{"id":28444,"date":"2023-12-07T05:10:26","date_gmt":"2023-12-07T05:10:26","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-ban-bot-divestiture-strategy-la-gi-dac-trung-va-vi-du.html"},"modified":"2023-12-07T05:10:26","modified_gmt":"2023-12-07T05:10:26","slug":"chien-luoc-ban-bot-divestiture-strategy-la-gi-dac-trung-va-vi-du","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-ban-bot-divestiture-strategy-la-gi-dac-trung-va-vi-du.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt (Divestiture strategy) l\u00e0 g\u00ec? \u0110\u1eb7c tr\u01b0ng v\u00e0 v\u00ed d\u1ee5"},"content":{"rendered":"
\n
\n
\"Related<\/div>\n
\n

H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt (Divestiture strategy)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt<\/b> trong ti\u1ebfng Anh l\u00e0 Divestiture strategy<\/b>. Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt<\/i> trong m\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c lo\u1ea1i b\u1ecf.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt <\/i>\u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 b\u00e1n \u0111i m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh, m\u1ed9t b\u1ed9 ph\u1eadn hay m\u1ed9t ph\u1ea7n doanh nghi\u1ec7p.<\/p>\n

\u0110\u1eb7c tr\u01b0ng<\/font><\/h3>\n

– Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt<\/b> th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u1ea7n huy \u0111\u1ed9ng t\u00e0i ch\u00ednh cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n v\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt<\/i> c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u1eaft gi\u1ea3m nh\u1eb1m gi\u00fap doanh nghi\u1ec7p tho\u00e1t kh\u1ecfi nh\u1eefng l\u0129nh v\u1ef1c kinh doanh kh\u00f4ng mang l\u1ea1i l\u1ee3i nhu\u1eadn ho\u1eb7c \u0111\u00f2i h\u1ecfi qu\u00e1 nhi\u1ec1u ngu\u1ed3n l\u1ef1c ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng l\u0129nh v\u1ef1c kinh doanh kh\u00e1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

– N\u0103m 2007, Morgan Stanley \u0111\u00e3 t\u1eeb b\u1ecf l\u0129nh v\u1ef1c kinh doanh th\u1ebb t\u00edn d\u1ee5ng Discover (Discover credit card) b\u1eb1ng c\u00e1ch b\u00e1n n\u00f3 cho m\u1ed9t nh\u00f3m c\u00e1c ch\u1ee7 s\u1edf h\u1eefu v\u00e0 m\u1ed9t s\u1ed1 c\u00e1c c\u1ef1u l\u00e3nh \u0111\u1ea1o c\u00f4ng ty, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 thuy\u1ebft ph\u1ee5c CEO Phillip Purcell v\u00e0 Ban l\u00e3nh \u0111\u1ea1o c\u1ee7a Morgan Stanley r\u1eb1ng l\u0129nh v\u1ef1c kinh doanh n\u00e0y c\u1ea7n ph\u1ea3i lo\u1ea1i b\u1ecf.<\/p>\n

– Adidas b\u00e1n l\u0129nh v\u1ef1c kinh doanh c\u00e1c s\u1ea3n ph\u1ea9m tr\u01b0\u1ee3t tuy\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Salomon, l\u0129nh v\u1ef1c kinh doanh \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn th\u1ea5p nh\u1ea5t c\u1ee7a h\u00e3ng.<\/p>\n

C\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt<\/font><\/h3>\n

Theo Fred R.David, chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt<\/b> c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh r\u1ea5t h\u1eefu hi\u1ec7u trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p sau \u0111\u00e2y:<\/p>\n

– Khi m\u1ed9t doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c c\u1eaft gi\u1ea3m nh\u01b0ng th\u1ea5t b\u1ea1i trong vi\u1ec7c thi\u1ebft l\u1eadp nh\u1eefng thay \u0111\u1ed5i c\u1ea7n thi\u1ebft.<\/p>\n

– Khi m\u1ed9t l\u0129nh v\u1ef1c kinh doanh c\u1ea7n nhi\u1ec1u ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u1ea1nh tranh h\u01a1n nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng.<\/p>\n

– Khi m\u1ed9t l\u0129nh v\u1ef1c kinh doanh c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng chung c\u1ee7a to\u00e0n doanh nghi\u1ec7p.<\/p>\n

–\u00a0Khi m\u1ed9t l\u0129nh v\u1ef1c kinh doanh c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh chung c\u1ee7a to\u00e0n doanh nghi\u1ec7p.<\/p>\n

\u0110i\u1ec1u n\u00e0y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t c\u0103n b\u1ea3n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, nh\u00e0 qu\u1ea3n l\u00ed, ng\u01b0\u1eddi lao \u0111\u1ed9ng, gi\u00e1 tr\u1ecb hay nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– Khi doanh nghi\u1ec7p c\u1ea7n g\u1ea5p m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn m\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm s\u1ef1 t\u00e0i tr\u1ee3 t\u1eeb ngu\u1ed3n n\u00e0o kh\u00e1c.<\/p>\n

– Khi doanh nghi\u1ec7p b\u1ecb \u0111e d\u1ecda t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n t\u1eeb ch\u00ednh ph\u1ee7.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n b\u1edbt (ti\u1ebfng Anh: Divestiture strategy) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 b\u00e1n \u0111i m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh, m\u1ed9t b\u1ed9 ph\u1eadn hay m\u1ed9t ph\u1ea7n doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28444"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28444"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28444\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}