{"id":26232,"date":"2023-12-07T02:28:41","date_gmt":"2023-12-07T02:28:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thi-truong-ngach-niche-market-la-gi-cac-buoc-tao-ra-thi-truong-ngach.html"},"modified":"2023-12-22T14:54:55","modified_gmt":"2023-12-22T07:54:55","slug":"thi-truong-ngach-niche-market-la-gi-cac-buoc-tao-ra-thi-truong-ngach","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thi-truong-ngach-niche-market-la-gi-cac-buoc-tao-ra-thi-truong-ngach.html","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (Niche market) l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng ng\u00e1ch"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: jumpsMasterskillsr)<\/p>\n<\/div>\n<\/div>\n

Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Niche market.<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/b> l\u00e0 th\u1ecb tr\u01b0\u1eddng con c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 nh\u01b0ng nh\u1eafm t\u1edbi s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u h\u1eb9p h\u01a1n hay \u0111\u1ed9c \u0111\u00e1o h\u01a1n. V\u00ed d\u1ee5 trong th\u1ecb tr\u01b0\u1eddng xe h\u01a1i, c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u00e1c lo\u1ea1i xe ph\u1ee5c v\u1ee5 trang t\u1eeb xe c\u1ed5.\u00a0(Theo nguyentandung.org)<\/i><\/p>\n

Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/b>\u00a0l\u00e0 m\u1ed9t ph\u1ea7n r\u1ea5t nh\u1ecf c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u1edbn. Nh\u1eefng doanh nghi\u1ec7p theo \u0111u\u1ed5i th\u1ecb tr\u01b0\u1eddng t\u00ecm cho m\u00ecnh ph\u1ea7n l\u1edbn trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ecf, thay v\u00ec m\u1ed9t ph\u1ea7n nh\u1ecf trong th\u1ecb tr\u01b0\u1eddng l\u1edbn. Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch nh\u1eafm \u0111\u1ebfn m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh. (Theo adsplus)<\/i><\/p>\n

7 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch t\u1ed1t<\/font><\/h3>\n

– Vi\u1ebft ra m\u1ed9t danh s\u00e1ch nh\u1eefng \u0111i\u1ec1u b\u1ea1n mong mu\u1ed1n<\/b><\/p>\n

B\u1ea1n mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh cho ai? Vi\u1ec7c li\u1ec7t k\u00ea n\u00e0y c\u00e0ng c\u1ee5 th\u1ec3 c\u00e0ng t\u1ed1t. H\u00e3y nh\u1eadn d\u1ea1ng khu v\u1ef1c \u0111\u1ecba l\u00ed<\/span> b\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u v\u00e0 h\u00ecnh th\u1ee9c kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

– T\u1eadp trung<\/b><\/p>\n

H\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng b\u1ea1n mu\u1ed1n b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 g\u00ec, v\u00e0 nh\u1edb r\u1eb1ng: Th\u1ee9 nh\u1ea5t, b\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi; th\u1ee9 hai, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00e0ng h\u1eb9p c\u00e0ng t\u1ed1t.<\/p>\n

– H\u00e3y m\u00f4 t\u1ea3 th\u1ebf gi\u1edbi b\u1eb1ng con m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/p>\n

Khi b\u1ea1n nh\u00ecn v\u00e0o m\u1ecdi th\u1ee9 xung quanh t\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn d\u1ea1ng \u0111\u01b0\u1ee3c nhu c\u1ea7u ho\u1eb7c mong mu\u1ed1n c\u1ee7a h\u1ecd.<\/p>\n

C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m vi\u1ec7c n\u00e0y ch\u00ednh l\u00e0 h\u00e3y n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00e0 ph\u00e1t hi\u1ec7n c\u0169ng nh\u01b0 ph\u00e2n t\u00edch nh\u1eefng m\u1ed1i quan t\u00e2m ch\u00ednh c\u1ee7a h\u1ecd l\u00e0 g\u00ec.<\/p>\n

– T\u0103ng t\u1ed1c<\/b><\/p>\n

\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u “h\u00ecnh th\u00e0nh” khi nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n, c\u1ed9ng v\u1edbi nh\u1eefng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng h\u1ee3p nh\u1ea5t, t\u1ea1o ra m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi.\u00a0<\/p>\n

M\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch t\u1ed1t s\u1ebd c\u00f3 5 \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 sau:<\/p>\n

+ N\u00f3 d\u1eabn b\u1ea1n t\u1edbi n\u01a1i b\u1ea1n mu\u1ed1n – n\u00f3i c\u00e1ch kh\u00e1c, n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n

+ Ai \u0111\u00f3 c\u0169ng mu\u1ed1n n\u00f3 – “ai \u0111\u00f3” \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n

+ N\u00f3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb m\u1ed9t c\u00e1ch c\u1ea9n tr\u1ecdng.<\/p>\n

+ N\u00f3 l\u00e0 duy nh\u1ea5t.<\/p>\n

+ N\u00f3 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n, v\u00e0 cho ph\u00e9p b\u1ea1n t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i l\u1ee3i nhu\u1eadn kh\u00e1c nhau nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c y\u1ebfu t\u1ed1 kinh doanh c\u1ed1t l\u00f5i, t\u1eeb \u0111\u00f3, \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng d\u00e0i l\u00e2u.<\/p>\n

– \u0110\u00e1nh gi\u00e1<\/b><\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac \u0111\u00e1nh gi\u00e1 nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ea1n \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p b\u1eb1ng nh\u1eefng ti\u00eau ch\u00ed \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u01b0\u1edbc 4.<\/p>\n

N\u1ebfu b\u1ea1n nh\u1eadn ra r\u1eb1ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch b\u1ea1n h\u01b0\u1edbng t\u1edbi \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i \u0111i \u0111i l\u1ea1i l\u1ea1i nhi\u1ec1u, trong khi b\u1ea1n l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi th\u00edch di chuy\u1ec3n, th\u00ec vi\u1ec7c n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u00f3 ch\u01b0a \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 nh\u1eefng ti\u00eau ch\u00ed tr\u00ean – v\u00e0 n\u00f3 s\u1ebd kh\u00f4ng th\u1ec3 d\u1eabn b\u1ea1n \u0111\u1ebfn n\u01a1i b\u1ea1n mu\u1ed1n.\u00a0<\/p>\n

Do v\u1eady, \u0111\u1eebng ng\u1ea1i ng\u1ea7n b\u1ecf qua n\u00f3, v\u00e0 ti\u1ebfp t\u1ee5c v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng ti\u1ebfp theo.<\/p>\n

– Th\u1eed nghi\u1ec7m<\/b><\/p>\n

M\u1ed9t khi \u0111\u00e3 c\u00f3 s\u1ef1 \u0103n kh\u1edbp gi\u1eefa th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, b\u1ea1n h\u00e3y th\u1eed b\u00e1n n\u00f3 ra th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

H\u00e3y cho m\u1ecdi ng\u01b0\u1eddi c\u01a1 h\u1ed9i mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n ngo\u00e0i th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch tung ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1eabu, th\u00f4ng qua bu\u1ed5i seminar hay qua c\u00e1c th\u01b0 gi\u1edbi thi\u1ec7u\u2026<\/p>\n

C\u1ea7n nh\u1edb, vi\u1ec7c th\u1eed nghi\u1ec7m kh\u00f4ng n\u00ean ti\u00eau t\u1ed1n nhi\u1ec1u ti\u1ec1n c\u1ee7a b\u1ea1n.<\/p>\n

– Ti\u1ebfn h\u00e0nh<\/b><\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac tri\u1ec3n khai \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n. V\u1edbi r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p, \u0111\u00e2y l\u00e0 giai \u0111o\u1ea1n kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c nh\u1ea5t. Nh\u01b0ng b\u1ea1n \u0111\u1eebng s\u1ee3: N\u1ebfu nh\u01b0 b\u1ea1n \u0111\u00e3 “l\u00e0m b\u00e0i t\u1eadp v\u1ec1 nh\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7”, vi\u1ec7c gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng s\u1ebd l\u00e0 m\u1ed9t b\u00e0i t\u1eadp m\u1ea1o hi\u1ec3m c\u00f3 t\u00ednh to\u00e1n, ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1ea1n \u0111ang \u0111\u00e1nh b\u1ea1c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u1ea1p ch\u00ed T\u00e0i ch\u00ednh, C\u01a1 quan th\u00f4ng tin c\u1ee7a B\u1ed9 T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (ti\u1ebfng Anh: Niche market) l\u00e0 th\u1ecb tr\u01b0\u1eddng con c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 nh\u01b0ng nh\u1eafm t\u1edbi s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u h\u1eb9p h\u01a1n hay \u0111\u1ed9c \u0111\u00e1o h\u01a1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26232"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=26232"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26232\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=26232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=26232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=26232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}