{"id":27920,"date":"2023-12-07T04:49:24","date_gmt":"2023-12-07T04:49:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-san-pham-product-strategy-la-gi-huong-tim-hieu.html"},"modified":"2023-12-22T16:57:25","modified_gmt":"2023-12-22T09:57:25","slug":"chien-luoc-san-pham-product-strategy-la-gi-huong-tim-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-san-pham-product-strategy-la-gi-huong-tim-hieu.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (Product strategy) l\u00e0 g\u00ec? H\u01b0\u1edbng t\u00ecm hi\u1ec3u"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: tec)<\/p>\n<\/figcaption><\/figure>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c sa\u0309n ph\u00e2\u0309m<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c sa\u0309n ph\u00e2\u0309m <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Product strategy.<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c sa\u0309n ph\u00e2\u0309m <\/b>l\u00e0 c\u00e1c quy\u00ea\u0301t \u0111i\u0323nh v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m cu\u0309a d\u01b0\u0323 a\u0301n do c\u00e2\u0301p qua\u0309n l\u00ed<\/span> cao nh\u00e2\u0301t \u0111u\u031ba ra, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m quy\u00ea\u0301t \u0111i\u0323nh s\u01b0\u0323 tha\u0300nh co\u0302ng trong vi\u1eb9\u0302c th\u01b0\u0323c hi\u1eb9\u0302n ca\u0301c mu\u0323c tie\u0302u cu\u0309a d\u01b0\u0323 a\u0301n va\u0300 co\u0301 ta\u0301c \u0111\u1ecd\u0302ng \u0111\u00ea\u0301n ca\u0301c quy\u00ea\u0301t \u0111i\u0323nh kha\u0301c.<\/p>\n

Theo John Fayerwaeher \u0111u\u031ba ra 5 \u0111\u1ea1\u0306c \u0111i\u00ea\u0309m chu\u0309 y\u00ea\u0301u cu\u0309a sa\u0309n ph\u00e2\u0309m: ch\u01b0\u0301c na\u0306ng chu\u0309 y\u00ea\u0301u, ch\u01b0\u0301c na\u0306ng b\u00f4\u0309 sung, th\u01a1\u0300i gian t\u00f4\u0300n ta\u0323i va\u0300 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng, ca\u0301c \u0111i\u00ea\u0300u ki\u1eb9\u0302n s\u01b0\u0309 du\u0323ng, duy tri\u0300 va\u0300 ba\u0309o du\u031b\u01a1\u0303ng sa\u0309n ph\u00e2\u0309m.<\/p>\n

Vi\u1eb9\u0302c sa\u0309n xu\u00e2\u0301t sa\u0309n ph\u00e2\u0309m na\u0300o, ti\u0301nh ch\u00e2\u0301t, \u0111\u1ea1\u0306c \u0111i\u00ea\u0309m, ca\u0301c tho\u0302ng s\u00f4\u0301 k\u0129<\/span> thu\u1ea1\u0302t cu\u0303ng nhu\u031b ca\u0301c tho\u0302ng tin co\u031b ba\u0309n v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m c\u00e2\u0300n pha\u0309i ne\u0302u ra trong d\u01b0\u0323 a\u0301n \u0111\u00e2\u0300u tu\u031b \u0111\u00ea\u0309 xem xe\u0301t (theo qui \u0111\u1ecbnh<\/span> hi\u1eb9\u0302n ha\u0300nh v\u00ea\u0300 n\u1ecd\u0302i dung c\u00e2\u0300n nghie\u0302n c\u01b0\u0301u cu\u0309a d\u01b0\u0323 a\u0301n \u0111\u00e2\u0300u tu\u031b).\u00a0<\/p>\n

H\u01b0\u1edbng t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

C\u00e2\u0300n ti\u00ea\u0301n ha\u0300nh ti\u0300m hi\u00ea\u0309u sa\u0309n ph\u00e2\u0309m hi\u1eb9\u0302n \u0111a\u0303 co\u0301 tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng theo hai hu\u031b\u01a1\u0301ng: tie\u0302u chu\u00e2\u0309n ho\u0301a hay thi\u0301ch nghi ho\u0301a. Tu\u0300y thu\u1ecd\u0302c va\u0300o sa\u0309n ph\u00e2\u0309m ma\u0300 d\u01b0\u0323 a\u0301n se\u0303 sa\u0309n xu\u00e2\u0301t \u0111\u00ea\u0309 ra quy\u00ea\u0301t \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m thi\u0301ch h\u01a1\u0323p.\u00a0<\/p>\n

Sa\u0309n ph\u00e2\u0309m co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c sa\u0309n xu\u00e2\u0301t theo tie\u0302u chu\u00e2\u0309n ho\u0301a \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c sa\u0309n ph\u00e2\u0309m co\u0301 ti\u0301nh ch\u00e2\u0301t co\u0302ng nghi\u1eb9\u0302p hay sa\u0309n ph\u00e2\u0309m ho\u0301a ho\u0323c. Ngu\u031b\u01a1\u0323c la\u0323i, \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c sa\u0309n ph\u00e2\u0309m th\u01b0\u0323c ph\u00e2\u0309m thi\u0300 r\u00e2\u0301t kho\u0301 tie\u0302u chu\u00e2\u0309n ho\u0301a do tho\u0301i quen, thi\u0323 hi\u00ea\u0301u tie\u0302u du\u0300ng kha\u0301c nhau.<\/p>\n

\u0110\u00f4\u0301i v\u01a1\u0301i chi\u00ea\u0301n lu\u031b\u01a1\u0323c thi\u0301ch \u01b0\u0301ng ho\u0301a sa\u0309n ph\u00e2\u0309m c\u00e2\u0300n pha\u0309i xe\u0301t \u0111\u00ea\u0301n y\u0301 thi\u0301ch va\u0300 s\u01a1\u0309 thi\u0301ch cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng, kha\u0309 na\u0306ng va\u0300 chi phi\u0301 ca\u0309i ti\u00ea\u0301n sa\u0309n ph\u00e2\u0309m, ca\u0301c qui \u0111\u1ecbnh<\/span> va\u0300 th\u00ea\u0309 ch\u00ea\u0301 cu\u0309a nu\u031b\u01a1\u0301c nh\u1ea1\u0302p kh\u00e2\u0309u, ha\u0300ng ra\u0300o phi thu\u00ea\u0301 quan \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c sa\u0309n ph\u00e2\u0309m sa\u0309n xu\u00e2\u0301t \u0111\u00ea\u0309 ba\u0301n ra thi\u0323 tru\u031b\u01a1\u0300ng nu\u031b\u01a1\u0301c ngoa\u0300i, kha\u0309 na\u0306ng thi\u0301ch nghi cu\u0309a sa\u0309n ph\u00e2\u0309m v\u01a1\u0301i mo\u0302i tru\u031b\u01a1\u0300ng co\u0302ng ngh\u1eb9\u0302, t\u01b0\u0323 nhie\u0302n.<\/p>\n

C\u0103n c\u1ee9 t\u00ecm hi\u1ec3u ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

Khi xem xe\u0301t chi\u00ea\u0301n lu\u031b\u01a1\u0323c sa\u0309n ph\u00e2\u0309m \u0111o\u0300i ho\u0309i d\u01b0\u0323 a\u0301n pha\u0309i ti\u0300m hi\u00ea\u0309u ti\u00ea\u0300m na\u0306ng pha\u0301t tri\u00ea\u0309n cu\u0309a sa\u0309n ph\u00e2\u0309m tre\u0302n ca\u0301c thi\u0323 tru\u031b\u01a1\u0300ng kha\u0301c nhau. \u0110\u00ea\u0309 gia\u0309i quy\u00ea\u0301t \u0111u\u031b\u01a1\u0323c v\u00e2\u0301n \u0111\u00ea\u0300 na\u0300y c\u00e2\u0300n ca\u0306n c\u01b0\u0301 va\u0300o ca\u0301c nha\u0302n t\u00f4\u0301 sau:<\/p>\n

– Thi\u0323 tru\u031b\u01a1\u0300ng: c\u00e2\u0300u thi\u0323 tru\u031b\u01a1\u0300ng, kha\u0309 na\u0306ng ca\u0323nh tranh…<\/p>\n

– Sa\u0309n ph\u00e2\u0309m: quan h\u1eb9\u0302 gi\u01b0\u0303a chi phi\u0301 va\u0300 kh\u00f4\u0301i lu\u031b\u01a1\u0323ng, kha\u0309 na\u0306ng thay \u0111\u00f4\u0309i sa\u0309n ph\u00e2\u0309m<\/p>\n

– Mu\u0323c tie\u0302u va\u0300 kha\u0309 na\u0306ng cu\u0309a d\u01b0\u0323 a\u0301n<\/p>\n

– Vi\u1eb9\u0302c xa\u0301c \u0111i\u0323nh chi\u00ea\u0301n lu\u031b\u01a1\u0323c v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m c\u00e2\u0300n pha\u0309i ti\u00ea\u0301n ha\u0300nh xem xe\u0301t xem vi\u1eb9\u0302c ba\u0301n sa\u0309n ph\u00e2\u0309m ra thi\u0323 tru\u031b\u01a1\u0300ng be\u0302n ngoa\u0300i co\u0301 xu hu\u031b\u01a1\u0301ng nhu\u031b th\u00ea\u0301 na\u0300o?\u00a0<\/p>\n

Ca\u0301c y\u00ea\u0301u t\u00f4\u0301 v\u1ea1\u0302t ch\u00e2\u0301t nhu\u031b ki\u0301ch c\u01a1\u0303, ma\u0300u s\u0103\u0301c, bao bi\u0300 va\u0300 ca\u0301c di\u0323ch vu\u0323 h\u00f4\u0303 tr\u01a1\u0323 cu\u0309a sa\u0309n ph\u00e2\u0309m se\u0303 ra sao? Vi\u1eb9\u0302c l\u01b0\u0323a cho\u0323n chi\u00ea\u0301n lu\u031b\u01a1\u0323c sa\u0309n ph\u00e2\u0309m phu\u0323 thu\u1ecd\u0302c va\u0300o quan h\u1eb9\u0302 sa\u0309n ph\u00e2\u0309m \u2013 thi\u0323 tru\u031b\u01a1\u0300ng \u2013 doanh nghi\u1eb9\u0302p.<\/p>\n

– Chi\u00ea\u0301n lu\u031b\u01a1\u0323c sa\u0309n ph\u00e2\u0309m co\u0300n \u0111\u00ea\u0300 c\u1ea1\u0302p \u0111\u00ea\u0301n chi\u00ea\u0301n lu\u031b\u01a1\u0323c nha\u0303n hi\u1eb9\u0302u sa\u0309n ph\u00e2\u0309m. C\u00e2\u0300n xa\u0301c \u0111i\u0323nh se\u0303 thi\u00ea\u0301t k\u00ea\u0301 nha\u0303n hi\u1eb9\u0302u cho sa\u0309n ph\u00e2\u0309m ma\u0300 d\u01b0\u0323 a\u0301n sa\u0309n xu\u00e2\u0301t nhu\u031b th\u00ea\u0301 na\u0300o? Nha\u0303n hi\u1eb9\u0302u \u0111o\u0301 \u0111a\u0303 co\u0301 tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng hay chu\u031ba?<\/p>\n

– Chi\u00ea\u0301n lu\u031b\u01a1\u0323c sa\u0309n ph\u00e2\u0309m cu\u0303ng bao g\u00f4\u0300m ca\u0309 ca\u0301c di\u0323ch vu\u0323 g\u0103\u0301n li\u00ea\u0300n v\u01a1\u0301i sa\u0309n ph\u00e2\u0309m nhu\u031b \u0111i\u00ea\u0300u ki\u1eb9\u0302n s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m, kha\u0309 na\u0306ng, ye\u0302u c\u00e2\u0300u t\u00f4\u0309 ch\u01b0\u0301c ba\u0309o du\u031b\u01a1\u0303ng sa\u0309n ph\u00e2\u0309m, \u0111\u1ea1\u0306c bi\u1eb9\u0302t quan tro\u0323ng nh\u00e2\u0301t la\u0300 ca\u0301c \u0111i\u00ea\u0300u ki\u1eb9\u0302n s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m.\u00a0<\/p>\n

Ca\u0301c \u0111i\u00ea\u0300u ki\u1eb9\u0302n na\u0300y phu\u0323 thu\u1ecd\u0302c va\u0300o nha\u0302n t\u00f4\u0301 nhu\u031b: tri\u0300nh \u0111\u1ecd\u0302, ho\u0323c th\u01b0\u0301c cu\u0309a ngu\u031b\u01a1\u0300i s\u01b0\u0309 du\u0323ng, ti\u0301nh k\u0129 thu\u1ea1\u0302t cu\u0309a sa\u0309n ph\u00e2\u0309m, ta\u0300i li\u1eb9\u0302u hu\u031b\u01a1\u0301ng d\u00e2\u0303n s\u01b0\u0309 du\u0323ng…<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00f4\u0309ng quan v\u00ea\u0300 d\u01b0\u0323 a\u0301n \u0111\u00e2\u0300u tu\u031b va\u0300 co\u0302ng ta\u0301c l\u1ea1\u0302p d\u01b0\u0323 a\u0301n \u0111\u00e2\u0300u tu\u031b, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m (ti\u1ebfng Anh: Product strategy) l\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a d\u1ef1 \u00e1n do c\u1ea5p qu\u1ea3n l\u00ed cao nh\u1ea5t \u0111\u01b0a ra, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a d\u1ef1 \u00e1n v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u00e1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27920"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27920"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27920\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}