{"id":27590,"date":"2023-12-07T04:39:03","date_gmt":"2023-12-07T04:39:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/loi-ich-mang-luoi-ket-noi-network-benefit-la-gi.html"},"modified":"2023-12-22T16:50:22","modified_gmt":"2023-12-22T09:50:22","slug":"loi-ich-mang-luoi-ket-noi-network-benefit-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/loi-ich-mang-luoi-ket-noi-network-benefit-la-gi.html","title":{"rendered":"L\u1ee3i \u00edch m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i (Network benefit) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Pinterest)<\/p>\n<\/figcaption><\/figure>\n

L\u1ee3i \u00edch m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u1ee3i \u00edch m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i <\/b>trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Network benefit.<\/b><\/p>\n

D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a Khayesi & George (2011) v\u00e0 c\u1ee7a Tokarczyk & ctg (2007), Jasmine Tata & Sameer Prasad (2015) cho r\u1eb1ng: <\/p>\n

L\u1ee3i \u00edch m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i <\/b>ch\u00ednh l\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 c\u00e1c ch\u1ee7 th\u1ec3 s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh h\u1ecd g\u1eafn k\u00ea\u0301t trong c\u00e1c m\u1ea1ng l\u01b0\u1edbi, ch\u1eb3ng h\u1ea1n: ti\u00ea\u0301p c\u00e2\u0323n th\u00f4ng tin k\u1ecbp th\u1eddi, s\u01b0\u0323 th\u00e0nh c\u00f4ng trong vi\u1ec7c huy \u0111\u1ed9ng ngu\u1ed3n l\u1ef1c v\u00e0 s\u01b0\u0323 co\u0301 s\u0103\u0303n cu\u0309a ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh, v\u1eadt l\u1ef1c v\u00e0 lao \u0111\u1ed9ng. <\/p>\n

Ngo\u00e0i ra, c\u00e1c ch\u1ee7 th\u1ec3 g\u1eafn k\u00ea\u0301t trong c\u00e1c m\u1ea1ng l\u01b0\u1edbi c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch t\u1eeb l\u1ee3i th\u1ebf qui m\u00f4 kinh t\u1ebf th\u00f4ng qua nh\u1eefng h\u00e0nh vi kinh doanh t\u1eadp th\u1ec3, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 h\u1ed9i nh\u1eadp tr\u00ean to\u00e0n chu\u1ed7i gi\u00e1 tr\u1ecb.<\/p>\n

T\u1eeb quan \u0111i\u1ec3m ti\u1ebfp th\u1ecb, l\u1ee3i \u00edch ma\u0323ng l\u01b0\u01a1\u0301i k\u00ea\u0301t n\u00f4\u0301i \u0111\u01b0\u01a1\u0323c hi\u00ea\u0309u kh\u00f4ng chi\u0309 \u0111\u01a1n thu\u00e2\u0300n la\u0300 vi\u00ea\u0323c cung c\u1ea5p nh\u1eefng l\u1ee3i \u00edch ng\u1eafn h\u1ea1n – nh\u01b0 truy\u1ec1n th\u1ed1ng tr\u01b0\u01a1\u0301c \u0111\u00e2y li\u00ean quan \u0111\u1ebfn vi\u1ec7c d\u1eabn \u0111\u1ea7u ho\u1eb7c vi\u00ea\u0323c gi\u1edbi thi\u1ec7u ca\u0301c doanh nghi\u1ec7p m\u1edbi;<\/p>\n

Ma\u0300 n\u00f3 c\u00f2n cung c\u1ea5p ki\u1ebfn th\u1ee9c, ngu\u1ed3n l\u1ef1c, kh\u0103\u0309ng \u0111i\u0323nh v\u1ecb tr\u00ed c\u1ee7a t\u1ed5 ch\u1ee9c, c\u01a1 h\u1ed9i, gi\u1edbi thi\u1ec7u, cu\u0309ng c\u1ed1 c\u00e1c m\u1ed1i quan h\u1ec7 hi\u1ec7n t\u1ea1i v\u00e0 vi\u00ea\u0323c d\u1eabn \u0111\u00e2\u0300u ca\u0301c c\u00f4ng ty kha\u0301c (Frank K. Sonnenberg, 1990).<\/p>\n

H\u01a1n th\u1ebf, Jasmine Tata & Sameer Prasad (2015) cho r\u0103\u0300ng, thang \u0111o l\u01b0\u01a1\u0300ng \u201cl\u1ee3i \u00edch ma\u0323ng l\u01b0\u01a1\u0301i k\u00ea\u0301t n\u00f4\u0301i\u201d \u0111\u01b0\u1ee3c pha\u0301t tri\u00ea\u0309n b\u01a1\u0309i Spreitzer n\u0103m 1996; va\u0300 thang \u0111o n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u kh\u00e1c s\u1eed d\u1ee5ng trong qu\u00e1 kh\u1ee9 (v\u00ed d\u1ee5 Siebert & ctg, 2001). <\/p>\n

Thang \u0111o l\u01b0\u01a1\u0300ng \u201cl\u1ee3i \u00edch ma\u0323ng l\u01b0\u01a1\u0301i k\u00ea\u0301t n\u00f4\u0301i\u201d la\u0300 thang \u0111o l\u01b0\u01a1\u0300ng da\u0323ng Likert-5-\u0111i\u00ea\u0309m, trong \u0111o\u0301, \u201c1 la\u0300 r\u00e2\u0301t kh\u00f4ng \u0111\u00f4\u0300ng y\u0301\u201d; va\u0300 \u201c5 la\u0300 r\u00e2\u0301t \u0111\u00f4\u0300ng y\u0301\u201d.<\/p>\n

D\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng thang \u0111o \u201cl\u01a1\u0323i i\u0301ch ma\u0323ng l\u01b0\u01a1\u0301i k\u00ea\u0301t n\u00f4\u0301i\u201d c\u1ee7a Jasmine Tata & Sameer Prasad (2015), k\u1ebft h\u1ee3p ph\u1ecfng v\u1ea5n chuy\u00ean gia (10 gi\u00e1m \u0111\u1ed1c c\u00f4ng ty B\u0110S nh\u00e0 \u1edf t\u1ea1i khu v\u1ef1c \u0110\u1ed3ng b\u1eb1ng s\u00f4ng C\u1eedu Long), nh\u00e2n t\u1ed1 \u201cl\u01a1\u0323i i\u0301ch ma\u0323ng l\u01b0\u01a1\u0301i k\u00ea\u0301t n\u00f4\u0301i\u201d \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng 4 bi\u1ebfn quan s\u00e1t. (B\u1ea3ng 1)<\/p>\n

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B\u1ea3ng 1. Thang \u0111o l\u1ee3i \u00edch m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i trong ng\u1eef c\u1ea3nh b\u1ea5t \u0111\u1ed9ng s\u1ea3n nh\u00e0 \u1edf t\u1ea1i \u0110BSCL<\/p>\n<\/figcaption><\/figure>\n

(M\u1ed1i quan h\u1ec7 gi\u1eefa v\u00f4\u0301n xa\u0303 h\u00f4\u0323i v\u00e0 k\u1ebft qu\u1ea3 kinh doanh – Ti\u1ebfp c\u1eadn theo h\u01b0\u1edbng l\u00ed thuy\u1ebft, PGS.TS. B\u00f9i Thanh Tr\u00e1ng, ThS. L\u00ea Thanh T\u00f9ng, T\u1ea1p ch\u00ed C\u00f4ng th\u01b0\u01a1ng, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u1ee3i \u00edch m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i (ti\u1ebfng Anh: Network benefit) l\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 c\u00e1c ch\u1ee7 th\u1ec3 s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh h\u1ecd g\u1eafn k\u00ea\u0301t trong c\u00e1c m\u1ea1ng l\u01b0\u1edbi.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27590"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27590"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27590\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}