{"id":27032,"date":"2023-12-07T03:17:30","date_gmt":"2023-12-07T03:17:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/moi-truong-kinh-te-economic-environment-la-gi.html"},"modified":"2023-12-22T14:54:41","modified_gmt":"2023-12-22T07:54:41","slug":"moi-truong-kinh-te-economic-environment-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/moi-truong-kinh-te-economic-environment-la-gi.html","title":{"rendered":"M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf (Economic Environment) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: himarketing.vn<\/p>\n<\/div>\n<\/div>\n

M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf (Economic Environment)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf<\/b> trong ti\u1ebfng Anh l\u00e0 Economic Environment<\/b>. \u0110\u00f3 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng v\u00e0 theo nh\u1eefng chi\u1ec1u h\u01b0\u1edbng kh\u00e1c nhau \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/span><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf ch\u1ee7 y\u1ebfu bao g\u1ed3m: T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng n\u1ec1n kinh t\u1ebf (GDP), kim ng\u1ea1ch xu\u1ea5t nh\u1eadp kh\u1ea9u, t\u00ecnh tr\u1ea1ng l\u1ea1m ph\u00e1t, th\u1ea5t nghi\u1ec7p, t\u1ef7 gi\u00e1, l\u00e3i su\u1ea5t ng\u00e2n h\u00e0ng, t\u1ed1c \u0111\u1ed9 \u0111\u1ea7u t\u01b0, thu nh\u1eadp b\u00ecnh qu\u00e2n \u0111\u1ea7u ng\u01b0\u1eddi v\u00e0 c\u01a1 c\u1ea5u chi ti\u00eau, s\u1ef1 ph\u00e2n h\u00f3a thu nh\u1eadp gi\u1eefa c\u00e1c t\u1ea7ng l\u1edbp d\u00e2n c\u01b0, thu chi ng\u00e2n s\u00e1ch nh\u00e0 n\u01b0\u1edbc.<\/p>\n

T\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing<\/font><\/h3>\n

(1) T\u1ed5ng s\u1ea3n ph\u1ea9m qu\u1ed1c d\u00e2n (GDP) <\/b><\/p>\n

T\u1ed5ng s\u1ea3n ph\u1ea9m qu\u1ed1c d\u00e2n l\u00e0 l\u01b0\u1ee3ng gi\u00e1 tr\u1ecb c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t trong m\u1ed9t n\u01b0\u1edbc. Trong c\u01a1 ch\u1ebf th\u1ecb tr\u01b0\u1eddng, c\u00e1c n\u1ec1n kinh t\u1ebf th\u01b0\u1eddng ph\u00e1t tri\u1ec3n theo 4 chu k\u00ec: Th\u1ecbnh v\u01b0\u1ee3ng, suy tho\u00e1i, kh\u1ee7ng ho\u1ea3ng, ph\u1ee5c h\u1ed3i.<\/p>\n

– Th\u1ecbnh v\u01b0\u1ee3ng l\u00e0 giai \u0111o\u1ea1n trong \u0111\u00f3 n\u1ec1n kinh t\u1ebf ho\u1ea1t \u0111\u1ed9ng g\u1ea7n \u0111\u1ea1t \u0111i\u1ec3m t\u1ed1i \u01b0u v\u1edbi s\u1ef1 s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 nh\u00e2n c\u00f4ng v\u00e0 c\u1ea3 qu\u1ef9 ti\u00eau d\u00f9ng v\u00e0 m\u1ee9c t\u0103ng tr\u01b0\u1edfng trong kinh doanh \u0111\u1ec1u cao.<\/p>\n

– Suy tho\u00e1i: l\u00e0 giai \u0111o\u1ea1n nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 s\u1ea3n l\u01b0\u1ee3ng kinh doanh gi\u1ea3m s\u00fat, t\u1ec9 l\u1ec7 th\u1ea5t nghi\u1ec7p t\u0103ng.<\/p>\n

– Kh\u1ee7ng ho\u1ea3ng: l\u00e0 giai \u0111o\u1ea1nh th\u1ea5p nh\u1ea5t c\u1ee7a chu k\u1ef3 kinh t\u1ebf trong \u0111\u00f3 t\u1ec9 l\u1ec7 th\u1ea5t nghi\u1ec7p t\u0103ng cao nh\u1ea5t, nhu c\u1ea7u ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n th\u1ea5p v\u00e0 s\u1ea3n l\u01b0\u1ee3ng kinh doanh gi\u1ea3m m\u1ea1nh m\u1ebd.<\/p>\n

– Ph\u1ee5c h\u1ed3i: L\u00e0 giai \u0111o\u1ea1n \u0111i l\u00ean c\u1ee7a n\u1ec1n kinh t\u1ebf khi t\u1ec9 l\u1ec7 th\u1ea5t nghi\u1ec7p gi\u1ea3m, ti\u00eau d\u00f9ng v\u00e0 s\u1ea3n l\u01b0\u1ee3ng kinh doanh t\u0103ng.<\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi chu k\u00ec kinh t\u1ebf. V\u00ec v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing ph\u1ea3i theo d\u00f5i m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing trong giai \u0111o\u1ea1n th\u1ecbnh v\u01b0\u1ee3ng s\u1ebd kh\u00e1c m\u1ed9t c\u00e1ch c\u01a1 b\u1ea3n trong giai \u0111o\u1ea1n kh\u1ee7ng ho\u1ea3ng. <\/p>\n

V\u00ed d\u1ee5, nh\u01b0 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng kh\u00f4ng thi\u1ebft y\u1ebfu (\u00f4 t\u00f4, t\u1ee7 l\u1ea1nh, m\u00e1y gi\u1eb7t\u2026) trong th\u1eddi k\u00ec th\u1ecbnh v\u01b0\u1ee3ng s\u1ebd b\u00e1n ch\u1ea1y h\u01a1n nhi\u1ec1u trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng khi n\u1ec1n kinh t\u1ebf \u0111ang \u0111\u00ecnh \u0111\u1ed1n v\u00e0 gi\u1ea3m s\u00fat.. Trong th\u1eddi k\u00ec kh\u1ee7ng ho\u1ea3ng, khi s\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1ea3m th\u00ec nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 th\u1ea5p s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn ch\u1ee7 y\u1ebfu.<\/p>\n

(2) C\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c<\/b><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf nh\u01b0 t\u1ec9 gi\u00e1, l\u1ea1m ph\u00e1t, l\u00e3i su\u1ea5t\u2026 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u00e0m t\u0103ng hay gi\u1ea3m gi\u00e1 c\u1ea3 h\u00e0ng h\u00f3a. V\u00ed d\u1ee5, s\u1ef1 t\u0103ng gi\u00e1 \u0111\u1ec1u \u0111\u1eb7n c\u1ee7a nh\u00e0 c\u1eeda v\u00e0 h\u00e0ng h\u00f3a \u0111\u1eaft ti\u1ec1n c\u00f3 li\u00ean quan \u0111\u1ebfn chi\u1ec1u h\u01b0\u1edbng l\u00e0m ph\u00e1t trong n\u1ec1n kinh t\u1ebf. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hay c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i hay x\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n\u2026 ch\u1ecbu t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 n\u00e0y.<\/p>\n

(Ngu\u1ed3n tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh qu\u1ea3n tr\u1ecb marketing, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4i tr\u01b0\u1eddng kinh t\u1ebf (ti\u1ebfng Anh: Economic Environment) l\u00e0 t\u1eadp h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[414],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27032"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27032"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27032\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}