{"id":28230,"date":"2023-12-07T05:00:20","date_gmt":"2023-12-07T05:00:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ban-sac-van-hoa-doanh-nghiep-la-gi-dac-trung.html"},"modified":"2023-12-22T21:35:26","modified_gmt":"2023-12-22T14:35:26","slug":"ban-sac-van-hoa-doanh-nghiep-la-gi-dac-trung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ban-sac-van-hoa-doanh-nghiep-la-gi-dac-trung.html","title":{"rendered":"B\u1ea3n s\u1eafc v\u0103n ho\u00e1 doanh nghi\u1ec7p l\u00e0 g\u00ec? \u0110\u1eb7c tr\u01b0ng"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: hbr)<\/p>\n<\/figcaption><\/figure>\n

Ba\u0309n s\u0103\u0301c va\u0306n hoa\u0301 doanh nghi\u1eb9\u0302p<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Ba\u0309n s\u0103\u0301c va\u0306n hoa\u0301 doanh nghi\u1eb9\u0302p<\/b> hay ba\u0309n s\u0103\u0301c rie\u0302ng mang tri\u00ea\u0301t l\u00ed<\/span> va\u0306n hoa\u0301 cu\u0309a doanh nghi\u1eb9\u0302p.<\/b><\/p>\n

Ba\u0309n s\u0103\u0301c va\u0306n hoa\u0301 doanh nghi\u1eb9\u0302p<\/b> la\u0300 nh\u01b0\u0303ng bi\u00ea\u0309u hi\u1eb9\u0302n \u0111\u1ea1\u0306c tru\u031bng v\u00ea\u0300 phong ca\u0301ch ha\u0300nh \u0111\u1ecd\u0302ng va\u0300 ha\u0300nh vi cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c th\u00ea\u0309 hi\u1eb9\u0302n nh\u01b0\u0303ng gia\u0301 tri\u0323 va\u0300 tri\u00ea\u0301t l\u00ed<\/span> ha\u0300nh \u0111\u1ecd\u0302ng \u0111a\u0303 \u0111u\u031b\u01a1\u0323c l\u01b0\u0323a cho\u0323n \u0111\u00ea\u0309 theo \u0111u\u00f4\u0309i.\u00a0<\/p>\n

Trong \u0111\u00f3:<\/b><\/p>\n

V\u0103n h\u00f3a doanh nghi\u1ec7p<\/b>\u00a0l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng nh\u00e2n t\u1ed1 v\u0103n ho\u00e1 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ch\u1ecdn l\u1ecdc, t\u1ea1o ra, s\u1eed d\u1ee5ng v\u00e0 bi\u1ec3u hi\u1ec7n trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1ea1o n\u00ean b\u1ea3n s\u1eafc kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n

\u0110\u1eb7c tr\u01b0ng<\/font><\/h3>\n

Ba\u0309n s\u0103\u0301c va\u0306n hoa\u0301 cu\u0309a m\u1ecd\u0302t doanh nghi\u1eb9\u0302p \u0111u\u031b\u01a1\u0323c th\u00ea\u0309 hi\u1eb9\u0302n tho\u0302ng qua ha\u0300nh vi cu\u0309a ca\u0301c tha\u0300nh vie\u0302n va\u0300 la\u0300 d\u00e2\u0301u hi\u1eb9\u0302u th\u00ea\u0309 hi\u1eb9\u0302n s\u01b0\u0323 th\u00f4\u0301ng nh\u00e2\u0301t trong nh\u1ea1\u0302n th\u01b0\u0301c va\u0300 ha\u0300nh \u0111\u1ecd\u0302ng \u01a1\u0309 m\u01b0\u0301c \u0111\u1ecd\u0302 cao khi th\u00ea\u0309 hi\u1eb9\u0302n ca\u0301c gia\u0301 tri\u0323 va\u0300 tri\u00ea\u0301t l\u00ed<\/span> chu\u0309 \u0111a\u0323o cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

M\u00f4\u0303i t\u00f4\u0309 ch\u01b0\u0301c, doanh nghi\u1eb9\u0302p cho\u0323n ra nh\u01b0\u0303ng gia\u0301 tri\u0323 rie\u0302ng \u0111\u00ea\u0309 theo \u0111u\u00f4\u0309i va\u0300 to\u0302n tro\u0323ng. Ho\u0323 cu\u0303ng cho\u0323n ca\u0301ch th\u01b0\u0301c th\u00ea\u0309 hi\u1eb9\u0302n chu\u0301ng theo phong ca\u0301ch rie\u0302ng. Qua \u0111o\u0301 chu\u0301ng \u0111u\u031b\u01a1\u0323c nh\u1ea1\u0302n di\u1eb9\u0302n va\u0300 ghi nh\u01a1\u0301. M\u00f4\u0303i doanh nghi\u1eb9\u0302p se\u0303 ta\u0323o ra va\u0300 c\u00f4\u0301 ga\u0302y d\u01b0\u0323ng ne\u0302n ba\u0309n s\u0103\u0301c rie\u0302ng cu\u0309a mi\u0300nh.<\/p>\n

Quan \u0111i\u00ea\u0309m va\u0300 ha\u0300nh vi \u0111a\u0323o \u0111\u01b0\u0301c cu\u0309a ngu\u031b\u01a1\u0300i la\u0303nh \u0111a\u0323o co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c truy\u00ea\u0300n \u0111\u00ea\u0301n ca\u0301c tha\u0300nh vie\u0302n kha\u0301c theo nhi\u00ea\u0300u con \u0111u\u031b\u01a1\u0300ng kha\u0301c nhau, nhu\u031b qua ca\u0301c ba\u0300i pha\u0301t bi\u00ea\u0309u, ca\u0301c \u00e2\u0301n ph\u00e2\u0309m, ca\u0301c tuye\u0302n b\u00f4\u0301 v\u00ea\u0300 chi\u0301nh sa\u0301ch, va\u0300 \u0111\u1ea1\u0306c bi\u1eb9\u0302t la\u0300 qua ha\u0300nh vi cu\u0309a ngu\u031b\u01a1\u0300i la\u0303nh \u0111a\u0323o.\u00a0<\/p>\n

M\u1ecd\u0302t khi nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i la\u0303nh \u0111a\u0323o \u0111\u00ea\u0300u th\u00ea\u0309 hi\u1eb9\u0302n s\u01b0\u0323 nh\u00e2\u0301t qua\u0301n trong vi\u1eb9\u0302c to\u0302n tro\u0323ng s\u01b0\u0323 co\u0302ng b\u0103\u0300ng va\u0300 trung th\u01b0\u0323c trong kinh doanh, chu\u0301ng se\u0303 tr\u01a1\u0309 tha\u0300nh ta\u0300i sa\u0309n chi\u0301nh y\u00ea\u0301u cu\u0309a doanh nghi\u1eb9\u0302p va\u0300 \u0111u\u031b\u01a1\u0323c mo\u0323i tha\u0300nh vie\u0302n kha\u0301c cu\u0300ng to\u0302n tro\u0323ng.Ba\u0309n s\u0103\u0301c kho\u0302ng chi\u0309 la\u0300 nh\u1ea1\u0302n th\u01b0\u0301c va\u0300 mong mu\u00f4\u0301n.\u00a0<\/p>\n

Ba\u0309n s\u0103\u0301c th\u00ea\u0309 hi\u1eb9\u0302n trong ha\u0300nh \u0111\u1ecd\u0302ng cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c, ha\u0300nh vi cu\u0309a ca\u0301 nha\u0302n. Nha\u0302n t\u00f4\u0301 quan tro\u0323ng b\u1ea1\u0302c nh\u00e2\u0301t trong qua\u0301 tri\u0300nh l\u01b0\u0323a cho\u0323n ca\u0301c gia\u0301 tri\u0323, tri\u00ea\u0301t l\u00ed<\/span> va\u0300 th\u00ea\u0309 hi\u1eb9\u0302n chu\u0301ng tha\u0300nh ha\u0300nh \u0111\u1ecd\u0302ng la\u0300 vai tro\u0300 tie\u0302n phong cu\u0309a nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i la\u0303nh \u0111a\u0323o.<\/p>\n

Nh\u01b0\u0303ng nha\u0302n ca\u0301ch then ch\u00f4\u0301t, nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i \u01a1\u0309 vi\u0323 tri\u0301 qua\u0309n l\u00ed<\/span> c\u00e2\u0301p cao trong vi\u1eb9\u0302c th\u00ea\u0309 hi\u1eb9\u0302n s\u01b0\u0323 cam k\u00ea\u0301t, s\u01b0\u0323 chi\u0309 \u0111a\u0323o sa\u0301t sao va\u0300 s\u01b0\u0323 gu\u031bo\u031bng m\u00e2\u0303u trong vi\u1eb9\u0302c th\u01b0\u0323c ha\u0300nh ca\u0301c gia\u0301 tri\u0323 \u0111a\u0323o \u0111\u01b0\u0301c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: V\u0103n ho\u00e1 Doanh nghi\u1ec7p, PGS. TS. Nguy\u00ea\u0303n Ma\u0323nh Qua\u0302n, B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0, 2012.\u00a0V\u0103n h\u00f3a doanh nghi\u1ec7p, T\u1ed5 h\u1ee3p gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n B\u1ea3n s\u1eafc v\u0103n ho\u00e1 doanh nghi\u1ec7p l\u00e0 nh\u1eefng bi\u1ec3u hi\u1ec7n \u0111\u1eb7c tr\u01b0ng v\u1ec1 phong c\u00e1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 h\u00e0nh vi c\u1ee7a t\u1ed5 ch\u1ee9c th\u1ec3 hi\u1ec7n nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 tri\u1ebft l\u00ed h\u00e0nh \u0111\u1ed9ng \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 theo \u0111u\u1ed5i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28230"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28230"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28230\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}