{"id":28428,"date":"2023-12-07T05:09:50","date_gmt":"2023-12-07T05:09:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thi-truong-ngang-horizontal-market-la-gi-so-sanh-thi-truong-ngang-va-thi-truong-doc.html"},"modified":"2023-12-22T21:37:09","modified_gmt":"2023-12-22T14:37:09","slug":"thi-truong-ngang-horizontal-market-la-gi-so-sanh-thi-truong-ngang-va-thi-truong-doc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thi-truong-ngang-horizontal-market-la-gi-so-sanh-thi-truong-ngang-va-thi-truong-doc.html","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng ngang (Horizontal Market) l\u00e0 g\u00ec? So s\u00e1nh th\u1ecb tr\u01b0\u1eddng ngang v\u00e0 th\u1ecb tr\u01b0\u1eddng d\u1ecdc"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: researchscape.com<\/i><\/p>\n<\/div>\n<\/div>\n

Th\u1ecb tr\u01b0\u1eddng ngang<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng ngang <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Horizontal Market.<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng ngang <\/i>l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a \u0111\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nhi\u1ec1u ng\u00e0nh. Trong th\u1ecb tr\u01b0\u1eddng ngang<\/i>, c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ea7u ra \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i v\u00e0 c\u00f3 nhu c\u1ea7u l\u1edbn, do \u0111\u00f3, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ch\u1ecbu \u00edt r\u1ee7i ro v\u1ec1 nhu c\u1ea7u cho s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, nh\u01b0ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 c\u1ea1nh tranh l\u1edbn trong ng\u00e0nh.<\/p>\n

L\u1ee3i nhu\u1eadn c\u1ee7a c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a trong\u00a0th\u1ecb tr\u01b0\u1eddng ngang <\/i>ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong, ch\u1ee9 kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, v\u00ec c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 th\u1ecb tr\u01b0\u1eddng ngang<\/i> l\u00e0 nhu c\u1ea7u v\u1ec1 b\u00fat. B\u1ea5t k\u00ec ng\u00e0nh c\u00f4ng nghi\u1ec7p hay th\u1ecb tr\u01b0\u1eddng n\u00e0o c\u0169ng c\u1ea7n b\u00fat. Do \u0111\u00f3, s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t b\u00fat ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9, kh\u00f4ng ph\u1ea3i v\u00ec c\u00e1c s\u1ef1 ki\u1ec7n v\u0129 m\u00f4.<\/p>\n

So s\u00e1nh th\u1ecb tr\u01b0\u1eddng ngang v\u00e0 th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/font><\/h3>\n

C\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t h\u1ec7 th\u1ed1ng th\u1ecb tr\u01b0\u1eddng ngang<\/i> t\u00ecm c\u00e1ch thu h\u00fat nh\u00e2n kh\u1ea9u h\u1ecdc l\u1edbn. V\u00ed d\u1ee5, m\u1ed9t \u0111\u1ea1i l\u00ed b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng n\u00f3i chung s\u1ebd kh\u00f4ng nh\u1eafm \u0111\u1ebfn m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng cho c\u00e1c c\u00f4ng ty kh\u00e1c chuy\u00ean v\u1ec1 n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng.\u00a0<\/p>\n

Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd nh\u1eafm \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong v\u0103n ph\u00f2ng nh\u01b0 c\u00f4ng ty k\u1ebf to\u00e1n, c\u00f4ng ty du l\u1ecbch, \u0111\u1ea1i l\u00ed b\u1ea3o hi\u1ec3m, v.v.\u00a0 Th\u1ecb tr\u01b0\u1eddng c\u1ee7a h\u1ecd bao g\u1ed3m b\u1ea5t c\u1ee9 ai c\u00f3 nhu c\u1ea7u v\u1ec1 \u0111\u1ed3 n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng d\u1ecdc c\u1ed1 g\u1eafng thu h\u00fat m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t. V\u00ed d\u1ee5 l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t pin n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi. Nh\u1eefng c\u00f4ng ty n\u00e0y th\u01b0\u1eddng b\u00e1n h\u00e0ng cho c\u00e1c nh\u00e0 th\u1ea7u v\u00e0 nh\u00e0 l\u1eafp \u0111\u1eb7t pin n\u0103ng l\u01b0\u1ee3ng m\u1eb7t tr\u1eddi. N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd b\u00e1n cho th\u01b0\u1eddng c\u1ea1nh tranh l\u1eabn nhau.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng ngang:<\/i><\/p>\n

– \u0110\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi m\u1ed9t \u0111\u1eb7c t\u00ednh nh\u00e2n kh\u1ea9u h\u1ecdc \u00e1p d\u1ee5ng cho c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p kh\u00e1c nhau\u00a0<\/p>\n

– R\u1ed9ng h\u01a1n so v\u1edbi th\u1ecb tr\u01b0\u1eddng d\u1ecdc\u00a0<\/p>\n

– Th\u01b0\u1eddng h\u1ee3p t\u00e1c v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i chung\u00a0<\/p>\n

– T\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 b\u00e1n h\u00e0ng cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ph\u1ed5 th\u00f4ng<\/p>\n

Th\u1ecb tr\u01b0\u1eddng d\u1ecdc:<\/p>\n

– L\u00e0 m\u1ed9t nh\u00f3m c\u00e1c doanh nghi\u1ec7p trong c\u00f9ng ng\u00e0nh\u00a0<\/p>\n

– Ri\u00eang bi\u1ec7t v\u00e0 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng xuy\u00ean ng\u00e0nh\u00a0<\/p>\n

– Th\u01b0\u1eddng xuy\u00ean c\u1ea1nh tranh v\u1edbi nhau\u00a0<\/p>\n

– T\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 b\u00e1n h\u00e0ng cho nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3\u00a0<\/p>\n

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M\u1eb7c d\u00f9 hai lo\u1ea1i th\u1ecb tr\u01b0\u1eddng tr\u00ean c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng, m\u1ed9t doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 th\u1ec3\u00a0 ph\u1ee5c v\u1ee5 c\u1ea3 th\u1ecb tr\u01b0\u1eddng ngang<\/b> v\u00e0 th\u1ecb tr\u01b0\u1eddng d\u1ecdc c\u00f9ng m\u1ed9t l\u00fac.\u00a0<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty gi\u00e0y c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb theo chi\u1ec1u ngang trong to\u00e0n khu v\u1ef1c \u0111\u1eb7t tr\u1ee5 s\u1edf c\u1ee7a n\u00f3. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb theo chi\u1ec1u d\u1ecdc \u0111\u1ebfn b\u1ea5t c\u1ee9 ai c\u1ea7n m\u1ed9t \u0111\u00f4i gi\u00e0y m\u1edbi.\u00a0<\/p>\n

M\u1ed9t c\u00f4ng ty xu\u1ea5t b\u1ea3n s\u00e1ch tr\u1ebb em c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb theo chi\u1ec1u ngang cho b\u1ea5t k\u00ec ai bi\u1ebft \u0111\u1ecdc s\u00e1ch ho\u1eb7c theo chi\u1ec1u d\u1ecdc \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho tr\u1ebb em v\u00e0 c\u00e1c b\u1eadc ph\u1ee5 huynh.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ecb tr\u01b0\u1eddng ngang (ti\u1ebfng Anh: Horizontal Market) l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 trong \u0111\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi trong c\u00e1c l\u0129nh v\u1ef1c kinh t\u1ebf kh\u00e1c nhau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28428"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28428"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28428\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}