{"id":28251,"date":"2023-12-07T05:01:14","date_gmt":"2023-12-07T05:01:14","guid":{"rendered":"https:\/\/masterskills.org\/blog\/goi-san-pham-dich-vu-customer-benefit-package-cbp-la-gi.html"},"modified":"2023-12-22T21:35:52","modified_gmt":"2023-12-22T14:35:52","slug":"goi-san-pham-dich-vu-customer-benefit-package-cbp-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/goi-san-pham-dich-vu-customer-benefit-package-cbp-la-gi.html","title":{"rendered":"G\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 (Customer Benefit Package – CBP) l\u00e0 g\u00ec?"},"content":{"rendered":"
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\"G\u00f3i<\/div>
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H\u00ecnh minh h\u1ecda.<\/p>\n<\/figcaption><\/figure>\n

G\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

G\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/b> trong ti\u1ebfng Anh l\u00e0 customer benefit package<\/b>, vi\u1ebft t\u1eaft l\u00e0 CBP<\/b>.<\/p>\n

G\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 b\u1ed9 (hay g\u00f3i) c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh (goods-content) v\u00e0 c\u00e1c t\u00ednh ch\u1ea5t v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 (service-content) m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn ra, thanh to\u00e1n, s\u1eed d\u1ee5ng v\u00e0 tr\u1ea3i nghi\u1ec7m.\u00a0<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u1eb1m \u0111em l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch cao h\u01a1n cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Ph\u1ea7n c\u1ed1t l\u00f5i hay ch\u1ee7 y\u1ebfu (core or primary) c\u1ee7a g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u00f3 t\u00ednh h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 th\u1ea5y nh\u1ea5t, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u01a1 b\u1ea3n v\u00e0 ch\u1ee7 y\u1ebfu nh\u1ea5t c\u1ee7a g\u00f3i. V\u00ed d\u1ee5, ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t giao d\u1ecbch t\u00e0i kho\u1ea3n v\u00e3ng lai l\u00e0 s\u1ef1 thu\u1eadn ti\u1ec7n.<\/p>\n

Ph\u1ea7n ngo\u1ea1i vi (Peripheral) c\u1ee7a g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 tuy kh\u00f4ng b\u1eaft bu\u1ed9c nh\u01b0ng th\u00eam v\u00e0o nh\u1eb1m h\u1ed7 tr\u1ee3 v\u00e0 t\u0103ng th\u00eam s\u1ef1 h\u1ea5p d\u1eabn cho ph\u1ea7n c\u1ed1t l\u00f5i. V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi giao d\u1ecbch t\u00e0i kho\u1ea3n v\u00e3ng lai, ph\u1ea7n ngo\u1ea1i vi l\u00e0 c\u00e1c b\u1ea3n in b\u00e1o c\u00e1o t\u00e0i ch\u00ednh h\u00e0ng th\u00e1ng, ch\u1eef k\u00ed, s\u1ed1 checks, th\u1ebb t\u00edn d\u1ee5ng \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 th\u00eam nh\u01b0 \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng 24\/7, thanh to\u00e1n h\u00f3a \u0111\u01a1n tr\u1ef1c tuy\u1ebfn qua m\u1ea1ng Internet,…<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5<\/font><\/h3>\n
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V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t g\u00f3i l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 khi mua s\u1eafm m\u1ed9t chi\u1ebfc xe h\u01a1i.<\/p>\n<\/figcaption><\/figure>\n

M\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 minh h\u1ecda \u1edf h\u00ecnh 1:<\/b>\u00a0C\u00e1c t\u00ednh n\u0103ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m trong c\u00e1c v\u00f2ng tr\u00f2n nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, s\u1ed5 checks, m\u1ed9t s\u1ea3n ph\u1ea9m ngo\u1ea1i vi, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 h\u00ecnh \u1ea3nh. Thanh to\u00e1n h\u00f3a \u0111\u01a1n tr\u1ef1c tuy\u1ebfn, m\u1ed9t s\u1ea3n ph\u1ea9m ngo\u1ea1i vi, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i, v\u00e0 t\u1ed1c \u0111\u1ed9 th\u1ef1c hi\u1ec7n.\u00a0<\/p>\n

M\u1ed9t s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 cho qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t n\u00f3 v\u00e0 \u0111\u01b0a n\u00f3 \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t h\u00e0ng h\u00f3a kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c gi\u00e1 cao n\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3. V\u00ed d\u1ee5, s\u1ea3n xu\u1ea5t th\u1eadt nhi\u1ec1u xe h\u01a1i \u1edf n\u01a1i m\u00e0 cung v\u01b0\u1ee3t qu\u00e1 c\u1ea7u s\u1ebd ch\u1ea3ng c\u00f3 m\u1ea5y gi\u00e1 tr\u1ecb tr\u1eeb phi n\u00f3 \u0111\u01b0\u1ee3c v\u1eadn chuy\u1ec1n \u0111\u1ebfn n\u01a1i c\u1ea7n mua n\u00f3.\u00a0<\/p>\n

Khi v\u1ebd m\u1ed9t CBP kh\u00f4ng n\u00ean nh\u1ea7m l\u1eabn pha tr\u1ed9n c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a CBP v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean bi\u1ec3u \u0111\u1ed3. V\u00ed d\u1ee5, ch\u00eca kh\u00f3a \u0111i\u1ec7n t\u1eed m\u1edf c\u1eeda ph\u00f2ng kh\u00e1ch s\u1ea1n l\u00e0 \u0111\u1eb7c t\u00ednh c\u1ee7a CBP trong khi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 s\u1ef1 an to\u00e0n.\u00a0<\/p>\n

K\u00edch th\u01b0\u1edbc<\/i> c\u1ee7a c\u00e1c v\u00f2ng tr\u00f2n khu\u00f4n m\u1eabu CBP l\u00e0 d\u1ea5u hi\u1ec7u m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, th\u00e0nh ph\u1ea7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a khu\u00f4n m\u1eabu CBP l\u00e0 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau.\u00a0<\/p>\n

Th\u01b0\u1eddng khi k\u1ebft h\u1ee3p th\u00e0nh m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 th\u00ec th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi m\u1ed9t gi\u00e1 th\u1ea5p h\u01a1n l\u00e0 b\u00e1n ri\u00eang l\u1ebb n\u00ean c\u00f3 l\u1ee3i h\u01a1n cho kh\u00e1ch h\u00e0ng. M\u1ed9t li\u00ean minh gi\u1eefa c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng cung \u1ee9ng m\u1ed9t d\u1ecbch v\u1ee5 tr\u1ecdn g\u00f3i ngh\u1ec9 h\u00e8 th\u01b0\u1eddng c\u00f3 gi\u00e1 \u01b0u \u0111\u00e3i h\u01a1n l\u00e0 \u0111\u1eb7t ri\u00eang l\u1ebb.\u00a0<\/p>\n

Khu\u00f4n m\u1eabu CBP<\/i> l\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 gi\u1ea3i th\u00edch v\u00e0 h\u00ecnh dung v\u1ec1 s\u1ef1 k\u1ebft h\u1ee3p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 khi gi\u1edbi thi\u1ec7u r\u1ed9ng r\u00e3i v\u1edbi c\u00f4ng ch\u00fang. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o ch\u1ee7 y\u1ebfu \u0111\u1ec3 thi\u1ebft k\u1ebf qui tr\u00ecnh ch\u00ednh x\u00e1c t\u1ea1o ra “m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u01a1 \u01b0\u1edbc v\u00e0 \u0111\u00e1ng nh\u1edb” n\u01a1i kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t h\u1ed7n h\u1ee3p m\u00e0 th\u00e0nh ph\u1ea7n v\u1eeba l\u00e0 s\u1ea3n ph\u1ea9m v\u1eeba l\u00e0 d\u1ecbch v\u1ee5.\u00a0<\/p>\n

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V\u00ed d\u1ee5 v\u1ec1 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng.<\/p>\n<\/figcaption><\/figure>\n

H\u00ecnh 2 l\u00e0 m\u1ed9t d\u1ea3i ph\u00e2n \u0111\u1ecbnh th\u00e0nh ph\u1ea7n bao g\u1ed3m nhi\u1ec1u lo\u1ea1i h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c nhau. Kem \u0111\u00e1nh r\u0103ng, v\u00ed d\u1ee5 nh\u01b0, v\u1edbi th\u00e0nh ph\u1ea7n ch\u1ee7 y\u1ebfu ch\u1ee7 y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m, khi b\u1ea1n mua s\u1eafm, c\u00f3 th\u1ec3 b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 th\u00eam m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 t\u1eeb trung t\u00e2m \u0111i\u1ec7n tho\u1ea1i ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

L\u01b0u \u00fd<\/b> l\u00e0 kh\u00f4ng th\u1ec3 t\u00f9y \u00fd t\u1ea1o m\u1ed9t g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 g\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 ph\u1ea3i t\u1ea1o ra s\u1ef1 c\u1ea3m nh\u1eadn \u0111\u00e1ng nh\u1edb v\u00e0 gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

(Theo Qu\u1ea3n tr\u1ecb d\u1ecbch v\u1ee5, NXB T\u00e0i ch\u00ednh<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n G\u00f3i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 (ti\u1ebfng Anh: Customer Benefit Package, vi\u1ebft t\u1eaft: CBP) \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 b\u1ed9 (hay g\u00f3i) c\u00e1c s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh v\u00e0 c\u00e1c t\u00ednh ch\u1ea5t v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn ra, thanh to\u00e1n, s\u1eed d\u1ee5ng v\u00e0 tr\u1ea3i nghi\u1ec7m.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28251"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28251"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28251\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}