{"id":25644,"date":"2023-12-07T01:41:18","date_gmt":"2023-12-07T01:41:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/du-lich-truc-tuyen-online-tourism-la-gi-co-hoi-va-thach-thuc.html"},"modified":"2023-12-22T10:40:28","modified_gmt":"2023-12-22T03:40:28","slug":"du-lich-truc-tuyen-online-tourism-la-gi-co-hoi-va-thach-thuc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/du-lich-truc-tuyen-online-tourism-la-gi-co-hoi-va-thach-thuc.html","title":{"rendered":"Du l\u1ecbch tr\u1ef1c tuy\u1ebfn (Online tourism) l\u00e0 g\u00ec? C\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: goknet)<\/p>\n<\/div>\n<\/div>\n

Du li\u0323ch tr\u01b0\u0323c tuy\u00ea\u0301n<\/font><\/h2>\n

Kha\u0301i ni\u1eb9\u0302m\u00a0<\/b><\/p>\n

Du li\u0323ch tr\u01b0\u0323c tuy\u00ea\u0301n<\/b> hay du l\u1ecbch \u0111i\u1ec7n t\u1eed<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Online tourism<\/b> hay E-tourism.<\/b><\/p>\n

Du li\u0323ch tr\u01b0\u0323c tuy\u00ea\u0301n<\/b> la\u0300 vi\u1eb9\u0302c s\u01b0\u0309 du\u0323ng co\u0302ng ngh\u1eb9\u0302 s\u00f4\u0301 trong t\u00e2\u0301t ca\u0309 ca\u0301c qui tri\u0300nh va\u0300 chu\u00f4\u0303i gia\u0301 tri\u0323 trong du li\u0323ch, bao g\u00f4\u0300m l\u01b0\u0303 ha\u0300nh, kha\u0301ch sa\u0323n va\u0300 phu\u0323c vu\u0323 a\u0306n u\u00f4\u0301ng, v\u1ea1\u0302n chuy\u00ea\u0309n… \u0111\u00ea\u0309 ca\u0301c \u0111o\u031bn vi\u0323, t\u00f4\u0309 ch\u01b0\u0301c du li\u0323ch pha\u0301t huy t\u00f4\u0301i \u0111a hi\u1eb9\u0302u su\u00e2\u0301t va\u0300 hi\u1eb9\u0302u qua\u0309 hoa\u0323t \u0111\u1ecd\u0302ng. (Buhalis, 2003) <\/i>\u00a0<\/p>\n

Kha\u0301i ni\u1eb9\u0302m v\u00ea\u0300 du li\u0323ch tr\u01b0\u0323c tuy\u00ea\u0301n la\u0300 m\u1ecd\u0302t hi\u0300nh tha\u0301i du li\u0323ch co\u0301 ti\u0301nh tu\u031bo\u031bng ta\u0301c ma\u0323nh me\u0303 gi\u01b0\u0303a doanh nghi\u1eb9\u0302p v\u01a1\u0301i doanh nghi\u1eb9\u0302p, doanh nghi\u1eb9\u0302p v\u01a1\u0301i kha\u0301ch ha\u0300ng va\u0300 kha\u0301ch ha\u0300ng v\u01a1\u0301i kha\u0301ch ha\u0300ng, d\u01b0\u0323a tre\u0302n pha\u0323m vi k\u0129<\/span> thu\u1ea1\u0302t s\u00f4\u0301 va\u0300 n\u00ea\u0300n ta\u0309ng co\u0302ng ngh\u1eb9\u0302 la\u0300 trang web du li\u0323ch.<\/p>\n

Nh\u01b0\u0303ng ta\u0301c \u0111\u1ecd\u0302ng ti\u0301ch c\u01b0\u0323c<\/font><\/h3>\n

H\u00e2\u0300u h\u00ea\u0301t ca\u0301c doanh nghi\u1eb9\u0302p du li\u0323ch Vi\u1eb9\u0302t Nam \u0111a\u0303 chu\u0309 \u0111\u1ecd\u0302ng tham gia va\u0300o ca\u0301c Website du l\u1ecbch\u00a0OTAs nu\u031b\u01a1\u0301c ngoa\u0300i nhu\u031b agoda.com, booking.com, expedia.com…\u00a0<\/p>\n

Nhi\u00ea\u0300u co\u0302ng ty l\u01b0\u0303 ha\u0300nh l\u01a1\u0301n gi\u01a1\u0301i thi\u1eb9\u0302u m\u1ecd\u0302t s\u00f4\u0301 lu\u031b\u01a1\u0323ng l\u01a1\u0301n ca\u0301c sa\u0309n ph\u00e2\u0309m phong phu\u0301 ke\u0300m tho\u0302ng tin cu\u0323 th\u00ea\u0309 v\u00ea\u0300 th\u01a1\u0300i \u0111i\u00ea\u0309m, gia\u0301 ca\u0309, di\u0323ch vu\u0323 tre\u0302n trang web cu\u0309a ho\u0323.\u00a0<\/p>\n

Nhu\u031b v\u1ea1\u0302y, ca\u0301c doanh nghi\u1eb9\u0302p du li\u0323ch Vi\u1eb9\u0302t Nam, chu\u0309 y\u00ea\u0301u la\u0300 v\u01b0\u0300a va\u0300 nho\u0309, co\u0301 co\u031b h\u1ecd\u0302i ca\u0323nh tranh bi\u0300nh \u0111\u0103\u0309ng ho\u031bn v\u01a1\u0301i ca\u0301c doanh nghi\u1eb9\u0302p nu\u031b\u01a1\u0301c ngoa\u0300i.\u00a0<\/p>\n

Ca\u0301c \u0111o\u031bn vi\u0323 kinh doanh v\u1ea1\u0302n chuy\u00ea\u0309n kha\u0301c nhu\u031b Grab, ca\u0301c ha\u0303ng ha\u0300ng kho\u0302ng nga\u0300y ca\u0300ng na\u0302ng cao na\u0306ng l\u01b0\u0323c ca\u0323nh tranh tho\u0302ng qua ca\u0301c ti\u1eb9\u0302n i\u0301ch tr\u01b0\u0323c tuy\u00ea\u0301n nhu\u031b \u0111\u1ea1\u0306t ch\u00f4\u0303, \u0111\u1ea1\u0306t chuy\u00ea\u0301n, \u0111\u00f4\u0309i, xu\u00e2\u0301t ve\u0301 va\u0300 thanh toa\u0301n.\u00a0<\/p>\n

Theo ba\u0301o ca\u0301o \u0111a\u0301nh gia\u0301 cu\u0309a Euromonitor International: t\u1ec9<\/span> l\u1eb9\u0302 thanh toa\u0301n ve\u0301 ma\u0301y bay tr\u01b0\u0323c tuy\u00ea\u0301n ta\u0323i Vi\u1eb9\u0302t Nam \u0111a\u0323t khoa\u0309ng 18,3% na\u0306m 2010, ta\u0306ng le\u0302n 22,6% na\u0306m 2016 va\u0300 u\u031b\u01a1\u0301c \u0111a\u0323t 29% va\u0300o na\u0306m .<\/p>\n

Be\u0302n ca\u0323nh \u0111o\u0301, ca\u0301c doanh nghi\u1eb9\u0302p du li\u0323ch \u0111a\u0303 chu\u0301 y\u0301 \u0111\u00ea\u0301n nha\u0302n s\u01b0\u0323 c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/span>, \u0111\u1ea1\u0306c bi\u1eb9\u0302t, m\u1ecd\u0302t s\u00f4\u0301 doanh nghi\u1eb9\u0302p l\u01a1\u0301n co\u0301 trung ta\u0302m tin ho\u0323c \u0111\u00ea\u0309 pha\u0301t tri\u00ea\u0309n va\u0300 \u01b0\u0301ng du\u0323ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/span> cho doanh nghi\u1eb9\u0302p mi\u0300nh.<\/p>\n

Nh\u01b0\u0303ng ta\u0301c \u0111\u1ecd\u0302ng tie\u0302u c\u01b0\u0323c\u00a0<\/font><\/h3>\n

Tuy nhie\u0302n, xu th\u00ea\u0301 du li\u0323ch tr\u01b0\u0323c tuy\u00ea\u0301n \u0111\u1ea1\u0306t ra tha\u0301ch th\u01b0\u0301c kho\u0302ng nho\u0309 \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c doanh nghi\u1eb9\u0302p kho\u0302ng thay \u0111\u00f4\u0309i phu\u031bo\u031bng th\u01b0\u0301c qua\u0309n l\u00ed<\/span> d\u01b0\u0323a va\u0300o c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/span>, phu\u031bo\u031bng th\u01b0\u0301c thu\u0309 co\u0302ng trong gi\u01a1\u0301i thi\u1eb9\u0302u va\u0300 ba\u0301n sa\u0309n ph\u00e2\u0309m, ho\u1ea1\u0306c ca\u0301c \u0111i\u00ea\u0309m tham quan du li\u0323ch \u01a1\u0309 Vi\u1eb9\u0302t Nam h\u00e2\u0300u nhu\u031b chu\u031ba a\u0301p du\u0323ng thu\u031bo\u031bng ma\u0323i \u0111i\u1eb9\u0302n t\u01b0\u0309.\u00a0<\/p>\n

Ho\u1ea1\u0306c \u0111a s\u00f4\u0301 ca\u0301c doanh nghi\u1eb9\u0302p du li\u0323ch Vi\u1eb9\u0302t Nam chu\u031ba \u01b0\u0301ng du\u0323ng tha\u0300nh co\u0302ng phu\u031bo\u031bng th\u01b0\u0301c thanh toa\u0301n tr\u01b0\u0323c tuy\u00ea\u0301n ma\u0300 v\u00e2\u0303n a\u0301p du\u0323ng ca\u0301c bi\u1eb9\u0302n pha\u0301p thanh toa\u0301n tho\u0302ng thu\u031b\u01a1\u0300ng nhu\u031b chuy\u00ea\u0309n khoa\u0309n, thanh toa\u0301n b\u0103\u0300ng ti\u00ea\u0300n m\u1ea1\u0306t…\u00a0<\/p>\n

Nhu\u031b v\u1ea1\u0302y, ca\u0301c \u0111o\u031bn vi\u0323 na\u0300y h\u00e2\u0300u nhu\u031b kho\u0302ng th\u00ea\u0309 ca\u0323nh tranh \u0111u\u031b\u01a1\u0323c trong ti\u0300nh hi\u0300nh m\u01a1\u0301i.<\/p>\n

N\u00ea\u0301u ca\u0301c doanh nghi\u1eb9\u0302p kho\u0302ng \u0111u\u0309 kinh phi\u0301 \u0111\u00ea\u0309 \u0111\u00e2\u0300u tu\u031b va\u0300o h\u1eb9\u0302 th\u00f4\u0301ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/span>, nhu\u031b h\u1eb9\u0302 th\u00f4\u0301ng ma\u0323ng n\u1ecd\u0302i b\u1ecd\u0302 nhu\u031b LAN, WAN, Intranet, ho\u1ea1\u0306c a\u0301p du\u0323ng thi\u00ea\u0301u chuye\u0302n nghi\u1eb9\u0302p trong marketing tr\u01b0\u0323c tuy\u00ea\u0301n, nhu\u031b trang web nghe\u0300o na\u0300n, kho\u0302ng co\u0301 ti\u0301nh tu\u031bo\u031bng ta\u0301c v\u01a1\u0301i kha\u0301ch ha\u0300ng, tha\u0302n thi\u1eb9\u0302n v\u01a1\u0301i \u0111i\u1eb9\u0302n thoa\u0323i tho\u0302ng minh.<\/p>\n

Ho\u1ea1\u0306c gia ta\u0306ng hi\u1eb9\u0302u qua\u0309 co\u0302ng cu\u0323 ti\u0300m ki\u00ea\u0301m SEO, SMO thi\u0300 cu\u0303ng ga\u0302y ra hi\u0300nh a\u0309nh tie\u0302u c\u01b0\u0323c cho doanh nghi\u1eb9\u0302p, pha\u0309n ta\u0301c du\u0323ng.<\/p>\n

Tha\u0301ch th\u01b0\u0301c kho\u0302ng nho\u0309 \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c loa\u0323i hi\u0300nh v\u1ea1\u0302n chuy\u00ea\u0309n du li\u0323ch b\u0103\u0300ng thuy\u00ea\u0300n, ta\u0300u ho\u0309a, xe kha\u0301ch… ve\u0300 vi\u1eb9\u0302c a\u0301p du\u0323ng \u0111\u1ea1\u0306t di\u0323ch vu\u0323 va\u0300 thanh toa\u0301n tr\u01b0\u0323c tuy\u00ea\u0301n \u0111\u00ea\u0309 na\u0302ng cao kha\u0309 na\u0306ng thu hu\u0301t kha\u0301ch ha\u0300ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: S\u01b0\u0323 bu\u0300ng n\u00f4\u0309 cu\u0309a du li\u0323ch tr\u01b0\u0323c tuy\u00ea\u0301n va\u0300 nh\u01b0\u0303ng ta\u0301c \u0111\u1ecd\u0302ng t\u01a1\u0301i pha\u0301t tri\u00ea\u0309n Du li\u0323ch Vi\u1eb9\u0302t Nam, Th\u01b0 vi\u1ec7n Th\u00e0nh ph\u1ed1 C\u1ea7n Th\u01a1)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Du l\u1ecbch tr\u1ef1c tuy\u1ebfn (ti\u1ebfng Anh: Online tourism) l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 trong t\u1ea5t c\u1ea3 c\u00e1c qui tr\u00ecnh v\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb trong du l\u1ecbch, bao g\u1ed3m l\u1eef h\u00e0nh, kh\u00e1ch s\u1ea1n v\u00e0 ph\u1ee5c v\u1ee5 \u0103n u\u1ed1ng, v\u1eadn chuy\u1ec3n…\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25644"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25644"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25644\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}