{"id":25841,"date":"2023-12-07T02:12:38","date_gmt":"2023-12-07T02:12:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-dong-khung-tam-li-framing-effect-la-gi.html"},"modified":"2023-12-22T11:22:09","modified_gmt":"2023-12-22T04:22:09","slug":"hieu-ung-dong-khung-tam-li-framing-effect-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-dong-khung-tam-li-framing-effect-la-gi.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed (Framing effect) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: The Emotional Learner<\/p>\n<\/div>\n<\/div>\n

Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed (Framing effect)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed<\/b> trong ti\u1ebfng Anh l\u00e0 Framing effect<\/b> hay\u00a0Framing bias<\/b>.<\/p>\n

Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed<\/span>\u00a0<\/i>hay hi\u1ec7u \u1ee9ng khung\u00a0<\/i>l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ee7a nh\u1eadn th\u1ee9c khi \u0111\u00f3 n\u00e3o b\u1ed9 s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 th\u00f4ng tin d\u1ef1a tr\u00ean c\u00e1ch th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y.<\/p>\n

Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ee5c \u0111\u00edch t\u0103ng n\u0103ng su\u1ea5t kinh doanh. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u00f9ng nh\u1eadn m\u1ed9t th\u00f4ng tin nh\u01b0ng l\u1ea1i \u0111\u01b0a ra nhi\u1ec1u c\u00e2u tr\u1ea3 l\u1eddi kh\u00e1c nhau d\u1ef1a v\u00e0o vi\u1ec7c ch\u1ecdn l\u1ef1a c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra m\u1ed9t khung \u00e2m hay khung t\u00edch c\u1ef1c.<\/p>\n

Hi\u1ec3u v\u1ec1 hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed<\/font><\/h3>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 kinh doanh hay c\u00e1c chuy\u00ean gia marketing, h\u1ecd th\u01b0\u1eddng ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u1eefng hi\u1ec7u \u1ee9ng t\u00e2m l\u00ed<\/span> \u0111\u1ec3 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00ed<\/span> c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1eb7c bi\u1ec7t l\u00e0 ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong ti\u1ebfp th\u1ecb \u0111\u1ec3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c nh\u00e0 kinh doanh v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

Chi ti\u1ebft h\u01a1n hi\u1ec7u \u1ee9ng khung t\u00e2m l\u00ed l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi xem c\u00f9ng m\u1ed9t th\u00f4ng tin \u0111\u1ed3 v\u1eadt gi\u1ed1ng nhau nh\u01b0ng l\u1ea1i tr\u1ea3 l\u1eddi theo nhi\u1ec1u c\u00e1ch ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

(1) H\u00e3y c\u00f9ng nh\u00ecn v\u00e0o hai h\u00ecnh vu\u00f4ng nh\u1ecf trong \u1ea3nh. B\u1ea1n th\u1ea5y h\u00ecnh n\u00e0o c\u00f3 m\u00e0u s\u00e1ng h\u01a1n?<\/p>\n

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Ngu\u1ed3n: Medium<\/p>\n<\/div>\n<\/div>\n

H\u00ecnh b\u00ean tr\u00e1i ph\u1ea3i kh\u00f4ng? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 hai h\u00ecnh vu\u00f4ng n\u00e0y c\u00f3 m\u00e0u s\u1eafc y h\u1ec7t nhau. Hai h\u00ecnh vu\u00f4ng l\u1edbn b\u00ean ngo\u00e0i c\u00f3 m\u00e0u s\u1eafc kh\u00e1c nhau \u0111\u00e3 t\u1ea1o cho b\u1ea1n c\u1ea3m gi\u00e1c nh\u01b0 v\u1eady.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u1ee7a Daniel Kahneman t\u1ea1i di\u1ec5n v\u0103n nh\u1eadn gi\u1ea3i Nobel kinh t\u1ebf 2002. \u00d4ng k\u1ebft lu\u1eadn nh\u1eefng g\u00ec ch\u00fang ta nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i do b\u1ea3n ch\u1ea5t c\u1ee7a n\u00f3 m\u00e0 do m\u00f4i tr\u01b0\u1eddng xung quanh n\u00f3.<\/p>\n

(2) Hay nh\u01b0 h\u00ecnh \u1ea3nh so s\u00e1nh gi\u1eefa ng\u01b0\u1eddi l\u1ea1c quan v\u00e0 ng\u01b0\u1eddi bi quan. C\u00f9ng l\u00e0 m\u1ed9t li<\/span> n\u01b0\u1edbc, nh\u01b0ng ng\u01b0\u1eddi l\u1ea1c quan s\u1ebd ngh\u0129 r\u1eb1ng n\u00f3 \u0111ang \u0111\u1ea7y m\u1ed9t n\u1eeda, trong khi ng\u01b0\u1eddi bi quan c\u1ea3m th\u1ea5y n\u00f3 \u0111ang b\u1ecb v\u01a1i \u0111i m\u1ed9t n\u1eeda. C\u00f9ng m\u1ed9t s\u1ef1 v\u1eadt, hi\u1ec7n t\u01b0\u1ee3ng, nh\u01b0ng v\u1edbi khung t\u00e2m l\u00ed c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n, m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn kh\u00e1c nhau \u00edt nhi\u1ec1u.<\/p>\n

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Ngu\u1ed3n: Pratilipi<\/p>\n<\/div>\n<\/div>\n

Ch\u00ednh v\u00ec b\u1ea3n n\u0103ng con ng\u01b0\u1eddi r\u1ea5t kh\u00f3 \u0111\u1ec3 tho\u00e1t kh\u1ecfi hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed cho n\u00ean n\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u1ee5c \u0111\u00edch kinh doanh. Nh\u1edd v\u00e0o khung t\u00e2m l\u00ed,\u00a0<\/span>ch\u00fang ta h\u00ecnh th\u00e0nh n\u00ean th\u00e1i \u0111\u1ed9 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u1ee8ng d\u1ee5ng c\u1ee7a hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed<\/font><\/h3>\n

– C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng linh ho\u1ea1t hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed<\/span> (Framing Effect)\u00a0\u0111\u1ec3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong c\u00e1ch l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m.<\/p>\n

– H\u1ea1n ch\u1ebf c\u1ee7a hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng n\u00e0y n\u00ean ch\u00fang ta c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc khi s\u1eed d\u1ee5ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed, T\u00e2m l\u00ed h\u1ecdc hi\u1ec7n \u0111\u1ea1i;\u00a0Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung, Sage – H\u1ecdc vi\u1ec7n qu\u1ea3n tr\u1ecb kinh doanh; Masterskills)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung t\u00e2m l\u00ed (ti\u1ebfng Anh: Framing effect) l\u00e0 m\u1ed9t xu h\u01b0\u1edbng c\u1ee7a nh\u1eadn th\u1ee9c khi \u0111\u00f3 n\u00e3o b\u1ed9 s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 th\u00f4ng tin d\u1ef1a tr\u00ean c\u00e1ch th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25841"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25841"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25841\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}