{"id":25855,"date":"2023-12-07T02:13:05","date_gmt":"2023-12-07T02:13:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nghich-li-cua-su-lua-chon-paradox-of-choice-la-gi-ung-dung-hieu-ung-trong-marketing.html"},"modified":"2023-12-22T10:53:55","modified_gmt":"2023-12-22T03:53:55","slug":"nghich-li-cua-su-lua-chon-paradox-of-choice-la-gi-ung-dung-hieu-ung-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghich-li-cua-su-lua-chon-paradox-of-choice-la-gi-ung-dung-hieu-ung-trong-marketing.html","title":{"rendered":"Ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn (Paradox of Choice) l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng trong marketing"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Youtube<\/p>\n<\/div>\n<\/div>\n

Ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn (Paradox of Choice)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn<\/b> trong ti\u1ebfng Anh l\u00e0 Paradox of Choice<\/b>.<\/p>\n

Ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn <\/i>cho r\u1eb1ng khi con ng\u01b0\u1eddi \u0111\u1ed1i m\u1eb7t v\u1edbi qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn, thay v\u00ec h\u00e0i l\u00f2ng, c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd c\u0103ng th\u1eb3ng v\u00e0 g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

B\u1ea3n ch\u1ea5t<\/font><\/h3>\n

– Nh\u00e0 t\u00e2m l\u00ed<\/span> h\u1ecdc Barry Schwartz t\u1eebng m\u00f4 t\u1ea3 v\u1ec1 hi\u1ec7u \u1ee9ng “Ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn” trong m\u1ed9t quy\u1ec3n s\u00e1ch c\u00f9ng t\u00ean. Theo \u0111\u00f3, m\u1ed9t l\u01b0\u1ee3ng l\u1edbn s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 t\u00ea li\u1ec7t b\u00ean trong.<\/p>\n

– M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho \u0111i\u1ec1u n\u00e0y l\u00e0 c\u00e1c qu\u1ea7y h\u00e0ng tr\u01b0ng b\u00e0y t\u1ea1i c\u00e1c si\u00eau th\u1ecb. T\u1ea1i \u0111\u00e2y, kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn cho m\u1ed9t m\u00f3n h\u00e0ng. Tuy nhi\u00ean \u0111\u1ec3 bi\u1ebft m\u00ecnh th\u1ef1c s\u1ef1 c\u1ea7n c\u00e1i n\u00e0o, h\u1ecd ph\u1ea3i th\u1eed nghi\u1ec7m t\u1eebng m\u00f3n h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap si\u00eau th\u1ecb b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m cho nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n

– \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea5u hi\u1ec7u cho th\u1ea5y t\u00e2m l\u00ed<\/span> mua h\u00e0ng \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ed1 l\u01b0\u1ee3ng nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn. Qu\u00e1 nhi\u1ec1u h\u00e0ng h\u00f3a c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn s\u1ebd khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb ph\u00e2n t\u00e1n v\u00e0 kh\u00f4ng quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1i n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t cho m\u00ecnh.<\/p>\n

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\"rppwhkzmc4a01\"<\/div>\n
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Ngu\u1ed3n: Reddit<\/p>\n<\/div>\n<\/div>\n

\u1ee8ng d\u1ee5ng hi\u1ec7u \u1ee9ng Paradox of Choice trong marketing<\/font><\/h3>\n

– N\u1ebfu bi\u1ebft c\u00e1ch l\u1ee3i d\u1ee5ng c\u00e1c ph\u1ea3n \u1ee9ng t\u00e2m l\u00ed<\/span> c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng th\u00f4ng qua hi\u1ec7u \u1ee9ng ngh\u1ecbch l\u00ed<\/span>\u00a0c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn, b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng t\u00e0i ba.<\/p>\n

– Vi\u1ec7c \u0111\u1eb7t ra l\u01b0\u1ee3ng l\u1edbn c\u00e1c m\u1eb7t h\u00e0ng \u0111\u01b0\u1ee3c s\u1eafp \u0111\u1eb7t v\u1edbi m\u1ed9t \u00fd \u0111\u1ed3 nh\u1ea5t \u0111\u1ecbnh s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft s\u1ed1 h\u00e0ng nhanh ch\u00f3ng. Kh\u00f4ng ch\u1ec9 v\u1eady, b\u1ea1n s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n do hi\u1ec7u \u1ee9ng ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn mang \u0111\u1ebfn.<\/p>\n

– V\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn\u00a0c\u0169ng s\u1ebd gi\u00fap h\u1ecd chi ti\u00eau h\u1ee3p l\u00ed<\/span> h\u01a1n. Vi\u1ec7c \u0111\u1eb7t ra c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ecdn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u00e0 h\u1ea1n ch\u1ebf nguy c\u01a1 h\u1ed1i h\u1eadn khi l\u1ef1a ch\u1ecdn.<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c ti\u1ec5n<\/font><\/h3>\n

Ngh\u1ecbch l\u00ed<\/span> c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho h\u00e0ng ti\u00eau d\u00f9ng. X\u00e3 h\u1ed9i ng\u00e0y nay c\u0169ng c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n so v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc.\u00a0Ph\u1ee5 n\u1eef c\u00f3 th\u1ec3 kh\u00f4ng k\u1ebft h\u00f4n, m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ch\u1ecdn m\u1ed9t ngh\u1ec1 nghi\u1ec7p v\u00e0 g\u1eafn b\u00f3 v\u1edbi n\u00f3 cho \u0111\u1ebfn khi ngh\u1ec9 h\u01b0u.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn m\u1edf ra cho ch\u00fang ta, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn ch\u00fang ta li\u00ean t\u1ee5c t\u1ef1 h\u1ecfi li\u1ec7u l\u1ef1a ch\u1ecdn \u0111\u00f3 c\u00f3 ch\u00ednh x\u00e1c hay kh\u00f4ng.\u00a0Nh\u1eefng k\u00ec<\/span> v\u1ecdng \u0111\u1eb7t ra cho c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u00e3 ng\u1ed9t ng\u1ea1t, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ef1 tho\u1ea3i m\u00e1i nh\u1ea5t \u0111\u1ecbnh v\u00ec h\u1ecd kh\u00f4ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn.<\/p>\n

Do v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t khi m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n v\u1edbi qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u00f3 l\u00e0 c\u1ea7n nh\u1eadn th\u1ee9c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kh\u00f4n ngoan, trong ti\u00eau d\u00f9ng v\u00e0 c\u1ea3 trong cu\u1ed9c s\u1ed1ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Tech Target; Ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn, T\u00e2m l\u00ed h\u1ecdc hi\u1ec7n \u0111\u1ea1i;\u00a0What is the Paradox of Choice? – Gostrengths)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ngh\u1ecbch l\u00ed c\u1ee7a s\u1ef1 l\u1ef1a ch\u1ecdn (ti\u1ebfng Anh: Paradox of Choice) cho r\u1eb1ng khi con ng\u01b0\u1eddi \u0111\u1ed1i m\u1eb7t v\u1edbi qu\u00e1 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn, thay v\u00ec h\u00e0i l\u00f2ng, c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd c\u0103ng th\u1eb3ng v\u00e0 g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25855"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25855"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25855\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}