{"id":27401,"date":"2023-12-07T04:32:44","date_gmt":"2023-12-07T04:32:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thiet-ke-theo-san-pham-toan-cau-global-product-design-la-gi.html"},"modified":"2023-12-22T15:12:49","modified_gmt":"2023-12-22T08:12:49","slug":"thiet-ke-theo-san-pham-toan-cau-global-product-design-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thiet-ke-theo-san-pham-toan-cau-global-product-design-la-gi.html","title":{"rendered":"Thi\u1ebft k\u1ebf theo s\u1ea3n ph\u1ea9m to\u00e0n c\u1ea7u (Global product design) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: Insperity)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Thi\u1ebft k\u1ebf theo s\u1ea3n ph\u1ea9m to\u00e0n c\u1ea7u<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Thi\u1ebft k\u1ebf theo s\u1ea3n ph\u1ea9m to\u00e0n c\u1ea7u<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: <b>Global product design.<\/b><\/p>\n<p><b>Thi\u1ebft k\u1ebf theo s\u1ea3n ph\u1ea9m to\u00e0n c\u1ea7u<\/b> l\u00e0 thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c to\u00e0n c\u1ea7u, trong \u0111\u00f3, ph\u00e2n tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t ho\u1eb7c c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m kh\u1eafp th\u1ebf gi\u1edbi cho c\u00e1c b\u1ed9 ph\u00e2n ho\u1ea1t \u0111\u1ed9ng ri\u00eang bi\u1ec7t trong c\u00f4ng ty.\u00a0<\/p>\n<p>Thi\u1ebft k\u1ebf n\u00e0y tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 nh\u1ea5t khi c\u00f4ng ty ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau ho\u1eb7c khi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau, do v\u1eady d\u1eabn \u0111\u1ebfn s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c k\u1ebft n\u1ed1i gi\u1eefa c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng quan kh\u00f4ng quan tr\u1ecdng.\u00a0<\/p>\n<p>N\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng quan, t\u1ed5 ch\u1ee9c c\u1ee7a c\u00f4ng ty c\u00f3 thi\u1ebft k\u1ebf d\u1ea1ng M; n\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean quan, thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 d\u1ea1ng H. Ch\u0169 M trong d\u1ea1ng M l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a ch\u1eef &#8220;multidivisional&#8221; &#8211; c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau c\u1ee7a c\u00f4ng ty th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp, t\u1ef1 qu\u1ea3n v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 m\u1ed1i quan h\u1ec7 li\u00ean quan v\u1edbi nhau.\u00a0<\/p>\n<p>Ch\u1eef H trong d\u1ea1ng H l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a ch\u1eef &#8220;holding&#8221; &#8211; c\u00e1c ch\u1ee9c n\u0103ng ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1c nhau, kh\u00f4ng li\u00ean quan c\u00f9ng v\u1edbi s\u1ef1 t\u1ef1 qu\u1ea3n v\u00e0 \u00edt ph\u1ee5 thu\u1ed9c l\u1eabn nhau.\u00a0<\/p>\n<p>Sau khi b\u00e1n c\u00f4ng ty chuy\u00ean v\u1ec1 l\u0129nh v\u1ef1c ho\u00e1, Unilever \u0111\u00e3 tr\u1edf th\u00e0nh doanh nghi\u1ec7p kinh doanh d\u1ea1ng M b\u1edfi v\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u00e0 c\u00f4ng ty ch\u1ecdn \u0111\u1ec3 ti\u1ebfp t\u1ee5c \u0111\u00e3 l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec li\u00ean quan \u0111\u1ebfn m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">V\u00ed d\u1ee5 minh ho\u1ea1<\/font><\/h3>\n<p>T\u1eadp \u0111o\u00e0n Samsung l\u00e0 doanh nghi\u1ec7p l\u1edbn nh\u1ea5t H\u00e0n Qu\u1ed1c, v\u1edbi doanh thu h\u00e0ng n\u0103m \u0111\u1ea1t 113 t\u1ec9 USD v\u00e0 tuy\u1ec3n d\u1ee5ng 220.000 nh\u00e2n vi\u00ean. Samsung s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m to\u00e0n c\u1ea7u d\u1ea1ng H, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong h\u00ecnh d\u01b0\u1edbi.\u00a0<\/p>\n<p>C\u00f4ng ty \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e0nh n\u0103m b\u1ed9 ph\u1eadn ch\u00ednh: nh\u00f3m \u0111i\u1ec7n t\u1eed, nh\u00f3m thi\u1ebft b\u1ecb n\u1eb7ng v\u00e0 m\u00e1y m\u00f3c, nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m ho\u00e1 h\u1ecdc, nh\u00f3m d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh, v\u00e0 m\u1ed9t nh\u00f3m kh\u00e1c c\u1ee7a c\u00e1c kinh doanh nh\u1ecf h\u01a1n. M\u1ed7i nh\u00f3m n\u00e0y c\u00f3 \u00edt \u0111i\u1ec3m chung v\u1edbi c\u00e1c nh\u00f3m kh\u00e1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e1ch bi\u1ec7t.\u00a0<\/p>\n<p>T\u01b0\u01a1ng t\u1ef1, nh\u00f3m kh\u00e1c bao g\u1ed3m c\u00e1c c\u00f4ng ty c\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u0169ng kh\u00f4ng li\u00ean quan, bao g\u1ed3m m\u1ed9t kinh doanh h\u1eadu c\u1ea7n, m\u1ed9t chu\u1ed7i kh\u00e1ch s\u1ea1n nh\u1ecf, m\u1ed9t c\u00f4ng vi\u00ean gi\u1ea3i tr\u00ed, m\u1ed9t \u0111\u1ed9i b\u00f3ng r\u1ed5 chuy\u00ean nghi\u1ec7p, v\u00e0 m\u1ed9t nh\u00f3m nh\u1ecf c\u00e1c b\u1ec7nh vi\u1ec7n v\u00e0 c\u00e1c trung t\u00e2m d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n<figure class=\"VCSortableInPreviewMode noCaption\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"NLPlaceholderShow\">\n<\/figcaption><\/figure>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Cao h\u1ecdc Qu\u1ea3n tr\u1ecb kinh doanh qu\u1ed1c t\u1ebf, PGS.TS. H\u00e0 Nam Kh\u00e1nh Giao, NXB Kinh t\u1ebf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, )<\/i><\/p>\n<p><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Thi\u1ebft k\u1ebf theo s\u1ea3n ph\u1ea9m to\u00e0n c\u1ea7u (ti\u1ebfng Anh: Global product design) l\u00e0 d\u1ea1ng ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a thi\u1ebft k\u1ebf t\u1ed5 ch\u1ee9c cho c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27401"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27401"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27401\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}