{"id":26661,"date":"2023-12-07T03:01:45","date_gmt":"2023-12-07T03:01:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chi-phi-chuyen-doi-switching-costs-la-gi-cac-loai-chi-phi-chuyen-doi.html"},"modified":"2023-12-22T14:49:26","modified_gmt":"2023-12-22T07:49:26","slug":"chi-phi-chuyen-doi-switching-costs-la-gi-cac-loai-chi-phi-chuyen-doi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chi-phi-chuyen-doi-switching-costs-la-gi-cac-loai-chi-phi-chuyen-doi.html","title":{"rendered":"Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i (Switching Costs) l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: productmangerhq.com<\/i><\/p>\n<\/div>\n<\/div>\n

Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Switching Costs.<\/b><\/p>\n

Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i <\/i>l\u00e0 chi ph\u00ed m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i ch\u1ecbu khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 cung c\u1ea5p ho\u1eb7c s\u1ea3n ph\u1ea9m. M\u1eb7c d\u00f9 h\u1ea7u h\u1ebft c\u00e1c chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/i> l\u00e0 chi ph\u00ed v\u1ec1 ti\u1ec1n, nh\u01b0ng c\u0169ng c\u00f3 c\u00e1c chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i <\/i>d\u1ef1a tr\u00ean t\u00e2m l\u00ed, n\u1ed7 l\u1ef1c v\u00e0 th\u1eddi gian.<\/p>\n

Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i <\/i>c\u00f3 th\u1ec3 bi\u1ec3u hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c c\u1ea7n thi\u1ebft ph\u1ea3i b\u1ecf ra \u0111\u1ec3 thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p, ho\u1eb7c nguy c\u01a1 gi\u00e1n \u0111o\u1ea1n ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i, ph\u00ed h\u1ee7y cao v\u00e0 th\u1ea5t b\u1ea1i trong vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

C\u00e1c c\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c g\u00e2y ph\u00e1t sinh chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i <\/i>cao t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 ng\u0103n c\u1ea3n h\u1ecd chuy\u1ec3n sang d\u00f9ng\u00a0 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/p>\n

Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/i> l\u00e0 n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1 c\u1ee7a c\u00e1c c\u00f4ng ty. C\u00e1c c\u00f4ng ty c\u1ed1 g\u1eafng \u0111\u1ea9y chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/i> c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean m\u1ee9c cao nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 bu\u1ed9c kh\u00e1ch h\u00e0ng ph\u1ea3i ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd d\u00f9 gi\u00e1 c\u00f3 t\u0103ng m\u1ed7i n\u0103m, m\u00e0 kh\u00f4ng ph\u1ea3i lo l\u1eafng r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd t\u00ecm c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf t\u1ed1t h\u01a1n v\u1edbi c\u00f9ng \u0111\u1eb7c \u0111i\u1ec3m ho\u1eb7c m\u1ee9c gi\u00e1 t\u01b0\u01a1ng t\u1ef1.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/b><\/p>\n

Nhi\u1ec1u nh\u00e0 m\u1ea1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng t\u00ednh ph\u00ed h\u1ee7y h\u1ee3p \u0111\u1ed3ng r\u1ea5t cao v\u1edbi hi v\u1ecdng \u0111i\u1ec1u n\u00e0y s\u1ebd ng\u0103n kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd chuy\u1ec3n sang d\u00f9ng nh\u00e0 m\u1ea1ng kh\u00e1c. Tuy nhi\u00ean, nhi\u1ec1u nh\u00e0 m\u1ea1ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng g\u1ea7n \u0111\u00e2y c\u00f3 ch\u00ednh s\u00e1ch \u0111\u1ec1n b\u00f9 cho kh\u00e1ch h\u00e0ng s\u1ed1 ti\u1ec1n h\u1ecd ph\u1ea3i b\u1ecf ra \u0111\u1ec3 h\u1ee7y h\u1ee3p \u0111\u1ed3ng t\u1eeb nh\u00e0 m\u1ea1ng c\u0169, l\u00e0m v\u00f4 hi\u1ec7u h\u00f3a lo\u1ea1i chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/i> n\u00e0y.<\/p>\n

C\u00e1c lo\u1ea1i chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/font><\/h3>\n

Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/i> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh hai lo\u1ea1i: chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/i> th\u1ea5p v\u00e0 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i <\/i>cao. S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1 ch\u1ee7 y\u1ebfu ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 d\u1ec5 d\u00e0ng c\u1ee7a vi\u1ec7c chuy\u1ec3n nh\u01b0\u1ee3ng, c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i th\u1ea5p<\/b><\/p>\n

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C\u00e1c c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 d\u1ec5 b\u1ecb \u0111\u1ed1i th\u1ee7 b\u1eaft ch\u01b0\u1edbc v\u00e0 b\u00e1n v\u1edbi gi\u00e1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng th\u01b0\u1eddng c\u00f3 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/i> th\u1ea5p. C\u00e1c c\u00f4ng ty may m\u1eb7c c\u00f3 chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i <\/i>r\u1ea5t h\u1ea1n ch\u1ebf, do kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ra n\u01a1i kh\u00e1c \u0111\u1ec3 mua v\u00e0 so s\u00e1nh gi\u00e1 c\u1ea3 gi\u1eefa c\u00e1c c\u1eeda h\u00e0ng.\u00a0<\/p>\n

S\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Internet v\u00e0 th\u1eddi gian v\u1eadn chuy\u1ec3n nhanh ch\u00f3ng khi\u1ebfn ng vi\u1ec7c mua s\u1eafm qu\u1ea7n \u00e1o t\u1ea1i nh\u00e0 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn c\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i cao<\/b><\/p>\n

C\u00e1c c\u00f4ng ty t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o c\u00f3 \u00edt s\u1ea3n ph\u1ea9m thay th\u1ebf v\u00e0 \u0111\u00f2i h\u1ecfi kh\u00e1ch h\u00e0ng ph\u1ea3i b\u1ecf nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111\u1ec3 th\u00e0nh th\u1ea1o vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m t\u1ea1o ra chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i <\/i>cao v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 Intuit l\u00e0 c\u00f4ng ty cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n kh\u00e1c nhau. V\u00ec vi\u1ec7c h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Intuit t\u1ed1n th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed \u0111\u00e0o t\u1ea1o, n\u00ean r\u1ea5t \u00edt ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i Intuit.<\/p>\n

Ngo\u00e0i ra, c\u00e1c kh\u00e1ch h\u00e0ng ch\u00ednh c\u1ee7a Intuit l\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf, n\u1ebfu h\u1ecd d\u1eebng s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m c\u1ee7a Intuit th\u00ec c\u00f3 th\u1ec3 s\u1ebd b\u1ecb gi\u00e1n \u0111o\u1ea1n kinh doanh, ho\u1eb7c ph\u00e1t sinh l\u1ed7i t\u00e0i ch\u00ednh. Nh\u1eefng y\u1ebfu t\u1ed1 tr\u00ean t\u1ea1o ra chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i <\/b>cao, khi\u1ebfn kh\u00e1ch h\u00e0ng g\u1eafn b\u00f3 v\u1edbi Intuit v\u00e0 cho ph\u00e9p Intuit \u0111\u1eb7t gi\u00e1 cao cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i (ti\u1ebfng Anh: Switching Costs) l\u00e0 c\u00e1c chi ph\u00ed m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i tr\u1ea3 \u0111\u1ec3 thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p, s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u h\u1ecd \u0111ang s\u1eed d\u1ee5ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26661"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=26661"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26661\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=26661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=26661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=26661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}