{"id":25721,"date":"2023-12-07T01:44:28","date_gmt":"2023-12-07T01:44:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/toi-da-hoa-loi-nhuan-profit-maximization-trong-li-thuyet-doanh-nghiep-la-gi.html"},"modified":"2023-12-22T10:46:52","modified_gmt":"2023-12-22T03:46:52","slug":"toi-da-hoa-loi-nhuan-profit-maximization-trong-li-thuyet-doanh-nghiep-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/toi-da-hoa-loi-nhuan-profit-maximization-trong-li-thuyet-doanh-nghiep-la-gi.html","title":{"rendered":"T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn (Profit maximization) trong l\u00ed thuy\u1ebft doanh nghi\u1ec7p l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: strawberrylasers.com<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn (Profit maximization)<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn<\/b> trong ti\u1ebfng Anh l\u00e0 <b>Profit maximization<\/b>.<\/p>\n<p>Theo l\u00ed thuy\u1ebft v\u1ec1 doanh nghi\u1ec7p trong kinh t\u1ebf h\u1ecdc, <b>t\u1ed1i \u0111a hoa l\u1ee3i nhu\u1eadn<\/b> l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, x\u1ea3y ra khi ch\u00eanh l\u1ec7ch gi\u1eefa\u00a0t\u1ed5ng\u00a0doanh thu\u00a0v\u00e0\u00a0t\u1ed5ng chi ph\u00ed\u00a0l\u00e0 l\u1edbn nh\u1ea5t.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a l\u1ee3i nhu\u1eadn<\/font><\/h3>\n<p>&#8211; L\u1ee3i \u00edch m\u00e0 doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c khi ch\u1ea5p nh\u1eadn r\u1ee7i ro khi theo \u0111u\u1ed5i c\u00e1c d\u1ef1 \u00e1n kinh doanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n<p>&#8211; Ph\u00e2n b\u1ed5 c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ebfn n\u01a1i s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t; c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o ch\u1ea3y t\u1eeb c\u00e1c ng\u00e0nh l\u1ed7 sang c\u00e1c ng\u00e0nh c\u00f3 l\u00e3i, trong \u0111\u00f3 l\u1ee3i nhu\u1eadn ph\u1ea3n \u00e1nh h\u00e0ng h\u00f3a m\u00e0 x\u00e3 h\u1ed9i c\u00f3 nhu c\u1ea7u<\/p>\n<p>&#8211; Th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 m\u1edbi<\/p>\n<p>&#8211; K\u00edch th\u00edch \u0111\u1ea7u t\u01b0 kinh doanh v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Vai tr\u00f2 c\u1ee7a t\u1ed1i \u0111a hoa l\u1ee3i nhu\u1eadn<\/font><\/h3>\n<p>Trong c\u00e1c th\u1ecb tr\u01b0\u1eddng t\u1ef1 do, v\u00e0 ngay c\u1ea3 trong c\u00e1c n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ti\u1ebft, t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn s\u1ebd th\u00fac \u0111\u1ea9y ph\u00fac l\u1ee3i kinh t\u1ebf (economic welfare) v\u00e0 m\u1ee9c s\u1ed1ng cao h\u01a1n, v\u00e0 t\u1ea1o ra s\u1ef1 gi\u00e0u c\u00f3 cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n<p>L\u1ee3i nhu\u1eadn t\u1ea1o ra s\u1ebd th\u00fac \u0111\u1ea9y c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00e0 h\u1ecd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh. H\u1ea7u h\u1ebft c\u00e1c nh\u00e0 kinh t\u1ebf tin r\u1eb1ng t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 ph\u00e2n b\u1ed5, hay ngu\u1ed3n l\u1ef1c s\u1ebd ch\u1ea3y v\u00e0o n\u01a1i t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u0110i\u1ec3m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn<\/font><\/h3>\n<p>C\u00f3 ba c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ec3 t\u00ednh \u0111i\u1ec3m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u1ea5t c\u1ea3 ba ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u mang l\u1ea1i c\u00f9ng m\u1ed9t l\u01b0\u1ee3ng s\u1ea3n l\u01b0\u1ee3ng t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/p>\n<p><b><i>C\u00e1ch 1: <\/i><\/b>L\u1ee3i nhu\u1eadn l\u00e0 ch\u00eanh l\u1ec7ch gi\u1eefa t\u1ed5ng doanh thu (TR) v\u00e0 t\u1ed5ng chi ph\u00ed (TC), l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a x\u1ea3y ra \u1edf m\u1ee9c \u0111\u1ea7u ra trong \u0111\u00f3 ch\u00eanh l\u1ec7ch n\u00e0y l\u00e0 l\u1edbn nh\u1ea5t.<\/p>\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>\u03a0 = TR &#8211; TC<\/p>\n<\/div>\n<\/div>\n<p><b><i>C\u00e1ch 2:\u00a0<\/i><\/b>Doanh thu c\u1eadn bi\u00ean (MR) b\u1eb1ng chi ph\u00ed c\u1eadn bi\u00ean (MC).<\/p>\n<p>L\u1ee3i nhu\u1eadn t\u1ed1i \u0111a c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch so s\u00e1nh doanh thu v\u00e0 chi ph\u00ed cho t\u1eebng \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n ra. M\u1ed9t doanh nghi\u1ec7p t\u0103ng l\u1ee3i nhu\u1eadn th\u00f4ng qua doanh thu l\u1edbn h\u01a1n mi\u1ec5n l\u00e0 doanh thu tr\u00ean m\u1ed9t \u0111\u01a1n v\u1ecb l\u1edbn h\u01a1n chi ph\u00ed tr\u00ean m\u1ed9t \u0111\u01a1n v\u1ecb c\u1ee7a \u0111\u01a1n v\u1ecb h\u00e0ng h\u00f3a ti\u1ebfp theo \u0111\u01b0\u1ee3c b\u00e1n.<\/p>\n<p>T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn x\u1ea3y ra t\u1ea1i \u0111i\u1ec3m m\u00e0 \u0111\u01a1n v\u1ecb \u0111\u01b0\u1ee3c b\u00e1n ra cu\u1ed1i c\u00f9ng h\u00f2a v\u1ed1n. T\u1eeb \u0111i\u1ec3m n\u00e0y, t\u1ed5ng l\u1ee3i nhu\u1eadn gi\u1ea3m v\u00ec chi ph\u00ed cho m\u1ed7i \u0111\u01a1n v\u1ecb cao h\u01a1n doanh thu tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb ti\u1ebfp theo \u0111\u01b0\u1ee3c b\u00e1n ra.<\/p>\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>MR = MC<\/p>\n<\/div>\n<\/div>\n<p><b><i>C\u00e1ch 3:<\/i><\/b> So s\u00e1nh doanh thu \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi m\u1ed7i \u0111\u01a1n v\u1ecb ngu\u1ed3n l\u1ef1c (resource unit) v\u1edbi chi ph\u00ed c\u1ee7a \u0111\u01a1n v\u1ecb \u0111\u00f3. L\u1ee3i nhu\u1eadn x\u1ea3y ra khi doanh thu t\u1eeb m\u1ed9t \u0111\u01a1n v\u1ecb l\u1edbn h\u01a1n chi ph\u00ed c\u1ee7a n\u00f3. \u0110i\u1ec3m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn \u0111\u1ea1t \u0111\u01b0\u1ee3c khi c\u00e1c \u0111\u01a1n v\u1ecb ngu\u1ed3n l\u1ef1c kh\u00f4ng c\u00f2n \u0111\u00f3ng g\u00f3p v\u00e0o l\u1ee3i nhu\u1eadn.<\/p>\n<p>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh <i>Economics for Investment Decision Makers<\/i>, CFA Institute)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn (ti\u1ebfng Anh: Profit maximization) l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, x\u1ea3y ra khi ch\u00eanh l\u1ec7ch gi\u1eefa t\u1ed5ng doanh thu v\u00e0 t\u1ed5ng chi ph\u00ed l\u00e0 l\u1edbn nh\u1ea5t.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25721"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25721"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25721\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}