{"id":27512,"date":"2023-12-07T04:36:10","date_gmt":"2023-12-07T04:36:10","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-truyen-thong-la-gi-dac-diem.html"},"modified":"2023-12-22T16:49:55","modified_gmt":"2023-12-22T09:49:55","slug":"chien-luoc-truyen-thong-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-truyen-thong-la-gi-dac-diem.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: qld)<\/p>\n<\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng <\/b>t\u1ea1m d\u1ecbch sang ti\u1ebfng Anh l\u00e0 Traditional Strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng<\/b> l\u00e0 m\u1ed9t trong nh\u1eefng chi\u00ea\u0301n lu\u031b\u01a1\u0323c\u00a0\u0111\u00f4\u0309i m\u01a1\u0301i khi ph\u00e2n lo\u1ea1i theo m\u01b0\u0301c\u00a0\u0111\u1ecd\u0302\u00a0chu\u0309 \u0111\u1ecd\u0302ng cu\u0309a doanh nghi\u1eb9\u0302p trong hoa\u0323t\u00a0\u0111\u1ecd\u0302ng\u00a0\u0111\u00f4\u0309i m\u01a1\u0301i va\u0300 tu\u031bo\u031bng\u00a0\u01b0\u0301ng v\u01a1\u0301i nh\u01b0\u0303ng vi\u0323\u00a0tri\u0301 xa\u0301c \u0111i\u0323nh tre\u0302n thi\u0323\u00a0tru\u031b\u01a1\u0300ng.<\/p>\n

Khi theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c truy\u00ea\u0300n th\u00f4\u0301ng, <\/b>nhi\u0300n chung doanh nghi\u1eb9\u0302p i\u0301t thay \u0111\u00f4\u0309i sa\u0309n ph\u00e2\u0309m ma\u0300 t\u1ea1\u0302p trung va\u0300o \u0111\u00f4\u0309i m\u01a1\u0301i qua\u0301 tri\u0300nh sa\u0309n xu\u00e2\u0301t va\u0300 tie\u0302u thu\u0323 sa\u0309n ph\u00e2\u0309m \u0111\u00ea\u0309 ta\u0306ng na\u0306ng su\u00e2\u0301t va\u0300 hi\u1eb9\u0302u qua\u0309 kinh doanh nh\u0103\u0300m gia\u0309m chi phi\u0301 va\u0300 gia\u0301 tha\u0300nh sa\u0309n ph\u00e2\u0309m.\u00a0<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

Thu\u031b\u01a1\u0300ng \u0111i\u0323nh hu\u031b\u01a1\u0301ng \u0111\u00f4\u0309i m\u01a1\u0301i na\u0300y \u0111u\u031b\u01a1\u0323c l\u01b0\u0323a cho\u0323n \u0111\u00ea\u0309 phu\u0323c vu\u0323 cho cho doanh nghi\u1eb9\u0302p theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c ca\u0323nh tranh gia\u0301 th\u00e2\u0301p. Khi sa\u0309n ph\u00e2\u0309m \u0111a\u0303 \u0111\u00ea\u0301n giai \u0111oa\u0323n ba\u0303o ho\u0300a, \u0111ang ch\u01a1\u0300 \u0111\u01a1\u0323i m\u1ecd\u0302t loa\u0323i sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i xu\u00e2\u0301t hi\u1eb9\u0302n, ca\u0323nh tranh trong giai \u0111oa\u0323n na\u0300y chu\u0309 y\u00ea\u0301u la\u0300 ca\u0323nh tranh v\u00ea\u0300 gia\u0301, do v\u1ea1\u0302y ca\u0301c doanh nghi\u1eb9\u0302p c\u00f4\u0301 g\u0103\u0301ng ti\u0300m mo\u0323i ca\u0301ch \u0111\u00ea\u0309 gia\u0309m gia\u0301 tha\u0300nh.\u00a0<\/p>\n

Cu\u0303ng vi\u0300 l\u00ed do gia\u0309m chi phi\u0301 ne\u0302n ca\u0301c \u0111\u00f4\u0309i m\u01a1\u0301i thu\u031b\u01a1\u0300ng chi\u0309 t\u1ea1\u0302p trung na\u0302ng cao hi\u1eb9\u0302u qua\u0309 cu\u0309a ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng ch\u01b0\u0301c na\u0306ng ma\u0300 kho\u0302ng m\u00e2\u0301t nhi\u00ea\u0300u chi phi\u0301 \u0111\u00e2\u0300u tu\u031b cho \u0111\u00f4\u0309i m\u01a1\u0301i.<\/p>\n

M\u1ea1\u0306c du\u0300 ti\u0301nh \u0111\u00f4\u0309i m\u01a1\u0301i v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m kho\u0302ng cao nhu\u031bng ti\u0301nh \u0111\u00f4\u0309i m\u01a1\u0301i va\u0300 sa\u0301ng ta\u0323o trong qui tri\u0300nh ta\u0301c nghi\u1eb9\u0302p ho\u1ea1\u0306c trong qua\u0309n tri\u0323 chu\u00f4\u0303i cung \u01b0\u0301ng cu\u0309a chi\u00ea\u0301n lu\u031b\u01a1\u0323c truy\u00ea\u0300n th\u00f4\u0301ng \u0111em la\u0323i kha\u0301 nhi\u00ea\u0300u tha\u0300nh co\u0302ng cho ca\u0301c doanh nghi\u1eb9\u0302p nhu\u031b t\u1ea1\u0302p \u0111oa\u0300n ba\u0301n le\u0309 Wal-Mart cu\u0309a My\u0303, hay chu\u00f4\u0303i c\u01b0\u0309a ha\u0300ng th\u01a1\u0300i trang Uniqlo cu\u0309a Nh\u1ea1\u0302t Ba\u0309n.\u00a0<\/p>\n

Tha\u0300nh co\u0302ng cu\u0309a ho\u0323 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c nh\u01a1\u0300 va\u0300o kha\u0309 na\u0306ng cung c\u00e2\u0301p sa\u0309n ph\u00e2\u0309m v\u01a1\u0301i gia\u0301 th\u00e2\u0301p, va\u0300 ho\u0323 \u0111a\u0303 pha\u0301t tri\u00ea\u0309n kha\u0309 na\u0306ng \u00e2\u0301y b\u0103\u0300ng ca\u0301ch gi\u01b0\u0303 cho co\u031b c\u00e2\u0301u chi phi\u0301 cu\u0309a mi\u0300nh luo\u0302n th\u00e2\u0301p ho\u031bn chi phi\u0301 cu\u0309a ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh.<\/p>\n

L\u0129nh v\u1ef1c \u00e1p d\u1ee5ng<\/font><\/h3>\n

Co\u0301 nhi\u00ea\u0300u doanh nghi\u1eb9\u0302p kinh doanh di\u0323ch vu\u0323 \u01b0\u0301ng du\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111\u00f4\u0309i m\u01a1\u0301i truy\u00ea\u0300n th\u00f4\u0301ng do \u0111\u1ea1\u0306c ti\u0301nh vo\u0302 hi\u0300nh va\u0300 \u0111i\u0323nh hu\u031b\u01a1\u0301ng qui tri\u0300nh cu\u0309a sa\u0309n ph\u00e2\u0309m di\u0323ch vu\u0323. \u0110\u00f4\u0309i m\u01a1\u0301i qui tri\u0300nh cung \u01b0\u0301ng di\u0323ch vu\u0323, ti\u0300m ra ca\u0301ch t\u00f4\u0301t nh\u00e2\u0301t \u0111\u00ea\u0309 phu\u0323c vu\u0323 kha\u0301ch ha\u0300ng v\u01a1\u0301i gia\u0301 ca\u0309 ca\u0323nh tranh nh\u00e2\u0301t la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111\u00e2\u0300y u\u031bu th\u00ea\u0301 cho ca\u0301c doanh nghi\u1eb9\u0302p trong li\u0303nh v\u01b0\u0323c di\u0323ch vu\u0323.\u00a0<\/p>\n

Ha\u0303ng ha\u0300ng kho\u0302ng Southwest Airlines (My\u0303) \u0111a\u0303 tr\u01a1\u0309 ne\u0302n n\u00f4\u0309i ti\u00ea\u0301ng va\u0300 co\u0301 l\u01a1\u0323i nhu\u1ea1\u0302n cao b\u01a1\u0309i cung c\u00e2\u0301p gia\u0301 tri\u0323 \u0111\u00e2\u0300y sa\u0301ng ta\u0323o cho kha\u0301ch ha\u0300ng: ba\u0301n gia\u0301 ve\u0301 th\u00e2\u0301p, di\u0323ch vu\u0323 bay co\u031b ba\u0309n, li\u0323ch bay thu\u031b\u01a1\u0300ng xuye\u0302n va\u0300 b\u00e2\u0300u kho\u0302ng khi\u0301 vui ve\u0309.\u00a0<\/p>\n

C\u00e2\u0301t ca\u0301nh l\u00e2\u0300n \u0111\u00e2\u0300u tie\u0302n va\u0300o na\u0306m 1971, Southwest Airline tra\u0301nh ca\u0323nh tranh \u0111\u00f4\u0301i \u0111\u00e2\u0300u v\u01a1\u0301i ca\u0301c ha\u0303ng ha\u0300ng kho\u0302ng l\u01a1\u0301n b\u0103\u0300ng vi\u1eb9\u0302c t\u1ea1\u0302p trung va\u0300o ca\u0301c tuy\u00ea\u0301n bay ng\u0103\u0301n, tre\u0302n ca\u0301c \u0111i\u0323a ba\u0300n co\u0300n qua\u0301 i\u0301t chuy\u00ea\u0301n bay, v\u01a1\u0301i gia\u0301 ve\u0301 chi\u0309 b\u0103\u0300ng m\u1ecd\u0302t n\u01b0\u0309a so v\u01a1\u0301i ca\u0301c \u0111\u00f4\u0301i thu\u0309 cu\u0300ng \u0111u\u031b\u01a1\u0300ng bay.\u00a0<\/p>\n

V\u01a1\u0301i di\u0323ch vu\u0323 bay bi\u0300nh da\u0302n, kho\u0302ng co\u0301 khu v\u01b0\u0323c ha\u0323ng nh\u00e2\u0301t, kho\u0302ng co\u0301 ch\u00f4\u0303i ng\u00f4\u0300i \u00e2\u0301n \u0111i\u0323nh, kho\u0302ng co\u0301 \u0111\u00f4\u0300 a\u0306n, kho\u0302ng trung chuy\u00ea\u0309n ha\u0300nh l\u00ed gi\u01b0\u0303a ca\u0301c ha\u0303ng ha\u0300ng kho\u0302ng… nh\u01b0\u0303ng khoa\u0309n c\u0103\u0301t gia\u0309m na\u0300y giu\u0301p Southwest Airlines co\u0301 th\u00ea\u0309 \u0111u\u031ba ra m\u01b0\u0301c gia\u0301 ve\u0301 th\u00e2\u0301p, ma\u0300 v\u00e2\u0303n cung c\u00e2\u0301p \u0111u\u031b\u01a1\u0323c gia\u0301 tri\u0323 cao: \u0111o\u0301 la\u0300 li\u0323ch kh\u01a1\u0309i ha\u0300nh thu\u031b\u01a1\u0300ng xuye\u0302n, \u0111\u00ea\u0301n \u0111u\u0301ng gi\u01a1\u0300 va\u0300 phu\u0323c vu\u0323 chu \u0111a\u0301o.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Ca\u0301c loa\u0323i hi\u0300nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c\u00a0\u0111\u00f4\u0309i m\u01a1\u0301i, IPP, T\u1ed5 h\u1ee3p C\u00f4ng ngh\u1ec7 Gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Khi theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng, nh\u00ecn chung doanh nghi\u1ec7p \u00edt thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m m\u00e0 t\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u0103ng n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh nh\u1eb1m gi\u1ea3m chi ph\u00ed v\u00e0 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27512"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27512"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27512\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}