{"id":28432,"date":"2023-12-07T05:09:57","date_gmt":"2023-12-07T05:09:57","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thong-tin-canh-tranh-competitive-intelligence-la-gi.html"},"modified":"2023-12-22T21:37:10","modified_gmt":"2023-12-22T14:37:10","slug":"thong-tin-canh-tranh-competitive-intelligence-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thong-tin-canh-tranh-competitive-intelligence-la-gi.html","title":{"rendered":"Th\u00f4ng tin c\u1ea1nh tranh (Competitive Intelligence) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Youtube<\/p>\n<\/div>\n<\/div>\n

Th\u00f4ng tin c\u1ea1nh tranh (Competitive Intelligence)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Th\u00f4ng tin c\u1ea1nh tranh <\/b>trong ti\u1ebfng Anh l\u00e0 Competitive Intelligence<\/b>, vi\u1ebft t\u1eaft CI<\/b>.<\/p>\n

Th\u00f4ng tin c\u1ea1nh tranh<\/i> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp b\u1edfi m\u1ed9t c\u00f4ng ty v\u1ec1 c\u00e1c doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

Theo \u0111\u1ecbnh ngh\u0129a n\u00e0y, th\u00f4ng tin c\u1ea1nh tranh<\/b> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p t\u1eeb nh\u1eefng ngu\u1ed3n \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 mang t\u00ednh \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n

Ngo\u00e0i ra, th\u00f4ng tin c\u1ea1nh tranh (CI)<\/i> \u0111\u01b0\u1ee3c Society of Competitive Intelligence Professionals (SCIP) \u0111\u1ecbnh ngh\u0129a l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed5i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng kinh doanh chung \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n

M\u1ee5c ti\u00eau c\u01a1 b\u1ea3n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh thu th\u1eadp th\u00f4ng tin c\u1ea1nh tranh<\/font><\/h3>\n

(1) Cung c\u1ea5p s\u1ef1 hi\u1ec3u bi\u1ebft chung v\u1ec1 ng\u00e0nh v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n

(2) X\u00e1c \u0111\u1ecbnh l\u0129nh v\u1ef1c m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1ecb t\u1ed5n th\u01b0\u01a1ng v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

(3) X\u00e1c \u0111\u1ecbnh chuy\u1ec3n \u0111\u1ed9ng ti\u1ec1m n\u0103ng m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 uy hi\u1ebfp v\u1ecb th\u1ebf c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

Thu\u00ea qu\u1ea3n tr\u1ecb vi\u00ean c\u1ea5p cao l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c c\u00f4ng ty thu th\u1eadp th\u00f4ng tin c\u1ea1nh tranh t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh. Ch\u1ec9 hai ng\u00e0y sau khi ngh\u1ec9 vi\u1ec7c \u1edf Facebook, c\u1ef1u gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh (COO), Owen Van Natta \u0111\u00e3 tr\u1edf th\u00e0nh gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh (CEO) c\u1ee7a MysMasterskills thay th\u1ebf cho Chris DeWolfe, CEO \u0111\u1ed3ng th\u1eddi l\u00e0 s\u00e1ng l\u1eadp vi\u00ean.<\/p>\n

\u00a0Van Natta \u0111\u00e3 t\u1eebng l\u00e0 gi\u00e1m \u0111\u1ed1c doanh thu (Chief Revenue Officer) v\u00e0 ph\u00f3 ch\u1ee7 t\u1ecbch v\u1eadn h\u00e0nh c\u1ee7a Facebook tr\u01b0\u1edbc khi ngh\u1ec9 vi\u1ec7c.<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

– S\u1edf h\u1eefu \u0111\u01b0\u1ee3c th\u00f4ng tin c\u1ea1nh tranh t\u1ed1t, nh\u01b0 trong qu\u00e2n s\u1ef1 l\u00e0 m\u1ed9t trong nh\u1eefng ch\u00eca kh\u00f3a d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng. C\u00e0ng c\u00f3 nhi\u1ec1u th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u00ec c\u00e0ng d\u1ec5 cho doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

\u0110i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i b\u00ean ngo\u00e0i, \u0111i\u1ec3m m\u1ea1nh c\u1ee7a h\u1ecd ch\u00ednh l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c cho t\u1ed5 ch\u1ee9c.<\/p>\n

– M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh thu th\u1eadp th\u00f4ng tin c\u1ea1nh tranh hi\u1ec7u qu\u1ea3 cho ph\u00e9p t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 truy c\u1eadp th\u00f4ng tin \u0111\u1ed3ng nh\u1ea5t, th\u00edch h\u1ee3p v\u00e0 x\u00e1c th\u1ef1c \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

\u0110\u1eb7c t\u00ednh c\u1ee7a m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh CI th\u00e0nh c\u00f4ng l\u00e0 linh ho\u1ea1t, h\u1eefu d\u1ee5ng, \u0111\u00fang l\u00fac v\u00e0 ph\u1ed1i h\u1ee3p \u0111a ch\u1ee9c n\u0103ng.<\/p>\n

Ch\u00fa \u00fd:<\/b><\/p>\n

– Th\u00f4ng tin c\u1ea1nh tranh kh\u00e1c v\u1edbi\u00a0gi\u00e1n \u0111i\u1ec7p th\u01b0\u01a1ng m\u1ea1i (gi\u00e1n \u0111i\u1ec7p c\u00f4ng nghi\u1ec7p, t\u00ecnh b\u00e1o kinh t\u1ebf).\u00a0<\/p>\n

Gi\u00e1n \u0111i\u1ec7p th\u01b0\u01a1ng m\u1ea1i d\u1ef1a tr\u00ean c\u00e1c ph\u01b0\u01a1ng ph\u00e1p b\u1ea5t h\u1ee3p ph\u00e1p v\u00e0 phi \u0111\u1ea1o \u0111\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng c\u00f4ng b\u1eb1ng. Trong khi \u0111\u00f3, 95% th\u00f4ng tin c\u1ea1nh tranh c\u1ea7n thi\u1ebft \u0111\u1ec3 m\u1ed9t c\u00f4ng ty ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00f3 s\u1eb5n v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c qua c\u00e1c ngu\u1ed3n h\u1ee3p ph\u00e1p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Competitive Intelligence, Investopedia; Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP. H\u1ed3 Ch\u00ed Minh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u00f4ng tin c\u1ea1nh tranh (ti\u1ebfng Anh: Competitive Intelligence) l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 \u0111\u1ea1o \u0111\u1ee9c t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed5i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng kinh doanh chung \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c m\u1ee5c ti\u00eau kinh doanh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28432"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28432"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28432\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}