{"id":26189,"date":"2023-12-07T02:26:43","date_gmt":"2023-12-07T02:26:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hieu-ung-mang-network-effect-la-gi.html"},"modified":"2023-12-22T11:29:20","modified_gmt":"2023-12-22T04:29:20","slug":"hieu-ung-mang-network-effect-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hieu-ung-mang-network-effect-la-gi.html","title":{"rendered":"Hi\u1ec7u \u1ee9ng m\u1ea1ng (Network effect) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: companyfounder)<\/p>\n<\/div>\n<\/div>\n

Hi\u1ec7u \u1ee9ng m\u1ea1ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ea1ng<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Network effect.<\/b><\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ea1ng x\u1ea3y ra khi tr\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng, c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi mua m\u1ed9t t\u00e0i s\u1ea3n th\u00ec t\u00e0i s\u1ea3n \u0111\u00f3 c\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb.\u00a0<\/p>\n

Th\u00ed d\u1ee5, tr\u00ean m\u1ed9t m\u1ea1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, c\u00e0ng nhi\u1ec1u s\u1eed d\u1ee5ng m\u1ed9t m\u1ea1ng th\u00ec gi\u00e1 tr\u1ecb c\u1ee7a m\u1ea1ng c\u00e0ng t\u0103ng. \u0110\u1ed1i v\u1edbi h\u1ec7 \u0111i\u1ec1u h\u00e0nh m\u00e1y t\u00ednh c\u0169ng v\u1eady, c\u00e0ng nhi\u1ec1u s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 \u0111i\u1ec1u h\u00e0nh, th\u00ec c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u00e1p d\u1ee5ng ch\u1ea1y tr\u00ean h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u0111\u00f3.\u00a0<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn cho ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn th\u00ec thu l\u1ee3i c\u00e0ng cao, c\u00f2n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c th\u00ec kh\u00f4ng th\u1ec3 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c v\u00ec r\u01a1i v\u00e0o v\u00f2ng lu\u1ea9n qu\u1ea9n: \u00edt ng\u01b0\u1eddi mua \u2013 kh\u00f4ng ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c m\u1ea1ng l\u01b0\u1edbi \u2013 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m gi\u1ea3m – l\u1ea1i c\u00e0ng \u00edt ng\u01b0\u1eddi mua h\u01a1n.\u00a0<\/p>\n

S\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a ng\u01b0\u1eddi ti\u00eau\u00a0d\u00f9ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “positive feedback” \u2013 gi\u00fap t\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ea1ng.<\/p>\n

Nhi\u1ec1u th\u00ed d\u1ee5 \u0111\u00e3 x\u1ea3y ra v\u1ec1 hi\u1ec7u \u1ee9ng m\u1ea1ng, nh\u01b0 m\u00e1y \u0111\u00e1nh ch\u1eef \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo tr\u00ecnh t\u1ef1 QWERTY, h\u1ec7 \u0111i\u1ec1u h\u00e0nh WINDOWS v\u00e0 nh\u1eefng th\u00ed d\u1ee5 v\u1ec1 t\u00ednh t\u01b0\u01a1ng th\u00edch v\u00e0 ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c c\u1ea3 th\u1ebf gi\u1edbi \u00e1p d\u1ee5ng v\u00ec t\u00ednh ph\u1ed5 bi\u1ebfn c\u1ee7a ch\u00fang ch\u1ee9 kh\u00f4ng h\u1eb5n v\u00ec t\u00ednh hi\u1ec7u qu\u1ea3.\u00a0<\/p>\n

Ngo\u00e0i kh\u00e1i ni\u1ec7m hi\u1ec7u \u1ee9ng m\u1ea1ng, ch\u00fang ta c\u00f2n c\u00f3 kh\u00e1i ni\u1ec7m xu h\u01b0\u1edbng (path dependence), \u0111\u1ec3 m\u00f4 t\u1ea3 t\u00ecnh tr\u1ea1ng c\u00e0ng nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0<\/p>\n

Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

C\u00f3 hai lo\u1ea1i hi\u1ec7u \u1ee9ng m\u1ea1ng: hi\u1ec7u \u1ee9ng tr\u1ef1c ti\u1ebfp v\u00e0 hi\u1ec7u \u1ee9ng gi\u00e1n ti\u1ebfp.\u00a0<\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ea1ng tr\u1ef1c ti\u1ebfp x\u1ea3y ra khi gi\u00e1 tr\u1ecb m\u1ed9t m\u1ea1ng s\u1ebd t\u0103ng khi c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng \u0111\u00f3 (th\u00ed d\u1ee5 m\u1ea1ng \u0111i\u1ec7n tho\u1ea1i).\u00a0<\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ea1ng gi\u00e1n ti\u1ebfp x\u1ea3y ra khi gi\u00e1 tr\u1ecb m\u1ed9t m\u1ea1ng (th\u00ed d\u1ee5 h\u1ec7 \u0111i\u1ec1u h\u00e0nh m\u00e1y t\u00ednh) t\u0103ng khi nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p gi\u00e1n ti\u1ebfp v\u00e0o c\u00e1c ph\u00e2n nh\u00e1nh c\u1ee7a m\u1ea1ng (c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u1ee9ng d\u1ee5ng ch\u1ea1y tr\u00ean h\u1ec7 \u0111i\u1ec1u h\u00e0nh).<\/p>\n

Hi\u1ec7u \u1ee9ng m\u1ea1ng c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p\u00a0<\/font><\/h3>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0investopedia)<\/p>\n

M\u1ed9t lo\u1ea1t c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 trang web cho thu\u00ea d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb hi\u1ec7u \u1ee9ng m\u1ea1ng. Khi c\u00e0ng nhi\u1ec1u chuy\u00ean gia li\u1ec7t k\u00ea c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd tr\u1ef1c tuy\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 d\u1ecbch v\u1ee5 d\u1eaft ch\u00f3, gia s\u01b0 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 th\u1ee3 \u0111i\u1ec7n, th\u00ec c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng v\u00e0 d\u1ef1a v\u00e0o c\u00e1c th\u01b0 m\u1ee5c tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

C\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nh\u01b0 Etsy v\u00e0 eBay, \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn khi nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n tham gia c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ea5p nh\u1eadn mua s\u1eafm tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

C\u00e1c d\u1ecbch v\u1ee5 \u0111i chung xe c\u0169ng ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e1t tri\u1ec3n th\u00f4ng qua s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham gia \u0111\u00e3 \u0111\u0103ng k\u00ed v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi c\u1ee7a h\u1ecd tr\u00ean kh\u1eafp c\u00e1c th\u00e0nh ph\u1ed1 v\u00e0 ti\u1ec3u bang. V\u00ec nhi\u1ec1u t\u00e0i x\u1ebf tham gia Uber v\u00e0 Lyft, \u0111\u00e3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u0103ng gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Kinh t\u1ebf Lu\u1eadt, L\u00ea N\u1ebft, 2006, NXB Tri th\u1ee9c Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Hi\u1ec7u \u1ee9ng m\u1ea1ng (ti\u1ebfng Anh: Network effect) l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng theo \u0111\u00f3 s\u1ed1 ng\u01b0\u1eddi ho\u1eb7c ng\u01b0\u1eddi tham gia t\u0103ng l\u00ean s\u1ebd c\u1ea3i thi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26189"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=26189"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26189\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=26189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=26189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=26189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}