{"id":26610,"date":"2023-12-07T02:42:30","date_gmt":"2023-12-07T02:42:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tu-nghiem-da-dang-hoa-diversification-heuristic-trong-kinh-te-hoc-hanh-vi-la-gi-dac-trung-cua-no.html"},"modified":"2023-12-22T14:40:54","modified_gmt":"2023-12-22T07:40:54","slug":"tu-nghiem-da-dang-hoa-diversification-heuristic-trong-kinh-te-hoc-hanh-vi-la-gi-dac-trung-cua-no","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tu-nghiem-da-dang-hoa-diversification-heuristic-trong-kinh-te-hoc-hanh-vi-la-gi-dac-trung-cua-no.html","title":{"rendered":"T\u1ef1 nghi\u1ec7m \u0111a d\u1ea1ng h\u00f3a (Diversification heuristic) trong kinh t\u1ebf h\u1ecdc h\u00e0nh vi l\u00e0 g\u00ec? \u0110\u1eb7c tr\u01b0ng c\u1ee7a n\u00f3"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

T\u1ef1 nghi\u1ec7m \u0111a d\u1ea1ng h\u00f3a (Diversification heuristic)<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

T\u1ef1 nghi\u1ec7m \u0111a d\u1ea1ng h\u00f3a<\/b> trong ti\u1ebfng Anh l\u00e0 Diversification heuristic.<\/b><\/p>\n

T\u1ef1 nghi\u1ec7m \u0111a d\u1ea1ng h\u00f3a<\/i>\u00a0l\u00e0 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn “m\u1ed7i th\u1ee9 m\u1ed9t \u00edt”.<\/p>\n

V\u00ed d\u1ee5: Khi \u0111i si\u00eau th\u1ecb mua m\u00ec \u0103n li\u1ec1n, b\u1ea1n \u0111\u1ee9ng tr\u01b0\u1edbc gi\u1eefa l\u1ef1a ch\u1ecdn mua m\u1ed9t th\u00f9ng m\u00ec v\u00e0 ch\u1ec9 \u0103n lo\u1ea1i m\u00ec n\u00e0y ho\u1eb7c l\u00e0 mua nhi\u1ec1u lo\u1ea1i m\u00ec kh\u00e1c nhau \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m c\u00e1c h\u01b0\u01a1ng v\u1ecb kh\u00e1c nhau. N\u1ebfu gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng b\u1ea1n ch\u01b0a th\u1eed \u0103n t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i m\u00ec n\u00e0y bao gi\u1edd th\u00ec ng\u01b0\u1eddi ta cho r\u1eb1ng con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng \u00e1n hai l\u00e0 tr\u1ea3i nghi\u1ec7m m\u1ed7i th\u1ee9 m\u1ed9t \u00edt tr\u01b0\u1edbc khi l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m \u01b0a th\u00edch h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

\u0110\u1eb7c tr\u01b0ng c\u1ee7a t\u1ef1 nghi\u1ec7m \u0111a d\u1ea1ng h\u00f3a<\/font><\/h3>\n

T\u1ef1 nghi\u1ec7m \u0111a d\u1ea1ng h\u00f3a<\/i> cho r\u1eb1ng con ng\u01b0\u1eddi th\u01b0\u1eddng \u00edt c\u1ed1 g\u1eafng khi \u0111\u1ee9ng tr\u01b0\u1edbc c\u00e1c l\u1ef1a ch\u1ecdn kh\u00f4ng lo\u1ea1i tr\u1eeb l\u1eabn nhau. M\u1ed9t h\u00e0nh vi th\u01b0\u1eddng th\u1ea5y \u1edf c\u00e1c b\u1eefa ti\u1ec7c buffet l\u00e0 d\u00f9ng th\u1eed nhi\u1ec1u m\u00f3n \u0103n kh\u00e1c nhau (n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i l\u00e0 t\u1ea5t c\u1ea3). Vi\u1ec7c ch\u1ec9 \u0103n m\u1ed9t ho\u1eb7c hai m\u00f3n \u0103n t\u1ea1o n\u00ean r\u1ee7i ro l\u00e0 \u0103n ph\u1ea3i m\u00f3n b\u1ea1n kh\u00f4ng th\u00edch ho\u1eb7c b\u1ecf x\u00f3t m\u00f3n \u0103n \u01b0a th\u00edch.<\/p>\n

Nh\u1eefng h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n b\u1edfi Itamar Simonson, t\u00e1c gi\u1ea3 t\u00ecm th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm th\u01b0\u1eddng l\u1ef1a ch\u1ecdn nhi\u1ec1u m\u1eb7t h\u00e0ng (ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c lo\u1ea1i s\u1eefa chua kh\u00e1c nhau) khi h\u1ecd ph\u1ea3i mua nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111\u1ec3 ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng lai so v\u1edbi tr\u01b0\u1eddng h\u1ee3p h\u1ecd mua m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m ch\u1ec9 ngay tr\u01b0\u1edbc m\u1ed7i quy\u1ebft \u0111\u1ecbnh chi ti\u00eau.<\/p>\n

K\u1ebft lu\u1eadn v\u1ec1 t\u1ef1 nghi\u1ec7m \u0111a d\u1ea1ng h\u00f3a<\/b><\/p>\n

Simonson k\u1ebft lu\u1eadn r\u1eb1ng c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 nh\u1ea5t \u0111\u1ecbnh t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c h\u00e0nh vi nh\u01b0 tr\u00ean. \u0110\u1ea7u ti\u00ean, nhi\u1ec1u ng\u01b0\u1eddi \u01b0a th\u00edch s\u1ef1 \u0111a d\u1ea1ng v\u00e0 m\u1edbi m\u1ebb. S\u1edf th\u00edch n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 h\u01a1n khi mua nhi\u1ec1u m\u1eb7t h\u00e0ng.<\/p>\n

Th\u1ee9 hai, nh\u1eefng s\u1edf th\u00edch trong t\u01b0\u01a1ng lai bao h\u00e0m s\u1ef1 kh\u00f4ng ch\u1eafc ch\u1eafn. “B\u00e2y gi\u1edd t\u00f4i c\u00f3 th\u1ec3 th\u00edch h\u01a1n s\u1eefa chua v\u1ecb m\u00e2m x\u00f4i h\u01a1n s\u1eefa chua d\u00e2u nh\u01b0ng t\u00f4i kh\u00f4ng bi\u1ebft s\u1ebd th\u00edch lo\u1ea1i n\u00e0o trong tu\u1ea7n t\u1edbi?”.\u00a0<\/p>\n

Vi\u1ec7c mua nhi\u1ec1u m\u1eb7t h\u00e0ng kh\u00e1c nhau nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong tr\u01b0\u1eddng h\u1ee3p tr\u00ean c\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c nh\u00e0 \u0111\u1ea7u t\u01b0 gi\u1ea3i ng\u00e2n v\u00e0o nhi\u1ec1u lo\u1ea1i ch\u1ee9ng kho\u00e1n kh\u00e1c nhau nh\u1eb1m gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong danh m\u1ee5c \u0111\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a. M\u1ed9t l\u00ed do cu\u1ed1i c\u00f9ng cho vi\u1ec7c t\u00ecm ki\u1ebfm s\u1ef1 \u0111a d\u1ea1ng l\u00e0 l\u00e0m cho s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n, do \u0111\u00f3 ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 h\u1ea1n ch\u1ebf m\u00e2u thu\u1eabn trong quy\u1ebft \u0111\u1ecbnh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0T\u00c0I CH\u00cdNH H\u00c0NH VI, T\u00e2m l\u00ed h\u1ecdc, Ra quy\u1ebft \u0111\u1ecbnh, v\u00e0 Th\u1ecb tr\u01b0\u1eddng, Lucy FAckert, Richard Deaves, NXB Kinh T\u1ebf TP.HCM)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u1ef1 nghi\u1ec7m \u0111a d\u1ea1ng h\u00f3a (ti\u1ebfng Anh: Diversification heuristic) cho r\u1eb1ng con ng\u01b0\u1eddi th\u01b0\u1eddng \u00edt c\u1ed1 g\u1eafng khi \u0111\u1ee9ng tr\u01b0\u1edbc c\u00e1c l\u1ef1a ch\u1ecdn kh\u00f4ng lo\u1ea1i tr\u1eeb l\u1eabn nhau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26610"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=26610"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26610\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=26610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=26610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=26610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}