{"id":28346,"date":"2023-12-07T05:06:48","date_gmt":"2023-12-07T05:06:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/li-thuyet-toi-da-hoa-doanh-thu-sales-maximization-theory-la-gi.html"},"modified":"2023-12-22T21:36:22","modified_gmt":"2023-12-22T14:36:22","slug":"li-thuyet-toi-da-hoa-doanh-thu-sales-maximization-theory-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/li-thuyet-toi-da-hoa-doanh-thu-sales-maximization-theory-la-gi.html","title":{"rendered":"L\u00ed thuy\u1ebft t\u1ed1i \u0111a h\u00f3a doanh thu (Sales Maximization Theory) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/figcaption><\/figure>\n

L\u00ed thuy\u1ebft t\u1ed1i \u0111a h\u00f3a doanh\u00a0thu<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u00ed thuy\u1ebft t\u1ed1i \u0111a h\u00f3a doanh thu <\/b>trong ti\u1ebfng Anh l\u00e0 Sales Maximization Theory.<\/b><\/p>\n

L\u00ed thuy\u1ebft t\u1ed1i \u0111a h\u00f3a doanh thu <\/i>\u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00f4ng tr\u00ecnh c\u1ee7a\u00a0nh\u00e0 kinh t\u1ebf h\u1ecdc\u00a0ng\u01b0\u1eddi M\u1ef9 William Jack Baumol. L\u00ed thuy\u1ebft<\/span> n\u00e0y c\u1ed1 g\u1eafng v\u1ebd ra m\u1ed9t khung kh\u00e1i ni\u1ec7m chu\u1ea9n \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.\u00a0<\/p>\n

C\u00f4ng tr\u00ecnh c\u1ee7a Baumol \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 kinh t\u1ebf h\u1ecdc c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u01b0\u1eddng c\u00f3 v\u1ebb m\u00e2u thu\u1eabn v\u1edbi m\u00f4 h\u00ecnh\u00a0t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn; v\u00e0 l\u00e0 m\u1ed9t c\u00f4ng tr\u00ecnh quan tr\u1ecdng trong kinh t\u1ebf h\u1ecdc vi m\u00f4.<\/p>\n

(Theo: yourbusiness.azcentral.com)<\/i><\/p>\n

T\u1ed1i \u0111a h\u00f3a doanh thu c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra doanh thu b\u00e1n h\u00e0ng nhi\u1ec1u nh\u1ea5t c\u00f3 th\u1ec3 m\u00e0 kh\u00f4ng khi\u1ebfn doanh nghi\u1ec7p thua l\u1ed7. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kinh doanh kh\u00e1 logic. X\u00e9t cho c\u00f9ng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng mu\u1ed1n t\u1ea1o ra c\u00e0ng nhi\u1ec1u doanh thu c\u00e0ng t\u1ed1t, v\u1edbi chi ph\u00ed c\u00e0ng th\u1ea5p c\u00e0ng t\u1ed1t \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n.\u00a0<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 t\u1ed1i \u0111a h\u00f3a doanh thu
<\/b><\/p>\n

Gi\u1ea3 s\u1eed m\u1ed9t ch\u1ee7 nh\u00e0 h\u00e0ng ngh\u0129 ra m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng m\u1edbi. \u00d4ng bi\u1ebft kh\u00e1ch h\u00e0ng s\u1ebd th\u00edch n\u00f3, nh\u01b0ng c\u1ea7n t\u00ecm ra c\u00e1ch \u0111\u1ec3 khi\u1ebfn h\u1ecd d\u00f9ng th\u1eed \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u1ebfn v\u1edbi c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t m\u00e0 kh\u00f4ng m\u1ea5t ti\u1ec1n.\u00a0<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u00f4ng ta s\u1eed d\u1ee5ng t\u1ed1i \u0111a h\u00f3a doanh thu. V\u00ed d\u1ee5, \u00f4ng ta c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u1ed3 u\u1ed1ng m\u1edbi cho kh\u00e1ch h\u00e0ng v\u1edbi gi\u00e1 r\u1ebb, ch\u1ea5p nh\u1eadn l\u1ed7 cho \u0111\u1ebfn khi h\u1ecd th\u00edch s\u1ea3n ph\u1ea9m m\u1edbi. Sau n\u00e0y, \u00f4ng ta d\u1ea7n d\u1ea7n t\u0103ng gi\u00e1 th\u1ee9c u\u1ed1ng \u0111\u00f3 cho \u0111\u1ebfn khi thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1eeb n\u00f3.<\/p>\n

L\u00ed thuy\u1ebft t\u1ed1i \u0111a h\u00f3a doanh thu b\u00e1n h\u00e0ng c\u1ee7a Baumol<\/font><\/h3>\n

L\u00ed thuy\u1ebft t\u1ed1i \u0111a h\u00f3a doanh thu b\u00e1n h\u00e0ng c\u1ee7a Baumol \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean l\u00ed thuy\u1ebft cho r\u1eb1ng m\u1ed9t khi c\u00f4ng ty \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c l\u1ee3i nhu\u1eadn ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5, c\u00f4ng ty n\u00ean chuy\u1ec3n m\u1ee5c ti\u00eau t\u1eeb t\u0103ng l\u1ee3i nhu\u1eadn sang t\u0103ng doanh thu t\u1eeb b\u00e1n h\u00e0ng.<\/p>\n

C\u00e1c c\u00f4ng ty n\u00ean l\u00e0m nh\u01b0 v\u1eady b\u1eb1ng c\u00e1ch s\u1ea3n xu\u1ea5t nhi\u1ec1u h\u01a1n, gi\u1eef cho gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u1ea5p v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng c\u1ea7u s\u1ea3n ph\u1ea9m. Vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh t\u1ed1i \u0111a h\u00f3a doanh thu b\u00e1n h\u00e0ng s\u1ebd gi\u00fap n\u00e2ng cao danh ti\u1ebfng chung c\u1ee7a c\u00f4ng ty v\u00e0 do \u0111\u00f3 t\u1ea1o ra l\u1ee3i nhu\u1eadn cao h\u01a1n trong d\u00e0i h\u1ea1n; d\u00f9 trong ng\u1eafn h\u1ea1n l\u1ee3i nhu\u1eadn kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u0111a h\u00f3a.<\/p>\n

L\u00ed thuy\u1ebft<\/span> n\u00e0y \u0111\u01b0\u1ee3c cho l\u00e0 \u0111\u00fang v\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, th\u1eadm ch\u00ed l\u00e0 tinh th\u1ea7n c\u1ee7a nh\u00e2n vi\u00ean. X\u00e9t cho c\u00f9ng, khi nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y h\u1ecd \u0111ang l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty th\u00e0nh c\u00f4ng (do doanh thu t\u0103ng), h\u1ecd c\u00f3 xu h\u01b0\u1edbng cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n. Doanh thu t\u0103ng khi\u1ebfn cho l\u1ee3i nhu\u1eadn t\u0103ng, cho ph\u00e9p c\u00f4ng ty t\u0103ng thu nh\u1eadp cho nh\u00e2n vi\u00ean.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a l\u00ed thuy\u1ebft t\u1ed1i \u0111a h\u00f3a doanh thu<\/font><\/h4>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a t\u1ed1i \u0111a h\u00f3a doanh thu th\u01b0\u1eddng b\u1eaft ngu\u1ed3n t\u1eeb c\u1ed5 \u0111\u00f4ng. C\u00e1c c\u1ed5 \u0111\u00f4ng c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o l\u1ee3i nhu\u1eadn, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 tr\u1ecdng t\u00e2m ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh t\u1ed1i \u0111a h\u00f3a doanh thu b\u00e1n h\u00e0ng c\u1ee7a Baumol. V\u00e0 khi t\u1ec9 su\u1ea5t l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty th\u1ea5p, c\u00f3 th\u1ec3 c\u00f4ng ty s\u1ebd c\u00f3 \u00edt ti\u1ec1n h\u01a1n \u0111\u1ec3 tr\u1ea3 c\u1ed5 t\u1ee9c.<\/p>\n

Qui m\u00f4 c\u1ee7a c\u00f4ng ty c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c hi\u1ec7u qu\u1ea3 c\u1ee7a m\u00f4 h\u00ecnh t\u1ed1i \u0111a h\u00f3a doanh thu b\u00e1n h\u00e0ng. V\u00ed d\u1ee5, qui m\u00f4 kinh doanh th\u01b0\u1eddng c\u00f3 m\u1ed1i quan h\u1ec7 v\u1edbi l\u01b0\u01a1ng nh\u00e2n vi\u00ean. N\u1ebfu m\u1ed9t c\u00f4ng ty kh\u00f4ng th\u1ec3 t\u0103ng l\u01b0\u01a1ng nh\u00e2n vi\u00ean do nh\u1eefng gi\u1edbi h\u1ea1n b\u1edfi qui m\u00f4 c\u00f4ng ty, vi\u1ec7c \u00e1p d\u1ee5ng l\u00ed thuy\u1ebft n\u00e0y s\u1ebd th\u1ea5t b\u1ea1i trong vi\u1ec7c t\u0103ng thu nh\u1eadp cho nh\u00e2n vi\u00ean.<\/p>\n

(Theo study.com<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u00ed thuy\u1ebft t\u1ed1i \u0111a h\u00f3a doanh thu (ti\u1ebfng Anh: Sales Maximization Theory) l\u00e0 m\u1ed9t c\u00f4ng tr\u00ecnh quan tr\u1ecdng trong kinh t\u1ebf h\u1ecdc, gi\u00fap c\u00e1c nh\u00e0 kinh t\u1ebf h\u1ecdc v\u00e0 nh\u00e0 qu\u1ea3n l\u00ed hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u01b0\u1eddng c\u00f3 v\u1ebb m\u00e2u thu\u1eabn v\u1edbi m\u00f4 h\u00ecnh t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28346"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28346"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28346\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}