{"id":27430,"date":"2023-12-07T04:33:45","date_gmt":"2023-12-07T04:33:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ki-vong-cua-nguoi-tieu-dung-customer-expectations-la-gi.html"},"modified":"2023-12-22T15:14:27","modified_gmt":"2023-12-22T08:14:27","slug":"ki-vong-cua-nguoi-tieu-dung-customer-expectations-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ki-vong-cua-nguoi-tieu-dung-customer-expectations-la-gi.html","title":{"rendered":"K\u00ec v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (Customer expectations) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: liveadmins)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">K\u00ec\u00a0vo\u0323ng cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>K\u00ec v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <b>Customer expectations.<\/b><\/p>\n<p><b><span>&#8211; K\u00ec<\/span> vo\u0323ng cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng<\/b> la\u0300 mong mu\u00f4\u0301n va\u0300 d\u01b0\u0323 \u0111oa\u0301n cu\u0303ng nhu\u031b la\u0300 nh\u1ea1\u0302n \u0111i\u0323nh cu\u0309a ngu\u031b\u01a1\u0300i \u0111o\u0301 v\u00ea\u0300 s\u01b0\u0323 thay \u0111\u00f4\u0309i v\u00ea\u0300 gia\u0301, v\u00ea\u0300 lu\u031b\u01a1\u0323ng cung c\u00e2\u0301p, v\u00ea\u0300 m\u01b0\u0301c \u0111\u1ecd\u0302 khan hi\u00ea\u0301m&#8230; cu\u0309a m\u1ecd\u0302t ha\u0300ng hoa\u0301.<\/p>\n<p><b>&#8211; K\u00ec vo\u0323ng<\/b>\u00a0la\u0300\u00a0nh\u01b0\u0303ng d\u01b0\u0323 \u0111oa\u0301n cu\u0309a ngu\u031b\u01a1\u0300i\u00a0tie\u0302u du\u0300ng\u00a0v\u00ea\u0300 di\u00ea\u0303n bi\u00ea\u0301n cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng\u00a0trong\u00a0tu\u031bo\u031bng\u00a0lai co\u0301\u00a0a\u0309nh hu\u031b\u01a1\u0309ng \u0111\u00ea\u0301n c\u00e2\u0300u hi\u1eb9\u0302n ta\u0323i.<\/p>\n<p>Ca\u0301c\u00a0loa\u0323i <span>k\u00ec<\/span> vo\u0323ng:\u00a0<span>k\u00ec<\/span> vo\u0323ng v\u00ea\u0300\u00a0gia\u0301 ha\u0300ng hoa\u0301,\u00a0v\u00ea\u0300\u00a0thu\u00a0nh\u1ea1\u0302p, v\u00ea\u0300\u00a0gia\u0301\u00a0ca\u0309\u00a0ha\u0300ng hoa\u0301 lie\u0302n quan,\u00a0v\u00ea\u0300 s\u00f4\u0301 lu\u031b\u01a1\u0323ng ngu\u031b\u01a1\u0300i\u00a0mua ha\u0300ng&#8230;.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u1ea2nh h\u01b0\u1edfng t\u1edbi s\u1ef1 d\u1ecbch chuy\u1ec3n \u0111\u01b0\u1eddng c\u1ea7u<\/font><\/h3>\n<p>K\u00ec\u00a0vo\u0323ng cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng l\u00e0 m\u1ed9t trong ca\u0301c y\u00ea\u0301u t\u00f4\u0301 a\u0309nh hu\u031b\u01a1\u0309ng t\u01a1\u0301i s\u01b0\u0323\u00a0di\u0323ch chuy\u00ea\u0309n\u00a0\u0111u\u031b\u01a1\u0300ng c\u00e2\u0300u.<\/p>\n<p>Lu\u031b\u01a1\u0323ng c\u00e2\u0300u v\u00ea\u0300 m\u1ecd\u0302t loa\u0323i ha\u0300ng ho\u0301a ta\u0323i m\u1ecd\u0302t th\u01a1\u0300i \u0111i\u00ea\u0309m nh\u00e2\u0301t \u0111i\u0323nh kho\u0302ng chi\u0309 phu\u0323 thu\u1ecd\u0302c va\u0300o gia\u0301 ba\u0301n ha\u0300ng hoa\u0301 trong th\u01a1\u0300i \u0111i\u00ea\u0309m \u0111o\u0301 ma\u0300 co\u0300n phu\u0323 thu\u1ecd\u0302c va\u0300o <span>k\u00ec<\/span> vo\u0323ng cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng v\u00ea\u0300 ha\u0300ng ho\u0301a \u0111o\u0301.<\/p>\n<p>N\u00ea\u0301u\u00a0ca\u0301c\u00a0<span>k\u00ec<\/span> vo\u0323ng thu\u1ea1\u0302n l\u01a1\u0323i \u0111\u00f4\u0301i v\u01a1\u0301i ngu\u031b\u01a1\u0300i\u00a0tie\u0302u du\u0300ng thi\u0300 lu\u031b\u01a1\u0323ng c\u00e2\u0300u hi\u1eb9\u0302n ta\u0323i se\u0303 gia\u0309m, \u0111u\u031b\u01a1\u0300ng c\u00e2\u0300u di\u0323ch chuy\u00ea\u0309n\u00a0sang tra\u0301i va\u0300\u00a0ngu\u031b\u01a1\u0323c la\u0323i.<\/p>\n<p><b>V\u00ed d\u1ee5<\/b><\/p>\n<p>\u0110\u00e2\u0300u na\u0306m 2008, khi gia\u0301 ga\u0323o trong nu\u031b\u01a1\u0301c ta\u0306ng le\u0302n t\u01b0\u0300 8.000 VN\u0110\/kg le\u0302n t\u01a1\u0301i m\u01b0\u0301c 10.000 VN\u0110\/kg, ca\u0301c ba\u0300 n\u1ecd\u0302i tr\u01a1\u0323 cho r\u0103\u0300ng trong tu\u031bo\u031bng lai gia\u0301 ga\u0323o co\u0301 th\u00ea\u0309 le\u0302n t\u01a1\u0301i 20.000 VN\u0110\/kg. V\u01a1\u0301i ta\u0302m l\u00ed \u0111o\u0301, ho\u0323 \u0111\u00f4\u0309 xo\u0302 \u0111i mua ga\u0323o v\u01a1\u0301i s\u00f4\u0301 lu\u031b\u01a1\u0323ng l\u01a1\u0301n.\u00a0<\/p>\n<p>Khi \u0111o\u0301 \u0111u\u031b\u01a1\u0300ng c\u00e2\u0300u se\u0303 di\u0323ch chuy\u00ea\u0309n sang be\u0302n pha\u0309i t\u01b0\u0300 D \u0111\u1ebfn D&#8217;. K\u00ea\u0301t qua\u0309 la\u0300 lu\u031b\u01a1\u0323ng c\u00e2\u0300u ta\u0306ng le\u0302n ta\u0323i mo\u0323i m\u01b0\u0301c gia\u0301.<\/p>\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[nh\u1eadp ch\u00fa th\u00edch]\">S\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a \u0111\u01b0\u1eddng c\u1ea7u<\/p>\n<\/figcaption><\/figure>\n<p>Chu\u0301ng ta cu\u0303ng co\u0301 th\u00ea\u0309 gia\u0309i thi\u0301ch nhi\u00ea\u0300u hi\u1eb9\u0302n tu\u031b\u01a1\u0323ng ngu\u031b\u01a1\u0323c la\u0323i khi <span>k\u00ec<\/span> vo\u0323ng ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng thay \u0111\u00f4\u0309i, \u0111u\u031b\u01a1\u0300ng c\u00e2\u0300u di\u0323ch chuy\u00ea\u0309n sang tra\u0301i.<\/p>\n<p><b>Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n<p><b>&#8211; S\u01b0\u0323\u00a0di\u0323ch chuy\u00ea\u0309n\u00a0\u0111u\u031b\u01a1\u0300ng c\u00e2\u0300u<\/b> th\u00ea\u0309\u00a0hi\u1eb9\u0302n s\u01b0\u0323\u00a0thay\u00a0\u0111\u00f4\u0309i lu\u031b\u01a1\u0323ng c\u00e2\u0300u cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng\u00a0\u01a1\u0309\u00a0mo\u0323i m\u01b0\u0301c gia\u0301.<\/p>\n<p><b>&#8211; D\u1ecbch chuy\u1ec3n \u0111\u01b0\u1eddng c\u1ea7u<\/b>\u00a0m\u00f4 t\u1ea3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 mua m\u1ed9t h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3, b\u1ea5t k\u1ec3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 gi\u00e1 c\u1ee7a h\u00e0ng h\u00f3a \u0111\u00f3.<\/p>\n<p>S\u1ef1 d\u1ecbch chuy\u1ec3n \u0111\u01b0\u1eddng c\u1ea7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 m\u1ee9c thu nh\u1eadp, th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ho\u1eb7c gi\u00e1 c\u1ea3 c\u1ee7a h\u00e0ng h\u00f3a kh\u00e1c li\u00ean quan.<\/p>\n<p><b>&#8211; \u0110\u01b0\u1eddng c\u1ea7u<\/b>\u00a0l\u00e0 \u0111\u01b0\u1eddng bi\u1ec3u di\u1ec5n m\u1ed1i quan h\u1ec7 gi\u1eefa l\u01b0\u1ee3ng c\u1ea7u v\u00e0 gi\u00e1 c\u1ea3.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Cung &#8211; c\u00e2\u0300u, Trung t\u00e2m \u0110\u00e0o t\u1ea1o t\u1eeb xa, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n. C\u1ea7u, Cung, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Ngo\u1ea1i th\u01b0\u01a1ng H\u00e0 N\u1ed9i.\u00a0Gi\u00e1o tr\u00ecnh Kinh t\u1ebf vi m\u00f4, NXB H\u00e0 N\u1ed9i.\u00a0Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            K\u00ec v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng (ti\u1ebfng Anh: Customer expectations) l\u00e0 mong mu\u1ed1n v\u00e0 d\u1ef1 \u0111o\u00e1n c\u0169ng nh\u01b0 l\u00e0 nh\u1eadn \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3 v\u1ec1 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 gi\u00e1, v\u1ec1 l\u01b0\u1ee3ng cung c\u1ea5p, v\u1ec1 m\u1ee9c \u0111\u1ed9 khan hi\u1ebfm&#8230; c\u1ee7a m\u1ed9t h\u00e0ng ho\u00e1.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27430"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27430"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27430\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}