{"id":27655,"date":"2023-12-07T04:40:39","date_gmt":"2023-12-07T04:40:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/li-thuyet-hanh-vi-hoach-dinh-theory-of-planned-behavior-tpb-la-gi.html"},"modified":"2023-12-22T16:52:23","modified_gmt":"2023-12-22T09:52:23","slug":"li-thuyet-hanh-vi-hoach-dinh-theory-of-planned-behavior-tpb-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/li-thuyet-hanh-vi-hoach-dinh-theory-of-planned-behavior-tpb-la-gi.html","title":{"rendered":"L\u00ed thuy\u1ebft h\u00e0nh vi ho\u1ea1ch \u0111\u1ecbnh (Theory of Planned Behavior – TPB) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda (Ngu\u1ed3n: Akclip)<\/p>\n<\/figcaption><\/figure>\n

L\u00ed thuy\u1ebft h\u00e0nh vi ho\u1ea1ch \u0111\u1ecbnh<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u00ed thuy\u1ebft h\u00e0nh vi ho\u1ea1ch \u0111\u1ecbnh<\/b> hay l\u00ed thuy\u1ebft h\u00e0nh vi c\u00f3 k\u1ebf ho\u1ea1ch<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0: Theory of Planned Behavior – TPB.<\/b><\/p>\n

Theo thuy\u1ebft h\u00e0nh vi d\u1ef1 \u0111\u1ecbnh<\/b> c\u1ee7a Ajzen (1991), t\u00e1c gi\u1ea3 cho r\u1eb1ng \u00fd \u0111\u1ecbnh th\u1ef1c hi\u1ec7n h\u00e0nh vi s\u1ebd ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi ba nh\u00e2n t\u1ed1 nh\u01b0 th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi h\u00e0nh vi, ti\u00eau chu\u1ea9n ch\u1ee7 quan v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 ki\u1ec3m so\u00e1t h\u00e0nh vi.<\/p>\n

Thuy\u1ebft h\u00e0nh vi d\u1ef1 \u0111\u1ecbnh (TPB) \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb l\u00ed thuy\u1ebft h\u00e0nh vi h\u1ee3p l\u00ed (Ajzen v\u00e0 Fishbein, 1975), l\u00ed thuy\u1ebft n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra do s\u1ef1 h\u1ea1n ch\u1ebf c\u1ee7a l\u00ed thuy\u1ebft tr\u01b0\u1edbc v\u1ec1 vi\u1ec7c cho r\u1eb1ng h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi l\u00e0 ho\u00e0n to\u00e0n do ki\u1ec3m so\u00e1t l\u00ed tr\u00ed. <\/p>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 l\u00ed thuy\u1ebft TRA, nh\u00e2n t\u1ed1 trung t\u00e2m trong l\u00ed thuy\u1ebft h\u00e0nh vi c\u00f3 k\u1ebf ho\u1ea1ch l\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a c\u00e1 nh\u00e2n trong vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh vi nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

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M\u00f4 h\u00ecnh L\u00ed thuy\u1ebft h\u00e0nh vi c\u00f3 k\u1ebf ho\u1ea1ch (TPB) (Ajzen, 1991)<\/p>\n<\/figcaption><\/figure>\n

Y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n<\/font>
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(Theo: C\u00e1c nh\u00e2n t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m bia c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng H\u00e0 N\u1ed9i, PGS. TS. Ho\u00e0ng V\u0103n Th\u00e0nh, T\u1ea1p ch\u00ed C\u00f4ng th\u01b0\u01a1ng, )<\/i><\/p>\n

Ba y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh c\u01a1 b\u1ea3n trong l\u00ed thuy\u1ebft n\u00e0y:<\/p>\n

(1) Y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n l\u00e0 th\u00e1i \u0111\u1ed9 c\u00e1 nh\u00e2n \u0111\u1ed1i v\u1edbi h\u00e0nh vi v\u1ec1 vi\u1ec7c t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n h\u00e0nh vi; <\/p>\n

(2) V\u1ec1 \u00fd \u0111\u1ecbnh nh\u1eadn th\u1ee9c \u00e1p l\u1ef1c x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi \u0111\u00f3, v\u00ec n\u00f3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a \u00e1p l\u1ef1c hay s\u1ef1 b\u1eaft bu\u1ed9c c\u00f3 t\u00ednh qui t\u1eafc n\u00ean \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chu\u1ea9n ch\u1ee7 quan; v\u00e0 <\/p>\n

(3) Cu\u1ed1i c\u00f9ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ef1 t\u1ef1 nh\u1eadn th\u1ee9c (self-efficacy) ho\u1eb7c kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh vi, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ki\u1ec3m so\u00e1t nh\u1eadn th\u1ee9c h\u00e0nh vi (Ajzen, 2005). L\u00ed thuy\u1ebft cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi h\u00e0nh vi, chu\u1ea9n ch\u1ee7 quan v\u00e0 ki\u1ec3m so\u00e1t nh\u1eadn th\u1ee9c h\u00e0nh vi d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00ecnh th\u00e0nh c\u1ee7a m\u1ed9t \u00fd \u0111\u1ecbnh h\u00e0nh vi.<\/p>\n

Gi\u1ea3i th\u00edch thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/i><\/p>\n

L\u00ed thuy\u1ebft h\u00e0nh vi h\u1ee3p l\u00ed <\/b>\u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 1967 b\u1edfi Fishbein, sau \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i v\u00e0 m\u1edf r\u1ed9ng b\u1edfi Ajzen v\u00e0 Fishbein (1975). <\/p>\n

Theo l\u00ed thuy\u1ebft n\u00e0y, c\u00e1c c\u00e1 nh\u00e2n c\u00f3 c\u01a1 s\u1edf v\u00e0 \u0111\u1ed9ng l\u1ef1c trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00ed gi\u1eefa c\u00e1c gi\u1ea3i ph\u00e1p, c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 ph\u00e1n \u0111o\u00e1n h\u00e0nh vi l\u00e0 \u00fd \u0111\u1ecbnh v\u00e0 h\u00e0nh vi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi \u00fd \u0111\u1ecbnh th\u1ef1c hi\u1ec7n h\u00e0nh vi (BI) c\u1ee7a m\u1ed9t ng\u01b0\u1eddi. <\/p>\n

Theo Ajzen v\u00e0 Fishbein (1975), \u00fd \u0111\u1ecbnh h\u00e0nh vi s\u1ebd ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi th\u00e1i \u0111\u1ed9 \u0111\u1ed1i v\u1edbi h\u00e0nh vi v\u00e0 ti\u00eau chu\u1ea9n ch\u1ee7 quan h\u00e0nh vi.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: \u1ee8ng d\u1ee5ng l\u00ed thuy\u1ebft h\u00e0nh vi theo k\u1ebf ho\u1ea1ch ph\u00e2n t\u00edch \u00fd \u0111\u1ecbnh h\u00e0nh vi du l\u1ecbch c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng c\u1ee7a du kh\u00e1ch n\u1ed9i \u0111\u1ecba t\u1ea1i th\u00e0nh ph\u1ed1 C\u1ea7n Th\u01a1, H\u1ed3 L\u00ea Thu Trang v\u00e0 Phan Th\u1ecb Ph\u01b0\u01a1ng Th\u1ea3o, T\u1ea1p ch\u00ed Khoa h\u1ecdc Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc C\u1ea7n Th\u01a1, )<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u00ed thuy\u1ebft h\u00e0nh vi ho\u1ea1ch \u0111\u1ecbnh l\u00e0 l\u00ed thuy\u1ebft \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb l\u00ed thuy\u1ebft h\u00e0nh vi h\u1ee3p l\u00ed.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27655"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27655"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27655\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}