{"id":26916,"date":"2023-12-07T03:12:41","date_gmt":"2023-12-07T03:12:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kinh-te-hoc-hanh-vi-behavioral-economics-la-gi-vi-du-thuc-tien.html"},"modified":"2023-12-22T14:39:03","modified_gmt":"2023-12-22T07:39:03","slug":"kinh-te-hoc-hanh-vi-behavioral-economics-la-gi-vi-du-thuc-tien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kinh-te-hoc-hanh-vi-behavioral-economics-la-gi-vi-du-thuc-tien.html","title":{"rendered":"Kinh t\u1ebf h\u1ecdc h\u00e0nh vi (Behavioral Economics) l\u00e0 g\u00ec? V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1. Ngu\u1ed3n: cmu.edu<\/i><\/p>\n<\/div>\n<\/div>\n

Kinh t\u1ebf h\u1ecdc h\u00e0nh vi\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Kinh t\u1ebf h\u1ecdc h\u00e0nh vi<\/b> trong ti\u1ebfng Anh l\u00e0 Behavioral Economics<\/b>.<\/p>\n

Kinh t\u1ebf h\u1ecdc h\u00e0nh vi<\/i> l\u00e0 nh\u1eefng nghi\u00ean c\u1ee9u v\u1ec1 t\u00e2m l\u00ed h\u1ecdc li\u00ean quan \u0111\u1ebfn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh kinh t\u1ebf c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c. Hai c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t trong l\u0129nh v\u1ef1c n\u00e0y l\u00e0:<\/p>\n

1. Li\u1ec7u c\u00e1c gi\u1ea3 thi\u1ebft v\u1ec1 \u00edch l\u1ee3i hay t\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c nh\u00e0 kinh t\u1ebf h\u1ecdc c\u00f3 ph\u1ea3i l\u00e0 c\u00e1c \u01b0\u1edbc t\u00ednh \u0111\u00fang v\u1ec1 h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a con ng\u01b0\u1eddi?<\/p>\n

2. Li\u1ec7u c\u00e1c c\u00e1 nh\u00e2n c\u00f3 t\u1ed1i \u0111a ho\u00e1 l\u1ee3i \u00edch k\u00ec v\u1ecdng ch\u1ee7 quan?<\/p>\n

B\u1ea3n ch\u1ea5t kinh t\u1ebf h\u1ecdc h\u00e0nh vi<\/b><\/p>\n

Trong m\u1ed9t th\u1ebf gi\u1edbi l\u00ed t\u01b0\u1edfng, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u mang l\u1ea1i \u00edch l\u1ee3i v\u00e0 \u0111\u1ed9 tho\u1ea3 m\u00e3n cao nh\u1ea5t. M\u1ed9t con ng\u01b0\u1eddi l\u00ed tr\u00ed bi\u1ebft t\u1ef1 ki\u1ec3m so\u00e1t b\u1ea3n th\u00e2n v\u00e0 kh\u00f4ng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i v\u00e0 do \u0111\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec l\u00e0 t\u1ed1t nh\u1ea5t cho b\u1ea3n th\u00e2n. Tuy nhi\u00ean kinh t\u1ebf h\u1ecdc h\u00e0nh vi<\/i> ch\u1ec9 ra r\u1eb1ng con ng\u01b0\u1eddi phi l\u00ed tr\u00ed v\u00e0 kh\u00f4ng th\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t cho m\u00ecnh.\u00a0<\/p>\n

Kinh t\u1ebf h\u1ecdc h\u00e0nh vi <\/i>d\u1ef1a tr\u00ean t\u00e2m l\u00ed h\u1ecdc v\u00e0 kinh t\u1ebf h\u1ecdc \u0111\u1ec3 kh\u00e1m ph\u00e1 l\u00ed do t\u1ea1i sao \u0111\u00f4i khi m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh phi l\u00ed tr\u00ed, v\u00e0 t\u1ea1i sao v\u00e0 l\u00e0m th\u1ebf n\u00e0o h\u00e0nh vi c\u1ee7a h\u1ecd kh\u00f4ng tu\u00e2n theo d\u1ef1 \u0111o\u00e1n c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh kinh t\u1ebf.\u00a0<\/p>\n

C\u00e1c quy\u1ebft \u0111\u1ecbnh nh\u01b0 tr\u1ea3 bao nhi\u00eau cho m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea, c\u00f3 n\u00ean \u0111i h\u1ecdc cao h\u1ecdc hay kh\u00f4ng, c\u00f3 n\u00ean theo \u0111u\u1ed5i l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh, ti\u1ebft ki\u1ec7m bao nhi\u00eau cho cu\u1ed9c s\u1ed1ng khi ngh\u1ec9 h\u01b0u, v.v. l\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra v\u00e0o m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3 cu\u1ed9c s\u1ed1ng.\u00a0<\/p>\n

Kinh t\u1ebf h\u1ecdc h\u00e0nh vi<\/i> t\u00ecm c\u00e1ch gi\u1ea3i th\u00edch l\u00ed do t\u1ea1i sao m\u1ed9t c\u00e1 nh\u00e2n quy\u1ebft \u0111\u1ecbnh ch\u1ecdn l\u1ef1a A, thay v\u00ec l\u1ef1a ch\u1ecdn B.<\/p>\n

V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n v\u1ec1 \u00e1p d\u1ee5ng kinh t\u1ebf h\u1ecdc h\u00e0nh vi<\/font><\/h3>\n

C\u00e1c c\u00f4ng ty \u0111ang ng\u00e0y c\u00e0ng k\u1ebft h\u1ee3p vi\u1ec7c s\u1eed d\u1ee5ng kinh t\u1ebf h\u1ecdc h\u00e0nh vi<\/b> \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. N\u0103m 2007, gi\u00e1 c\u1ee7a iPhone 8GB \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 l\u00e0\u00a0 600 USD v\u00e0 nhanh ch\u00f3ng gi\u1ea3m xu\u1ed1ng c\u00f2n 400 USD. T\u1ea1i sao h\u1ecd ph\u1ea3i l\u00e0m th\u1ebf n\u1ebfu gi\u00e1 tr\u1ecb n\u1ed9i t\u1ea1i c\u1ee7a \u0111i\u1ec7n tho\u1ea1i l\u00e0 400 USD?\u00a0<\/p>\n

N\u1ebfu Apple b\u00e1n \u0111i\u1ec7n tho\u1ea1i v\u1edbi gi\u00e1 400 USD ngay t\u1eeb \u0111\u1ea7u, ph\u1ea3n \u1ee9ng ban \u0111\u1ea7u v\u1ec1 m\u1ee9c gi\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh c\u00f3 th\u1ec3 l\u00e0 ti\u00eau c\u1ef1c v\u00ec b\u1ecb cho l\u00e0 qu\u00e1 \u0111\u1eaft. Nh\u01b0ng b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u \u0111i\u1ec7n tho\u1ea1i v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n v\u00e0 h\u1ea1 gi\u00e1 xu\u1ed1ng c\u00f2n 400 USD, ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng h\u1ecd \u0111ang c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n h\u1eddi v\u00e0 doanh s\u1ed1 c\u1ee7a Apple t\u0103ng v\u1ecdt.<\/p>\n

Ngo\u00e0i ra, h\u00e3y xem x\u00e9t m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t x\u00e0 ph\u00f2ng s\u1ea3n xu\u1ea5t c\u00f9ng m\u1ed9t lo\u1ea1i x\u00e0 ph\u00f2ng nh\u01b0ng b\u00e1n ch\u00fang v\u1edbi c\u00e1c nh\u00e3n m\u00e1c kh\u00e1c nhau \u0111\u1ec3 thu h\u00fat nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng. M\u1ed9t lo\u1ea1i nh\u00e3n m\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00e2y l\u00e0 lo\u1ea1i x\u00e0 ph\u00f2ng d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi d\u00f9ng, lo\u1ea1i kh\u00e1c qu\u1ea3ng c\u00e1o \u0111\u00e2y l\u00e0 lo\u1ea1i x\u00e0 ph\u00f2ng d\u00e0nh cho ng\u01b0\u1eddi c\u00f3 l\u00e0n da nh\u1ea1y c\u1ea3m.\u00a0<\/p>\n

Nh\u00f3m kh\u00e1ch h\u00e0ng th\u1ee9 hai s\u1ebd kh\u00f4ng mua s\u1ea3n ph\u1ea9m n\u1ebfu bao b\u00ec kh\u00f4ng ghi r\u00f5 r\u1eb1ng \u0111\u00e2y l\u00e0 lo\u1ea1i x\u00e0 ph\u00f2ng d\u00e0nh cho da nh\u1ea1y c\u1ea3m. H\u1ecd l\u1ef1a ch\u1ecdn lo\u1ea1i x\u00e0 ph\u00f2ng c\u00f3 nh\u00e3n da nh\u1ea1y c\u1ea3m m\u1eb7c d\u00f9 n\u00f3 l\u00e0 c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f3 nh\u00e3n m\u00e1c th\u00f4ng th\u01b0\u1eddng.<\/p>\n

(Theo: investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Kinh t\u1ebf h\u1ecdc h\u00e0nh vi (ti\u1ebfng Anh: Behavioral Economics) nghi\u00ean c\u1ee9u qu\u00e1 tr\u00ecnh \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh t\u1ebf c\u1ee7a con ng\u01b0\u1eddi. Kinh t\u1ebf h\u1ecdc h\u00e0nh vi ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u trong th\u1ef1c ti\u1ec5n nh\u1eb1m t\u0103ng doanh s\u1ed1 v\u00e0 \u0111\u1ea1t l\u1ee3i nhu\u1eadn cao nh\u1ea5t.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26916"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=26916"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/26916\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=26916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=26916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=26916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}