{"id":27348,"date":"2023-12-07T03:48:33","date_gmt":"2023-12-07T03:48:33","guid":{"rendered":"https:\/\/masterskills.org\/blog\/the-he-z-generation-z-gen-z-la-ai-tieu-dung-cua-the-he-z-va-tac-dong-toi-doanh-nghiep.html"},"modified":"2023-12-22T15:12:47","modified_gmt":"2023-12-22T08:12:47","slug":"the-he-z-generation-z-gen-z-la-ai-tieu-dung-cua-the-he-z-va-tac-dong-toi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/the-he-z-generation-z-gen-z-la-ai-tieu-dung-cua-the-he-z-va-tac-dong-toi-doanh-nghiep.html","title":{"rendered":"Th\u1ebf h\u1ec7 Z (Generation Z – Gen Z) l\u00e0 ai? Ti\u00eau d\u00f9ng c\u1ee7a th\u1ebf h\u1ec7 Z v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: cloudinary.com<\/p>\n<\/figcaption><\/figure>\n

Th\u1ebf h\u1ec7 Z<\/span><\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u1ebf h\u1ec7 Z <\/b>trong ti\u1ebfng Anh l\u00e0 Generation Z<\/b>, vi\u1ebft t\u1eaft l\u00e0\u00a0Gen Z.<\/b><\/p>\n

Th\u1ebf h\u1ec7 Z<\/i>\u00a0c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh trong kho\u1ea3ng th\u1eddi gian 1995 – 2005. Tuy nhi\u00ean, th\u1ef1c ch\u1ea5t, c\u00e1c nh\u00e0 khoa h\u1ecdc x\u00e3 h\u1ed9i ch\u01b0a ho\u00e0n to\u00e0n \u0111\u1ed3ng thu\u1eadn v\u1ec1 n\u0103m sinh c\u1ee7a nh\u1eefng th\u00e0nh vi\u00ean th\u1ebf h\u1ec7 Z. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi cho r\u1eb1ng th\u1ebf h\u1ec7 Z \u0111\u1ea7u b\u1eaft \u0111\u1ea7u t\u1eeb n\u0103m 1995, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi l\u1ea1i cho r\u1eb1ng th\u1ebf h\u1ec7 n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb cu\u1ed1i n\u0103m 2005.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ebf h\u1ec7 Z<\/font><\/h3>\n

\u0110a d\u1ea1ng<\/b><\/p>\n

V\u1ec1 m\u1eb7t d\u00e2n t\u1ed9c v\u00e0 ch\u1ee7ng t\u1ed9c, th\u1ebf h\u1ec7 Z<\/i> s\u1ebd l\u00e0 th\u1ebf h\u1ec7 \u0111a d\u1ea1ng nh\u1ea5t trong l\u1ecbch s\u1eed M\u1ef9. \u0110i\u1ec1u n\u00e0y ph\u1ea7n l\u1edbn l\u00e0 do cha m\u1eb9 c\u1ee7a h\u1ecd – th\u1ebf h\u1ec7 X l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u00f2ng ng\u01b0\u1eddi nh\u1eadp c\u01b0 v\u00e0o M\u1ef9 l\u1edbn nh\u1ea5t trong h\u01a1n m\u1ed9t th\u1ebf k\u1ec9.<\/p>\n

C\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn<\/b><\/p>\n

Th\u1ebf h\u1ec7 Z <\/i>l\u00e0 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i nhi\u1ec1u nh\u1ea5t trong l\u1ecbch s\u1eed v\u00ec h\u1ecd l\u1edbn l\u00ean sau s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a internet, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. \u0110\u00e2y c\u0169ng l\u00e0 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean mua s\u1eafm tr\u1ef1c tuy\u1ebfn nhi\u1ec1u h\u01a1n ngo\u1ea1i tuy\u1ebfn.<\/p>\n

Kh\u00e1t v\u1ecdng<\/b><\/p>\n

Theo Inc.com, 72% nh\u1eefng ng\u01b0\u1eddi sinh sau n\u0103m 1995 mu\u1ed1n b\u1eaft \u0111\u1ea7u t\u1ef1 kinh doanh. C\u00e1c th\u00e0nh vi\u00ean c\u1ee7a th\u1ebf h\u1ec7 n\u00e0y c\u0169ng t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c h\u01a1n l\u00e0 g\u00e2y d\u1ef1ng danh ti\u1ebfng v\u00e0 t\u00e0i s\u1ea3n.<\/p>\n

(Theo study.com)<\/i><\/p>\n

Ti\u00eau d\u00f9ng c\u1ee7a th\u1ebf h\u1ec7 Z v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi doanh nghi\u1ec7p<\/font><\/h4>\n

T\u1eeb ti\u00eau d\u00f9ng \u0111\u1ebfn truy c\u1eadp<\/b><\/p>\n

Th\u1ebf h\u1ec7 Z<\/i> l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c t\u1ebf v\u00e0 th\u1ef1c d\u1ee5ng h\u01a1n th\u1ebf h\u1ec7 tr\u01b0\u1edbc. H\u1ecd \u0111\u00e1nh gi\u00e1 m\u1ed9t lo\u1ea1t th\u00f4ng tin tr\u01b0\u1edbc khi mua h\u00e0ng. Th\u00e0nh vi\u00ean thu\u1ed9c th\u1ebf h\u1ec7 Z<\/i> kh\u00f4ng ch\u1ec9 ph\u00e2n t\u00edch nh\u1eefng g\u00ec h\u1ecd mua m\u00e0 c\u00f2n \u0111\u00e1nh gi\u00e1 c\u1ea3 h\u00e0nh \u0111\u1ed9ng ti\u00eau th\u1ee5.\u00a0<\/p>\n

Ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y c\u0169ng \u0111\u00e3 c\u00f3 th\u00eam \u00fd ngh\u0129a m\u1edbi. \u0110\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Z, v\u00e0 ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi thu\u1ed9c c\u00e1c th\u1ebf h\u1ec7 c\u0169, ti\u00eau d\u00f9ng c\u00f2n ngh\u0129a l\u00e0 c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, ch\u1ee9 kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0 ph\u1ea3i s\u1edf h\u1eefu ch\u00fang. V\u00ed d\u1ee5 nh\u01b0 d\u1ecbch v\u1ee5 \u0111i xe h\u01a1i, stream video v\u00e0 g\u00f3i \u0111\u0103ng k\u00ed \u0111\u1ecdc b\u00e1o, nghe nh\u1ea1c, v.v..<\/p>\n

Khi\u00a0ti\u00eau d\u00f9ng h\u1ee3p t\u00e1c\u00a0gia t\u0103ng \u1ea3nh h\u01b0\u1edfng, nhi\u1ec1u ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u coi \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 t\u1ea1o th\u00eam thu nh\u1eadp trong\u00a0n\u1ec1n kinh t\u1ebf gig. M\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a n\u1ec1n kinh t\u1ebf gig l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n c\u00f3 c\u1ee7a h\u1ecd v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ec3 t\u1ea1o th\u00eam thu nh\u1eadp b\u1eb1ng c\u00e1ch l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c t\u1ea1m th\u1eddi.<\/p>\n

Ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh m\u1ed9t bi\u1ec3u hi\u1ec7n c\u1ee7a b\u1ea3n s\u1eafc c\u00e1 nh\u00e2n<\/b><\/p>\n

\u0110\u1ed1i v\u1edbi th\u1ebf h\u1ec7 Z, vi\u1ec7c ti\u00eau th\u1ee5 tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi vi\u1ec7c mua h\u00e0ng ho\u1eb7c m\u1eb7c \u0111\u1ed3 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c qui t\u1eafc c\u1ee7a nh\u00f3m.<\/p>\n

48% ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Z cho bi\u1ebft h\u1ecd \u0111\u00e1nh gi\u00e1 cao c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u00e2n lo\u1ea1i c\u00e1c m\u1eb7t h\u00e0ng l\u00e0 \u0111\u1ed3 nam hay \u0111\u1ed3 n\u1eef. \u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 l\u00e3nh th\u1ed5 m\u1edbi.<\/p>\n

Trong nhi\u1ec1u th\u1eadp k\u1ec9, c\u00e1c c\u00f4ng ty ti\u00eau d\u00f9ng v\u00e0 nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 ki\u1ebfm l\u1ee3i nhu\u1eadn th\u00f4ng qua l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4. B\u00e2y gi\u1edd h\u1ecd c\u00f3 th\u1ec3 ph\u1ea3i ch\u1ea5p nh\u1eadn m\u00f4 h\u00ecnh kinh doanh hai h\u01b0\u1edbng: m\u1ed9t cho qui m\u00f4 v\u00e0 ti\u00eau th\u1ee5 h\u00e0ng lo\u1ea1t, m\u1ed9t \u0111\u1ec3 t\u00f9y ch\u1ec9nh ph\u1ee5c v\u1ee5 cho c\u00e1c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3 ho\u1eb7c cho nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh nh\u1ea5t. Trong k\u1ecbch b\u1ea3n n\u00e0y, kh\u00f4ng ch\u1ec9 marketing m\u00e0 c\u1ea3 chu\u1ed7i cung \u1ee9ng v\u00e0 qui tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ebd c\u1ea7n ph\u1ec9a linh ho\u1ea1t h\u01a1n.<\/p>\n

Ti\u00eau d\u00f9ng t\u1eadp trung v\u00e0o ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c<\/b><\/p>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a Mckinsey, nhi\u1ec1u ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 Z v\u00e0 c\u00e1c th\u1ebf h\u1ec7 kh\u00e1c n\u00f3i r\u1eb1ng h\u1ecd c\u1ed1 g\u1eafng mua h\u00e0ng t\u1eeb nh\u1eefng doanh nghi\u1ec7p \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, quan t\u00e2m t\u1edbi ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m, v\u00e0 t\u1eeb ch\u1ed1i mua h\u00e0ng \u1edf nh\u1eefng c\u00f4ng ty c\u00f3 b\u00ea b\u1ed1i. Ngo\u00e0i ra, nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng \u0111\u1ea1o \u0111\u1ee9c c\u1ee7a c\u00e1c c\u00f4ng ty nh\u1ecf t\u1ed1t h\u01a1n c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn.<\/p>\n

(Theo True Gen\u2019: Generation Z and its implications for companies, Tracy Francis v\u00e0 Fernanda Hoefel)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ebf h\u1ec7 Z (ti\u1ebfng Anh: Generation Z, vi\u1ebft t\u1eaft: Gen Z) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i l\u00e0 nh\u1eefng ng\u01b0\u1eddi sinh trong kho\u1ea3ng th\u1eddi gian 1995 – 2005. Vi\u1ec7c ti\u00eau d\u00f9ng c\u1ee7a th\u1ebf h\u1ec7 Z kh\u00e1c v\u1edbi c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc \u0111\u00f3, v\u00e0 \u0111i\u1ec1u n\u00e0y d\u1eabn t\u1edbi c\u00e1c thay \u0111\u1ed5i c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[415],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27348"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27348"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27348\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}