{"id":25874,"date":"2023-12-07T02:13:49","date_gmt":"2023-12-07T02:13:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-xanh-greenwashing-la-gi.html"},"modified":"2023-12-22T11:22:11","modified_gmt":"2023-12-22T04:22:11","slug":"quang-cao-xanh-greenwashing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-xanh-greenwashing-la-gi.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o xanh (Greenwashing) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Youtube<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Qu\u1ea3ng c\u00e1o xanh (Greenwashing)<\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>Thu\u1eadt ng\u1eef Greenwashing<\/b> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng h\u00e0nh vi qu\u1ea3ng c\u00e1o xanh, nhu\u1ed9m xanh hay t\u1ea9y xanh.<\/p>\n<p><i>Greenwashing<\/i> l\u00e0 qu\u00e1 tr\u00ecnh truy\u1ec1n \u0111\u1ea1t m\u1ed9t \u1ea5n t\u01b0\u1ee3ng sai l\u1ec7ch ho\u1eb7c cung c\u1ea5p th\u00f4ng tin sai l\u1ec7ch \u0111\u1ec3 \u0111\u00e1nh b\u00f3ng th\u01b0\u01a1ng hi\u1ec7u. <b>Greenwashing<\/b> \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 v\u00f4 c\u0103n c\u1ee9 \u0111\u1ec3 \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty l\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n<p>M\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c xem l\u00e0 &#8220;Greenwashing&#8221; khi m\u1ed9t c\u00f4ng ty d\u00e0nh nhi\u1ec1u ti\u1ec1n b\u1ea1c v\u00e0 th\u1eddi gian t\u1ef1 x\u01b0ng l\u00e0 doanh nghi\u1ec7p xanh th\u00f4ng qua qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb h\u01a1n l\u00e0 th\u1ef1c s\u1ef1 tham gia c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a t\u00e1c \u0111\u1ed9ng t\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">B\u1ea3n ch\u1ea5t c\u1ee7a c\u00e1c h\u00e0nh vi Greenwashing<\/font><\/h3>\n<p>&#8211; V\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty li\u00ean quan \u0111\u1ebfn h\u00e0nh vi Greenwashing c\u00f3 th\u1ec3 \u0111\u01b0a ra tuy\u00ean b\u1ed1 r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd l\u00e0m t\u1eeb v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf ho\u1eb7c c\u00f3 l\u1ee3i \u00edch ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng. M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 tuy\u00ean b\u1ed1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u00fang m\u1ed9t ph\u1ea7n, c\u00e1c c\u00f4ng ty tham gia v\u00e0o <i>Greenwashing<\/i> th\u01b0\u1eddng ph\u00f3ng \u0111\u1ea1i c\u00e1c tuy\u00ean b\u1ed1 ho\u1eb7c l\u1ee3i \u00edch c\u1ee7a h\u1ecd trong n\u1ed7 l\u1ef1c \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>&#8211; Greenwashing l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1eadn d\u1ee5ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. S\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang t\u1ef1 nhi\u00ean h\u01a1n, l\u00e0nh m\u1ea1nh h\u01a1n, kh\u00f4ng c\u00f3 h\u00f3a ch\u1ea5t, c\u00f3 th\u1ec3 t\u00e1i ch\u1ebf ho\u1eb7c \u00edt l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean.<\/p>\n<p>&#8211; C\u00e1c doanh nghi\u1ec7p b\u1ecb bu\u1ed9c t\u1ed9i c\u00f3 h\u00e0nh vi greenwashing khi h\u1ecd d\u00e0nh h\u1ea7u h\u1ebft ngu\u1ed3n l\u1ef1c cho vi\u1ec7c qu\u1ea3ng c\u00e1o xanh h\u01a1n l\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf gi\u00fap gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng.<\/p>\n<p>&#8211; Thu\u1eadt ng\u1eef n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng n\u0103m 1960 khi ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1ch s\u1ea1n ngh\u0129 ra m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c Greenwashing tr\u1eafng tr\u1ee3n nh\u1ea5t. H\u1ecd \u0111\u1eb7t c\u00e1c th\u00f4ng b\u00e1o trong ph\u00f2ng kh\u00e1ch s\u1ea1n y\u00eau c\u1ea7u kh\u00e1ch t\u00e1i s\u1eed d\u1ee5ng kh\u0103n \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. K\u1ebft qu\u1ea3 l\u00e0, c\u00e1c kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb chi ph\u00ed gi\u1eb7t \u1ee7i th\u1ea5p h\u01a1n.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">L\u01b0u \u00fd<\/font><\/h3>\n<p>T\u1ea5t nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u1ec1u tham gia v\u00e0o Greenwashing.\u00a0M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m hi\u1ec7n nay th\u1eadt s\u1ef1 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 n\u1ed9i dung v\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u00f3ng g\u00f3i so v\u1edbi c\u00e1c phi\u00ean b\u1ea3n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>V\u00ed d\u1ee5, trang web c\u1ee7a Allbirds gi\u1ea3i th\u00edch r\u1eb1ng gi\u00e0y th\u1ec3 thao c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb len merino, v\u1edbi d\u00e2y bu\u1ed9c l\u00e0m t\u1eeb chai nh\u1ef1a t\u00e1i ch\u1ebf v\u00e0 \u0111\u1ebf gi\u00e0y c\u00f3 ch\u1ee9a d\u1ea7u h\u1ea1t th\u1ea7u d\u1ea7u.\u00a0Ngay c\u1ea3 c\u00e1c h\u1ed9p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong v\u1eadn chuy\u1ec3n c\u0169ng \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb c\u00e1c-t\u00f4ng t\u00e1i ch\u1ebf.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Greenwashing &#8211; Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Qu\u1ea3ng c\u00e1o xanh (ti\u1ebfng Anh: Greenwashing) \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 v\u00f4 c\u0103n c\u1ee9 \u0111\u1ec3 \u0111\u00e1nh l\u1eeba ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty l\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25874"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=25874"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/25874\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=25874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=25874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=25874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}