{"id":26848,"date":"2023-12-07T03:10:14","date_gmt":"2023-12-07T03:10:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/gia-dinh-nguoi-tieu-dung-muon-toi-da-hoa-do-thoa-dung-utility-maximization-model-la-gi.html"},"modified":"2023-12-22T14:42:14","modified_gmt":"2023-12-22T07:42:14","slug":"gia-dinh-nguoi-tieu-dung-muon-toi-da-hoa-do-thoa-dung-utility-maximization-model-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/gia-dinh-nguoi-tieu-dung-muon-toi-da-hoa-do-thoa-dung-utility-maximization-model-la-gi.html","title":{"rendered":"Gi\u1ea3 \u0111\u1ecbnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u1ed1i \u0111a h\u00f3a \u0111\u1ed9 th\u1ecfa d\u1ee5ng (Utility maximization model) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: topnews)<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Gi\u1ea3 \u0111\u1ecbnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u1ed1i \u0111a h\u00f3a \u0111\u1ed9 th\u1ecfa d\u1ee5ng<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Gi\u1ea3 \u0111\u1ecbnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u1ed1i \u0111a h\u00f3a \u0111\u1ed9 th\u1ecfa d\u1ee5ng<\/b> ti\u1ebfng Anh l\u00e0:\u00a0<b>Utility maximization model.<\/b><\/p>\n<p><b>\u0110\u1ed9 th\u1ecfa d\u1ee5ng <\/b>\u00e1m ch\u1ec9 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng hay th\u1ecfa m\u00e3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi s\u1eed d\u1ee5ng h\u00e0ng h\u00f3a.\u00a0<\/p>\n<p><b>Gi\u1ea3 \u0111\u1ecbnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u1ed1i \u0111a h\u00f3a \u0111\u1ed9 th\u1ecfa d\u1ee5ng<\/b> cho r\u1eb1ng:\u00a0<\/p>\n<p>V\u00ec s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a con ng\u01b0\u1eddi lu\u00f4n l\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 ch\u1ee7 quan, n\u00ean \u0111\u1ed9 th\u1ecfa d\u1ee5ng m\u00e0 m\u1ed9t ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c khi ti\u00eau d\u00f9ng m\u1ed9t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a n\u00e0o \u0111\u00f3 c\u0169ng lu\u00f4n l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o ch\u1ee7 quan, ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng ng\u01b0\u1eddi.<\/p>\n<p>Qua \u0111\u1ed9 th\u1ecfa d\u1ee5ng, ng\u01b0\u1eddi ta mu\u1ed1n th\u1ec3 hi\u1ec7n s\u1edf th\u00edch d\u01b0\u1edbi h\u00ecnh th\u1ee9c g\u1ea7n nh\u01b0 l\u00e0 l\u01b0\u1ee3ng h\u00f3a, c\u00f3 th\u1ec3 so s\u00e1nh \u0111\u01b0\u1ee3c.\u00a0<\/p>\n<p>Gi\u1ea3 \u0111\u1ecbnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u1ed1i \u0111a h\u00f3a \u0111\u1ed9 th\u1ecfa d\u1ee5ng l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3 \u0111\u1ecbnh c\u01a1 b\u1ea3n gi\u1ea3i th\u00edch v\u1ec1 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p><b>V\u00ed d\u1ee5<\/b><\/p>\n<p>Khi ch\u00fang ta n\u00f3i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00edch gi\u1ecf h\u00e0ng h\u00f3a A h\u01a1n gi\u1ecf h\u00e0ng h\u00f3a B, th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u0169ng h\u00e0m ngh\u0129a r\u1eb1ng khi ti\u00eau d\u00f9ng gi\u1ecf h\u00e0ng h\u00f3a A, \u0111\u1ed9 th\u1ecfa d\u1ee5ng m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c l\u1edbn h\u01a1n khi ti\u00eau d\u00f9ng gi\u1ecf h\u00e0ng h\u00f3a B.\u00a0<\/p>\n<p>Do kh\u00f4ng th\u1ec3 \u0111o \u0111\u1ed9 th\u1ecfa d\u1ee5ng b\u1eb1ng m\u1ed9t th\u01b0\u1edbc \u0111o kh\u00e1ch quan, tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o v\u1ec1 m\u1eb7t s\u1ed1 l\u01b0\u1ee3ng.\u00a0<\/p>\n<p>Khi s\u1eed d\u1ee5ng c\u00e1c gi\u1ecf h\u00e0ng h\u00f3a kh\u00e1c nhau, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed9 th\u1ecfa d\u1ee5ng cao, th\u1ea5p kh\u00e1c nhau, do \u0111\u00f3, c\u00f3 th\u1ec3 so s\u00e1nh \u0111\u01b0\u1ee3c v\u1edbi nhau (v\u00ed d\u1ee5, \u0111\u1ed9 th\u1ecfa d\u1ee5ng c\u1ee7a vi\u1ec7c ti\u00eau d\u00f9ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a h\u00e0ng h\u00f3a X l\u1edbn h\u01a1n \u0111\u1ed9 th\u1ecfa d\u1ee5ng c\u1ee7a vi\u1ec7c ti\u00eau d\u00f9ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng h\u00f3a Y).\u00a0<\/p>\n<p>C\u00f3 th\u1ec3 so s\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9 th\u1ecfa d\u1ee5ng v\u1edbi nhau n\u00ean ch\u00fang l\u00e0 m\u1ed9t lo\u1ea1i th\u01b0\u1edbc \u0111o th\u1ee9 t\u1ef1 (c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp \u0111\u1ed9 th\u1ecfa d\u1ee5ng theo th\u1ee9 t\u1ef1 t\u1eeb nh\u1ecf \u0111\u1ebfn l\u1edbn hay ng\u01b0\u1ee3c l\u1ea1i).\u00a0<\/p>\n<p>Trong khi \u0111\u00f3, v\u00ec kh\u00f4ng th\u1ec3 bi\u1ec3u th\u1ecb \u0111\u1ed9 th\u1ecfa d\u1ee5ng b\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb s\u1ed1 l\u01b0\u1ee3ng n\u00e0o \u0111\u00f3 (v\u00ed d\u1ee5, kh\u00f4ng th\u1ec3 n\u00f3i \u0111\u01b0\u1ee3c \u0111\u1ed9 th\u1ecfa d\u1ee5ng c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a nh\u1ea5t \u0111\u1ecbnh l\u00e0 bao nhi\u00eau), n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o s\u1ed1 l\u01b0\u1ee3ng.\u00a0<\/p>\n<p>Ch\u00fang ta gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng, trong l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1c h\u00e0ng h\u00f3a, ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n t\u00ecm c\u00e1ch t\u1ed1i \u0111a h\u00f3a \u0111\u1ed9 th\u1ecfa d\u1ee5ng c\u1ee7a m\u00ecnh.\u00a0<\/p>\n<p>N\u00f3i m\u1ed9t c\u00e1ch kh\u00e1c, v\u1edbi nh\u1eefng r\u00e0ng bu\u1ed9c nh\u1ea5t \u0111\u1ecbnh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u1ef1a ch\u1ecdn gi\u1ecf h\u00e0ng h\u00f3a th\u00edch h\u01a1p \u0111\u1ec3 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng hay th\u1ecfa m\u00e3n c\u1ee7a m\u00ecnh t\u1eeb vi\u1ec7c ti\u00eau d\u00f9ng h\u00e0ng h\u00f3a l\u00e0 cao nh\u1ea5t.<\/p>\n<p>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Kinh t\u1ebf Vi m\u00f4, PGS.TS. Ph\u00ed M\u1ea1nh H\u1ed3ng, NXB \u0110\u1ea1i h\u1ecdc Qu\u1ed1c Gia H\u00e0 N\u1ed9i)<\/p>\n<p><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Gi\u1ea3 \u0111\u1ecbnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u1ed1i \u0111a h\u00f3a \u0111\u1ed9 th\u1ecfa d\u1ee5ng (ti\u1ebfng Anh: Utility maximization model) l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3 \u0111\u1ecbnh c\u01a1 b\u1ea3n gi\u1ea3i th\u00edch v\u1ec1 s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26848"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=26848"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26848\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=26848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=26848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=26848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}