{"id":27520,"date":"2023-12-07T04:36:29","date_gmt":"2023-12-07T04:36:29","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tu-dong-hoa-luc-luong-ban-hang-sales-force-automation-sfa-la-gi.html"},"modified":"2023-12-22T16:49:57","modified_gmt":"2023-12-22T09:49:57","slug":"tu-dong-hoa-luc-luong-ban-hang-sales-force-automation-sfa-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tu-dong-hoa-luc-luong-ban-hang-sales-force-automation-sfa-la-gi.html","title":{"rendered":"T\u1ef1 \u0111\u1ed9ng h\u00f3a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng (Sales Force Automation – SFA) l\u00e0 g\u00ec?"},"content":{"rendered":"
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(H\u00ecnh minh h\u1ecda: ZooM SFA)<\/p>\n<\/figcaption><\/figure>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 sales force automation<\/b>, vi\u1ebft t\u1eaft l\u00e0 SFA<\/b>.<\/p>\n

Ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng (SFA)<\/b> l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p l\u00ed h\u00f3a vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 ph\u00e2n ph\u1ed1i d\u1eef li\u1ec7u trong m\u1ed9t qui tr\u00ecnh b\u00e1n h\u00e0ng.\u00a0<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a ph\u1ea7n m\u1ec1m SFA l\u00e0 l\u1ea5y \u0111\u00fang d\u1eef li\u1ec7u cho \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, v\u00e0 gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng t\u00e1c v\u1ee5 qu\u1ea3n tr\u1ecb m\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00ed ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch th\u1ee7 c\u00f4ng.\u00a0<\/p>\n

V\u00ed d\u1ee5: \u0110\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m SFA \u0111\u1ec3 thi\u1ebft l\u1eadp th\u00f4ng b\u00e1o \u0111\u1ea9y khi kh\u00e1ch h\u00e0ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n truy c\u1eadp trang web c\u1ee7a c\u00f4ng ty v\u00e0 chi\u1ebfn d\u1ecbch email marketing \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0y qua ph\u1ec5u b\u00e1n h\u00e0ng.\u00a0<\/p>\n

Ng\u01b0\u1eddi qu\u1ea3n l\u00ed c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m SFA \u0111\u1ec3 gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng v\u00e0 n\u0103ng su\u1ea5t c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3 \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch marketing v\u00e0 d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng.\u00a0<\/p>\n

Nh\u1eefng t\u00e1c v\u1ee5 th\u1ee7 c\u00f4ng c\u00f3 th\u1ec3 r\u00fat g\u1ecdn nh\u1edd SFA<\/font><\/h3>\n

– Th\u1eddi gian cho vi\u1ec7c h\u1ecdp \u0111\u1ea7u ng\u00e0y v\u00e0 cu\u1ed1i ng\u00e0y <\/p>\n

H\u00e0ng ng\u00e0y nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i tham gia c\u00e1c bu\u1ed5i h\u1ecdp \u0111\u1ea7u ng\u00e0y \u0111\u1ec3 gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng truy\u1ec1n \u0111\u1ea1t k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng h\u00f4m nay, k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng ng\u00e0y h\u00f4m qua, v\u00e0 h\u1ecdp cu\u1ed1i ng\u00e0y \u0111\u1ec3 c\u1eadp nh\u1eadt k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng trong ng\u00e0y cho gi\u00e1m s\u00e1t b\u00e1n h\u00e0ng.<\/p>\n

– B\u1ed9 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00ed<\/span> b\u00e1n h\u00e0ng th\u1ee7 c\u00f4ng <\/p>\n

Qu\u1ea3n l\u00ed<\/span> kh\u00e1ch h\u00e0ng th\u1ee7 c\u00f4ng b\u1eb1ng b\u1ed9 th\u1ebb qu\u1ea7y, x\u1ea5p \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t\u00a0tr\u00ean \u0111\u01b0\u1eddng\u00a0tr\u1edf l\u1ea1i v\u0103n ph\u00f2ng,\u00a0v\u00e0 ph\u1ea3i m\u1ea5t\u00a0\u00edt nh\u1ea5t\u00a0m\u1ed9t ng\u00e0y\u00a0\u0111\u1ec3\u00a0c\u1eeda h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m\u00a0\u0111\u1eb7t h\u00e0ng.<\/p>\n

Vi\u1ec7c tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u1ee7 c\u00f4ng, kh\u00f3 kh\u0103n cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng khi \u0111\u01b0a khuy\u1ebfn m\u00e3i \u0111\u1ebfn c\u1eeda h\u00e0ng c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0 c\u00f3 sai l\u1ec7ch khuy\u1ebfn m\u00e3i do t\u00ednh to\u00e1n th\u1ee7 c\u00f4ng hay kh\u00f4ng.<\/p>\n

– Nhi\u1ec1u c\u1eeda h\u00e0ng b\u1ecb b\u1ecf qua, gi\u1ea3m \u0111\u1ed9 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng <\/p>\n

V\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 th\u1ee7 c\u00f4ng, th\u1eadt kh\u00f3 \u0111\u1ec3 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c b\u01b0\u1edbc b\u00e1n h\u00e0ng. C\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian vi\u1ebfng th\u0103m, d\u1ec5 d\u00e0ng m\u1ea5t \u0111\u1ecbnh h\u01b0\u1edbng tr\u00ean \u0111\u01b0\u1eddng \u0111i b\u00e1n h\u00e0ng, bu\u1ed9c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ph\u1ea3i b\u1ecf qua v\u00e0i c\u1eeda h\u00e0ng v\u00e0 l\u00e0m gi\u1ea3m \u0111\u1ed9 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

SFA ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/font><\/h3>\n

T\u00f9y thu\u1ed9c v\u00e0o qui m\u00f4 v\u00e0 nhu c\u1ea7u c\u1ee7a nh\u00f3m b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, ph\u1ea7n m\u1ec1m SFA c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua d\u01b0\u1edbi d\u1ea1ng m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1ed9c l\u1eadp, d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y ho\u1eb7c m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ee7a b\u1ed9 ph\u1ea7n m\u1ec1m\u00a0qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng\u00a0(CRM) l\u1edbn h\u01a1n. Ph\u1ea7n m\u1ec1m c\u1ea5p doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u00edch h\u1ee3p v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng t\u00e0i ch\u00ednh c\u1ed1t l\u00f5i v\u00e0 bao g\u1ed3m c\u00e1c ch\u1ee9c n\u0103ng b\u00e1n h\u00e0ng nh\u01b0 qu\u1ea3n l\u00ed li\u00ean l\u1ea1c, qu\u1ea3n l\u00ed khu v\u1ef1c v\u00e0 qu\u1ea3n l\u00ed c\u01a1 h\u1ed9i.\u00a0<\/p>\n

Ph\u1ea7n m\u1ec1m SFA c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n ri\u00eang cho nhu c\u1ea7u c\u1ee7a m\u00f4 h\u00ecnh ng\u00e0nh d\u1ecdc ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ecdn trong s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a b\u00e1n h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng.<\/p>\n

B\u1ea5t k\u1ec3 m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i l\u00e0 g\u00ec, c\u00e1c g\u00f3i SFA th\u01b0\u1eddng bao g\u1ed3m c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1eb5n c\u00f3 cho trang web, g\u00f3i email v\u00e0 c\u00e1c bi\u1ec3u m\u1eabu c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh. Ki\u1ebfn tr\u00fac ba t\u1ea7ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00e1ch c\u01a1 s\u1edf d\u1eef li\u1ec7u, m\u00e1y ch\u1ee7 v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u1ec3 gi\u1ea3m nhu c\u1ea7u l\u1eadp tr\u00ecnh tr\u00ean kh\u00e1ch h\u00e0ng. Thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean m\u00f4-\u0111un th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, \u0111\u1ec3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00f9y ch\u1ec9nh g\u00f3i ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0<\/p>\n

(Theo techtarget<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng h\u00f3a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng (ti\u1ebfng Anh: Sales Force Automation, vi\u1ebft t\u1eaft: SFA) l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p l\u00ed h\u00f3a vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 ph\u00e2n ph\u1ed1i d\u1eef li\u1ec7u trong m\u1ed9t qui tr\u00ecnh b\u00e1n h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27520"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27520"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27520\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}