{"id":26088,"date":"2023-12-07T02:22:32","date_gmt":"2023-12-07T02:22:32","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chi-phi-tim-kiem-search-cost-la-gi-cac-yeu-to-cua-chi-phi-tim-kiem.html"},"modified":"2023-12-22T11:27:12","modified_gmt":"2023-12-22T04:27:12","slug":"chi-phi-tim-kiem-search-cost-la-gi-cac-yeu-to-cua-chi-phi-tim-kiem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chi-phi-tim-kiem-search-cost-la-gi-cac-yeu-to-cua-chi-phi-tim-kiem.html","title":{"rendered":"Chi ph\u00ed t\u00ecm ki\u1ebfm (Search Cost) l\u00e0 g\u00ec? C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a chi ph\u00ed t\u00ecm ki\u1ebfm"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: bMasterskillsslink.com<\/i><\/p>\n<\/div>\n<\/div>\n

Chi ph\u00ed t\u00ecm ki\u1ebfm<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi ph\u00ed t\u00ecm ki\u1ebfm<\/b> trong ti\u1ebfng Anh l\u00e0 Search Cost.<\/b><\/p>\n

Chi ph\u00ed t\u00ecm ki\u1ebfm<\/i> l\u00e0 th\u1eddi gian, n\u0103ng l\u01b0\u1ee3ng v\u00e0 ti\u1ec1n b\u1ea1c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i b\u1ecf ra khi nghi\u00ean c\u1ee9u \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n

Chi ph\u00ed t\u00ecm ki\u1ebfm<\/i> bao g\u1ed3m chi ph\u00ed c\u01a1 h\u1ed9i v\u1ec1 th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng d\u00e0nh cho t\u00ecm ki\u1ebfm, c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 ti\u1ec1n d\u00e0nh cho vi\u1ec7c \u0111i l\u1ea1i gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng ki\u1ec3m tra c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c nhau, mua d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u ho\u1eb7c tham kh\u1ea3o \u00fd ki\u1ebfn chuy\u00ean gia \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1eddi khuy\u00ean.\u00a0<\/p>\n

\u0110\u00f3 l\u00e0 th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng m\u00e0 \u0111\u00e3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00e0nh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ee5 thu\u1ed9c v\u00e0o chi ph\u00ed t\u00ecm ki\u1ebfm <\/i>cao \u0111\u1ec3 tr\u00e1nh ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3\u00a0 l\u00e0m gi\u1ea3m bi\u00ean l\u1ee3i nhu\u1eadn.<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a chi ph\u00ed t\u00ecm ki\u1ebfm<\/font><\/h3>\n

Th\u1eddi gian t\u00ecm ki\u1ebfm v\u00e0 chi ph\u00ed t\u00ecm ki\u1ebfm<\/i> li\u00ean quan c\u00f3 xu h\u01b0\u1edbng t\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 cao nh\u01b0 xe c\u1ed9, do vi\u1ec7c d\u00e0nh th\u1eddi gian, c\u00f4ng s\u1ee9c, ti\u1ec1n b\u1ea1c \u0111\u1ec3 nghi\u00ean c\u1ee9u \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfc xe \u0111\u00e1ng tin c\u1eady v\u00e0 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng l\u00e0 h\u1ee3p l\u00ed h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c nghi\u00ean c\u1ee9u c\u00e1ch \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfc b\u00e1nh sandwich ngon v\u00e0 r\u1ebb nh\u1ea5t.\u00a0<\/p>\n

H\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m khi mua m\u1ed9t m\u1eb7t h\u00e0ng \u0111\u1eaft ti\u1ec1n l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi h\u1eadu qu\u1ea3 c\u1ee7a quy\u1ebft \u0111\u1ecbnh mua m\u1eb7t h\u00e0ng r\u1ebb ti\u1ec1n.<\/p>\n

Nh\u1edd c\u00f3 internet, ng\u01b0\u1eddi mua hi\u1ec7n nay c\u00f3 chi ph\u00ed t\u00ecm ki\u1ebfm<\/i> c\u00e1c m\u1eb7t h\u00e0ng th\u1ea5p h\u01a1n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec ng\u01b0\u1eddi d\u00f9ng gi\u1edd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin nhanh ch\u00f3ng, ch\u00ednh x\u00e1c v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i r\u1eddi kh\u1ecfi nh\u00e0.\u00a0<\/p>\n

Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t xu h\u01b0\u1edbng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng so s\u00e1nh c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 sau \u0111\u00f3 v\u1eabn mua h\u00e0ng \u1edf c\u00e1c c\u1eeda h\u00e0ng v\u1eadt l\u00ed v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 gi\u00e1 kh\u00e1 l\u1edbn. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o cho ho\u1ea1t \u0111\u1ed9ng kinh doanh, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u0169ng c\u00f3 xu h\u01b0\u1edbng cung c\u1ea5p c\u00e1c t\u00f9y ch\u1ec9nh cho c\u00e1c giao d\u1ecbch mua l\u1edbn ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb.<\/p>\n

Gi\u00e1 cho c\u00e1c m\u1eb7t h\u00e0ng t\u01b0\u01a1ng t\u1ef1 gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng v\u00e0 \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau v\u00ec nhi\u1ec1u l\u00ed do. Vi\u1ec7c c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n th\u01b0\u1eddng m\u1ea1ng l\u1ea1i \u0111\u1ee7 \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh t\u00ecm ki\u1ebfm.\u00a0<\/p>\n

Tuy nhi\u00ean, n\u1ebfu m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng c\u1ea7n mua th\u01b0\u1eddng xuy\u00ean th\u00ec n\u1ed7 l\u1ef1c ki\u1ec3m tra gi\u00e1 tr\u00ean m\u1ed7i l\u1ea7n mua s\u1eafm c\u00f3 th\u1ec3 v\u01b0\u1ee3t xa l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c ti\u1ebft ki\u1ec7m m\u1ed9t v\u00e0i USD.\u00a0<\/p>\n

\u0110\u00f4i khi, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 qu\u1ea3ng c\u00e1o cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 c\u0169ng khuy\u1ebfn kh\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm. S\u1ef1 thay \u0111\u1ed5i trong c\u00e1c \u01b0u \u0111\u00e3i n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp v\u00e0 l\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng mong \u0111\u1ee3i theo quan \u0111i\u1ec3m c\u1ee7a ch\u1ee7 c\u1eeda h\u00e0ng.<\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a chi ph\u00ed t\u00ecm ki\u1ebfm<\/font><\/h4>\n

Chi ph\u00ed t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c chia th\u00e0nh chi ph\u00ed b\u00ean ngo\u00e0i v\u00e0 chi ph\u00ed b\u00ean trong. Chi ph\u00ed b\u00ean ngo\u00e0i bao g\u1ed3m chi ph\u00ed b\u1eb1ng ti\u1ec1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin v\u00e0 chi ph\u00ed c\u01a1 h\u1ed9i c\u1ee7a th\u1eddi gian t\u00ecm ki\u1ebfm. Chi ph\u00ed b\u00ean ngo\u00e0i kh\u00f4ng thu\u1ed9c quy\u1ec1n ki\u1ec3m so\u00e1t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Tuy nhi\u00ean, vi\u1ec7c chi ph\u00ed n\u00e0y c\u00f3 ph\u00e1t sinh kh\u00f4ng l\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n

Chi ph\u00ed b\u00ean trong bao g\u1ed3m n\u1ed7 l\u1ef1c tinh th\u1ea7n b\u1ecf \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u00ecm ki\u1ebfm, s\u1eafp x\u1ebfp th\u00f4ng tin thu \u0111\u01b0\u1ee3c v\u00e0 \u00e1p d\u1ee5ng ch\u00fang v\u1edbi ki\u1ebfn th\u1ee9c hi\u1ec7n c\u00f3. Chi ph\u00ed b\u00ean trong \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi n\u0103ng l\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n vi\u1ec7c t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y l\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o tr\u00ed th\u00f4ng minh, ki\u1ebfn th\u1ee9c, gi\u00e1o d\u1ee5c v\u00e0 \u0111\u00e0o t\u1ea1o tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a h\u1ecd.\u00a0<\/p>\n

Trong kinh t\u1ebf, chi ph\u00ed t\u00ecm ki\u1ebfm<\/b> th\u01b0\u1eddng \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ebft h\u1ee3p v\u1edbi chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c r\u00e0o c\u1ea3n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1eb7p ph\u1ea3i trong vi\u1ec7c thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi ph\u00ed t\u00ecm ki\u1ebfm (ti\u1ebfng Anh: Search Cost) l\u00e0 chi ph\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i b\u1ecf ra khi nghi\u00ean c\u1ee9u \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, bao g\u1ed3m chi ph\u00ed v\u1ec1 ti\u1ec1n b\u1ea1c, th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26088"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=26088"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26088\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=26088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=26088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=26088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}