{"id":27330,"date":"2023-12-07T03:47:28","date_gmt":"2023-12-07T03:47:28","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nha-ban-le-dien-tu-e-tailer-la-gi-cac-mo-hinh-ban-le-dien-tu.html"},"modified":"2023-12-22T14:55:15","modified_gmt":"2023-12-22T07:55:15","slug":"nha-ban-le-dien-tu-e-tailer-la-gi-cac-mo-hinh-ban-le-dien-tu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nha-ban-le-dien-tu-e-tailer-la-gi-cac-mo-hinh-ban-le-dien-tu.html","title":{"rendered":"Nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed (E-tailer) l\u00e0 g\u00ec? C\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Footwear News<\/p>\n<\/div>\n<\/div>\n

Nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/b> trong ti\u1ebfng Anh l\u00e0 electronic retailer<\/b>, vi\u1ebft t\u1eaft l\u00e0 e-tailer<\/b>.<\/p>\n

Nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/b> l\u00e0 c\u1eeda h\u00e0ng \u1ea3o b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn (virtual storefront, E-shop, E-tailer), bao g\u1ed3m m\u1ecdi h\u00ecnh th\u1ee9c v\u00e0 qui m\u00f4, t\u1eeb nh\u1eefng c\u1eeda h\u00e0ng r\u1ea5t l\u1edbn nh\u01b0 Amazon.com t\u1edbi c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf b\u00e9 mang t\u00ednh ch\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

C\u00e1ch m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed ho\u1ea1t \u0111\u1ed9ng<\/font><\/h3>\n

V\u1edbi c\u00f4ng ty c\u00f3 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 hay th\u00f4ng tin, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ecdc v\u00e0 xem th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u00f4ng tin v\u1ec1 c\u00f4ng ty m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n nh\u1ea5t, v\u00e0 vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng thanh to\u00e1n qua m\u1ea1ng khi mua l\u1ebb s\u1ebd l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh cho c\u00f4ng ty.\u00a0<\/p>\n

\u0110\u00e2y l\u00e0 lo\u1ea1i\u00a0m\u00f4 h\u00ecnh\u00a0m\u00e0 h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf \u1edf Vi\u1ec7t Nam \u0111\u1ec1u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. \u0110\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 \u0111\u01b0a th\u00f4ng tin v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 l\u00ean m\u1ea1ng \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thu th\u00e2p th\u00f4ng tin d\u1ec5 d\u00e0ng nh\u1ea5t. Chuy\u00ean nghi\u1ec7p h\u01a1n m\u1ed9t ch\u00fat c\u00f4ng ty n\u00ean t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng thanh to\u00e1n qua m\u1ea1ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n.\u00a0<\/p>\n

C\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed<\/font><\/h3>\n

T\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng lo\u1ea1i n\u00e0y \u0111\u1ec1u kinh doanh th\u00f4ng qua m\u1ed9t website tr\u00ean Internet. C\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u1ec1 c\u01a1 b\u1ea3n r\u1ea5t gi\u1ed1ng c\u00e1c\u00a0c\u1eeda h\u00e0ng “g\u1ea1ch v\u1eefa”\u00a0truy\u1ec1n th\u1ed1ng (Brick and mortar), ngo\u1ea1i tr\u1eeb m\u1ed9t \u0111i\u1ec1u l\u00e0 khi mua h\u00e0ng kh\u00e1ch h\u00e0ng ch\u1ec9 c\u1ea7n quay s\u1ed1 tr\u1ef1c ti\u1ebfp tr\u00ean internet \u0111\u1ec3 ki\u1ec3m tra h\u00e0ng h\u00f3a v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u1eb7t h\u00e0ng.\u00a0<\/p>\n

Tuy nhi\u00ean trong th\u1ef1c t\u1ebf, c\u00f3 nhi\u1ec1u c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn ch\u1ec9 l\u00e0 c\u00e1c chi nh\u00e1nh c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng “g\u1ea1ch v\u1eefa” \u0111\u00e3 v\u00e0 \u0111ang t\u1ed3n t\u1ea1i v\u00e0 c\u0169ng b\u00e1n kinh doanh c\u00e1c h\u00e0ng h\u00f3a t\u01b0\u01a1ng t\u1ef1. Lo\u1ea1i h\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn nh\u01b0 m\u00f4 h\u00ecnh kinh doanh\u00a0clicks-and-mortals\u00a0hay clicks and bricks.\u00a0<\/p>\n

C\u00e1c si\u00eau th\u1ecb \u0111i\u1ec7n m\u00e1y nh\u01b0 Nguy\u1ec5n Kim ho\u1eb7c Ch\u1ee3 L\u1edbn l\u00e0 c\u00e1c v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng s\u1eb5n c\u00f3 c\u1ee7a c\u00f4ng ty.\u00a0<\/p>\n

B\u00ean c\u1ea1nh m\u00f4 h\u00ecnh ph\u1ed1i h\u1ee3p gi\u1eefa c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 tr\u1ef1c tuy\u1ebfn, nhi\u1ec1u c\u00f4ng ty kh\u00e1c ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng ri\u00eang trong th\u1ebf gi\u1edbi \u1ea3o, kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 m\u1ed9t c\u1eeda h\u00e0ng “g\u1ea1ch v\u1eefa” truy\u1ec1n th\u1ed1ng n\u00e0o. T\u1ea1i Vi\u1ec7t Nam, Lazada.com, Sendo.vn v\u00e0 Hotdeal.vn l\u00e0 c\u00e1c v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n

Ngo\u00e0i ra, c\u0169ng c\u00f2n m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn kh\u00e1c nh\u01b0 c\u00e1c phi\u00ean b\u1ea3n tr\u1ef1c tuy\u1ebfn c\u1ee7a danh m\u1ee5c th\u01b0 t\u00edn tr\u1ef1c ti\u1ebfp, c\u00e1c ph\u1ed1 bu\u00f4n b\u00e1n tr\u1ef1c tuy\u1ebfn (online mall) v\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t tr\u1ef1c ti\u1ebfp b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.\u00a0<\/p>\n

Thu\u1eadn l\u1ee3i v\u00e0 h\u1ea1n ch\u1ebf<\/font><\/h3>\n

D\u00f9 t\u1ed3n t\u1ea1i d\u01b0\u1edbi d\u1ea1ng n\u00e0y hay d\u1ea1ng kh\u00e1c, song c\u00e1c m\u00f4 h\u00ecnh b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn \u0111\u1ec1u ch\u1ee7 y\u1ebfu thu l\u1ee3i nhu\u1eadn t\u1eeb c\u00e1c h\u1ee3p \u0111\u1ed3ng mua b\u00e1n s\u1ea3n ph\u1ea9m, h\u00e0ng h\u00f3a cho kh\u00e1ch h\u00e0ng. V\u1edbi s\u1ef1 gia t\u0103ng nhanh ch\u00f3ng d\u00e2n s\u1ed1 tr\u00ean Internet, m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c kinh doanh \u0111\u1ea7y h\u1ee9a h\u1eb9n b\u1edfi theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a nhi\u1ec1u chuy\u00ean gia kinh t\u1ebf, m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u00ean Internet \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a c\u00f4ng ty.\u00a0<\/p>\n

Tuy nhi\u00ean, lo\u1ea1i h\u00ecnh kinh doanh n\u00e0y c\u0169ng \u0111ang trong t\u00ecnh tr\u1ea1ng c\u1ea1nh tranh gay g\u1eaft. V\u00ec c\u00e1c r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng (t\u1ed5ng chi ph\u00ed c\u1ee7a vi\u1ec7c gia nh\u1eadp m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi) \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p n\u00ean m\u1ed7i n\u0103m c\u00f3 t\u1edbi h\u00e0ng tr\u0103m ng\u00e0n c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ecf xu\u1ea5t hi\u1ec7n tr\u00ean web.<\/p>\n

Nghi\u00ean c\u1ee9u ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00f4 h\u00ecnh kinh doanh n\u00e0y cho th\u1ea5y h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty \u0111\u1ec1u mu\u1ed1n nhanh ch\u00f3ng ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn b\u1eb1ng c\u00e1ch ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u00f3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 tu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn. Song \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u1edf m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c c\u00f4ng ty c\u1ea7n t\u1ed1i thi\u1ec3u h\u00f3a chi ph\u00ed, m\u1edf r\u1ed9ng c\u00e1c l\u1ef1a ch\u1ecdn v\u00e0 ph\u1ea3i ki\u1ec3m so\u00e1t t\u1ed1t ho\u1ea1t \u0111\u1ed9ng d\u1ef1 tr\u1eef c\u1ee7a m\u00ecnh, trong \u0111\u00f3 d\u1ef1 tr\u1eef l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng v\u00e0 kh\u00f3 t\u00ednh to\u00e1n nh\u1ea5t.<\/p>\n

(Theo\u00a0Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i, NXB T\u00e0i ch\u00ednh<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Nh\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed (ti\u1ebfng Anh: E-tailer) l\u00e0 c\u1eeda h\u00e0ng \u1ea3o b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn bao g\u1ed3m m\u1ecdi h\u00ecnh th\u1ee9c v\u00e0 qui m\u00f4, t\u1eeb nh\u1eefng c\u1eeda h\u00e0ng r\u1ea5t l\u1edbn nh\u01b0 Amazon.com t\u1edbi c\u00e1c c\u1eeda h\u00e0ng nh\u1ecf b\u00e9 mang t\u00ednh ch\u1ea5t \u0111\u1ecba ph\u01b0\u01a1ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[415],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27330"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27330"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27330\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}