{"id":27948,"date":"2023-12-07T04:50:20","date_gmt":"2023-12-07T04:50:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/catalogue-dien-tu-e-catalogue-la-gi-dac-diem.html"},"modified":"2023-12-22T17:00:15","modified_gmt":"2023-12-22T10:00:15","slug":"catalogue-dien-tu-e-catalogue-la-gi-dac-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/catalogue-dien-tu-e-catalogue-la-gi-dac-diem.html","title":{"rendered":"Catalogue \u0111i\u1ec7n t\u1eed (E-Catalogue) l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: roxeri-group)<\/p>\n<\/figcaption><\/figure>\n

Catalogue \u0111i\u1eb9\u0302n t\u01b0\u0309\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Catalogue \u0111i\u1eb9\u0302n t\u01b0\u0309<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 E-Catalogue.<\/b><\/p>\n

Catalogue \u0111i\u1eb9\u0302n t\u01b0\u0309 l\u00e0 m\u1ed9t trong ca\u0301c ph\u01b0o\u031bng ti\u1eb9\u0302n Marketing tr\u01b0\u0323c tuy\u00ea\u0301n.<\/p>\n

Catalogue \u0111i\u1eb9\u0302n t\u01b0\u0309 <\/b>la\u0300 m\u1ecd\u0302t hi\u0300nh th\u01b0\u0301c thi\u00ea\u0301t k\u00ea\u0301 gi\u01a1\u0301i thi\u1eb9\u0302u sa\u0309n ph\u00e2\u0309m (Catalogue) b\u0103\u0300ng co\u0302ng cu\u0323 ph\u00e2\u0300n m\u00ea\u0300m, sa\u0309n ph\u00e2\u0309m na\u0300y \u0111u\u031b\u01a1\u0323c hi\u00ea\u0309n thi\u0323 tre\u0302n ma\u0301y ti\u0301nh, tre\u0302n ma\u0323ng Internet.\u00a0<\/p>\n

Qua \u0111o\u0301, kha\u0301ch ha\u0300ng co\u0301 th\u00ea\u0309 nhi\u0300n th\u00e2\u0301y, ti\u0300m ki\u00ea\u0301m tho\u0302ng tin v\u00ea\u0300 ti\u0301nh na\u0306ng s\u01b0\u0309 du\u0323ng, ch\u00e2\u0301t li\u1eb9\u0302u, ki\u0301ch thu\u031b\u01a1\u0301c,…\u00a0<\/p>\n

Doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 k\u00ea\u0301t h\u01a1\u0323p ca\u0301c n\u1ecd\u0302i dung kha\u0301c tre\u0302n Catalogue \u0111i\u1eb9\u0302n t\u01b0\u0309 nhu\u031b: nh\u01b0\u0303ng phi\u00ea\u0301u thu\u031b\u01a1\u0309ng tr\u01b0\u0323c tuy\u00ea\u0301n, nh\u01b0\u0303ng chu\u031bo\u031bng tri\u0300nh xu\u0301c ti\u00ea\u0301n ba\u0301n ha\u0300ng,…<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n

Marketing tr\u01b0\u0323c tuy\u00ea\u0301n hay ti\u00ea\u0301p thi\u0323\u00a0tr\u01b0\u0323c tuy\u00ea\u0301n (marketing online)<\/b>, v\u00ea\u0300 co\u031b ba\u0309n gi\u00f4\u0301ng nhu\u031b phu\u031bo\u031bng pha\u0301p ti\u00ea\u0301p thi\u0323\u00a0truy\u00ea\u0300n th\u00f4\u0301ng – t\u01b0\u0301c la\u0300 cu\u0303ng \u0111i theo tri\u0300nh t\u01b0\u0323: sa\u0309n ph\u00e2\u0309m – gia\u0301 tha\u0300nh – xu\u0301c ti\u00ea\u0301n thu\u031bo\u031bng ma\u0323i – thi\u0323 tru\u031b\u01a1\u0300ng tie\u0302u thu\u0323.\u00a0<\/p>\n

Tuy nhie\u0302n marketing tr\u01b0\u0323c tuy\u00ea\u0301n a\u0301p du\u0323ng ca\u0301c co\u0302ng cu\u0323\u00a0cu\u0309a c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/span> thay cho ca\u0301c co\u0302ng cu\u0323\u00a0truy\u00ea\u0300n th\u00f4\u0301ng\u00a0\u0111\u00ea\u0309\u00a0ti\u00ea\u0301n ha\u0300nh ca\u0301c qua\u0301 tri\u0300nh marketing.\u00a0<\/p>\n

Co\u0302ng cu\u0323 c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/span> \u0111u\u031b\u01a1\u0323c s\u01b0\u0309\u00a0du\u0323ng chu\u0309\u00a0y\u00ea\u0301u la\u0300 mo\u0302i tru\u031b\u01a1\u0300ng Internet, di\u0323ch vu\u0323 vi\u00ea\u0303n tho\u0302ng va\u0300 ca\u0301c co\u0302ng cu\u0323\u00a0c\u00f4ng ngh\u1ec7 th\u00f4ng tin<\/span> kha\u0301c. Marketing tr\u01b0\u0323c tuy\u00ea\u0301n m\u01a1\u0301i xu\u00e2\u0301t hi\u1eb9\u0302n trong khoa\u0309ng th\u01a1\u0300i gian g\u00e2\u0300n \u0111a\u0302y nhu\u031bng hi\u0300nh th\u01b0\u0301c ti\u00ea\u0301p thi\u0323\u00a0na\u0300y r\u00e2\u0301t co\u0301 hi\u1eb9\u0302u qua\u0309\u00a0v\u01a1\u0301i doanh nghi\u1eb9\u0302p<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m<\/font><\/h3>\n

E- Catalogue co\u0301 \u0111\u1ea1\u0306c \u0111i\u00ea\u0309m:<\/p>\n

– Ti\u00ea\u0301t ki\u1eb9\u0302m chi phi\u0301 (in \u00e2\u0301n, pha\u0302n pha\u0301t,…)<\/p>\n

– S\u01b0\u0309 du\u0323ng \u0111u\u031b\u01a1\u0323c ca\u0309 hi\u1eb9\u0302u \u01b0\u0301ng a\u0302m thanh, hi\u0300nh a\u0309nh, n\u1ecd\u0302i dung (Multimedia k\u00ea\u0301t h\u01a1\u0323p Animation); D\u00ea\u0303 da\u0300ng ga\u0302y \u00e2\u0301n tu\u031b\u01a1\u0323ng.<\/p>\n

– D\u00ea\u0303 da\u0300ng s\u0103\u0301p x\u00ea\u0301p, tri\u0300nh ba\u0300y ca\u0301c sa\u0309n ph\u00e2\u0309m, m\u1ecd\u0302t sa\u0309n ph\u00e2\u0309m co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c gi\u01a1\u0301i thi\u1eb9\u0302u \u01a1\u0309 nhi\u00ea\u0300u chu\u0309ng loa\u0323i ha\u0300ng kha\u0301c nhau. Vi\u0301 du\u0323: gia\u0300y cha\u0323y co\u0301 th\u00ea\u0309 v\u01b0\u0300a \u0111u\u031b\u01a1\u0323c pha\u0302n loa\u0323i trong khu sa\u0309n ph\u00e2\u0309m gi\u00e2\u0300y ho\u1ea1\u0306c khu du\u0323ng cu\u0323 th\u00ea\u0309 thao.<\/p>\n

C\u00e1ch \u00e1p d\u1ee5ng Catalogue \u0111i\u1ec7n t\u1eed<\/font><\/h3>\n

Doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 a\u0301p du\u0323ng Catalogue \u0111i\u1eb9\u0302n t\u01b0\u0309 theo hai ca\u0301ch, t\u01b0\u0323 doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 la\u0300m ho\u1ea1\u0306c thue\u0302 nha\u0300 cung c\u00e2\u0301p di\u0323ch vu\u0323 chuye\u0302n nghi\u1eb9\u0302p.<\/p>\n

Doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 t\u00f4\u0309 ch\u01b0\u0301c m\u1ecd\u0302t trang web, tre\u0302n trang na\u0300y doanh nghi\u1eb9\u0302p t\u01b0\u0323 thi\u00ea\u0301t k\u00ea\u0301 Catalogue \u0111i\u1eb9\u0302n t\u01b0\u0309 va\u0300 \u0111u\u031ba ca\u0301c tho\u0302ng tin c\u00e2\u0300n thi\u00ea\u0301t le\u0302n.\u00a0<\/p>\n

Theo ca\u0301ch na\u0300y thu\u031b\u01a1\u0300ng a\u0301p du\u0323ng \u0111\u00f4\u0301i v\u01a1\u0301i doanh nghi\u1eb9\u0302p co\u0301 qui mo\u0302 sa\u0309n ph\u00e2\u0309m kho\u0302ng l\u01a1\u0301n v\u01a1\u0301i \u0111\u1ecd\u0302i ngu\u0303 ca\u0301n b\u1ecd\u0302 k\u0129 thu\u1ea1\u0302t c\u00e2\u0300n chuye\u0302n nghi\u1eb9\u0302p. Theo ca\u0301ch na\u0300y thi\u0300 chi phi\u0301 r\u00e2\u0301t re\u0309, tuy nhie\u0302n hi\u1eb9\u0302u qua\u0309 qua\u0309ng ba\u0301 kho\u0302ng cao.\u00a0<\/p>\n

N\u00ea\u0301u doanh nghi\u1eb9\u0302p co\u0301 qui mo\u0302 sa\u0309n ph\u00e2\u0309m l\u01a1\u0301n thi\u0300 co\u0301 th\u00ea\u0309 thue\u0302 nha\u0300 cung c\u00e2\u0301p di\u0323ch vu\u0323 Catalogue \u0111i\u1eb9\u0302n t\u01b0\u0309 chuye\u0302n nghi\u1eb9\u0302p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba, Th.S.\u00a0\u0110\u00f4\u0303 \u0110\u01b0\u0301c Tho\u0323, C\u1ee5c Ph\u00e1t tri\u1ec3n Doanh nghi\u1ec7p, B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0, 2012)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Catalogue \u0111i\u1ec7n t\u1eed (ti\u1ebfng Anh: E-Catalogue) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c thi\u1ebft k\u1ebf gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m (Catalogue) b\u1eb1ng c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m, s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u00ean m\u00e1y t\u00ednh, tr\u00ean m\u1ea1ng Internet.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27948"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27948"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27948\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}