{"id":28430,"date":"2023-12-07T05:09:55","date_gmt":"2023-12-07T05:09:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thi-truong-doc-vertical-market-la-gi-uu-diem-cua-thi-truong-doc.html"},"modified":"2023-12-22T21:37:09","modified_gmt":"2023-12-22T14:37:09","slug":"thi-truong-doc-vertical-market-la-gi-uu-diem-cua-thi-truong-doc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thi-truong-doc-vertical-market-la-gi-uu-diem-cua-thi-truong-doc.html","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng d\u1ecdc (Vertical Market) l\u00e0 g\u00ec? \u01afu \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng d\u1ecdc"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: securitysales.com<\/i><\/p>\n<\/div>\n<\/div>\n

Th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m
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Th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Vertical Market.<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/i> l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m m\u1ed9t nh\u00f3m c\u00e1c c\u00f4ng ty v\u00e0 kh\u00e1ch h\u00e0ng, t\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi nhau xung quanh m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3.\u00a0<\/p>\n

C\u00e1c c\u00f4ng ty trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/i> \u0111\u00e1p \u1ee9ng nhu c\u1ea7u chuy\u00ean bi\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 v\u00e0 th\u01b0\u1eddng kh\u00f4ng ph\u1ee5c v\u1ee5 c\u00e1c th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn h\u01a1n. Do \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/i> th\u01b0\u1eddng c\u00f3 b\u1ed9 ti\u00eau chu\u1ea9n kinh doanh ri\u00eang. Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 c\u00f3 r\u00e0o c\u1ea3n gia nh\u1eadp cao \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty m\u1edbi.<\/p>\n

M\u1ed9t c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng d\u1ecdc <\/i>th\u01b0\u1eddng s\u1ebd c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c v\u1edbi m\u1ed9t c\u00f4ng ty th\u1ecb tr\u01b0\u1eddng ngang. C\u00e1c doanh nghi\u1ec7p th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/i> c\u00f3 th\u1ec3 mang t\u00ednh \u0111\u1eb7c th\u00f9 theo t\u1eebng ng\u00e0nh ho\u1eb7c theo nh\u00e2n kh\u1ea9u h\u1ecdc.\u00a0<\/p>\n

C\u00e1c doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng d\u1ecdc <\/i>nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng h\u1eb9p c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed doanh nghi\u1ec7p trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u1ecdc <\/i>c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh so v\u1edbi ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng h\u01a1n.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/font><\/h3>\n

C\u00e1c doanh nghi\u1ec7p trong th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/i> c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3, n\u01a1i h\u1ecd c\u00f3 l\u1ee3i th\u1ebf so s\u00e1nh. Khi \u0111\u00e3 ph\u00e1t tri\u1ec3n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng d\u1ecdc <\/i>nh\u1ea5t \u0111\u1ecbnh, h\u1ecd \u0111\u1ed3ng th\u1eddi s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 xu h\u01b0\u1edbng, thu\u1eadt ng\u1eef, qui \u0111\u1ecbnh v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng d\u1ecdc l\u00e0 vi\u1ec7c gi\u1ea3m thi\u1ec3u chi ph\u00ed marketing, do h\u1ecd nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng h\u1eb9p h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch marketing t\u1eadp trung v\u00e0 h\u1ee3p l\u00ed h\u01a1n, \u00edt t\u1ed1n k\u00e9m h\u01a1n so v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1i ch\u00fang.<\/p>\n

Nh\u00ecn chung, m\u1ed9t c\u00f4ng ty chuy\u00ean v\u1ec1 th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/i>\u00a0c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 chuy\u00ean s\u00e2u cho kh\u00e1ch h\u00e0ng, tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1eddi gian d\u00e0i.\u00a0<\/p>\n

V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 chuy\u00ean bi\u1ec7t, m\u1ed9t c\u00f4ng ty trong th\u1ecb tr\u01b0\u1eddng d\u1ecdc<\/i> c\u00f3 th\u1ec3\u00a0 t\u00ednh gi\u00e1 s\u1ea3n ph\u1ea9m cao h\u01a1n, thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao h\u01a1n nh\u1edd s\u1ef1 t\u1eadp trung trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ecf h\u1eb9p.<\/p>\n

V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n<\/font><\/h4>\n

Th\u00f4ng th\u01b0\u1eddng c\u00e1c m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t v\u00e0i th\u1ecb tr\u01b0\u1eddng d\u1ecdc <\/b>t\u1eadp trung v\u00e0 c\u00e1c c\u00f4ng ty trong ng\u00e0nh n\u00e0y c\u0169ng c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng ch\u1ed3ng ch\u00e9o sang c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c.<\/p>\n

C\u1eeda h\u00e0ng t\u1ea1p h\u00f3a l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t ng\u00e0nh nh\u01b0 v\u1eady.\u00a0<\/p>\n

V\u00ed d\u1ee5, Whole Food Market t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng h\u1eefu c\u01a1. Do \u0111\u00f3, Whole Food ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng h\u00e0ng t\u1ea1p h\u00f3a h\u1eefu c\u01a1, giao d\u1ecbch ch\u1ee7 y\u1ebfu v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c nh\u00e0 b\u00e1n bu\u00f4n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y. C\u00e1c c\u00f4ng ty trong ng\u00e0nh h\u00e0ng t\u1ea1p h\u00f3a h\u1eefu c\u01a1 \u0111\u1eb7t ra c\u00e1c ti\u00eau chu\u1ea9n kinh doanh c\u1ee7a ri\u00eang h\u1ecd v\u00e0 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee5 th\u1ec3.\u00a0<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, Walmart giao d\u1ecbch v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 cung c\u1ea5p, d\u1eabn \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111a d\u1ea1ng h\u01a1n. Walmart ph\u1ee5c v\u1ee5 g\u1ea7n nh\u01b0 m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, l\u00e0 \u0111\u1ed1i t\u00e1c v\u1edbi nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb,\u00a0v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng ngang.\u00a0<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u1ecb tr\u01b0\u1eddng d\u1ecdc (ti\u1ebfng Anh: Vertical Market) bao g\u1ed3m c\u00e1c doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng t\u1eadp trung trong m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. C\u00e1c c\u00f4ng ty trong th\u1ecb tr\u01b0\u1eddng d\u1ecdc \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u chuy\u00ean bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 t\u00ednh gi\u00e1 s\u1ea3n ph\u1ea9m cao h\u01a1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28430"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28430"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28430\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}