{"id":25859,"date":"2023-12-07T02:13:14","date_gmt":"2023-12-07T02:13:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/da-dang-hoa-san-pham-product-diversification-la-gi-phan-loai-da-dang-hoa-san-pham.html"},"modified":"2023-12-22T10:53:55","modified_gmt":"2023-12-22T03:53:55","slug":"da-dang-hoa-san-pham-product-diversification-la-gi-phan-loai-da-dang-hoa-san-pham","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/da-dang-hoa-san-pham-product-diversification-la-gi-phan-loai-da-dang-hoa-san-pham.html","title":{"rendered":"\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m (Product diversification) l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: thesmallbusinesssite.co.za)<\/p>\n<\/div>\n<\/div>\n

\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m (Product diversification)<\/font><\/h2>\n

\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m<\/b> trong ti\u1ebfng Anh l\u00e0 Product diversification<\/b>.<\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m h\u1ee3p l\u00ed tr\u00ean c\u01a1 s\u1edf nghi\u00ean c\u1ee9u k\u0129 l\u01b0\u1ee1ng t\u00ecnh h\u00ecnh thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh, s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7, nh\u1ea5t l\u00e0 s\u1ef1 c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ed3ng lo\u1ea1i. M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng \u00e1n m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng l\u1ef1a ch\u1ecdn \u0111\u1ec3 th\u1ecfa m\u00e3n c\u00e1c y\u00eau c\u1ea7u tr\u00ean l\u00e0 \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i, ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng kinh doanh nh\u1eb1m t\u1ea1o ra c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m h\u1ee3p l\u00ed v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.<\/p>\n

\u0110\u1ec3 th\u1ef1 hi\u1ec7n \u0111a d\u1ea1ng h\u00f3a c\u00f3 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ch\u00fa \u00fd t\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m v\u1edbi c\u00f4ng t\u00e1c k\u1ebf ho\u1ea1ch h\u00f3a s\u1ea3n xu\u1ea5t kinh doanh, gi\u1eefa \u0111a d\u1ea1ng h\u00f3a v\u1edbi c\u00f4ng t\u00e1c t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t trong doanh nghi\u1ec7p v\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 li\u00ean quan kh\u00e1c.<\/p>\n

Ph\u00e2n lo\u1ea1i \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p <\/font><\/h3>\n

Ph\u00e2n lo\u1ea1i \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p g\u1ed3m c\u00e1c c\u00e1ch sau \u0111\u00e2y:<\/p>\n

Ph\u00e2n lo\u1ea1i theo g\u00f3c \u0111\u1ed9 th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u00ednh s\u00e1ch s\u1ea3n ph\u1ea9m<\/b>,\u00a0<\/b>bao g\u1ed3m:<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a tr\u00ean c\u01a1 s\u1edf bi\u1ebfn \u0111\u1ed5i ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, t\u1ee9c l\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 \u0111\u1ec3 t\u1ea1o th\u00eam thang, b\u1eadc s\u1ea3n ph\u1ea9m tung ra th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3 v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a tr\u00ean c\u01a1 s\u1edf \u0111\u1ed5i m\u1edbi ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, t\u1ee9c l\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 tung ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ph\u00e2n lo\u1ea1i tr\u00ean c\u01a1 s\u1edf c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1ef1c hi\u1ec7n \u0111a d\u1ea1ng h\u00f3a<\/b>, bao g\u1ed3m:<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m trong ph\u1ea1m vi ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3, c\u00f3 b\u1ed5 sung th\u00eam m\u1ed9t ph\u1ea7n v\u1ed1n \u0111\u1ea7u t\u01b0. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p ch\u1ecdn, nh\u1ea5t l\u00e0 c\u00e1c doanh nghi\u1ec7p b\u1ecb h\u1ea1n ch\u1ebf v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ed3ng th\u1eddi n\u00f3 c\u0169ng h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c r\u1ee7i ro trong s\u1ea3n xu\u1ea5t kinh doanh.<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m trong ph\u1ea1m vi v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1edbi: c\u00e1ch n\u00e0y s\u1ebd t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1 v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ee9c m\u1ea1nh c\u1ea1nh tranh, nh\u01b0ng c\u0169ng ch\u1ee9a \u0111\u1ef1ng nhi\u1ec1u r\u1ee7i ro l\u1edbn.<\/p>\n

Ph\u00e2n lo\u1ea1i theo ph\u1ea1m vi v\u00e0 t\u00ednh ch\u1ea5t c\u1ee7a nhu c\u1ea7u<\/b><\/p>\n

Theo c\u00e1ch n\u00e0y, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00e1c lo\u1ea1i sau:<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m theo chi\u1ec1u s\u00e2u c\u1ee7a nhu c\u1ea7u, t\u1ee9c l\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 \u0111\u1ec3 t\u1ea1o th\u00eam nhi\u1ec1u d\u00f2ng v\u00e0 m\u1eb7t h\u00e0ng m\u1edbi.<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m theo chi\u1ec1u r\u1ed9ng c\u1ee7a nhu c\u1ea7u: t\u1ee9c l\u00e0 qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng th\u00eam ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u.<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi, kh\u00e1c bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3.<\/p>\n

Ph\u00e2n lo\u1ea1i tr\u00ean c\u01a1 s\u1edf s\u1eed d\u1ee5ng h\u1ee3p l\u00ed nguy\u00ean v\u1eadt li\u1ec7u<\/b>, bao g\u1ed3m:<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m tr\u00ean c\u01a1 s\u1edf s\u1eed d\u1ee5ng t\u1ed5ng h\u1ee3p nguy\u00ean v\u1eadt li\u1ec7u.<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m tr\u00ean c\u01a1 s\u1edf s\u1eed d\u1ee5ng l\u1ea1i ph\u1ebf li\u1ec7u, ph\u1ebf ph\u1ea9m, th\u1ea3i ph\u1ea9m\u2026<\/p>\n

M\u1ed7i h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng h\u00f3a n\u00eau tr\u00ean \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u vi\u1ec7t nh\u1ea5t \u0111\u1ecbnh, t\u1eebng doanh nghi\u1ec7p theo \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh m\u00e0 c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t hay nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111a d\u1ea1ng h\u00f3a sao cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh v\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ee5 th\u1ec3 c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Kinh t\u1ebf v\u00e0 t\u1ed5 ch\u1ee9c qu\u1ea3n l\u00ed s\u1ea3n xu\u1ea5t trong doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng, NXB \u0110\u1ea1i h\u1ecdc X\u00e2y d\u1ef1ng)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m (ti\u1ebfng Anh: Product diversification) l\u00e0 qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i, ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng kinh doanh nh\u1eb1m t\u1ea1o ra c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m h\u1ee3p l\u00ed v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25859"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25859"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25859\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}