{"id":26850,"date":"2023-12-07T03:10:19","date_gmt":"2023-12-07T03:10:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doanh-thu-bien-marginal-revenue-la-gi.html"},"modified":"2023-12-22T14:49:28","modified_gmt":"2023-12-22T07:49:28","slug":"doanh-thu-bien-marginal-revenue-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doanh-thu-bien-marginal-revenue-la-gi.html","title":{"rendered":"Doanh thu bi\u00ean (Marginal revenue) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: dailybusinessguide)<\/p>\n<\/div>\n<\/div>\n

Doanh thu bi\u00ean<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Doanh thu bi\u00ean<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0:\u00a0Marginal revenue.<\/b><\/p>\n

Doanh thu bi\u00ean<\/b>\u00a0l\u00e0 doanh thu c\u00f3 th\u00eam \u0111\u01b0\u1ee3c nh\u1edd s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n ra th\u00eam m\u1ed9t \u0111\u01a1n v\u1ecb h\u00e0ng h\u00f3a.\u00a0<\/p>\n

N\u1ebfu k\u00ed hi\u1ec7u TRq l\u00e0 t\u1ed5ng doanh thu c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd b\u00e1n m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a q v\u00e0 TR(q-1) l\u00e0 t\u1ed5ng doanh thu nh\u1edd b\u00e1n m\u1ed9t kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a \u00edt h\u01a1n (q-1), th\u00ec doanh thu bi\u00ean c\u1ee7a \u0111\u01a1n v\u1ecb h\u00e0ng h\u00f3a th\u1ee9 q (\u0111\u01a1n v\u1ecb h\u00e0ng h\u00f3a cu\u1ed1i c\u00f9ng trong kh\u1ed1i l\u01b0\u1ee3ng q) l\u00e0:<\/p>\n

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V\u00ed d\u1ee5<\/b><\/p>\n

Khi b\u00e1n m\u1ed9t l\u00f4 h\u00e0ng g\u1ed3m 10 chi\u1ebfc xe m\u00e1y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 (v\u00e0 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ch\u1ea5p nh\u1eadn) m\u1ed7i chi\u1ebfc xe m\u00e1y l\u00e0 20 tri\u1ec7u \u0111\u1ed3ng. T\u1ed5ng doanh thu c\u1ee7a l\u00f4 h\u00e0ng n\u00e0y l\u00e0: 20 tri\u1ec7u \u0111\u1ed3ng\/1 xe x 10 xe = 200 tri\u1ec7u \u0111\u1ed3ng.\u00a0<\/p>\n

\u0110\u1ec3 b\u00e1n m\u1ed9t l\u00f4 h\u00e0ng g\u1ed3m 11 chi\u1ebfc xe m\u00e1y, gi\u1ea3 s\u1eed doanh nghi\u1ec7p ph\u1ea3i h\u1ea1 gi\u00e1 m\u1ed7i chi\u1ebfc xe m\u00e1y xu\u1ed1ng c\u00f2n 19,5 tri\u1ec7u \u0111\u1ed3ng\/1xe m\u00e1y. Khi n\u00e0y, t\u1ed5ng doanh thu c\u1ee7a l\u00f4 h\u00e0ng th\u1ee9 hai l\u00e0: 19,5 tri\u1ec7u \u0111\u1ed3ng\/1 xe x 11 xe = 214,5 tri\u1ec7u \u0111\u1ed3ng.<\/p>\n

Nh\u01b0 v\u1eady, doanh thu bi\u00ean c\u1ee7a chi\u1ebfc xe m\u00e1y th\u1ee9 11 l\u00e0: 14,5 tri\u1ec7u \u0111\u1ed3ng (= 214,5 tri\u1ec7u \u0111\u1ed3ng \u2013 200 tri\u1ec7u \u0111\u1ed3ng).\u00a0<\/p>\n

M\u1ed9t c\u00e1ch t\u1ed5ng qu\u00e1t h\u01a1n, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a doanh thu bi\u00ean t\u1ea1i m\u1ed9t \u0111i\u1ec3m s\u1ea3n l\u01b0\u1ee3ng n\u00e0o \u0111\u00f3 l\u00e0 t\u1ec9 s\u1ed1 gi\u1eefa m\u1ee9c gia t\u0103ng trong t\u1ed5ng doanh thu so v\u1edbi m\u1ee9c gia t\u0103ng trong s\u1ea3n l\u01b0\u1ee3ng:\u00a0<\/p>\n

\u00a0MR = \u2206TR\/\u2206q<\/p>\n

Theo c\u00f4ng th\u1ee9c tr\u00ean, doanh thu bi\u00ean c\u0169ng l\u00e0 m\u1ed9t h\u00e0m s\u1ed1 c\u1ee7a s\u1ea3n l\u01b0\u1ee3ng. T\u1ea1i m\u1ed9t s\u1ea3n l\u01b0\u1ee3ng q, doanh thu bi\u00ean c\u1ee7a \u0111\u01a1n v\u1ecb s\u1ea3n l\u01b0\u1ee3ng cu\u1ed1i\u00a0c\u00f9ng ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ea1o h\u00e0m c\u1ee7a h\u00e0m t\u1ed5ng doanh thu t\u1ea1i m\u1ee9c s\u1ea3n l\u01b0\u1ee3ng q.\u00a0<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch t\u01b0\u01a1ng \u0111\u01b0\u01a1ng, doanh thu bi\u00ean ch\u00ednh l\u00e0 \u0111\u1ed9 d\u1ed1c c\u1ee7a \u0111\u01b0\u1eddng\u00a0t\u1ed5ng doanh thu\u00a0tai m\u1ed7i \u0111i\u1ec3m s\u1ea3n l\u01b0\u1ee3ng. Khi doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i h\u1ea1 gi\u00e1 trong tr\u01b0\u1eddng h\u1ee3p mu\u1ed1n t\u0103ng s\u1ea3n l\u01b0\u1ee3ng b\u00e1n ra, qu\u00e1 m\u1ed9t ng\u01b0\u1ee1ng s\u1ea3n l\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh, doanh thu bi\u00ean c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m d\u1ea7n theo \u0111\u00e0 t\u0103ng c\u1ee7a s\u1ea3n l\u01b0\u1ee3ng.\u00a0<\/p>\n

T\u1ed5ng doanh thu (TR)<\/b>: l\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c nh\u1edd b\u00e1n h\u00e0ng. Khi t\u00ednh t\u1ed5ng doanh thu t\u01b0\u01a1ng \u1ee9ng v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a q \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5, ta c\u00f3:\u00a0<\/p>\n

\u00a0TR = TR(q) = P.q<\/p>\n

Trong \u0111\u00f3 P ch\u00ednh l\u00e0 m\u1ee9c gi\u00e1 t\u00ednh cho m\u1ed7i \u0111\u01a1n v\u1ecb h\u00e0ng h\u00f3a.\u00a0<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, t\u1ed5ng doanh thu tr\u01b0\u1edbc h\u1ebft l\u00e0 m\u1ed9t h\u00e0m s\u1ed1 c\u1ee7a s\u1ea3n l\u01b0\u1ee3ng. S\u1ef1 thay \u0111\u1ed5i c\u1ee7a m\u1ee9c s\u1ea3n l\u01b0\u1ee3ng l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i c\u1ee7a t\u1ed5ng doanh thu.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Kinh t\u1ebf Vi m\u00f4, PGS.TS. Ph\u00ed M\u1ea1nh H\u1ed3ng, NXB \u0110\u1ea1i h\u1ecdc Qu\u1ed1c Gia H\u00e0 N\u1ed9i)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Doanh thu bi\u00ean (ti\u1ebfng Anh: Marginal revenue) l\u00e0 doanh thu c\u00f3 th\u00eam \u0111\u01b0\u1ee3c nh\u1edd s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n ra th\u00eam m\u1ed9t \u0111\u01a1n v\u1ecb h\u00e0ng h\u00f3a.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26850"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=26850"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26850\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=26850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=26850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=26850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}