{"id":28354,"date":"2023-12-07T05:07:08","date_gmt":"2023-12-07T05:07:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quan-tri-quan-he-relationship-management-la-gi-cac-loai-quan-tri-quan-he.html"},"modified":"2023-12-22T21:36:23","modified_gmt":"2023-12-22T14:36:23","slug":"quan-tri-quan-he-relationship-management-la-gi-cac-loai-quan-tri-quan-he","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quan-tri-quan-he-relationship-management-la-gi-cac-loai-quan-tri-quan-he.html","title":{"rendered":"Qu\u1ea3n tr\u1ecb quan h\u1ec7 (Relationship Management) l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i qu\u1ea3n tr\u1ecb quan h\u1ec7"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/i><\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3n tr\u1ecb quan h\u1ec7 <\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Qu\u1ea3n tr\u1ecb quan h\u1ec7<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Relationship Management.
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Qu\u1ea3n tr\u1ecb quan h\u1ec7<\/i> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch doanh nghi\u1ec7p duy tr\u00ec vi\u1ec7c g\u1eafn k\u1ebft li\u00ean t\u1ee5c v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng. Vi\u1ec7c qu\u1ea3n tr\u1ecb n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n gi\u1eefa m\u1ed9t doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh (B2C) ho\u1eb7c gi\u1eefa m\u1ed9t doanh nghi\u1ec7p v\u00e0 c\u00e1c doanh nghi\u1ec7p kh\u00e1c (B2B).\u00a0<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a qu\u1ea3n tr\u1ecb quan h\u1ec7<\/i> l\u00e0 nh\u1eb1m t\u1ea1o ra s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa m\u1ed9t t\u1ed5 ch\u1ee9c v\u00e0 kh\u00e1ch h\u00e0ng quen v\u00e0 c\u00e1c b\u00ean c\u00f3 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi n\u00f3, thay v\u00ec coi c\u00e1c m\u1ed1i quan h\u1ec7 ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eefng giao d\u1ecbch.<\/p>\n

Qu\u1ea3n tr\u1ecb quan h\u1ec7 <\/i>bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, v\u00e0 t\u0103ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng th\u01b0\u1eddng, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 x\u1ea3y ra \u1edf c\u1ea5p \u0111\u1ed9 kh\u00e1ch h\u00e0ng, nh\u01b0ng n\u00f3 c\u0169ng quan tr\u1ecdng gi\u1eefa c\u00e1c doanh nghi\u1ec7p.<\/p>\n

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M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu\u00ea m\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb quan h\u1ec7 <\/i>\u0111\u1ec3 gi\u00e1m s\u00e1t vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7; ho\u1eb7c k\u1ebft h\u1ee3p tr\u00e1ch nhi\u1ec7m n\u00e0y v\u1edbi nhi\u1ec7m v\u1ee5 c\u1ee7a marketing ho\u1eb7c qu\u1ea3n tr\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c kh\u00e1c.\u00a0<\/p>\n

X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng t\u1ea1o ra ph\u1ea7n th\u01b0\u1edfng cho t\u1ea5t c\u1ea3 c\u00e1c b\u00ean. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y r\u1eb1ng m\u1ed9t c\u00f4ng ty quan t\u00e2m t\u1edbi vi\u1ec7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty \u0111\u00f3.<\/p>\n

Danh ti\u1ebfng c\u1ee7a m\u1ed9t c\u00f4ng ty v\u1ec1 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng v\u00e0 ch\u1ebf \u0111\u1ed9 h\u1eadu m\u00e3i h\u00e0o ph\u00f3ng th\u01b0\u1eddng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u1ea1o ra doanh s\u1ed1 m\u1edbi. Duy tr\u00ec li\u00ean l\u1ea1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho ph\u00e9p m\u1ed9t c\u00f4ng ty x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n tr\u01b0\u1edbc khi h\u1ecd g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 t\u1ed1n k\u00e9m.<\/p>\n

C\u00e1c lo\u1ea1i qu\u1ea3n tr\u1ecb quan h\u1ec7<\/font><\/h3>\n

Qu\u1ea3n tr\u1ecb quan h\u1ec7 kinh doanh<\/b><\/p>\n

M\u1ed1i quan h\u1ec7 B2B v\u1edbi nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c c\u1ed9ng s\u1ef1 kh\u00e1c c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c qu\u1ea3n tr\u1ecb quan h\u1ec7<\/i>. Qu\u1ea3n tr\u1ecb quan h\u1ec7 kinh doanh th\u00fac \u0111\u1ea9y m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00f4ng ty v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh c\u1ee7a n\u00f3.<\/p>\n

Qu\u1ea3n tr\u1ecb quan h\u1ec7 kinh doanh t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin, c\u1ee7ng c\u1ed1 c\u00e1c quy t\u1eafc v\u00e0 k\u1ef3 v\u1ecdng; \u0111\u1ed3ng th\u1eddi thi\u1ebft l\u1eadp ranh gi\u1edbi. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap gi\u1ea3i quy\u1ebft tranh ch\u1ea5p, \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng v\u00e0 c\u01a1 h\u1ed9i b\u00e1n ch\u00e9o.<\/p>\n

Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/b><\/p>\n

C\u00e1c doanh nghi\u1ec7p B2C d\u1ef1a v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng\u00a0<\/i>\u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.\u00a0<\/p>\n

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Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng s\u1ebd bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng b\u1eb1ng v\u0103n b\u1ea3n (nh\u01b0 th\u00f4ng b\u00e1o b\u00e1n h\u00e0ng, b\u1ea3n tin \u0111\u1ecbnh k\u00ec v\u00e0 kh\u1ea3o s\u00e1t sau b\u00e1n h\u00e0ng), c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng video (v\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o) v\u00e0 h\u01b0\u1edbng d\u1eabn.\u00a0<\/p>\n

Th\u1ef1c hi\u1ec7n marketing li\u00ean t\u1ee5c l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, v\u00ec \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi s\u1ebd t\u1ed1n k\u00e9m h\u01a1n so v\u1edbi vi\u1ec7c duy tr\u00ec m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Marketing gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 l\u1ee3i \u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 duy tr\u00ec l\u00f2ng trung th\u00e0nh.<\/p>\n

(Theo investopedia<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3n tr\u1ecb quan h\u1ec7 (ti\u1ebfng Anh: Relationship Management) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch duy tr\u00ec g\u1eafn k\u1ebft li\u00ean t\u1ee5c v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28354"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28354"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28354\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}