\u1ec7m li\u00ean t\u1ee5c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m m\u1edbi. Th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd ho\u1eb7c l\u00e0 v\u00f4 danh ho\u1eb7c l\u00e0 v\u00f4 c\u00f9ng n\u0103ng \u0111\u1ed9ng. L\u1ee3i nhu\u1eadn bi\u00ean c\u00f3 th\u1ec3 si\u00eau cao, \u0111\u01a1n gi\u1ea3n ch\u1ec9 v\u00ec c\u00f3 \u0111\u1ed9 r\u1ee7i ro cao \u0111i k\u00e8m. <\/p>\n

V\u00ec v\u1eady tr\u1ecdng t\u00e2m ph\u1ea3i l\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, thi\u1ebft k\u1ebf v\u00e0 th\u1eddi gian ch\u00e0o b\u00e1n ra th\u1ecb tr\u01b0\u1eddng nhanh nh\u1eb1m ghi nh\u1eefng b\u00e0n th\u1eafng l\u1edbn, g\u1ee1 l\u1ea1i nh\u1eefng th\u1ea5t b\u1ea1i v\u00f4 s\u1ed1 tr\u01b0\u1edbc \u0111\u00f3. S\u00e1ng t\u1ea1o c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n l\u00ed v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t. <\/p>\n

3. Quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3 t\u1ed1t nh\u1ea5t, b\u1eb1ng c\u00e1ch tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady nh\u1ea5t v\u00e0 h\u1ed3i \u0111\u00e1p nhanh nh\u1ea5t tr\u01b0\u1edbc nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/b><\/p>\n

C\u00e1c t\u1ed5 ch\u1ee9c d\u1eabn \u0111\u1ea7u v\u1ec1 quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0m b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec \u0111\u1ec3 th\u1ecfa m\u00e3n (m\u1ed9t nh\u00f3m nh\u1ecf) kh\u00e1ch h\u00e0ng mi\u1ec5n l\u00e0 h\u1ecd cho r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111\u00e1ng \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady. C\u00e1c t\u1ed5 ch\u1ee9c n\u00e0y kh\u00f4ng tin v\u00e0o c\u00e1c giao d\u1ecbch m\u1ed9t l\u1ea7n. H\u1ecd \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi m\u1ed9t s\u1ed1 \u00edt kh\u00e1ch h\u00e0ng. H\u1ecd mu\u1ed1n bi\u1ebft m\u1ecdi th\u1ee9 v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m vi\u1ec7c g\u1ea7n g\u0169i v\u1edbi h\u1ecd. <\/p>\n

Tr\u1ecdng t\u00e2m l\u00e0 v\u01b0\u1ee3t qua s\u1ef1 mong \u0111\u1ee3i, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb su\u1ed1t \u0111\u1eddi, tin c\u1eady v\u00e0 “lu\u00f4n \u0111\u1ed1i x\u1eed t\u1eed t\u1ebf”. Qu\u1ea3n l\u00ed quan h\u1ec7 kh\u00e1ch h\u00e0ng (Customer Relationship Management – CRM) l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t. <\/p>\n

Treacy v\u00e0 Wiersema l\u00ed lu\u1eadn r\u1eb1ng nh\u1eefng c\u00f4ng ty d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1edfi v\u00ec h\u1ecd kh\u00f4ng theo \u0111u\u1ed5i c\u00f9ng l\u00fac t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh gi\u00e1 tr\u1ecb. M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng th\u1ec3 k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c c\u1ea3 ba qui t\u1eafc gi\u00e1 tr\u1ecb tr\u00ean, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 l\u00e0m n\u1ea3y sinh m\u00e2u thu\u1eabn, nh\u1ea7m l\u1eabn v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. <\/p>\n

V\u00ec v\u1eady, Treacy v\u00e0 Wiersema cho r\u1eb1ng b\u1eaft bu\u1ed9c ph\u1ea3i l\u1ef1a ch\u1ecdn gi\u1eefa c\u00e1c gi\u00e1 tr\u1ecb. Th\u00eam v\u00e0o \u0111\u00f3, h\u1ecd cho r\u1eb1ng qui t\u1eafc gi\u00e1 tr\u1ecb, n\u1ebfu \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn th\u1eadn tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tri\u1ec7t \u0111\u1ec3, c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00e1ng k\u1ec3 cho t\u1ed5 ch\u1ee9c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Nh\u1eefng m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb kinh \u0111i\u1ec3n, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u00e1c qui t\u1eafc gi\u00e1 tr\u1ecb c\u1ee7a Treacy v\u00e0 Wiersema (ti\u1ebfng Anh: The Value Disciplines of Treacy and Wiersema) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh c\u00e1c qui t\u1eafc gi\u00e1 tr\u1ecb gi\u00fap tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a nh\u1eefng g\u00ec m\u00e0 t\u1ed5 ch\u1ee9c cung c\u1ea5p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25638"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25638"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25638\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}