{"id":28263,"date":"2023-12-07T05:01:37","date_gmt":"2023-12-07T05:01:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/an-pham-dac-trung-la-gi-vai-tro.html"},"modified":"2023-12-22T21:35:54","modified_gmt":"2023-12-22T14:35:54","slug":"an-pham-dac-trung-la-gi-vai-tro","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/an-pham-dac-trung-la-gi-vai-tro.html","title":{"rendered":"\u1ea4n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng l\u00e0 g\u00ec? Vai tr\u00f2"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: printful)<\/p>\n<\/figcaption><\/figure>\n

\u1ea4n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u1ea4n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng<\/b> hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u1ea5n ph\u1ea9m \u0111i\u1ec3n h\u00ecnh.<\/b><\/p>\n

\u1ea4n ph\u00e2\u0309m \u0111\u1eb7c tr\u01b0ng<\/b> la\u0300 m\u1ecd\u0302t s\u00f4\u0301 nh\u01b0\u0303ng tu\u031b li\u1eb9\u0302u chi\u0301nh th\u01b0\u0301c co\u0301 th\u00ea\u0309 giu\u0301p nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i h\u01b0\u0303u quan co\u0301 th\u00ea\u0309 nh\u1ea1\u0302n th\u00e2\u0301y \u0111u\u031b\u01a1\u0323c ro\u0303 ho\u031bn v\u00ea\u0300 c\u00e2\u0301u tru\u0301c va\u0306n hoa\u0301 va\u0300 cu\u0309a m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c.\u00a0<\/p>\n

Chu\u0301ng co\u0301 th\u00ea\u0309 la\u0300 ba\u0309n tuye\u0302n b\u00f4\u0301 s\u01b0\u0301 m\u1eb9\u0302nh, ba\u0301o ca\u0301o thu\u031b\u01a1\u0300ng nie\u0302n, \u2015brochures, ta\u0300I li\u1eb9\u0302u gi\u01a1\u0301i thi\u1eb9\u0302u v\u00ea\u0300 t\u00f4\u0309 ch\u01b0\u0301c, co\u0302ng ty, s\u00f4\u0309 va\u0300ng truy\u00ea\u0300n th\u00f4\u0301ng, \u00e2\u0301n ph\u00e2\u0309m \u0111i\u0323nh k\u00ec<\/span> hay \u0111\u1ea1\u0306c bi\u1eb9\u0302t, ta\u0300i li\u1eb9\u0302u qua\u0309ng ca\u0301o gi\u01a1\u0301i thi\u1eb9\u0302u sa\u0309n ph\u00e2\u0309m va\u0300 co\u0302ng ty, ca\u0301c ta\u0300i li\u1eb9\u0302u, h\u00f4\u0300 so\u031b hu\u031b\u01a1\u0301ng d\u00e2\u0303n s\u01b0\u0309 du\u0323ng, ba\u0309o ha\u0300nh…<\/p>\n

\u1ea4n ph\u00e2\u0309m \u0111\u1eb7c tr\u01b0ng <\/b>l\u00e0 m\u1ed9t trong nh\u01b0\u0303ng bi\u00ea\u0309u tru\u031bng tr\u01b0\u0323c quan.<\/p>\n

Ca\u0301c bi\u00ea\u0309u tru\u031bng tr\u1ef1c quan<\/b> l\u00e0 nh\u1eefng bi\u1ec3u tr\u01b0ng \u0111u\u031b\u01a1\u0323c s\u01b0\u0309 du\u0323ng \u0111\u00ea\u0309 th\u00ea\u0309 hi\u1eb9\u0302n n\u1ecd\u0302i dung cu\u0309a va\u0306n hoa\u0301 co\u0302ng ty; chu\u0301ng thu\u031b\u01a1\u0300ng la\u0300 bi\u00ea\u0309u tru\u031bng \u0111u\u031b\u01a1\u0323c thi\u00ea\u0301t k\u00ea\u0301 \u0111\u00ea\u0309 d\u00ea\u0303 nh\u1ea1\u0302n bi\u00ea\u0301t b\u0103\u0300ng ca\u0301c gia\u0301c quan (nhi\u0300n th\u00e2\u0301y, nghe th\u00e2\u0301y ho\u1ea1\u0306c s\u01a1\u0300 th\u00e2\u0301y).<\/p>\n

Ca\u0301c bi\u00ea\u0309u tru\u031bng tr\u01b0\u0323c quan luo\u0302n ch\u01b0\u0301a \u0111\u01b0\u0323ng nh\u01b0\u0303ng gia\u0301 tri\u0323 ti\u00ea\u0300m \u00e2\u0309n ma\u0300 t\u00f4\u0309 ch\u01b0\u0301c, doanh nghi\u1eb9\u0302p mu\u00f4\u0301n truy\u00ea\u0300n \u0111a\u0323t cho nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i h\u01b0\u0303u quan be\u0302n trong va\u0300 be\u0302n ngoa\u0300i. Nh\u01b0\u0303ng bi\u00ea\u0309u tru\u031bng be\u0302n ngoa\u0300i na\u0300y c\u00f4\u0301 la\u0300m n\u00f4\u0309i b\u1ea1\u0302t nh\u01b0\u0303ng gia\u0301 tri\u0323 ti\u00ea\u0300m \u00e2\u0309n v\u00ea\u0300 va\u0306n hoa\u0301.\u00a0<\/p>\n

Chi\u0301nh vi\u0300 v\u1ea1\u0302y, nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i qua\u0309n\u00a0l\u00ed\u00a0thu\u031b\u01a1\u0300ng s\u01b0\u0309 du\u0323ng nh\u01b0\u0303ng bi\u00ea\u0309u tru\u031bng na\u0300y \u0111\u00ea\u0309 th\u00ea\u0309 hi\u1eb9\u0302n nh\u01b0\u0303ng gia\u0301 tri\u0323 ti\u00ea\u0300m \u00e2\u0309n trong vi\u1eb9\u0302c phu\u0323c vu\u0323 kha\u0301ch ha\u0300ng va\u0300 s\u01b0\u0323 quan ta\u0302m da\u0300nh cho nha\u0302n vie\u0302n.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/b><\/p>\n

Bi\u00ea\u0309u tru\u031bng <\/b>la\u0300 b\u00e2\u0301t k\u00ec th\u01b0\u0301 gi\u0300 co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c s\u01b0\u0309 du\u0323ng la\u0300m phu\u031bo\u031bng ti\u1eb9\u0302n th\u00ea\u0309 hi\u1eb9\u0302n n\u1ecd\u0302i dung cu\u0309a va\u0306n hoa\u0301 co\u0302ng ty \u2013 tri\u00ea\u0301t l\u00ed<\/span>, gia\u0301 tri\u0323, ni\u00ea\u0300m tin chu\u0309 \u0111a\u0323o, ca\u0301ch nh\u1ea1\u0302n th\u01b0\u0301c va\u0300 phu\u031bo\u031bng pha\u0301p tu\u031b duy \u2013 nh\u0103\u0300m h\u00f4\u0303 tr\u01a1\u0323 ca\u0301c tha\u0300nh vie\u0302n trong qua\u0301 tri\u0300nh nh\u1ea1\u0302n th\u01b0\u0301c ho\u1ea1\u0306c \u0111\u00ea\u0309 pha\u0309n a\u0301nh m\u01b0\u0301c \u0111\u1ecd\u0302 nh\u1ea1\u0302n th\u01b0\u0301c cu\u0309a tha\u0300nh vie\u0302n va\u0300 cu\u0309a toa\u0300n t\u00f4\u0309 ch\u01b0\u0301c.<\/p>\n

Vai tr\u00f2<\/font><\/h3>\n

Nh\u01b0\u0303ng ta\u0300i li\u1eb9\u0302u na\u0300y co\u0301 th\u00ea\u0309 giu\u0301p la\u0300m ro\u0303 mu\u0323c tie\u0302u cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c, phu\u031bo\u031bng cha\u0302m ha\u0300nh \u0111\u1ecd\u0302ng, ni\u00ea\u0300m tin va\u0300 gia\u0301 tri\u0323 chu\u0309 \u0111a\u0323o, tri\u00ea\u0301t l\u00ed<\/span> qua\u0309n l\u00ed<\/span>, tha\u0301i \u0111\u1ecd\u0302 \u0111\u00f4\u0301i v\u01a1\u0301i lao \u0111\u1ecd\u0302ng, co\u0302ng ty, ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng, xa\u0303 h\u1ecd\u0302i.\u00a0<\/p>\n

Chu\u0301ng cu\u0303ng giu\u0301p nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i nghie\u0302n c\u01b0\u0301u so sa\u0301nh, \u0111\u00f4\u0301i chi\u00ea\u0301u s\u01b0\u0323 \u0111\u00f4\u0300ng nh\u00e2\u0301t gi\u01b0\u0303a nh\u01b0\u0303ng bi\u1eb9\u0302n pha\u0301p \u0111u\u031b\u01a1\u0323c a\u0301p du\u0323ng v\u01a1\u0301i nh\u01b0\u0303ng tri\u00ea\u0301t l\u00ed<\/span> \u0111u\u031b\u01a1\u0323c t\u00f4\u0309 ch\u01b0\u0301c to\u0302n tro\u0323ng.\u00a0<\/p>\n

\u0110\u00f4\u0301i v\u01a1\u0301i nh\u01b0\u0303ng \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng h\u01b0\u0303u quan be\u0302n ngoa\u0300i \u0111a\u0302y chi\u0301nh la\u0300 nh\u01b0\u0303ng ca\u0306n c\u01b0\u0301 \u0111\u00ea\u0309 xa\u0301c \u0111i\u0323nh ti\u0301nh kha\u0309 thi va\u0300 hi\u1eb9\u0302u l\u01b0\u0323c cu\u0309a va\u0306n hoa\u0301 co\u0302ng ty; \u0111\u00f4\u0301i v\u01a1\u0301i nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i h\u01b0\u0303u quan be\u0302n trong \u0111a\u0302y la\u0300 nh\u01b0\u0303ng ca\u0306n c\u01b0\u0301 \u0111\u00ea\u0309 nh\u1ea1\u0302n bi\u00ea\u0301t va\u0300 th\u01b0\u0323c thi va\u0306n hoa\u0301 co\u0302ng ty.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: V\u0103n ho\u00e1 Doanh nghi\u1ec7p, PGS. TS. Nguy\u00ea\u0303n Ma\u0323nh Qua\u0302n, B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0, 2012)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u1ea4n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng l\u00e0 m\u1ed9t s\u1ed1 nh\u1eefng t\u01b0 li\u1ec7u ch\u00ednh th\u1ee9c c\u00f3 th\u1ec3 gi\u00fap nh\u1eefng ng\u01b0\u1eddi h\u1eefu quan c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c r\u00f5 h\u01a1n v\u1ec1 c\u1ea5u tr\u00fac v\u0103n ho\u00e1 v\u00e0 c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28263"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28263"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28263\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}