{"id":27967,"date":"2023-12-07T04:51:11","date_gmt":"2023-12-07T04:51:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-marketing-muc-chien-luoc-la-gi-cac-he-thong.html"},"modified":"2023-12-22T17:00:16","modified_gmt":"2023-12-22T10:00:16","slug":"he-thong-thong-tin-marketing-muc-chien-luoc-la-gi-cac-he-thong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-marketing-muc-chien-luoc-la-gi-cac-he-thong.html","title":{"rendered":"H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? C\u00e1c h\u1ec7 th\u1ed1ng"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: vectorstock)<\/p>\n<\/figcaption><\/figure>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c chi\u1ebfn l\u01b0\u1ee3c<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c chi\u1ebfn l\u01b0\u1ee3c<\/b> l\u00e0 h\u1ec7 th\u1ed1ng h\u00f4\u0303 tr\u01a1\u0323 qua\u0301 tri\u0300nh qua\u0309n l\u00ed<\/span> \u01a1\u0309 m\u01b0\u0301c cao nh\u00e2\u0301t, bao g\u00f4\u0300m:<\/p>\n

– Pha\u0302n \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng tha\u0300nh nh\u01b0\u0303ng nho\u0301m ca\u0301c kha\u0301ch ha\u0300ng ti\u00ea\u0300m na\u0306ng d\u01b0\u0323a tre\u0302n ca\u0301c \u0111\u1ea1\u0306c \u0111i\u00ea\u0309m hay nhu c\u00e2\u0300u, y\u0301 mu\u00f4\u0301n cu\u0309a ho\u0323; L\u01b0\u0323a cho\u0323n thi\u0323 tru\u031b\u01a1\u0300ng mu\u0323c tie\u0302u<\/p>\n

– Le\u0302n k\u00ea\u0301 hoa\u0323ch pha\u0301t tri\u00ea\u0309n ca\u0301c sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 thoa\u0309 ma\u0303n nhu c\u00e2\u0300u cu\u0309a kha\u0301ch ha\u0300ng<\/p>\n

– D\u01b0\u0323 ba\u0301o ba\u0301n ha\u0300ng \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c thi\u0323 tru\u031b\u01a1\u0300ng va\u0300 ca\u0301c sa\u0309n ph\u00e2\u0309m.<\/p>\n

C\u00e1c h\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c chi\u1ebfn l\u01b0\u1ee3c<\/font><\/h3>\n

a) H\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> d\u01b0\u0323 ba\u0301o ba\u0301n ha\u0300ng<\/b><\/p>\n

\u0110\u00f4\u0301i v\u01a1\u0301i ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c, d\u01b0\u0323 ba\u0301o ba\u0301n ha\u0300ng m\u01b0\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c thu\u031b\u01a1\u0300ng g\u00f4\u0300m: d\u01b0\u0323 ba\u0301o ba\u0301n ha\u0300ng cho ca\u0309 t\u00f4\u0309 ch\u01b0\u0301c, d\u01b0\u0323 ba\u0301o cho m\u1ecd\u0302t loa\u0323i sa\u0309n ph\u00e2\u0309m hi\u1eb9\u0302n ta\u0323i, d\u01b0\u0323 ba\u0301o ba\u0301n ha\u0300ng cho m\u1ecd\u0302t sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i.\u00a0<\/p>\n

K\u00ea\u0301t qua\u0309 cu\u0309a nh\u01b0\u0303ng d\u01b0\u0323 ba\u0301o na\u0300y thu\u031b\u01a1\u0300ng \u0111u\u031b\u01a1\u0323c pha\u0302n nho\u0301m theo \u0111i\u0323a \u0111i\u00ea\u0309m kinh doanh va\u0300 theo b\u1ecd\u0302 ph\u1ea1\u0302n ba\u0301n ha\u0300ng.\u00a0<\/p>\n

Ca\u0301c d\u01b0\u0323 ba\u0301o ba\u0301n ha\u0300ng kho\u0302ng chi\u0309 d\u01b0\u0323a tre\u0302n ca\u0301c d\u01b0\u0303 li\u1eb9\u0302u li\u0323ch s\u01b0\u0309 ma\u0300 d\u01b0\u0323a tre\u0302n ca\u0309 ca\u0301c gia\u0309 \u0111i\u0323nh v\u00ea\u0300 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a ca\u0301c \u0111\u00f4\u0301i thu\u0309, pha\u0309n \u01b0\u0301ng cu\u0309a chi\u0301nh phu\u0309, s\u01b0\u0323 di\u0323ch chuy\u00ea\u0309n c\u00e2\u0300u cu\u0309a ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng, xu th\u00ea\u0301 nha\u0302n kh\u00e2\u0309u va\u0300 ha\u0300ng loa\u0323t ca\u0301c y\u00ea\u0301u t\u00f4\u0301 lie\u0302n quan kha\u0301c (nhu\u031b mu\u0300a vu\u0323, th\u01a1\u0300i ti\u00ea\u0301t, mo\u0302i tru\u031b\u01a1\u0300ng…).<\/p>\n

Xa\u0302y d\u01b0\u0323ng d\u01b0\u0323 ba\u0301o ba\u0301n ha\u0300ng cho na\u0306m ti\u00ea\u0301p theo la\u0300 m\u1ecd\u0302t co\u0302ng vi\u1eb9\u0302c r\u00e2\u0301t quan tro\u0323ng \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c, la\u0300 co\u031b s\u01a1\u0309 ra ca\u0301c quy\u00ea\u0301t \u0111i\u0323nh chi\u00ea\u0301n thu\u1ea1\u0302t cu\u0309a ca\u0301c ch\u01b0\u0301c na\u0306ng kha\u0301c.\u00a0<\/p>\n

D\u01b0\u0323a tre\u0302n d\u01b0\u0323 ba\u0301o ba\u0301n ha\u0300ng, nha\u0300 qua\u0309n l\u00ed<\/span> co\u0301 th\u00ea\u0309 ra quy\u00ea\u0301t \u0111i\u0323nh gi\u01b0\u0303 la\u0323i hay loa\u0323i bo\u0309 sa\u0309n ph\u00e2\u0309m ra kho\u0309i marketing mix hi\u1eb9\u0302n ta\u0323i cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c, le\u0302n k\u00ea\u0301 hoa\u0323ch pha\u0301t tri\u00ea\u0309n ca\u0301c sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i, pha\u0302n b\u00f4\u0309 la\u0323i nha\u0302n vie\u0302n ba\u0301n ha\u0300ng, pha\u0302n chia \u0111i\u0323a \u0111i\u00ea\u0309m kinh doanh, le\u0302n k\u00ea\u0301 hoa\u0323ch cho ca\u0301c chi\u00ea\u0301n di\u0323ch qua\u0309ng ca\u0301o va\u0300 khuy\u00ea\u0301n ma\u0303i…\u00a0<\/p>\n

Co\u0300n ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> sa\u0309n xu\u00e2\u0301t se\u0303 pha\u0302n b\u00f4\u0309 vi\u1eb9\u0302c s\u01b0\u0309 du\u0323ng ca\u0301c phu\u031bo\u031bng ti\u1eb9\u0302n nha\u0300 xu\u031b\u01a1\u0309ng, le\u0302n k\u00ea\u0301 hoa\u0323ch mua nguye\u0302n v\u1ea1\u0302t li\u1eb9\u0302u; xa\u0301c \u0111i\u0323nh qui mo\u0302, tha\u0300nh ph\u00e2\u0300n va\u0300 pha\u0302n b\u00f4\u0309 l\u01b0\u0323c lu\u031b\u01a1\u0323ng la\u0300m vi\u1eb9\u0302c.\u00a0<\/p>\n

Ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> ta\u0300i chi\u0301nh se\u0303 huy \u0111\u1ecd\u0302ng v\u00f4\u0301n hay d\u01b0\u0323 tr\u01b0\u0303 v\u00f4\u0301n c\u00e2\u0300n thi\u00ea\u0301t \u0111\u00ea\u0309 h\u00f4\u0303 tr\u01a1\u0323 ca\u0301c m\u01b0\u0301c sa\u0309n xu\u00e2\u0301t va\u0300 kinh doanh theo d\u01b0\u0323 ti\u0301nh, d\u01b0\u0323 ba\u0301o l\u01a1\u0323i nhu\u1ea1\u0302n cho na\u0306m ta\u0300i chi\u0301nh va\u0300 le\u0302n k\u00ea\u0301 hoa\u0323ch cho vi\u1eb9\u0302c s\u01b0\u0309 du\u0323ng ca\u0301c do\u0300ng ti\u00ea\u0300n cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c…<\/p>\n

Di\u0303 nhie\u0302n trong ca\u0301c d\u01b0\u0323 ba\u0301o bao gi\u01a1\u0300 cu\u0303ng co\u0301 sai s\u00f4\u0301 nh\u00e2\u0301t \u0111i\u0323nh va\u0300 no\u0301 se\u0303 a\u0309nh hu\u031b\u01a1\u0309ng \u0111\u00ea\u0301n h\u00e2\u0300u h\u00ea\u0301t ca\u0301c khi\u0301a ca\u0323nh cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c. Chu k\u00ec<\/span> d\u01b0\u0323 ba\u0301o ca\u0300ng da\u0300i thi\u0300 sai s\u00f4\u0301 trong d\u01b0\u0323 ba\u0301o ca\u0300ng l\u01a1\u0301n.<\/p>\n

b) H\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i<\/b><\/p>\n

Ca\u0301c h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i s\u01b0\u0309 du\u0323ng d\u01b0\u0303 li\u1eb9\u0302u v\u00ea\u0300 s\u01b0\u0323 u\u031ba chu\u1ecd\u0302ng cu\u0309a kha\u0301ch ha\u0300ng thu \u0111u\u031b\u01a1\u0323c t\u01b0\u0300 h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> nghie\u0302n c\u01b0\u0301u thi\u0323 tru\u031b\u01a1\u0300ng cho vi\u1eb9\u0302c pha\u0301t tri\u00ea\u0309n ca\u0301c sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i.\u00a0<\/p>\n

\u0110\u00e2\u0300u ra quan tro\u0323ng nh\u00e2\u0301t cu\u0309a h\u1eb9\u0302 th\u00f4\u0301ng na\u0300y la\u0300 m\u1ecd\u0302t b\u1ecd\u0302 ca\u0301c \u0111\u1ea1\u0306c ta\u0309 cu\u0309a sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i. Trong m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c sa\u0309n xu\u00e2\u0301t, ca\u0301c \u0111\u1ea1\u0306c ta\u0309 na\u0300y se\u0303 \u0111u\u031b\u01a1\u0323c chuy\u00ea\u0309n t\u01a1\u0301i pho\u0300ng thi\u00ea\u0301t k\u00ea\u0301, no\u031bi co\u0301 nhi\u1eb9\u0302m vu\u0323 thi\u00ea\u0301t k\u00ea\u0301 m\u1ecd\u0302t sa\u0309n ph\u00e2\u0309m mang ca\u0301c \u0111\u1ea1\u0306c ti\u0301nh c\u00e2\u0300n thi\u00ea\u0301t.\u00a0<\/p>\n

Trong ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c cung c\u00e2\u0301p di\u0323ch vu\u0323 cu\u0303ng xa\u0309y ra ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng tu\u031bo\u031bng t\u01b0\u0323. Sau khi \u0111a\u0303 pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i, c\u00e2\u0300n ti\u00ea\u0301n ha\u0300nh ca\u0301c thu\u0309 tu\u0323c h\u01a1\u0323p pha\u0301p hoa\u0301 sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u1ec7 th\u1ed1ng th\u00f4ng tin qu\u1ea3n l\u00ed, ThS. Le\u0302 Thi\u0323 Ngo\u0323c Di\u1eb9\u0302p, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng, 2013)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c chi\u1ebfn l\u01b0\u1ee3c l\u00e0 h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00ed \u1edf m\u1ee9c cao nh\u1ea5t, bao g\u1ed3m ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 d\u1ef1 b\u00e1o b\u00e1n h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27967"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=27967"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/27967\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=27967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=27967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=27967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}