{"id":28159,"date":"2023-12-07T04:58:02","date_gmt":"2023-12-07T04:58:02","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-marketing-muc-chien-thuat-la-gi-cac-he-thong.html"},"modified":"2023-12-22T21:34:53","modified_gmt":"2023-12-22T14:34:53","slug":"he-thong-thong-tin-marketing-muc-chien-thuat-la-gi-cac-he-thong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-marketing-muc-chien-thuat-la-gi-cac-he-thong.html","title":{"rendered":"H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c chi\u1ebfn thu\u1eadt l\u00e0 g\u00ec? C\u00e1c h\u1ec7 th\u1ed1ng"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: freepik)<\/p>\n<\/figcaption><\/figure>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u01b0\u0301c chi\u00ea\u0301n thu\u1ea1\u0302t<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u01b0\u0301c chi\u00ea\u0301n thu\u1ea1\u0302t <\/b>l\u00e0 h\u1ec7 th\u1ed1ng h\u00f4\u0303 tr\u01a1\u0323 ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> marketing trong vi\u1eb9\u0302c qua\u0309n l\u00ed<\/span> va\u0300 ki\u00ea\u0309m tra l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng, ca\u0301c chi\u00ea\u0301n di\u0323ch ba\u0301n ha\u0300ng, qua\u0309ng ca\u0301o va\u0300 khuy\u00ea\u0301n ma\u0323i, gia\u0301 ca\u0309, pha\u0302n ph\u00f4\u0301i va\u0300 cung c\u00e2\u0301p ha\u0300ng hoa\u0301 va\u0300 di\u0323ch vu\u0323.\u00a0<\/p>\n

Ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> thu\u031b\u01a1\u0300ng \u0111u\u031ba ra ca\u0301c quy\u00ea\u0301t \u0111i\u0323nh chi\u00ea\u0301n thu\u1ea1\u0302t khi ho\u0323 chu\u00e2\u0309n bi\u0323 va\u0300 tri\u00ea\u0309n khai ca\u0301c k\u00ea\u0301 hoa\u0323ch Marketing nh\u0103\u0300m \u0111a\u0323t \u0111u\u031b\u01a1\u0323c mu\u0323c tie\u0302u kinh doanh va\u0300 l\u01a1\u0323i nhu\u1ea1\u0302n do m\u01b0\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111\u00ea\u0300 ra.\u00a0<\/p>\n

Ca\u0301c h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> marketing chi\u00ea\u0301n thu\u1ea1\u0302t co\u0300n cho phe\u0301p ta\u0323o ca\u0301c ba\u0301o ca\u0301o \u0111\u1ea1\u0306c bi\u1eb9\u0302t, cung c\u00e2\u0301p ca\u0301c tho\u0302ng tin t\u00f4\u0309ng h\u01a1\u0323p. Chu\u0301ng s\u01b0\u0309 du\u0323ng ca\u0301c ngu\u00f4\u0300n d\u01b0\u0303 li\u1eb9\u0302u be\u0302n trong va\u0300 ca\u0309 ca\u0301c ngu\u00f4\u0300n d\u01b0\u0303 li\u1eb9\u0302u be\u0302n ngoa\u0300i t\u00f4\u0309 ch\u01b0\u0301c.<\/p>\n

C\u00e1c h\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u01b0\u0301c chi\u00ea\u0301n thu\u1ea1\u0302t<\/font><\/h3>\n

Sau \u0111a\u0302y la\u0300 m\u1ecd\u0302t s\u00f4\u0301 h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> Marketing chi\u00ea\u0301n thu\u1ea1\u0302t \u0111i\u00ea\u0309n hi\u0300nh.<\/p>\n

a) H\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> qua\u0309n l\u00ed<\/span> ba\u0301n ha\u0300ng<\/b><\/p>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> qua\u0309n l\u00ed<\/span> ba\u0301n ha\u0300ng cung c\u00e2\u0301p m\u1ecd\u0302t lu\u031b\u01a1\u0323ng l\u01a1\u0301n d\u01b0\u0303 li\u1eb9\u0302u v\u00ea\u0300 li\u0323ch s\u01b0\u0309 ba\u0301n ha\u0300ng cu\u0309a m\u00f4\u0303i nha\u0302n vie\u0302n ba\u0301n ha\u0300ng, m\u00f4\u0303i \u0111i\u0323a \u0111i\u00ea\u0309m kinh doanh, m\u00f4\u0303i sa\u0309n ph\u00e2\u0309m va\u0300 m\u00f4\u0303i \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng.<\/p>\n

T\u01b0\u0300 \u0111o\u0301 cung c\u00e2\u0301p ca\u0301c ba\u0301o ca\u0301o pha\u0302n ti\u0301ch hoa\u0323t \u0111\u1ecd\u0302ng ba\u0301n ha\u0300ng \u0111\u00ea\u0309 h\u00f4\u0303 tr\u01a1\u0323 ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> trong qua\u0301 tri\u0300nh ra quy\u00ea\u0301t \u0111i\u0323nh \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c nha\u0302n vie\u0302n ba\u0301n ha\u0300ng, ca\u0301c sa\u0309n ph\u00e2\u0309m va\u0300 kha\u0301ch ha\u0300ng.<\/p>\n

b) H\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> xa\u0302y d\u01b0\u0323ng k\u00ea\u0301 hoa\u0323ch khuy\u00ea\u0301n ma\u0303i va\u0300 qua\u0309ng ca\u0301o<\/b><\/p>\n

Ca\u0301c h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> xa\u0302y d\u01b0\u0323ng k\u00ea\u0301 hoa\u0323ch qua\u0309ng ca\u0301o va\u0300 khuy\u00ea\u0301n ma\u0303i h\u00f4\u0303 tr\u01a1\u0323 ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> marketing pha\u0301t tri\u00ea\u0309n ca\u0301c chi\u00ea\u0301n thu\u1ea1\u0302t qua\u0309ng ca\u0301o va\u0300 khuy\u00ea\u0301n ma\u0303i, quy\u00ea\u0301t \u0111i\u0323nh xem ne\u0302n s\u01b0\u0309 du\u0323ng phu\u031bo\u031bng ti\u1eb9\u0302n qua\u0309ng ca\u0301o va\u0300 hi\u0300nh th\u01b0\u0301c khuy\u00ea\u0301n ma\u0303i nhu\u031b th\u00ea\u0301 na\u0300o \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 gia\u0300nh \u0111u\u031b\u01a1\u0323c thi\u0323 tru\u031b\u01a1\u0300ng \u0111a\u0303 cho\u0323n, \u0111\u00ea\u0309 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c k\u00ea\u0301t qua\u0309 kinh doanh \u0111a\u0303 \u0111\u00ea\u0300 ra.\u00a0<\/p>\n

Khi \u0111o\u0301, ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> marketing c\u00e2\u0300n \u0111\u00ea\u0301n nh\u01b0\u0303ng tho\u0302ng tin v\u00ea\u0300 li\u0323ch s\u01b0\u0309 cu\u0309a thi\u0323 tru\u031b\u01a1\u0300ng, hi\u1eb9\u0302u qua\u0309 cu\u0309a ca\u0301c n\u00f4\u0303 l\u01b0\u0323c qua\u0309ng ca\u0301o va\u0300 khuy\u00ea\u0301n ma\u0303i tru\u031b\u01a1\u0301c \u0111o\u0301 tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng, li\u0323ch s\u01b0\u0309 kinh doanh ca\u0301c sa\u0309n ph\u00e2\u0309m tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng…<\/p>\n

Ca\u0301c ba\u0301o ca\u0301o d\u01b0\u0323a tre\u0302n h\u1eb9\u0302 th\u00f4\u0301ng x\u01b0\u0309 l\u00ed<\/span> \u0111o\u031bn ha\u0300ng co\u0301 th\u00ea\u0309 s\u01b0\u0309 du\u0323ng \u0111\u00ea\u0309 quy\u00ea\u0301t \u0111i\u0323nh xem sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 na\u0300o c\u00e2\u0300n t\u01a1\u0301i s\u01b0\u0323 giu\u0301p \u0111\u01a1\u0303 cu\u0309a qua\u0309ng ca\u0301o va\u0300 khuy\u00ea\u0301n ma\u0303i.\u00a0<\/p>\n

Ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> co\u0301 th\u00ea\u0309 l\u1ea1\u0302p ra ca\u0301c k\u00ea\u0301 hoa\u0323ch qua\u0309ng ca\u0301o va\u0300 khuy\u00ea\u0301n ma\u0303i nh\u0103\u0300m l\u00e2\u0301p khoa\u0309ng tr\u00f4\u0301ng gi\u01b0\u0303a doanh thu th\u01b0\u0323c t\u00ea\u0301 va\u0300 doanh thu theo k\u00ea\u0301 hoa\u0323ch, ho\u1ea1\u0306c \u0111\u00ea\u0309 m\u01a1\u0309 r\u1ecd\u0302ng kinh doanh ca\u0301c sa\u0309n ph\u00e2\u0309m ba\u0301n cha\u0323y ho\u031bn so v\u01a1\u0301i d\u01b0\u0323 ti\u0301nh…\u00a0<\/p>\n

Ca\u0301c ba\u0301o ca\u0301o chi\u00ea\u0301n thu\u1ea1\u0302t d\u01b0\u0323a tre\u0302n d\u01b0\u0303 li\u1eb9\u0302u cu\u0309a h\u1eb9\u0302 th\u00f4\u0301ng x\u01b0\u0309 l\u00ed<\/span> \u0111o\u031bn ha\u0300ng co\u0301 th\u00ea\u0309 cung c\u00e2\u0301p cho ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> qua\u0309ng ca\u0301o va\u0300 khuy\u00ea\u0301n ma\u0303i tho\u0302ng tin v\u00ea\u0300 ti\u0301nh hi\u1eb9\u0302u qua\u0309 cu\u0309a ca\u0301c chi\u00ea\u0301n di\u0323ch qua\u0309ng ca\u0301o va\u0300 hi\u0300nh th\u01b0\u0301c khuy\u00ea\u0301n ma\u0303i hi\u1eb9\u0302n th\u01a1\u0300i va\u0300 nhu\u031b v\u1ea1\u0302y, co\u0301 th\u00ea\u0309 ti\u00ea\u0301n ha\u0300nh nh\u01b0\u0303ng s\u01b0\u0309a \u0111\u00f4\u0309i ki\u0323p th\u01a1\u0300i n\u00ea\u0301u c\u00e2\u0300n thi\u00ea\u0301t.<\/p>\n

c) H\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> \u0111i\u0323nh gia\u0301 sa\u0309n ph\u00e2\u0309m<\/b><\/p>\n

Ca\u0301c h\u1eb9\u0302 th\u00f4\u0301ng na\u0300y tr\u01a1\u0323 giu\u0301p ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> trong vi\u1eb9\u0302c \u0111i\u0323nh gia\u0301 cho sa\u0309n ph\u00e2\u0309m. \u0110i\u00ea\u0300u na\u0300y r\u00e2\u0301t quan tro\u0323ng vi\u0300 gia\u0301 cu\u0309a m\u1ecd\u0302t sa\u0309n ph\u00e2\u0309m a\u0309nh hu\u031b\u01a1\u0309ng \u0111\u00ea\u0301n doanh s\u00f4\u0301 va\u0300 l\u01a1\u0323i nhu\u1ea1\u0302n cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c.\u00a0<\/p>\n

\u0110\u00ea\u0309 co\u0301 th\u00ea\u0309 ra quy\u00ea\u0301t \u0111i\u0323nh v\u00ea\u0300 gia\u0301, nha\u0300 qua\u0309n l\u00ed<\/span> marketing c\u00e2\u0300n u\u031b\u01a1\u0301c \u0111oa\u0301n \u0111u\u031b\u01a1\u0323c nhu c\u00e2\u0300u \u0111\u00f4\u0301i v\u01a1\u0301i sa\u0309n ph\u00e2\u0309m \u0111o\u0301 hay sa\u0309n ph\u00e2\u0309m tu\u031bo\u031bng t\u01b0\u0323, l\u01a1\u0323i nhu\u1ea1\u0302n bie\u0302n c\u00e2\u0300n \u0111a\u0323t \u0111u\u031b\u01a1\u0323c, chi phi\u0301 sa\u0309n xu\u00e2\u0301t va\u0300 kinh doanh di\u0323ch vu\u0323, gia\u0301 cu\u0309a nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m ca\u0323nh tranh…<\/p>\n

d) H\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> thi\u00ea\u0301t l\u1ea1\u0302p ke\u0302nh pha\u0302n ph\u00f4\u0301i<\/b><\/p>\n

H\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> na\u0300y co\u0301 th\u00ea\u0309 h\u00f4\u0303 tr\u01a1\u0323 ca\u0301c nha\u0300 qua\u0309n l\u00ed<\/span> marketing ban ha\u0300nh ca\u0301c quy\u00ea\u0301t \u0111i\u0323nh mang ti\u0301nh chi\u00ea\u0301n thu\u1ea1\u0302t kha\u0301c la\u0300 sa\u0309n ph\u00e2\u0309m cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c \u0111u\u031b\u01a1\u0323c \u0111u\u031ba nhu\u031b th\u00ea\u0301 na\u0300o \u0111\u00ea\u0301n tay ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng?\u00a0<\/p>\n

T\u01b0\u0323 t\u00f4\u0309 ch\u01b0\u0301c l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng hay d\u01b0\u0323a va\u0300o l\u01b0\u0323c lu\u031b\u01a1\u0323ng trung gian kha\u0301c nhu\u031b nha\u0300 ba\u0301n buo\u0302n, nha\u0300 ba\u0301n le\u0309, \u0111a\u0323i l\u00ed<\/span>, mo\u0302i gi\u01a1\u0301i ho\u1ea1\u0306c nha\u0300 pha\u0302n ph\u00f4\u0301i? Hay k\u00ea\u0301t h\u01a1\u0323p ca\u0301c hi\u0300nh th\u01b0\u0301c \u0111o\u0301? N\u00ea\u0301u ba\u0301n le\u0309 tr\u01b0\u0323c ti\u00ea\u0301p thi\u0300 c\u00e2\u0300n l\u01b0\u0323a cho\u0323n hi\u0300nh th\u01b0\u0301c ba\u0301n le\u0309 na\u0300o?…<\/p>\n

H\u1eb9\u0302 th\u00f4\u0301ng na\u0300y co\u0301 ch\u01b0\u0301c na\u0306ng cung c\u00e2\u0301p tho\u0302ng tin v\u00ea\u0300 chi phi\u0301 cu\u0309a vi\u1eb9\u0302c s\u01b0\u0309 du\u0323ng ca\u0301c ke\u0302nh pha\u0302n ph\u00f4\u0301i kha\u0301c nhau, tho\u0302ng tin v\u00ea\u0300 m\u01b0\u0301c \u0111\u1ecd\u0302 tin c\u1ea1\u0302y cu\u0309a ca\u0301c ke\u0302nh kha\u0301c nhau trong vi\u1eb9\u0302c pha\u0302n ph\u00f4\u0301i sa\u0309n ph\u00e2\u0309m va\u0300 di\u0323ch vu\u0323, s\u01b0\u0323 ba\u0303o hoa\u0300 cu\u0309a \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng do ca\u0301c ke\u0302nh cung c\u00e2\u0301p.\u00a0<\/p>\n

H\u1eb9\u0302 th\u00f4\u0301ng tr\u01a1\u0323 giu\u0301p ra quy\u00ea\u0301t \u0111i\u0323nh thi\u00ea\u0301t l\u1ea1\u0302p ke\u0302nh pha\u0302n ph\u00f4\u0301i cu\u0303ng theo do\u0303i nhu c\u00e2\u0300u va\u0300 t\u00f4\u0300n kho \u01a1\u0309 mo\u0323i m\u01b0\u0301c cu\u0309a ca\u0301c ke\u0302nh pha\u0302n ph\u00f4\u0301i, sao cho nha\u0300 qua\u0309n l\u00ed<\/span> co\u0301 th\u00ea\u0309 d\u01b0\u0323 ti\u0301nh tru\u031b\u01a1\u0301c \u0111u\u031b\u01a1\u0323c t\u00f4\u0300n kho tre\u0302n m\u01b0\u0301c t\u00f4\u0301i \u0111a va\u0300 du\u031b\u01a1\u0301i m\u01b0\u0301c t\u00f4\u0301i thi\u00ea\u0309u \u0111\u00ea\u0309 co\u0301 \u0111u\u031b\u01a1\u0323c ca\u0301c \u0111i\u00ea\u0300u chi\u0309nh ki\u0323p th\u01a1\u0300i.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u1ec7 th\u1ed1ng th\u00f4ng tin qu\u1ea3n l\u00ed, ThS. Le\u0302 Thi\u0323 Ngo\u0323c Di\u1eb9\u0302p, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng, 2013)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c chi\u1ebfn thu\u1eadt l\u00e0 h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed marketing trong vi\u1ec7c qu\u1ea3n l\u00ed v\u00e0 ki\u1ec3m tra l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, c\u00e1c chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u1ea1i, gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i v\u00e0 cung c\u1ea5p h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28159"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28159"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28159\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}