{"id":27869,"date":"2023-12-07T04:47:49","date_gmt":"2023-12-07T04:47:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hang-hoa-ao-virtual-good-la-gi-dac-diem.html"},"modified":"2023-12-22T16:56:37","modified_gmt":"2023-12-22T09:56:37","slug":"hang-hoa-ao-virtual-good-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hang-hoa-ao-virtual-good-la-gi-dac-diem.html","title":{"rendered":"H\u00e0ng ho\u00e1 \u1ea3o (Virtual good) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
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\u1ea2nh minh h\u1ecda. Ngu\u1ed3n: ARPost.<\/p>\n<\/div>\n<\/div>\n

H\u00e0ng ho\u00e1 \u1ea3o<\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u00e0ng ho\u00e1 \u1ea3o<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Virtual good.<\/b><\/p>\n

H\u00e0ng h\u00f3a \u1ea3o<\/b> l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c giao d\u1ecbch trong n\u1ec1n kinh t\u1ebf \u1ea3o, ch\u1eb3ng h\u1ea1n nh\u01b0 trong c\u00e1c tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn. H\u00e0ng h\u00f3a \u1ea3o theo \u0111\u1ecbnh ngh\u0129a phi v\u1eadt l\u00ed; gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang ch\u1ec9 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng s\u1eb5n s\u00e0ng tr\u1ea3 cho ch\u00fang.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a \u1ea3o \u0111\u00e3 tr\u1ea3i qua s\u1ef1 t\u0103ng tr\u01b0\u1edfng theo c\u1ea5p s\u1ed1 nh\u00e2n trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 ph\u1ed5 bi\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u00e0ng ho\u00e1 \u1ea3o<\/font><\/b><\/h3>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quen thu\u1ed9c v\u1edbi hi\u1ec7n t\u01b0\u1ee3ng h\u00e0ng h\u00f3a \u1ea3o, c\u00f3 th\u1ec3 s\u1ebd c\u1ea3m th\u1ea5y kh\u00f3 hi\u1ec3u v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o m\u00e0 c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 m\u1ed9t kho\u1ea3n ti\u1ec1n \u0111\u00e1ng k\u1ec3 cho c\u00e1c t\u00e0i s\u1ea3n kh\u00f4ng c\u00f3 s\u1ef1 hi\u1ec7n di\u1ec7n trong th\u1ebf gi\u1edbi th\u1ef1c.\u00a0<\/p>\n

Tuy nhi\u00ean, s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a ch\u00fang l\u00e0 kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. V\u00e0o n\u0103m 2013, tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn n\u1ed5i ti\u1ebfng “Farmville” do Zynga Inc. (ZNGA) ph\u00e1t h\u00e0nh, \u0111\u00e3 t\u1ea1o ra doanh thu h\u01a1n 1 t\u1ec9 USD t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng h\u00f3a \u1ea3o. Tr\u00f2 ch\u01a1i video mi\u1ec5n ph\u00ed “Fortnite” \u0111\u00e3 t\u1ea1o ra doanh thu tr\u1ecb gi\u00e1 1 t\u1ec9 USD trong . Tr\u00ean to\u00e0n c\u1ea7u, \u01b0\u1edbc t\u00ednh g\u1ea7n \u0111\u00e2y v\u1ec1 doanh thu h\u00e0ng h\u00f3a \u1ea3o h\u00e0ng n\u0103m \u0111\u00e3 \u0111\u1ea1t t\u1ed5ng c\u1ed9ng h\u01a1n 15 t\u1ec9 USD.<\/p>\n

M\u1ed9t l\u00ed do gi\u1ea3i th\u00edch s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a h\u00e0ng h\u00f3a \u1ea3o l\u00e0 do ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng xem ch\u00fang nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m, m\u00e0 xem ch\u00fang nh\u01b0 m\u1ed9t d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y l\u00e0 do, \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, h\u1ecd n\u00e2ng cao v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a tr\u00f2 ch\u01a1i ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ch\u01a1i m\u00e0 h\u1ecd d\u00e0nh th\u1eddi gian. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t r\u00f5 r\u00e0ng khi c\u00f3 th\u1ec3 th\u1ea5y nhi\u1ec1u tr\u00f2 ch\u01a1i (v\u1edbi nhi\u1ec1u giao d\u1ecbch h\u00e0ng ho\u00e1 \u1ea3o) th\u1ef1c t\u1ebf l\u00e0 mi\u1ec5n ph\u00ed, c\u00f3 ngh\u0129a l\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u00f3a \u1ea3o c\u1ee7a ng\u01b0\u1eddi ch\u01a1i l\u00e0 th\u1ef1c s\u1ef1 t\u1ef1 nguy\u1ec7n.<\/p>\n

M\u1eb7c d\u00f9 n\u1ed5i ti\u1ebfng, nh\u01b0ng h\u00e0ng h\u00f3a \u1ea3o v\u1eabn ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi nhi\u1ec1u th\u00e1ch th\u1ee9c. Do t\u00ednh ch\u1ea5t \u1ea3o c\u1ee7a ch\u00fang, h\u00e0ng h\u00f3a \u1ea3o c\u00f3 th\u1ec3 b\u1ecb m\u1ea5t do hack ho\u1eb7c tr\u1ee5c tr\u1eb7c k\u0129 thu\u1eadt. T\u01b0\u01a1ng t\u1ef1, t\u00ecnh tr\u1ea1ng ph\u00e1p l\u00ed c\u1ee7a ch\u00fang c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00f4ng r\u00f5 r\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi c\u00f3 nhi\u1ec1u giao d\u1ecbch c\u00f3 li\u00ean quan trong l\u1ecbch s\u1eed giao d\u1ecbch. Nhi\u1ec1u n\u1ec1n t\u1ea3ng \u0111\u00e3 t\u00ecm c\u00e1ch m\u00e3 h\u00f3a c\u00e1c giao d\u1ecbch h\u00e0ng h\u00f3a \u1ea3o \u0111\u1ec3 b\u1ea3o v\u1ec7 ch\u1ed1ng l\u1ea1i c\u00e1c r\u1ee7i ro n\u00e0y.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 h\u00e0ng ho\u00e1 \u1ea3o<\/font><\/b><\/h3>\n

Trong nh\u1eefng n\u0103m t\u1edbi, nhi\u1ec1u kh\u1ea3 n\u0103ng ranh gi\u1edbi ph\u00e2n bi\u1ec7t h\u00e0ng h\u00f3a v\u1eadt l\u00ed v\u1edbi h\u00e0ng h\u00f3a \u1ea3o s\u1ebd b\u1eaft \u0111\u1ea7u m\u1edd nh\u1ea1t d\u1ea7n. Tr\u00ean th\u1ef1c t\u1ebf, qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00e3 b\u1eaft \u0111\u1ea7u. \u1ede Trung Qu\u1ed1c, hi\u1ec7n t\u01b0\u1ee3ng kinh doanh trao \u0111\u1ed5i h\u00e0ng h\u00f3a \u1ea3o v\u1edbi h\u00e0ng ho\u00e1 th\u1eadt \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn \u0111\u1ebfn m\u1ee9c ch\u00ednh ph\u1ee7 Trung Qu\u1ed1c ph\u1ea3i ban h\u00e0nh l\u1ec7nh c\u1ea5m v\u00e0o n\u0103m 2009.\u00a0<\/p>\n

T\u01b0\u01a1ng t\u1ef1, Zynga Inc. tuy\u00ean b\u1ed1 v\u00e0o th\u00e1ng 3\/2012 r\u1eb1ng h\u1ecd \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u1ee3p t\u00e1c v\u1edbi Frito-Lay, theo \u0111\u00f3 ng\u01b0\u1eddi mua chip Frito -Lay s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u00e3 phi\u1ebfu gi\u1ea3m gi\u00e1 cho h\u00e0ng h\u00f3a \u1ea3o v\u00e0 s\u1eed d\u1ee5ng trong n\u1ec1n kinh t\u1ebf \u1ea3o c\u1ee7a tr\u00f2 ch\u01a1i.<\/p>\n

C\u0169ng c\u00f3 kh\u1ea3 n\u0103ng t\u1ed5ng qui m\u00f4 c\u1ee7a th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a \u1ea3o s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng, do s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd l\u00e0m t\u0103ng nhu c\u1ea7u v\u1ec1 h\u00ecnh \u0111\u1ea1i di\u1ec7n, s\u1ee9c m\u1ea1nh v\u00e0 c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c trong tr\u00f2 ch\u01a1i th\u00f4ng qua mua h\u00e0ng trong \u1ee9ng d\u1ee5ng, \u0111ang ng\u00e0y c\u00e0ng thu\u1eadn ti\u1ec7n h\u01a1n nh\u1edd c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng. <\/p>\n

(Theo\u00a0Investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u00e0ng h\u00f3a \u1ea3o (ti\u1ebfng Anh: Virtual good) l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c giao d\u1ecbch trong n\u1ec1n kinh t\u1ebf \u1ea3o, ch\u1eb3ng h\u1ea1n nh\u01b0 trong c\u00e1c tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27869"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27869"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27869\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}