{"id":28161,"date":"2023-12-07T04:58:07","date_gmt":"2023-12-07T04:58:07","guid":{"rendered":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-marketing-muc-tac-nghiep-la-gi-cac-he-thong.html"},"modified":"2023-12-22T21:34:54","modified_gmt":"2023-12-22T14:34:54","slug":"he-thong-thong-tin-marketing-muc-tac-nghiep-la-gi-cac-he-thong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/he-thong-thong-tin-marketing-muc-tac-nghiep-la-gi-cac-he-thong.html","title":{"rendered":"H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c t\u00e1c nghi\u1ec7p l\u00e0 g\u00ec? C\u00e1c h\u1ec7 th\u1ed1ng"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<figure class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div><figcaption class=\"PhotoCMS_Caption\">\n<p data-placeholder=\"[Nh\u1eadp ch\u00fa th\u00edch \u1ea3nh]\" class=\"\">H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: mindful)<\/p>\n<\/figcaption><\/figure>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c t\u00e1c nghi\u1ec7p<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c t\u00e1c nghi\u1ec7p<\/b> l\u00e0 ca\u0301c h\u1eb9\u0302 th\u00f4\u0301ng h\u00f4\u0303 tr\u01a1\u0323 ba\u0301n ha\u0300ng hoa\u0301 va\u0300 di\u0323ch vu\u0323 cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c nhu\u031b: <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> kha\u0301ch ha\u0300ng tu\u031bo\u031bng lai, <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> lie\u0302n h\u1eb9\u0302 kha\u0301ch ha\u0300ng, h\u1eb9\u0302 th\u00f4\u0301ng ba\u0301n ha\u0300ng t\u01b0\u0300 xa, theo do\u0303i ba\u0301n ha\u0300ng, <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> thu\u031b tr\u01b0\u0323c ti\u00ea\u0301p, h\u1eb9\u0302 th\u00f4\u0301ng qua\u0309ng ca\u0301o sa\u0309n ph\u00e2\u0309m&#8230;\u00a0<\/p>\n<p>Nhi\u00ea\u0300u <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> ta\u0300i chi\u0301nh ta\u0301c nghi\u1eb9\u0302p co\u0301 vai tro\u0300 h\u00f4\u0303 tr\u01a1\u0323 quan tro\u0323ng \u0111\u00f4\u0301i v\u01a1\u0301i <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> Marketing nhu\u031b <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> x\u01b0\u0309 <span>l\u00ed<\/span> \u0111o\u031bn ha\u0300ng, h\u1eb9\u0302 th\u00f4\u0301ng ha\u0300ng t\u00f4\u0300n kho va\u0300 h\u1eb9\u0302 th\u00f4\u0301ng ti\u0301n du\u0323ng.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u00e1c h\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c t\u00e1c nghi\u1ec7p<\/font><\/h3>\n<p><b>a) H<span>\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> kha\u0301ch ha\u0300ng tu\u031bo\u031bng lai<\/b><\/p>\n<p>Xa\u0301c \u0111i\u0323nh ca\u0301c kha\u0301ch ha\u0300ng tu\u031bo\u031bng lai thu\u031b\u01a1\u0300ng la\u0300 m\u1ecd\u0302t co\u0302ng vi\u1eb9\u0302c t\u00f4\u0301n nhi\u00ea\u0300u th\u01a1\u0300i gian va\u0300 co\u0302ng s\u01b0\u0301c.\u00a0<\/p>\n<p>Ca\u0301c ngu\u00f4\u0300n tho\u0302ng tin phu\u0323c vu\u0323 cho vi\u1eb9\u0302c xa\u0301c \u0111i\u0323nh ca\u0301c kha\u0301ch ha\u0300ng tu\u031bo\u031bng lai thu\u031b\u01a1\u0300ng r\u00e2\u0301t kha\u0301c nhau: tho\u0302ng tin tre\u0302n ba\u0301o chi\u0301, danh ba\u0323 \u0111i\u1eb9\u0302n thoa\u0323i, t\u01b0\u0300 ca\u0301c phi\u00ea\u0301u tha\u0306m do\u0300 kha\u0301ch ha\u0300ng&#8230;\u00a0<\/p>\n<p>Ca\u0301c <span>c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/span> tr\u01b0\u0323c tuy\u00ea\u0301n cu\u0303ng la\u0300 ngu\u00f4\u0300n tho\u0302ng tin v\u00ea\u0300 kha\u0301ch ha\u0300ng tu\u031bo\u031bng lai. Ca\u0301c <span>c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/span> ki\u00ea\u0309u na\u0300y cho phe\u0301p ti\u0300m ki\u00ea\u0301m b\u0103\u0300ng ph\u00e2\u0300n m\u00ea\u0300m truy v\u00e2\u0301n ho\u1ea1\u0306c ph\u00e2\u0300n m\u00ea\u0300m ba\u0309n \u0111\u00f4\u0300 va\u0300 cho phe\u0301p khoanh vu\u0300ng kha\u0301ch ha\u0300ng tu\u031bo\u031bng lai theo ca\u0301c vu\u0300ng \u0111i\u0323a <span>l\u00ed<\/span> va\u0300 hi\u00ea\u0309n thi\u0323 chu\u0301ng le\u0302n tre\u0302n ba\u0309n \u0111\u00f4\u0300 ca\u0301c vu\u0300ng na\u0300y.<\/p>\n<p><b>b) H<span>\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> lie\u0302n h\u1eb9\u0302 kha\u0301ch ha\u0300ng<\/b><\/p>\n<p>H\u1eb9\u0302 th\u00f4\u0301ng na\u0300y cung c\u00e2\u0301p tho\u0302ng tin cho b\u1ecd\u0302 ph\u1ea1\u0302n ba\u0301n ha\u0300ng v\u00ea\u0300 kha\u0301ch ha\u0300ng, v\u00ea\u0300 s\u01a1\u0309 thi\u0301ch ca\u0301c sa\u0309n ph\u00e2\u0309m cu\u0309a ho\u0323 va\u0300 s\u00f4\u0301 li\u1eb9\u0302u v\u00ea\u0300 qua\u0301 tri\u0300nh mua ha\u0300ng cu\u0309a ho\u0323 trong qua\u0301 kh\u01b0\u0301.\u00a0<\/p>\n<p>Khi tho\u0302ng tin \u0111a\u0303 \u0111u\u031b\u01a1\u0323c lu\u031bu tr\u01b0\u0303 trong <span>c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/span>, ca\u0301c nha\u0302n vie\u0302n ba\u0301n ha\u0300ng co\u0301 th\u00ea\u0309 d\u00ea\u0303 da\u0300ng xa\u0301c \u0111i\u0323nh \u0111u\u031b\u01a1\u0323c t\u00e2\u0301t ca\u0309 nh\u01b0\u0303ng kha\u0301ch ha\u0300ng u\u031ba chu\u1ecd\u0302ng ca\u0301c ki\u00ea\u0309u m\u00e2\u0303u sa\u0309n ph\u00e2\u0309m nh\u00e2\u0301t \u0111i\u0323nh hay kha\u0301ch ha\u0300ng na\u0300o co\u0301 th\u00ea\u0309 s\u0103\u0303n sa\u0300ng mua the\u0302m ha\u0300ng \u0111a\u0303 mua l\u00e2\u0300n tru\u031b\u01a1\u0301c; kha\u0301ch ha\u0300ng na\u0300o \u0111ang \u01a1\u0309 ti\u0300nh tra\u0323ng g\u00e2\u0300n h\u00ea\u0301t ha\u0300ng, c\u00e2\u0300n mua b\u00f4\u0309 sung the\u0302m&#8230;<\/p>\n<p><b>c) H<span>\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> ho\u0309i \u0111a\u0301p\/ khi\u00ea\u0301u na\u0323i<\/b><\/p>\n<p>Khi kha\u0301ch ha\u0300ng co\u0301 khi\u00ea\u0301u na\u0323i, th\u0103\u0301c m\u0103\u0301c v\u00ea\u0300 ca\u0301c sa\u0309n ph\u00e2\u0309m cu\u0309a thi\u0300 ca\u0301c khi\u00ea\u0301u na\u0323i \u0111o\u0301 c\u00e2\u0300n \u0111u\u031b\u01a1\u0323c ghi nh\u1ea1\u0302n, x\u01b0\u0309 <span>l\u00ed<\/span> va\u0300 lu\u031bu tr\u01b0\u0303 la\u0323i phu\u0323c vu\u0323 pha\u0302n ti\u0301ch qua\u0309n <span>l\u00ed<\/span> ho\u1ea1\u0306c lie\u0302n h\u1eb9\u0302 kinh doanh.\u00a0<\/p>\n<p>C\u00e2\u0300n lu\u031bu y\u0301 r\u0103\u0300ng, ca\u0301c khi\u00ea\u0301u na\u0323i c\u00e2\u0300n \u0111u\u031b\u01a1\u0323c lu\u031bu tr\u01b0\u0303 tre\u0302n m\u1ecd\u0302t phu\u031bo\u031bng ti\u1eb9\u0302n sao cho co\u0301 th\u00ea\u0309 d\u00ea\u0303 da\u0300ng ti\u00ea\u0301n ha\u0300nh pha\u0302n ti\u0301ch sau na\u0300y.\u00a0<\/p>\n<p>Kha\u0309 na\u0306ng na\u0300y cho phe\u0301p ca\u0301c nha\u0300 qua\u0309n <span>l\u00ed<\/span> marketing pha\u0302n ti\u0301ch ye\u0302u c\u00e2\u0300u cu\u0309a kha\u0301ch ha\u0300ng, nh\u0103\u0300m xa\u0301c \u0111i\u0323nh co\u031b h\u1ecd\u0302i cho nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i, ca\u0309i ti\u00ea\u0301n sa\u0309n ph\u00e2\u0309m hi\u1eb9\u0302n co\u0301, thi\u00ea\u0301t l\u1ea1\u0302p ho\u1ea1\u0306c ca\u0309i ti\u00ea\u0301n ca\u0301c di\u0323ch vu\u0323 h\u00f4\u0303 tr\u01a1\u0323 kha\u0301ch ha\u0300ng.<\/p>\n<p><b>d) H<span>\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> qua\u0309ng ca\u0301o g\u01b0\u0309i thu\u031b tr\u01b0\u0323c ti\u00ea\u0301p<\/b><\/p>\n<p>Nhi\u00ea\u0300u t\u00f4\u0309 ch\u01b0\u0301c na\u0302ng cao hi\u1eb9\u0302u qua\u0309 kinh doanh b\u0103\u0300ng ca\u0301ch g\u01b0\u0309i ca\u0301c cu\u00f4\u0301n sa\u0301ch nho\u0309 va\u0300 ca\u0301c catalog ha\u0300ng ho\u0301a va\u0300 di\u0323ch vu\u0323 tr\u01b0\u0323c ti\u00ea\u0301p t\u01a1\u0301i kha\u0301ch ha\u0300ng, b\u0103\u0300ng ca\u0301ch s\u01b0\u0309 du\u0323ng h\u1eb9\u0302 th\u00f4\u0301ng qua\u0309ng ca\u0301o g\u01b0\u0309i thu\u031b tr\u01b0\u0323c ti\u00ea\u0301p.\u00a0<\/p>\n<p>\u0110\u00ea\u0309 co\u0301 th\u00ea\u0309 pha\u0302n ph\u00f4\u0301i ta\u0300i li\u1eb9\u0302u kinh doanh t\u01a1\u0301i m\u1ecd\u0302t s\u00f4\u0301 lu\u031b\u01a1\u0323ng l\u01a1\u0301n kha\u0301ch ha\u0300ng ti\u00ea\u0300m na\u0306ng m\u1ecd\u0302t ca\u0301ch nhanh cho\u0301ng, \u0111a ph\u00e2\u0300n ca\u0301c pho\u0300ng kinh doanh \u0111\u00ea\u0300u duy tri\u0300 danh sa\u0301ch, \u0111i\u0323a chi\u0309 kha\u0301ch ha\u0300ng va\u0300 th\u01b0\u0323c hi\u1eb9\u0302n g\u01b0\u0309i ta\u0300i li\u1eb9\u0302u ha\u0300ng loa\u0323t tre\u0302n co\u031b s\u01a1\u0309 danh sa\u0301ch \u0111o\u0301.\u00a0<\/p>\n<p>Danh sa\u0301ch na\u0300y co\u0301 th\u00ea\u0309 co\u0301 \u0111u\u031b\u01a1\u0323c t\u01b0\u0300 ca\u0301c t\u1eb9\u0302p kha\u0301ch ha\u0300ng, ca\u0301c ba\u0309n ghi co\u0302ng n\u01a1\u0323 pha\u0309i thu cu\u0309a kha\u0301ch, ca\u0301c t\u1eb9\u0302p kha\u0301ch ha\u0300ng tu\u031bo\u031bng lai ho\u1ea1\u0306c ca\u0301c <span>c\u01a1 s\u1edf d\u1eef li\u1ec7u<\/span> thu\u031bo\u031bng ma\u0323i. Danh sa\u0301ch na\u0300y cu\u0303ng co\u0301 th\u00ea\u0309 mua la\u0323i t\u01b0\u0300 ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c, doanh nghi\u1eb9\u0302p kha\u0301c.<\/p>\n<p><b>e) H<span>\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> theo do\u0303i ba\u0301n ha\u0300ng<\/b><\/p>\n<p><span>H\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> na\u0300y cung c\u00e2\u0301p kha\u0309 na\u0306ng theo do\u0303i \u0111u\u031b\u01a1\u0300ng \u0111i cu\u0309a ha\u0300ng ho\u0301a va\u0300 di\u0323ch vu\u0323 tho\u0302ng qua h\u1eb9\u0302 th\u00f4\u0301ng pha\u0302n ph\u00f4\u0301i nh\u0103\u0300m xa\u0301c \u0111i\u0323nh va\u0300 s\u01b0\u0309a ch\u01b0\u0303a nh\u01b0\u0303ng sai so\u0301t trong pha\u0302n ph\u00f4\u0301i va\u0300 la\u0300m gia\u0309m th\u01a1\u0300i gian pha\u0302n ph\u00f4\u0301i.\u00a0<\/p>\n<p>M\u1ecd\u0302t trong nh\u01b0\u0303ng tie\u0302u chi\u0301 di\u0323ch vu\u0323 kha\u0301ch ha\u0300ng quan tro\u0323ng \u0111\u00f4\u0301i v\u01a1\u0301i m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c la\u0300 t\u00f4\u0301c \u0111\u1ecd\u0302 va\u0300 \u0111\u1ecd\u0302 an toa\u0300n trong pha\u0302n ph\u00f4\u0301i ha\u0300ng ho\u0301a va\u0300 di\u0323ch vu\u0323 t\u01a1\u0301i tay kha\u0301ch ha\u0300ng.<\/p>\n<p><b>f) Ca\u0301c h\u1eb9\u0302 th\u00f4\u0301ng k\u00ea\u0301 toa\u0301n ta\u0300i chi\u0301nh ta\u0301c nghi\u1eb9\u0302p h\u00f4\u0303 tr\u01a1\u0323<\/b><\/p>\n<p>Ch\u01b0\u0301c na\u0306ng Marketing s\u01b0\u0309 du\u0323ng r\u00e2\u0301t nhi\u00ea\u0300u d\u01b0\u0303 li\u1eb9\u0302u \u0111u\u031b\u01a1\u0323c cung c\u00e2\u0301p b\u01a1\u0309i 3 <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> ta\u0300i chi\u0301nh ta\u0301c nghi\u1eb9\u0302p: h\u1eb9\u0302 th\u00f4\u0301ng x\u01b0\u0309 <span>l\u00ed<\/span> \u0111o\u031bn \u0111\u1ea1\u0306t ha\u0300ng, <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> ha\u0300ng t\u00f4\u0300n kho va\u0300 <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> ti\u0301n du\u0323ng.<\/p>\n<p><b>&#8211; H\u1eb9\u0302 th\u00f4\u0301ng x\u01b0\u0309 <span>l\u00ed<\/span> \u0111o\u031bn \u0111\u1ea1\u0306t ha\u0300ng:<\/b> cung c\u00e2\u0301p cho nha\u0300 qua\u0309n <span>l\u00ed<\/span> marketing d\u01b0\u0303 li\u1eb9\u0302u ban \u0111\u00e2\u0300u phu\u0323c vu\u0323 vi\u1eb9\u0302c l\u1ea1\u0302p ba\u0301o ca\u0301o v\u00ea\u0300 ti\u0300nh hi\u0300nh \u0111\u1ea1\u0306t ha\u0300ng cu\u0309a kha\u0301ch theo th\u01a1\u0300i ki\u0300, theo ngu\u031b\u01a1\u0300i ba\u0301n, theo sa\u0309n ph\u00e2\u0309m va\u0300 theo \u0111i\u0323a \u0111i\u00ea\u0309m.\u00a0<\/p>\n<p>Tho\u0302ng tin na\u0300y co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c s\u01b0\u0309 du\u0323ng \u0111\u00ea\u0309 ra nhi\u00ea\u0300u quy\u00ea\u0301t \u0111i\u0323nh marketing \u01a1\u0309 ca\u0301c m\u01b0\u0301c kha\u0301c nhau nhu\u031b ca\u0301c d\u01b0\u0323 ba\u0301o ba\u0301n ha\u0300ng.<\/p>\n<p>H\u1eb9\u0302 th\u00f4\u0301ng POS (Point \u2013 of \u2013 Sale) thu th\u1ea1\u0302p d\u01b0\u0303 li\u1eb9\u0302u v\u00ea\u0300 \u0111o\u031bn ha\u0300ng ngay ta\u0323i th\u01a1\u0300i \u0111i\u00ea\u0309m ha\u0300ng \u0111u\u031b\u01a1\u0323c ba\u0301n ra. Tho\u0302ng tin ra t\u01b0\u0300 h\u1eb9\u0302 th\u00f4\u0301ng POS se\u0303 la\u0300 d\u01b0\u0303 li\u1eb9\u0302u \u0111\u00e2\u0300u va\u0300o cu\u0309a h\u1eb9\u0302 th\u00f4\u0301ng k\u00ea\u0301 toa\u0301n ta\u0300i chi\u0301nh, sau \u0111o\u0301 chu\u0301ng \u0111u\u031b\u01a1\u0323c cung c\u00e2\u0301p ti\u00ea\u0301p cho <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> marketing.<\/p>\n<p><b>&#8211; H<span>\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> ha\u0300ng t\u00f4\u0300n kho: <\/b>cung c\u00e2\u0301p tho\u0302ng tin v\u00ea\u0300 m\u01b0\u0301c t\u00f4\u0300n kho, v\u00ea\u0300 ti\u0300nh hi\u0300nh xu\u00e2\u0301t-nh\u1ea1\u0302p &#8211; t\u00f4\u0300n, v\u00ea\u0300 ha\u0300ng hu\u031b ho\u0309ng&#8230; Nha\u0302n vie\u0302n ba\u0301n ha\u0300ng co\u0301 th\u00ea\u0309 ki\u00ea\u0309m tra la\u0323i lu\u031b\u01a1\u0323ng ha\u0300ng co\u0300n t\u00f4\u0300n trong kho tru\u031b\u01a1\u0301c khi ba\u0301n ha\u0300ng cho kha\u0301ch.\u00a0<\/p>\n<p>Nhu\u031b v\u1ea1\u0302y, <span>h\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> ha\u0300ng t\u00f4\u0300n kho cung c\u00e2\u0301p cho h\u1eb9\u0302 th\u00f4\u0301ng x\u01b0\u0309 <span>l\u00ed<\/span> \u0111o\u031bn ha\u0300ng ca\u0301c d\u01b0\u0303 li\u1eb9\u0302u quan tro\u0323ng v\u00ea\u0300 m\u01b0\u0301c t\u00f4\u0300n kho \u0111\u00ea\u0309 co\u0301 hu\u031b\u01a1\u0301ng \u0111i\u00ea\u0300u chi\u0309nh phu\u031bo\u031bng th\u01b0\u0301c ba\u0301n ha\u0300ng, vi\u0301 du\u0323 n\u00ea\u0301u co\u0301 m\u1ea1\u0306t ha\u0300ng na\u0300o kho\u0302ng \u0111u\u0309 cung c\u00e2\u0301p ngay t\u01b0\u0301c th\u01a1\u0300i, nha\u0302n vie\u0302n ba\u0301n ha\u0300ng se\u0303 tho\u0302ng ba\u0301o cho kha\u0301ch ha\u0300ng va\u0300 tho\u0309a thu\u1ea1\u0302n th\u01a1\u0300i gian giao ha\u0300ng h\u01a1\u0323p <span>l\u00ed<\/span>.<\/p>\n<p><b>&#8211; H<span>\u1ec7 th\u1ed1ng th\u00f4ng tin<\/span> ti\u0301n du\u0323ng: <\/b>cung c\u00e2\u0301p cho nha\u0302n vie\u0302n ba\u0301n ha\u0300ng ho\u1ea1\u0306c nha\u0302n vie\u0302n qua\u0309n <span>l\u00ed<\/span> ti\u0301n du\u0323ng tho\u0302ng tin v\u00ea\u0300 ti\u0301n du\u0323ng t\u00f4\u0301i \u0111a cho phe\u0301p \u0111\u00f4\u0301i v\u01a1\u0301i m\u1ecd\u0302t kha\u0301ch ha\u0300ng. Tho\u0302ng thu\u031b\u01a1\u0300ng, tho\u0302ng tin cu\u0309a h\u1eb9\u0302 th\u00f4\u0301ng na\u0300y \u0111u\u031b\u01a1\u0323c ti\u0301ch h\u01a1\u0323p v\u01a1\u0301i h\u1eb9\u0302 th\u00f4\u0301ng x\u01b0\u0309 <span>l\u00ed<\/span> \u0111o\u031bn \u0111\u1ea1\u0306t ha\u0300ng.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: H\u1ec7 th\u1ed1ng th\u00f4ng tin qu\u1ea3n l\u00ed, ThS. Le\u0302 Thi\u0323 Ngo\u0323c Di\u1eb9\u0302p, H\u1ecdc vi\u1ec7n C\u00f4ng ngh\u1ec7 B\u01b0u ch\u00ednh Vi\u1ec5n th\u00f4ng, 2013)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            H\u1ec7 th\u1ed1ng th\u00f4ng tin Marketing m\u1ee9c t\u00e1c nghi\u1ec7p l\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng ho\u00e1 v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a t\u1ed5 ch\u1ee9c nh\u01b0: h\u1ec7 th\u1ed1ng th\u00f4ng tin kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng lai, h\u1ec7 th\u1ed1ng th\u00f4ng tin li\u00ean h\u1ec7 kh\u00e1ch h\u00e0ng, h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng t\u1eeb xa&#8230;\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28161"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28161"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28161\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}